Squarespace is one of the world’s leading website builders. It also tops our list of the best website builders in 2021. One of the reasons why Squarespace is so popular is because of its array of advanced, yet beginner-friendly features, including ecommerce. While it isn’t known for it, Squarespace ecommerce makes it easy to set up a sleek online store in five steps by selecting a template, creating an account, designing your site, adding your products, and upgrading to launch.
If you aren’t ready to set up your online store and are looking for more information about the platform, you can expand the section below to learn more Squarespace:
Learn More About Squarespace
Who Squarespace Ecommerce Is Best For
Thinking a different solution might be a better fit for your business website? Try one of these instead:
Ready to get started? Follow these step-by-step instructions to learn how to build an online store with Squarespace:
1. Go to Squarespace & Select a Template
Head over to Squarespace to begin building a website. Unlike other website builders, Squarespace lets you select a template before creating your account. This is great as it’s a hassle-free, no-commitment way to see if Squarespace’s designs are right for you.
View the available templates by clicking on the “Get Started” button at the top right corner. From here, you’ll find a selection checklist that will help narrow down your choices. Check “Online Store” underneath “Type” to see all of the ecommerce templates available on Squarespace and pick the one that best suits your needs.
2. Create Your Account
Once you’ve picked the template you want to work on, you’ll be redirected to an account creation screen. Create your account through Google, Apple, Facebook, or another email address. This is a very quick process, and from here, you’ll automatically be directed to the template you chose in the first step.
3. Design Your Site
Squarespace makes it very easy for beginners to build a professional website. Not only does it have an intuitive drag-and-drop interface, but it also has a nifty “Assistant” that details important steps in creating a website. You can find this Assistant tab (along with an introduction video) on the bottom right of your screen by clicking on the “?” button.
When you’re ready to edit your site, click on “Edit” at the top of the page. Select an element to edit using the drop-down menu below:
Name Your Site & Upload a Logo
The first step is to name your website—if you haven’t done so already—and to upload a logo. Just in case you skipped inputting your website’s name before entering the editor, you can hover over the header and click “Edit Site Header” to open up the menu. Click on the first option, which is “Site Title & Logo,” and change the title to your business name.
Make sure to upload both a logo and a mobile logo if you have one. If you don’t, your main logo will be used on mobile devices. Note that uploading a logo will replace the site title on all pages. However, don’t skip naming your website, as this will be used for search engine optimization (SEO) purposes as well as for your page title.
Pro tip: In case you don’t have a logo for your business just yet, get one professionally made by hiring a graphic designer. Sites like Fiverr have expert graphic designers who won’t break the bank. You can also create your own logo through sites like Canva and even Squarespace’s own free logo maker.
Update Your Footer
Scroll down to the very bottom of your screen and hover over the footer to edit. Your template will already have preselected elements, like social media icons and an email subscription form.
You can always delete these elements by hovering over them and clicking on the red trash icon that pops up. Choose the section you would like to add by clicking on “Add Section” and selecting from Squarespace’s layouts. You can also add a blank section and fill out this space with text.
Some ideas to place on your footer are your business’ name, social media icons, contact information, business address, business hours, and subscription forms. All these can be found in Squarespace’s premade layouts.
Add & Edit Pages
Exit the editing interface by hovering over “Done” at the top left corner and selecting “Save.” You also have the option to discard all of the changes you just made. Keep in mind that Squarespace doesn’t have autosave or revision history features, so save your changes as often as possible.
From the main menu, click on “Pages”—the first option on the menu to the left of the screen. Here, you’ll find the pages and navigation from the template you chose. Feel free to add more by clicking on the “+” sign beside Main Navigation and selecting from either a blank page (which you can build on), or premade page layouts. Select the layout you want and name the page.
Conversely, you can delete pages by hovering over the name and clicking on the trash button that pops up to the left. Rename pages by clicking on the gear button beside each page name and changing the page title.
Below the page title, you can also change the page’s navigation title (the name that appears on the navigation bar) and the page’s URL slug. This is already defaulted to the page’s name, so if you aren’t confident in what you’re doing, then leave these two as is.
Finally, reorder the pages by dragging the page names up and down on the page menu. Note that this automatically changes the arrangement of your navigation bar.
Customize Your Website
When all the pages are in place, you can begin customizing your site. Head back to the editor and start with your website’s style by clicking on the paintbrush at the top right corner of the screen. This menu lets you change the fonts, colors, element animations, and buttons across your entire website.
To change only specific sections, you’ll need to hover over each section you want to change and click the “Edit” button (this can also look like a pencil icon).
You’ll need to exit the Editor and enter the Page menu to select the page you want to edit, but despite this, Squarespace makes it extremely easy to customize a website. Simply click on the section you want to edit and type out or delete the text on it.
