Audrey Rawnie Rico

Core values are essential for any organization, big or small—they are the strategic traits, ethics, behaviors, and beliefs fundamental to its overall brand identity. These values are reflected in day-to-day operations, offerings, and interactions with employees and customers. We’ve rounded up a list of the best small business core value examples to inspire yours. 1….

Favicons are a valuable digital marketing asset. They help visually identify your business in the vast realm of the internet. Though tiny, they’re definitely mighty and can help increase your brand awareness and improve the user experience on your website. Keep reading to learn more about what a favicon is, why it is valuable, and…

A business mission is a short statement describing the “why” behind your vision. It’s the primary reason your business exists and why you do what you do. Download our free mission statement template and follow the steps below to learn how to write a mission statement for your small business. Mission Statement Template (Free Download)…

A domain name is the internet URL of a website, like realestatebusiness.com. Choosing the right real estate domain name is vital as it represents your brand, products, and services to the online world. It should be catchy, easy to remember, appealing to your target audience, and include keywords that allow clients to find you online…

Getting a commercial on TV is an effective way to get brand recognition and generate sales, especially for local businesses looking to reach location and demographic-based audiences. Even more so now, as you can target your audience with ads on local channels or through a wide range of interest-based streaming networks. Keep reading to learn…

Finding high-quality free images for website design is easy thanks to sites with advanced search tools and royalty-free images. Some even have free video, audio clips, and editing tools for creating custom graphics. Below are 15 of the best places to get free images for website design and other marketing materials you need to build…

The jewelry industry is bursting with an estimated value of $332.6 billion by 2026. Those using the most effective jewelry marketing ideas will secure a larger share of the market—and the good news is most don’t require you to spend a fortune. To promote your jewelry business, here are 22 jewelry marketing tips to gain…

The accelerated digitalization of the world we live in underscores how essential it is to build a strong online brand presence for long-term success. Foundational to this is having a business website designed for an excellent site visitor experience. Below are 32 of the most relevant web design statistics that highlight the importance of design,…

Even in a digital world, signage remains an effective marketing tool for businesses with a physical location. For your business to stand out, having distinctive signage is essential. Plus, there are plenty of ways you can use signs to capture attention, increase foot traffic to your store, or advertise your products and services. We’ve compiled…

A boilerplate is a one-paragraph company description at the very end of your press release, along with your contact details for more information. To write your press release boilerplate, determine your angle, describe your business, and add a call to action and contact information. Keep reading to learn more about how to write a boilerplate…