Audrey Rawnie Rico

Radio advertising is a tried and tested marketing channel for businesses looking to promote a message to a wide regional audience. In a 30- to 60-second radio commercial, businesses can say more than an online text-based ad with limited reach. In this article, we explore the advantages of advertising on radio, when and how to…

When it comes to marketing your small business, a diverse approach always works best. It’s always most effective to cover as much ground as possible, using both online and offline marketing materials—from websites to direct mail and more—to build a solid brand presence. In fact, using various marketing methods can be up to three times…

There’s no stopping the meteoric rise of artificial intelligence (AI) across all types of business software. But AI isn’t just reserved for tech spaces anymore—it’s also a valuable tool to help small businesses with public relations (PR). Case in point: AI press release generators make creating press releases quick and easy and get you PR…

Facebook remains one of the most popular channels for raising brand awareness, and with good reason—it’s one of the most effective. To build brand visibility on Facebook successfully, you need to understand your audience, use the right tools at the right time, and consistently learn and improve your campaign as you go. To help, here…

Online business directories are the modern version of phone books. They offer more ways for customers to find your business and help your website rank higher on Google, driving traffic to your site and through your business’ doors. There are hundreds of online directories, so we’ve outlined the best directories for listings below to help…

Radio advertising costs average from $200 to $5,000 per week depending on location, ad length, and size of the listening audience. Producing radio commercials costs from $1,000 to $2,500 depending on inclusions like music, voice actors, and editing, but some stations have in-house resources to cut your costs. Learn more about what drives the cost…

Whether for cold reach-outs, marketing campaigns, or to recruit people to your team, email finder tools can get you valuable contact info in minutes. These tools make finding, targeting, and verifying email addresses easy, and can even fill in the gaps in your contact data sheets. See who made our list of the best affordable…

Weebly is one of the most trusted website builders for small businesses thanks to its array of valuable tools. Whether you’re setting up an online store, building a blog to grow your business, or creating a portfolio to showcase your work, all it takes is a few steps, from signing up for an account to…

The Weebly ecommerce center offers a wealth of features for your business website, including product inventories and multiple payment and fulfillment options—and these are available even on the free plan. Weebly also offers professional themes, a drag-and-drop site editor, and more. Learn how to make a store on Weebly: create an account, set up your…

A strong brand enables you to attract and retain customers, stand out from the competition, and build trust and credibility with your audience. From creating a well-defined brand identity and consistently delivering on your brand promise to creating compelling, differentiated messaging, these eye-opening branding statistics will convince you to pay attention to your brand and…

The Hostinger website builder offers one of the easiest and most affordable options for building a website or online store. Plans include secure and reliable hosting, a free domain, and an intuitive, no-code website builder with fairly robust ecommerce and artificial intelligence (AI) tools. Follow the steps below to learn how to build a website…

Using a custom signature for business emails boosts your branding and credibility, and an email signature generator (ESG) can help you create one easily. The best email signature generators are easy to use, have advanced design features, and integrate seamlessly with most email apps and providers. To help you choose, we compared dozens of signature…