Customer relationship management (CRM) software gives sales professionals a centralized location to input, store, and manage information about leads and customer interactions. Industry-specific CRMs provide additional functionality to help particular business types move customers and prospects through sales cycles more quickly.
Did you know? The average price of an industry-specific CRM is about $20 per user, per month, but can run as high as $100. Fortunately, many specialized solutions offer free plans and generous free trials of paid plans.
How to Find a Specialized CRM for Your Industry
Don’t assume your industry is too niche to have its own customer relationship management software. One way to find out whether CRMs exist that serve your specific industry is to ask business owners, colleagues, and professional organizations in your industry what CRM they use and how they like it. However, we’ve conducted hundreds if not thousands of hours of research on CRMs to help identify the best solution for small businesses to help you get started.
For example, we have written specific CRM guides for the following industries to name a few:
- Accounting
- B2B Sales
- Call Centers
- Construction
- Health & Medicine
- Insurance
- Real Estate
- Rental Property Management
How an Industry-specific CRM Helps Your Business Flourish
Most popular CRM software includes core features like contact management, customization options, and social media tools that help businesses personalize communications throughout the sales life cycle. However, some industries have needs that benefit from using a version of the software with added functionality. For example, healthcare professionals need a CRM that’s also protects patient data by being HIPAA compliant.
Click through the tabs below to learn about how specific business types benefit from using industry-specific CRMs with examples of top providers:
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Insurance companies: CRMs for insurance companies usually feature e-applications and e-policy tools to enhance agent productivity and lead tracking so nothing slips through the cracks. (Source: HubSpot) -
Construction companies: CRMs for construction include project, proposal, and work order management, as well as task management. (Source: Insightly) -
B2B organizations: B2B CRMs give businesses the ability to manage multiple contact relationships organized by account, territory, or other segmentations. (Source: Zoho CRM) -
B2C retailers and call centers: B2C and call center CRMs place an emphasis on functionality designed to manage leads and direct customer engagement sales channels for any industry. (Source: Freshworks CRM) -
Property management: CRMs for property management include tools for managing, signing, and storing leases, service desk features, and team collaboration features. (Source: Bitrix24)
Bottom Line
Choosing a CRM, even a free solution, is a big commitment that can impact teams across your company. It’s worth the time to find the solution with the right tools and features for your industry so you don’t invest time and money learning a system that doesn’t provide the results you expect.
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