This article is part of a larger series on Unified Communications.
Zoom is one of the most popular unified communications platforms worldwide, with 300 million daily meeting participants recorded in 2020. The pandemic played a huge role in the increased adoption over the last years, as it compelled businesses to shift to remote and hybrid work.
With Zoom’s simple interface, robust integrations, affordable subscription plans, and innovative features, more companies use it in their communications. In this article, we’ll take a deep dive into important Zoom statistics to help you understand how organizations and small businesses use and benefit from the platform.
Zoom User Base & Usage Statistics
Zoom has seen a significant increase in usage and number of customers as companies adopted the location-agnostic work culture. With scattered team members, organizations prioritize meeting equity, aided by the platform’s excellent unified communications features. Here are the critical Zoom stats on usage and customer base:
1. Zoom is the most downloaded app in the United States (US)
Zoom boasted 37 million downloads in the US in 2022, making it the most popular app in the country. It drew a huge gap from the second most downloaded platform, Microsoft Teams, as it had 25 million app downloads. Similarly, in Okta’s 2023 Business at Work report, Zoom was the most common best-of-breed app added to productivity platforms. 48% of Okta’s Microsoft 365 users use Zoom, an increase from 45% in 2021.
2. The financial services industry is the highest-paying Zoom customer
In the second quarter of fiscal year 2023 (Q2 FY23) report, financial services had the most number of Global 2000 companies contributing more than $100K of annual recurring revenue to Zoom. The next biggest industries are technology, business services, healthcare and pharmaceutics, and consumer goods and retail. These Zoom stats show that these fields prioritize unified communications in the post-pandemic workplace.
3. Zoom hosts 3.3 trillion meeting minutes yearly
One of the most critical Zoom meeting statistics is the aggregate duration of all sessions in a year. In Q3 FY21, Zoom recorded 3.3 trillion meeting minutes, a 65% increase from the previous quarter and a 3,300% surge from the same quarter the previous year. Annual minutes refer to the total cumulative runtime of all Zoom meetings over the course of a year. Its computation is the total minutes from the final month of the quarter multiplied by 12.
4. Zoom saw more Enterprise users
An important part of Zoom usage statistics is the enterprise customer count. From Q1 FY23 to Q1 FY24, the number of enterprise customers increased by 9%, jumping from 198,900 users to 215,900. Zoom One’s enterprise subscription plan comes with robust unified communications features, including 30-hour, 500-participant capacity video meetings, local and unlimited cloud storage, team messaging, and call management features.
5. Free trials are instrumental in increasing user adoption
55% of high-revenue Zoom customers, paying $100,000 upward, started with an employee availing of the provider’s free trial. A team member who explores the platform’s features naturally shares its benefits with colleagues and lets them have the opportunity to experience an actual Zoom meeting.
It’s easier for the team to go to decision-makers in the company for a full subscription after trying it out themselves. If you’re keen on using this software solution, check out our comprehensive Zoom review to learn more about its features and pricing.
6. Zoom’s revenue from small businesses has grown since the pandemic
Before the pandemic, businesses with one to 10 employees accounted for 20% of Zoom’s revenue in Q4 FY20. In Q2 FY22, small businesses represented 36% of the provider’s profits. The biggest difference in revenue growth in this client segment was from Q4 FY20 to Q1 FY21, rising from 20% to 30%. These Zoom user statistics give a glimpse into how the pandemic ushered in the company’s growth.
7. There are fewer users leaving the platform
The online average monthly churn for Q1 FY24 is 3.1%, down from the 3.6% recorded in the same quarter last fiscal year. Zoom calculates this metric by dividing the monthly recurring revenue (MRR) at the beginning of the quarter and the MRR related to customers who canceled or downgraded their subscriptions. The figure is then divided by three.
8. Zoom Phone surpassed 5.5 million seats
In its Q4 FY2023 report, Zoom announced that the number of Zoom Phone seats sold grew more than 100% in the fourth quarter year on year, hitting 5.5 million seats. The provider acknowledged that users’ strong adoption of Zoom One was the main driver of Zoom Phone growth. The business phone solution, which features unlimited auto-attendants, call monitoring, and robust reports that detail Zoom call statistics, was launched in 2019.
Zoom Phone’s clean, simple interface lets users manage calls easily. (Source: Zoom Phone)
Zoom Work Patterns Statistics
Interestingly, companies have also formed work habits using Zoom, contributing to the overall remote culture of the team. In this section, we tackled work patterns to help you further understand virtual collaboration in this platform.
9. Most meetings happen Tuesdays
According to Zoom statistics, Tuesday had the highest number of meetings, conference room usage, and hybrid events in 2022. Meanwhile, most phone calls and chats happened Wednesday. Friday had the lowest number of meetings, phone calls, chats, and webinars, most likely because it’s the last workday of the week, and team members are often focused on finishing individual tasks.
10. Teams virtually meet for almost an hour
Zoom.us statistics show that the average meeting length was 52 minutes in 2022. Almost half of all the sessions (46.5%) use screen sharing. The conferencing duration is ideal for brainstorming, allowing team members to freely share ideas on upcoming projects. Interestingly, most virtual Zoom discussions are small in size, with seven participants on average.
11. Majority of Zoom users want real-life backgrounds
About 55% of Zoom meeting participants preferred real-life backgrounds, while 26% liked virtual ones. 19% lean into blurred backgrounds, whereas 8% don’t turn their camera on. Aside from static virtual backgrounds, Zoom supports background videos with MP4 and MOV file formats. The minimum resolution is 480 by 360 pixels (360p), and the maximum is 1920 by 1080 pixels (1080p).