To move sections around the page, hover over a section and click on the up and down arrows located on a menu that will pop up on the top right of the section. This menu also allows you to delete sections by hitting the trash button. You can easily add sections as well. Just hover over any section on your page until an “Add Section” button pops up. Like in the footer, use this to add a section from Squarespace’s layouts, or add a blank section and fill it in yourself.
4. Add Products to Your Online Store
Now that you’re happy with how your website looks, it’s time to build your online shop. Just like building your website, Squarespace makes it extremely easy to flesh out your online store. To begin adding your products to your store, head back to the main menu and click on “Commerce.” When you first enter the Commerce section, you’ll find a quick checklist to help you get started.
First, head over to your inventory through the left-hand menu. You’ll find sample products already listed, so delete all of those by selecting and hitting “Delete” on the lower right corner. Once your inventory is clear, stock up by clicking on the “Add Product” on the top right corner of your screen, and selecting the type of product you’ll be adding (e.g., physical, digital, service, or gift card). You also have the option to import products from Etsy, Shopify, and Big Cartel, or add products in bulk through a CSV.
Make sure that not only do you add your product’s name, but that you also add a description, a good quality product image, categories, and tags to help your customers sort through your store easily. This page also lets you change prices, put products on sale, and add quantities and variations.
Before saving your progress and exiting the page, scroll under “Organization” and click on “Visibility” to see a drop-down option. Choose to make your product visible immediately, schedule it to go live on a certain date and time, or keep it hidden.
5. Launch Your Website
To publish your website—so that it’s available to the public—and to change your domain name from www.randomdomain.squarespace.com to your actual brand name without a subdomain, you’ll need to upgrade to a paid plan.
To do this, head over to the main menu and click on your username at the bottom left corner of the screen. You’ll be led to your Account Dashboard, where you’ll find a list of all the sites you’ve created on Squarespace. Click on the ellipsis beside the site you want to upgrade and proceed to Billing. From here, you can upgrade your free plan to a premium one.
Note that to sell on Squarespace, you’ll need to upgrade your site to a Business ($18 per month), Basic Commerce ($26 per month), or Advanced Commerce ($40 per month) plan. Its lowest tier plan, Personal ($12 per month on an annual billing cycle), does not enable ecommerce.
Squarespace Ecommerce Plans
$18 per month
$26 per month
$40 per month
Points of Sale
Checkout on Domain
Advanced Ecommerce Analytics
Tag Products on Instagram
Abandoned Cart Recovery
Advanced Shipping Calculations
*On an annual billing cycle
Not What You Were Looking For? Try a Squarespace Ecommerce Alternative
Squarespace is a great website builder with very good ecommerce features. However, if you want more powerful ecommerce services or better design features, then there are other website builders that you can take a look at.
Here are our top Squarespace ecommerce alternatives:
- Wix: It’s a very beginner-friendly website builder with over 800 free and sleek templates, plus a true drag-and-drop editor that gives you much more design freedom than Squarespace. For $17 per month, you can start on their basic ecommerce plan, giving you advanced services like abandoned cart recovery and social media selling.
- Weebly: Weebly is another beginner-friendly, all-in-one site builder that’s a great choice for casual online sellers. While its templates and design capabilities are not as sleek as Squarespace’s, it has an ecommerce feature on its free plan. However, to get advanced tools, you’ll need to upgrade to its $26 per month plan.
- Shopify: The most advanced ecommerce website builder on the market, Shopify lets you build an online store that integrates with the biggest platforms like Amazon, Etsy, Facebook, and Instagram. If you’re a larger seller or into dropshipping, it has thousands of premium ecommerce and dropshipping integrations in its marketplace. Plans start at $29 per month.
Frequently Asked Questions (FAQs)
Which is better, Squarespace or Shopify?
For heavy ecommerce, Shopify wins hands down. Shopify is a market leader in ecommerce platforms, while Squarespace is an all-in-one website builder that happens to have a good ecommerce feature. However, Shopify’s plans are pricey, and its design capabilities are very limited. For casual sellers or small businesses looking to add a store to their websites, Squarespace is an excellent option.
What is the best free ecommerce store builder?
Very few website builders offer ecommerce features for free, but Weebly does. However, to get any advanced ecommerce tools, like analytics, inventory management, and more payment gateways, you’ll need to upgrade to one of their business plans. Interested in trying it out? Build a Weebly website and see for yourself.
Is Squarespace a good website builder?
Yes. Not only does Squarespace have a good selection of modern templates, it also has good design features and an intuitive interface that lets you create a website easily. Squarespace comes with a suite of well-rounded tools for affordable prices, like advanced ecommerce and SEO—making it one of the best website builders around.
Squarespace is a great website builder with advanced ecommerce features that you can set up in just five simple steps. While there are other ecommerce website builders out in the market, Squarespace ecommerce is a solid choice for small businesses looking to expand to online selling. It has a large selection of beautiful templates, an intuitive drag-and-drop editor, and affordable prices.