If you have a small business and want to get online, your first stop will probably be creating a Facebook Page. Fair enough, Facebook is still the biggest player in social media and the easiest path to getting an online presence for your business.
Plus, it’s completely free and possible to set up in under an hour. So open up Facebook on your computer, and follow along to learn how to create a Facebook Business Page for your brand.
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Step 1: Log In to Facebook & Create a New Page
First things first: make sure you have Facebook logged in to your computer. This is the first step in learning how to create a Facebook Business account. Then, once your Facebook is open, you’ll need to create a new page. On your screen, navigate to the menu in the upper right corner (it’s the icon with the nine dots in a grid next to the Messenger icon. Then, in the drop-down menu, click on “Page.”
Click on Menu > Page to create a new FB business page.
Step 2: Add Your Page’s Basic Information
After clicking on “Page,” you’ll be greeted with the basic setup of your page’s details on the next screen. This is where you’ll input your page’s name, category, and bio. Type these details in their appropriate fields, then click on the “Create Page” button when you’re done.
Then, after clicking “Create Page,” you’ll also need to add your business’s location, website, and other contact details like your telephone number and email address. These details will help your page be discovered more easily and build a stronger brand presence.
After adding in your business’s details, click the “Next” button to add your page’s profile and cover photos.
Step 3: Upload a Profile Picture & Cover Photo
You probably already know what a Facebook profile and cover photo are and what they do. This is the step where you’ll add them to your page. On the left side of the screen, click on the “Add profile picture” button to upload your page’s profile photo, and the “Add cover photo” for your cover photo. As you upload, you’ll also see a preview of how it’ll look on your page.
Most businesses use their logo as a profile picture, but you can use any photo that represents your business and brand well. For instance, if you’re a real estate agent, you might use your professional headshot.
Meanwhile, your cover photo allows a little more room for creativity, but it should also align with your overall business and brand identity. For instance, you can upload a photo of your team, store location, or a graphic with your business tagline or slogan. For more inspiration, check out the best Facebook profile and cover photo templates.
Pro Tip: Select the phone icon in the top-right corner of the Page builder to see what your business page looks like on a phone screen.
In the following screens, you’ll also have the option to invite your Facebook friends to like your page and to receive notifications. However, these aren’t imperative, and you can set them up later. When you’re finished, click on the “Done” button to finish your page setup.
Step 4: Complete Your Page’s ‘About’ Section
Once you’ve exited the page setup process, you’ve successfully created a basic Facebook Page. Congratulations! However, that isn’t the final stage of how to create a business page on Facebook. Your page will still need more work before it’s ready for business, especially in its “About” info.
If you’ve ever visited a business’s Facebook Page and tried to find its price range and services but to no avail, then you know why a good “About” section is crucial to creating a business Facebook Page. It’s where users can get an overview of your business and learn everything they need, from your product range to your supported languages.
On your screen, you’ll see the basic layout of your brand-new page. Click on the “About” tab right below your profile photo. In the following screen, you’ll see sections for your business’s contact info, work and education, page transparency, and more. Fill out as many details as you can. This is important because the more information your page has, the easier it is to find when users search for your products or services.
For example, say you offer real estate services in Seattle. If you add “real estate” in your services and “Seattle” in your location, you’ll very likely be found by someone searching for “real estate services in Seattle”. This is also known as keyword research, and it’s key to helping your brand get found online. For more help finding the right keywords, you can also use keyword research tools.
Step 5: Optimize Your Facebook Business Page
After setting up your page’s “About” section, you’re nearly at the end of the process of how to create a Facebook Business Page. However, there are a few final optimizations you can make to ensure your page is in tip-top shape and ready to compete with others on Facebook. They involve things like placing the right call to action on your page, adding integrations, and inviting other people to manage your page.
Your call to action button is the main button users see when they enter your page, so it should be the most important action you want them to take, whether it’s visiting your online store or booking an appointment. You can add a call to action by clicking on the ellipsis (…) button on the right side of your page, and then choosing “Add Action Button.”
Then, choose the best call to action for your page in the following popup. Aside from visiting your online store or booking an appointment, Facebook also has buttons for sending messages, prompting calls, signing up for a form, and many others.
Integrations give your page more functionality and ways for users to interact. For example, you can integrate with your customer relationship management (CRM) tool to manage your leads from Facebook, or with Mailchimp to set up email marketing campaigns.
To do this, you’ll first need to integrate them with your page. On the left-hand menu, click on “Professional Dashboard.” Then, from your dashboard, scroll down under “Platform Tools” and click on “Business Apps.” This is where you’ll manage your page’s integrations.
Since Facebook, Instagram, and WhatsApp are all owned by Meta, it’s also possible to link and manage your Instagram and WhatsApp accounts inside Facebook. In the Professional Dashboard, click “Linked accounts” from the left-hand menu. Then, link to your Instagram and WhatsApp accounts in the following screens.
You can also edit your page’s sections, aka the tabs that appear to users when they visit your page. To do this, click on the “More” tab on your page, then choose “Manage Sections.” In the following popup, check or uncheck the sections you want to display on your page.
