Customer relationship management (CRM) software provides businesses with a centralized location to input, store, and manage leads and customer interactions. Industry-specific CRMs offer more niche and specialized tools to help particular business types, including insurance, healthcare, and hospitality, move customers and prospects through sales cycles more quickly. Meanwhile, general-use CRMs provide more universal features applicable…
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New Employee Information Form: What to Include (+Template)
A new employee information form collects vital new hire data that you need to have on file. Your form should include some basic information, like the new hire’s name, contact information, and emergency contact details, as well as some pertinent employment-related details, like their role, hire date, and pay rate. Keeping this information helps you…
Accounting 101: Basic Terminologies, Accounting Cycle & More
In simple terms, accounting is the process of recording and summarizing transactions for the purpose of generating reports relevant to decision-making. Regardless of the business size, it is an important business function to ensure that all of the owners’ resources are used efficiently and effectively. Many certified public accountants (CPAs) and business executives define accounting…
Lead Generation: A Guide for Small Business
Companies of all sizes use lead generation to ensure they are regularly attracting new potential buyers into their sales funnel. In this article, you’ll learn more about what lead generation is, proven strategies for small businesses, and which software tools will keep your sales pipeline consistently full of opportunities. What Is Lead Generation? Generating leads…
What Is a Profit and Loss (P&L) Statement? [+ Types & Uses]
The profit and loss (P&L) statement (also known as an income statement) is one of the four basic financial statements that presents the revenues, expenses, and net income of a business. In basic accounting, the P&L statement is always one of the first financial statements to be prepared. It measures the performance and profitability of…
What Is a CRM Dashboard? (+ Examples)
Customer relationship management (CRM) dashboards present a snapshot of sales activity, performance, goal progress, tasks, and pipeline health in a simple, centralized format. Sales managers use CRM dashboards to evaluate key performance indicators (KPIs) and other top priority data metrics in a sales operation—enabling them to optimize strategies based on these reports. This article explores…
What Is Mobile Device Management (MDM) & How it Works
Mobile device management (MDM) describes how companies manage the administration and security of mobile devices (cellphones, tablets, laptops, etc.) issued to employees. All businesses—especially smaller ones, due to the higher level of vulnerability—should establish a solid system that ensures reasonable control over all company hardware, software, and data. This should start from when the devices…
What Is a Cash Flow Statement in Accounting? (Examples & FAQs)
The cash flow statement in accounting is one of the four basic financial statements. It presents the cash inflows and outflows of a business’s operating, investing, and financing activities. Reviewing it can give you information about your cash flow as opposed to net income. Below is a cash flow statement example: The cash flow statement…