Zoom allows users to customize virtual backgrounds in meetings. (Source: Zoom)
12. Remote workers attend meetings not from their workstations
In 2022, the majority of employees (43%) joined meetings from their cars. About 25% said they attended from their beds, with Gen Zs accounting for the biggest joiners. Meanwhile, 19% jumped into meetings from a coffee shop and 18% from an airport. Approximately 14% used Zoom while walking or jogging, with 31% of millennials saying they engaged in such.
13. ‘Zoom shirts’ have been the norm to look presentable in meetings
At the height of the pandemic, The New York Times coined the term “Zoom shirt” to describe the decent-looking tops work-from-home employees put on when they need to attend a meeting. In a 2020 survey conducted by the SHRM, 49% said they wear an office-appropriate top with casual pants when joining a video conference call.
14. Women are more likely to turn off their cameras in meetings than men
(Source: Harris Poll, cited in Fast Company)
55% of women said they were likely to “always” or “sometimes” turn their cameras on in conference calls, lower than the number of men (65%) who claimed they show their faces in virtual sessions. On the other hand, 39% of women turn off their cameras during meetings, as they don’t like how they look, a higher percentage than the 25% recorded among men.
However, when ladies enable video on meetings, 85% of them fix their hair, compared to 74% of men. 80% will put on decent clothes, compared to 71% of males. Additionally, ladies are more likely to clean their workspace.
15. Zoom meeting participants love pet appearances
About 51% of surveyed participants say that seeing a co-worker’s dog makes Zoom meetings more enjoyable. 42% liked cat appearances on video. Similarly, many of the respondents said that pets in video meetings ease Zoom fatigue. In 2022, Zoom rolled out animal avatars to make virtual discussions fun and light.
16. Most meeting participants send texts during a live session
(Source: Quality Logo)
Approximately 80% of meeting attendees claim they get distracted more in virtual discussions than in person. 86% of the surveyed participants text while in a meeting, while 75% work on other tasks. 56% are distracted by online shopping. Still, there are those who make a meal or snack, go to the bathroom, or eat food while in an active meeting.
17. Tech problems usually trigger anxiety among Zoom users
In a survey of 2,000 work-from-home employees, a whopping 83% of participants said that not knowing how to fix audio or tech problems is the biggest trigger of Zoom anxiety. About 67% claimed the inability to read people’s body language causes them distress, while 56% identified that feeling unheard is their source of anxiety. Interestingly, 41% said they were most worried about going on a call without ample time to prepare for their appearance.
The platform’s meeting analytics provides insights about tech problems in sessions, as it measures how good or bad the conferencing experience is. The Zoom webinar statistics and meeting metrics feature audio, video, and screen sharing quality scores.
The Future of Zoom
Zoom is set to grow further in the next coming years, as it adds more innovative technologies, like artificial intelligence (AI), to the platform. Below are some milestones to be expected from the unified communications solutions provider.
18. Zoom expects to hit $4.47B in revenue in FY2024
Zoom statistics show that the company’s total revenue will reach $4.465 billion to $4.485 billion in FY2024, a 2% increase from the previous year. Major growth drivers include acquiring new customers and expanding the existing client base. From Q1 FY23 to Q1 FY24, the provider saw a 23% upturn in the number of customers contributing more than $100,000 to the company’s revenue.
19. Majority of businesses prefer hybrid meetings post-pandemic
In a Zoom-commissioned survey, 64% of US-based companies said they plan to attend business-related appointments in person and using video conferencing software. Business-related appointments refer to internal and client meetings, investor meetings, hiring interviews, and mentoring sessions. In this regard, reliable conferencing hardware is critical in bridging on-site and virtual meetings and facilitating an inclusive atmosphere.
Zoom supports conferencing hardware to facilitate seamless hybrid meetings. (Source: Zoom)
20. More AI tools will be featured on Zoom
Vijay Parthasarathy, Zoom’s Head of AI, cited Gartner’s prediction that 75% of work conversations will be recorded by 2025, while acknowledging the tedious job of filtering through recorded content to lift important information in discussions. He said smart recording, a tool included in Zoom Business plans, addresses this issue, as it automatically takes note of the next steps and highlights, through natural language processing technology.
Parthasarathy said that more AI applications will be on the platform. Last March, Zoom announced that it would integrate with ChatGPT and GPT-4, allowing the system to automatically generate responses based on existing chats, emails, and meeting conversations. In an earlier survey, 73% of Zoom users said that AI would make a positive impact on physical and virtual meetings.
Frequently Asked Questions (FAQs)
Some of the most established brands and organizations using Zoom are Dropbox, Zendesk, Glassdoor, Capital One, Warner Bros. Discovery, and the World Wildlife Fund (WWF). The exact revenue these firms contribute to Zoom is unknown.
The US is the top Zoom user, accounting for 39.53% of users, according to SimilarWeb. India comes in second, comprising 5.66% of users. The next top users are Japan, the United Kingdom, and Canada.
Maintaining a solid customer base and impressive growth in the last few years, Zoom has become one of the most successful companies in the tech industry. Companies benefit from the full suite of communication platforms it offers, from video conferencing software to phone systems and contact centers. With the addition of more innovative tools, team collaboration via Zoom products will be more efficient and seamless. Sign up for Zoom’s subscription plan today.