Audrey Rawnie Rico

Starting your own business can be rewarding. But it also brings many challenges, from targeting the right market to finding the right marketing strategies. To help inspire your journey, here are 27 startup statistics, from how many startups fail or succeed to how they get funded and which industries have the most startup activity. General…

Squarespace is one of the best site builders thanks to its wide selection of over 100 modern, professionally designed, easy-to-edit business website templates. Whether you’re looking to start a blog or develop your business’ ecommerce capabilities, there’s a Squarespace template that fits your needs. To help you get started, we’ve rounded up the 20 best…

GoDaddy is one of the most well-known names in web hosting and domains. It offers reliable website hosting, including all-in-one site builder plans that make it easy for anyone to build a website. We’ll walk you through the entire process of how to create a website on GoDaddy in six steps, including a GoDaddy website…

No longer considered science fiction, the use of artificial intelligence (AI) in marketing has exploded this year, and it’s here to stay. Luckily, it offers a wealth of opportunities for small businesses, from easy content creation to ultra-precise ad targeting and simpler market research. Keep reading to learn 12 ways to use AI for small…

Creating a vision statement is fundamental to defining your brand’s identity and provides an aspirational goal for everyone in your company to pursue. But learning how to write a vision statement that is effective and inspirational can be challenging. To make it easier, download our free template and follow the steps below to create a…

With sleek template designs, built-in business tools, and beginner-friendly setup and editing, Squarespace has established itself as one of the best website builders for small businesses. Below, we walk you through the steps of how to use Squarespace to build a website, including a Squarespace video tutorial walk-through guide you can use as a reference….

Good landing pages are captivating, well-designed, and have a single clear call to action, ultimately increasing conversions. They combine compelling language and effective design to motivate visitors to convert into customers. To fuel your inspiration, we rounded up the best landing page examples from around the web and explained why they work to convert site…

Your vision statement presents an aspirational outlook of your future goals for your small business. They tell the world where you want your brand to be after a certain time period, particularly the goals you’ve achieved and the impact you’ve made, all in a brief sentence or two. In this article, we cover 12 inspiring…

Core values are principle-based statements about how your company does business. They guide everything from long-term strategy to daily operations. Together with mission and vision statements, core values are the bedrock that makes up your brand identity. Learn more about what core values are, why they matter, and how to write them. Download our free…

Core values are essential for any organization, big or small—they are the strategic traits, ethics, behaviors, and beliefs fundamental to its overall brand identity. These values are reflected in day-to-day operations, offerings, and interactions with employees and customers. We’ve rounded up a list of the best small business core value examples to inspire yours. 1….

Favicons are a valuable digital marketing asset. They help visually identify your business in the vast realm of the internet. Though tiny, they’re definitely mighty and can help increase your brand awareness and improve the user experience on your website. Keep reading to learn more about what a favicon is, why it is valuable, and…

A business mission is a short statement describing the “why” behind your vision. It’s the primary reason your business exists and why you do what you do. Download our free mission statement template and follow the steps below to learn how to write a mission statement for your small business. Mission Statement Template (Free Download)…