For realtors, buying closing gifts for clients can be tricky. What do you get them? When’s the best time to give it to them? Don’t worry, we’ve got you covered. In this article we give you the 11 best closing gifts you can give to buyer or seller clients. After the list, you’ll learn the 5 rules for buying the best closing gifts for your clients.
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For clients who relocated from another state, a nicely framed historic map of their new city can be a great way to help them feel connected to their new home. They’re also something people will display. When a friend asks where they got it, they’ll say “from my awesome realtor!” .
Since pet owners love their pets like children, there is no better way to get on a pet owners (and their pets!) good side than by sending their pets goodies every month. Barkbox will send them adorable and well made toys, as well as delicious treats and snacks.
Remember the golden rule of gift giving: buy them something they want, but probably wouldn’t buy for themselves. Something beautiful that fits their tastes will be appreciated far more than something boring and practical like a knife set. The only caveat here is that you need to get to know your clients before buying something. What’s their aesthetic? More outdoorsy? Urban chic? Traditional? For clients who appreciate good design or cooking, these hexagonal magnetic spice jars will make a great impression.
A unique oil painting of their new home with a heartfelt message is a closing gift any new homeowner will save for a very long time. Best of all, they can be much cheaper than you might think. Instapainting.com will make a professional oil painting from your photo starting at just $49.
Let’s face it, moving is one of the most stressful things people go through in life. Hiring a local worker to help out on the big day is a great closing gift for buyers or sellers. Best of all, you can choose a tasker based on skills like, moving, cleaning, organization, or admin. Taskers are also all highly trained and you can check their ratings to find someone who will be of the most use to your clients.
The Nest thermostat has won multiple design and technology awards for a very good reason. It’s amazing technology that can save people a lot of money at a very approachable price point. Perfect for areas with extreme weather.
One of the great things about giving fresh fruit from California in a gift basket is that you’re giving your buyer or seller client something decadent and healthy at the same time.
Another great closing gift for buyers with green thumbs are potted plants or dwarf fruit trees. Both can be grown in pots or planted in their yards.
The Cups app offers prepaid monthly coffee that your buyer can pick up at local coffee shops every morning. A prepaid subscription means they can just stroll into a local coffee shop and tap their phone instead of paying. A great way to get them out and exploring all the options in their new neighborhood.
10. Buy Them a Fun Local Experience They’ll Remember
Since studies have shown that experiences make us happier than possessions, why not give them a great local experience instead of a gift? Even better, try and find something that will get them out of their comfort zone and create a lifelong memory. Whale watching, rock climbing, sky diving, or a guided nature hike are all great experiences that will help them get to know their new home.
11. Dinner and Drinks at a Local Restaurant
While it may not have the same ability to create happy memories that something more experiential night, dinner and drinks at a nice local restaurant is something almost anyone will enjoy. One way to make this a bit special for them is to send them to a restaurant you’re a regular at. You could ask the waiter to present them with a cake that says “Welcome to the Neighborhood.”
5 Rules for Picking the Best Closing Gifts for Buyers or Sellers
- Don’t give anything with your brand on it ever. A closing gift is about them, not you. Branding your gift makes your clients feel like advertising targets instead of people.
- Try and get them something relevant to their interests or hobbies. After spending as many hours with your client as it takes to close a deal, you should have gotten to know them. Generic gifts are nowhere near as appreciated as personal ones.
- Avoid the Cutco knives. Sorry Cutco, but there are tons of better knives on the market that don’t look and feel quite as cheap as Cutco. Also, who can afford to purchase a home but doesn’t already have knives? What if they like the ones they already have better? Your Cutcos are going straight to the Salvation Army or at best into their garage or basement.
- Personalize whenever you can. Adding a clever note to the back of a picture frame, or including a nice card are half the point of giving good closing gifts. You want them to remember your personality, not just the nice thing you gave them.
- Don’t give them a gift right after the closing. Instead, wait at least a few days and your gift will seem more like a housewarming present.
Over to You
Do you have great closing gifts that you think we should add to the list? Let us know in the comments. And if you are looking for ways to stay top of mind for clients take a look at our list of 25 pop by ideas.
After you’ve made the sale, turn your clients into a regular source of referrals. The best way to do this is by regularly keeping in touch with them. We recommend using a CRM system to keep track of when to follow-up and your history with each client. Some CRM software solutions have pre-set groups that will remind you to make specific follow-ups based on type of lead like “Just Sold.” We recommend Contactually, which offers a free 14 day trial, and have written an article on how to use Contactually to generate more business.