Standardized and established sales operations create a repeatable flow of leads through the pipeline. Without properly managing this business component, sales activities become disorganized and opportunities slip through the cracks, diminishing your ability to grow revenue. In this article, we explore what sales operations are, how they should be structured, and the types of software…
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What Is Sales Enablement? Definition & How To Implement It
Sales enablement helps empower sales teams with the right tools, knowledge, and processes to engage with leads and customers effectively. This keeps their sales pipeline full, improves efficiency, closes more deals, and ultimately increases revenue. In this article, we define what is sales enablement, explore how to use the sales enablement process, and provide examples…
The Ultimate Guide to Sales Leadership
Sales leadership involves making relevant strategic decisions that fit the vision and mission of your organization as well as motivating and inspiring your sales teams. Excellent sales leaders are essential because they set the tone for a company’s culture and overall business success. In this article, we explore the qualities of a sales leader, how…
What Is Lead Qualification & How to Identify the Best Leads
Lead qualification helps you prioritize sales activities toward leads that are most likely to generate revenue. It’s done by establishing qualification criteria for scoring leads, then distributing top prospects accordingly. This creates a more efficient sales operation and increases lead-to-customer conversions. We will define what lead qualification is in more depth, explain how to qualify…
What Is Cross-selling? Definition & Tips to Make It More Effective
Cross-selling is a sales tactic used to obtain more value from a deal or sales transaction. While commonly used for retail businesses, it can be applied to many industries in both the B2C and B2B markets. In this article, we explore cross-selling more in-depth and provide examples, tips, and script templates you can use to…
What Is BANT & How to Use It to Identify Qualified Leads (+ Free Checklist)
The budget-authority-need-timeline framework, aka BANT, takes into account four major buying factors prospects consider when making a purchase. It’s a qualification strategy you can use to prioritize sales leads in order to identify those most worth immediately pursuing. Keep reading to learn more about what BANT is, how you can use it to find the…
8 HR Challenges & How You Can Meet Them
The COVID-19 pandemic has changed how we view work, bringing challenges—some new, some old but with a twist—to 2022. Here are the top human resources (HR) challenges for 2022 and some strategies to manage them. 1. Change Management In 2022, we’ll still be seeing the effects of the drastic worldwide changes brought about by the…
What Is a General Liability Audit?
A general liability audit is when your insurance agency reviews your risk exposure based on payroll, gross sales, and employees’ job duties. It’s a way to make sure that you have the proper amount of coverage and are paying the correct amount for general liability insurance. Why Insurers Audit General Liability Policies General liability policies…