Meaghan Brophy

A store window display is the scene you create in your exterior facing windows and one of the most powerful elements in your merchandising arsenal. Your retail window display is an instrument for bringing in new and existing customers, displaying new products, highlighting promotions, and enhancing your brand image. Creating window displays will be a…

Ecommerce marketing is the practice of driving brand awareness, traffic, sales, and conversions to your online store. For example, ecommerce businesses can create email marketing campaigns, build loyalty programs, collect customer reviews, and offer personalized recommendations as part of their marketing strategy. Creating an effective ecommerce marketing strategy is crucial to growing your online store….

Retail data analytics describes the measurement, tracking, and interpretation of data—typically sales, inventory, employee, and consumer demand information—that allows retailers to discover trends and predict outcomes. Business owners can use dozens of retail metrics to evaluate performance, monitor progress, and—most importantly—drive sales. Certain metrics are quantitative and are considered KPIs (key performance indicators) for their…

When you start a retail business, you must have something to sell. But that doesn’t mean you have to make and manufacture products yourself. You can source them from external wholesale suppliers. The right wholesale suppliers will meet your minimum quantity, cost, and shipping requirements—but it takes research to find the best options. Find out…

Cash wraps, also known as cash wells and checkout counters, are the areas in stores housing point-of-sale (POS) systems or cash registers where customers pay for their merchandise. A well-designed cash wrap can significantly impact your retail success and drive your business by increasing customer and employee satisfaction, driving sales, and building your brand. No…

A point-of-sale (POS) system is a must-have tool for brick-and-mortar businesses today. Globally, the POS market is growing at a healthy rate, anticipated to reach $70.75 billion by 2029 from just over $25 billion in 2022. More and more businesses are shifting from using a basic cash register to using a POS system as it…

Amazon is the world’s go-to marketplace for everyday staples like furniture, appliances, and food—but out of the millions of products currently listed on the platform, some of them are downright strange. Given the vast inventory spread, we sought to find the weirdest things available on Amazon. Whether you’re just browsing or looking for unique products…

After you’ve started your retail business and begin sourcing products, you will likely run into terms like wholesaler, distributor, dropshipper, and more. There are many types of retail suppliers on the market, and understanding their strengths and differences will improve your sourcing process and help you choose the best one for your cost, schedule, and…

Amazon SEO is the practice of tailoring the content of an Amazon webpage to appear higher in search results. Naturally, this leads to greater visibility and more sales. Effective Amazon SEO strategy comes down to promotional campaigns, identifying winning keywords, and optimizing each of your listings’ five elements. This includes a well-structured title, compelling images,…

Order fulfillment is the process of storing goods, packing orders, and shipping products to buyers. In a broad sense, order fulfillment is everything that happens after a customer places an order up to the moment they receive the order. Businesses can handle fulfillment in-house, outsource the function to fulfillment partners, dropship their orders, or combine…

Jewelry is a $270 billion market with an endless amount of opportunity to carve out a specific niche or market. You can make jewelry for men, women, adults, children—or animals even. Though competitive, a jewelry business can also be lucrative. Historically, the average gross profit margin has been in the 43%–47% range. It’s estimated to…

Your return policy isn’t the first thing that comes to mind when starting a retail business, but it’s certainly important. Writing a return policy, which sets the terms and conditions under which customers can receive a refund or exchange items they’ve purchased, is important for any retailer. These policies are meant to protect both the…