For instance, if you want to display your reviews, check on “Reviews given.” Or if you want people to see your photos, check on “Photos.”
If you need to invite more users to manage your page (for instance, if you have a social media manager), you’ll need to add them as admins to your page. From your page, click on “Settings” from the left-hand menu. From the Settings & Privacy page, click Page Setup > Page Access. From there, you can manage people who can control your page and their level of access.
Step 6: Promote Your New Facebook Page
Once your page is completely set up, the last step is to promote it. Learning how to create a Facebook Page for a business also involves knowing how to spread the word about it so it attracts the right people. The good thing is that Facebook makes it easy to do all that. Here are some of the best ways to market your new Facebook Page.
- Invite people to like your page: Your very first followers will likely be your own social circle. Inside your Professional Dashboard, click on “Invite people to connect.” Then, follow the prompts to invite your Facebook friends to like your page.
- Leverage Meta Business Suite: Eventually, you’ll need to start posting content to your Facebook Page. While you can post content the same way you would post on your personal account, it’s far more efficient to use Meta’s Business Suite, which is Facebook’s in-house tool for content management. You’ll find the Meta Business Suite under your page’s Professional Dashboard.
- Join relevant Facebook groups: One of the best things about Facebook is its ability to bring people with the same interests together into groups. These groups often have an active community of users and are a great avenue to get organic engagement for your page. Of course, only join groups relevant to your industry and always follow group rules and policies.
- Follow and interact with other relevant pages: Like all social media, Facebook is all about user interaction. You can think of interacting with other pages as the social media equivalent of business networking to grow your circle. The more people see your page in relevant topic discussions, the more interested they’ll be in your brand.
There are many other ways to grow your page on Facebook. Learn how to gain more followers and build an active community through the best Facebook marketing strategies.
Social Media Marketing Best Practices
Social media can grant many benefits to your business. It’s one of the most dynamic marketing platforms and one of the easiest ways to get an online presence for your business. But before jumping headfirst into social media, here are some best practices to keep in mind for effectively leveraging it for your business.
- Have a social media plan: Like any other marketing strategy, good social media marketing requires a good plan. You’ll need to clearly define your audience, objectives, and the best strategies and platforms to reach them. If you don’t have one yet, create a social media plan for your brand.
- Create content that centers on your audience’s interests: Content is what drives social media. But especially, good content is what drives authentic user engagement and enables your brand to grow. This means content that centers on your users’ interests, answers their questions, and addresses their concerns and pain points.
- Don’t be overly promotional: In the same vein, because social media thrives on authenticity, users don’t like it when brands constantly post about themselves on their profiles. Instead, post content that speaks to your users’ interests or that’s genuinely valuable and informative—it’s the foundation of content marketing.
- Talk with users, not at them: One of the best lessons I’ve learned from being a social media manager is to communicate with users like you’re one of them, instead of a faceless entity talking at them. This means using their language and following their social media behaviors to foster more meaningful and personal connections.
- Post content at optimal times: Timing also matters on social media, because there are certain times when your audience is more active than others. While the best time to post content differs for every brand, social media users are generally most active from Tuesdays to Thursdays between 9 a.m. and 2 p.m.
- Test different content: There is no one “secret sauce” to creating content that works on all the social media algorithms. Therefore, when you’re just starting, test different types of content, like videos and infographics, to see what works for your brand. Take notes of your results to refine your strategy later on.
Refine your social media strategy in our step-by-step guide to social media marketing. If you’d rather leave your social media marketing to the experts, find the best social media marketing agency for your business.
Frequently Asked Questions (FAQs)
To learn how to create a business Facebook Page, open your Facebook and log in. Then, create a new page from the menu and follow the prompts to set up your page’s name, description, category, and other essential information. You can also add your business’s website, location, contact details, profile photo, and cover image. After your page is set up, you can optimize its “About” section and customize its format.
Yes. Before creating a business page on Facebook, you’ll first need to have a personal Facebook profile. There is no other way to access the tools for creating and managing a Facebook Page. And, when you create a Facebook Page, your account will automatically be its admin. Once you have a personal Facebook account, you can easily create a new page from the menu, and then add other Facebook users as page admins.
Yes. Creating a Facebook Business Page is completely free, and you can create as many as you need. It’s also free to use the Meta Business Suite to create and schedule content and see your posts’ performance, like its engagement rates and comments. What isn’t free is running ads on the platform. To run ads, you’ll need to set a monthly budget and daily ad cost, which you can also monitor in the Meta Business Suite.
Bottom Line
Learning how to create a Facebook business account is the fastest and easiest way to get your business online. Plus, it’s completely free. From your Facebook account, create a new page and set up its name, category, and other basics. Then, add your website, contact info, and other details to optimize your page. Promote your page by inviting your friends, creating meaningful content, and engaging with other businesses and users.
If Facebook marketing isn’t up your alley, you can always outsource to a social media marketing agency. Our overall best recommendation for small businesses is LYFE Marketing—it’s budget-friendly, covers all the essential social media platforms, and is experienced in working with small businesses.
