This article is part of a larger series on Real Estate Lead Generation and Marketing.
The best real estate closing gifts are tailored to your client’s interests—helping you stay top of mind for future real estate needs. It can be a simple yet personalized item they use every day, an unforgettable experience in your local community, sustainable gifts, smart gadgets, or gourmet food baskets. Regardless of the gift, it’s easy to show appreciation to your clients with a personally picked treat without breaking the bank.
10 Best Real Estate Closing Gifts for Buyers
Buying a new house is a major financial decision for most buyers. It involves a challenging process of searching for the ideal property, competing in bidding wars, and completing the transaction. Throughout this process, you get to establish a more meaningful connection with your buyers. Offering a closing gift is a thoughtful way to celebrate and earn you favorable reviews and referrals, even if they may not require your services in the near future. Positive word-of-mouth can yield valuable real estate leads down the line.
Here are our top recommendations for closing gifts for buyers:
1. Client-specific Gifts Using Artificial Intelligence (AI)
Price: Starts at $30 on EvaBot
Giving your buyer a client-specific gift is one way to leave a lasting impression. During the homebuying process, you spend a lot of time together, learning about their lifestyle, interests, hobbies, and preferences. However, finding the perfect gift can still be challenging. To make it easier, you can use an AI-enhanced tool like EvaBot. Its AI chat will gather your client’s information and gifting preferences, and help you choose a real estate closing gift within your budget that your client will truly appreciate.
Once EvaBot has gathered information, it will send your clients a personalized gift, handwritten note, and packaging with your branding on it. EvaBot is also a great tool for choosing birthday gifts, pop-by gifts, and holiday gifts. Eva’s data can also be exported directly to your customer relationship management (CRM) tool or any application you currently use.
2. Custom Return Address Labels
Price: Starts at $35 at Paper Source
As your clients settle into their new property, custom return address labels are a perfect closing gift. This practical gift can save your clients time and effort by simplifying the process of updating their contact information. Custom return address labels also add a personal touch to their mail and can help them feel more settled and established in their new community.
3. Cleaning Service
Price: Ranging from $115 to $227
Moving can be stressful and exhausting. A closing gift idea that your buyers are sure to appreciate is a professional cleaning service. This helps ease the burden of settling into a new home and welcomes them into a clean and fresh space. It also shows you are a dedicated real estate agent who cares about their well-being beyond the transaction.
You can find professional cleaning services on Angi with prices starting at $85. It also offers a variety of other home services, including roof repair, pest control, and plumbing services. This platform is a convenient one-stop shop for all your clients’ home maintenance needs.
Price: $6 at Allswell Home
When it comes to closing gifts, candles are an easy yet excellent choice. Not only do they provide a sense of luxury and indulgence, but they also help create a warm and inviting atmosphere in the new home. The settling-in period can be stressful, and a candle can help ease the transition by providing a comforting ambiance.
Candles come in various scents, allowing you to choose one that matches your client’s personal taste and preference. This personalized touch shows that you have taken the time to select a gift that is tailored to their needs and interests. If you’re unsure of the scent they would prefer, try to choose something neutral that they can make use of.
Price: $39.99 on Amazon
A cheeseboard is an elegant addition to any home, making it a wonderful closing gift for buyers. Not only is it a perfect item for hosting gatherings, but it also adds a touch of sophistication to any occasion. Gifting your clients with a cheeseboard shows you value their business and helps them create new memories in their new homes.
Amazon offers engraved cheeseboards with phrases like “new home,” “new beginnings,” and “new memories.” These low-maintenance, durable boards make a high-quality and reusable gift.
6. Smart Doorbell
Price: $38.99 on Amazon
A smart doorbell is a luxurious closing gift that can give your buyers a sense of security, protection, and peace of mind as they move into their new home. This innovative device connects with your client’s phone app, enabling them to see who is at their door even when they are away from home. This added layer of security allows homeowners to answer their door from anywhere, making it an ideal gift for busy clients who are frequently on the go.
In addition to a smart doorbell, there are other smart gadgets that you can consider gifting to your tech-savvy clients, such as smart lights, air purifiers, digital picture frames, or audio speakers.
7. Dine at a Local Restaurant
While material gifts are always appreciated, gifting an experience in a local restaurant near their new home can be a more meaningful and memorable closing gift. This is especially true for buyers who are moving to a new area and may not be familiar with the local dining scene. Inviting them to dine at a nearby restaurant helps them feel welcomed and connected to their new community. If you can’t join them, buy them a gift card for a nearby restaurant that they can enjoy on their own.
8. Charging Stand
Price: $18.99 at Walmart
A charging stand is a great house closing gift because, with so many electronic devices in our lives, having a dedicated space to charge is incredibly convenient. A charging stand can also help keep things organized and prevent clutter, which is especially important in a new home. Plus, it’s a nice gesture that shows you care about the new homeowners and want to help make their transition as smooth as possible.
Price: $39 at Amazon
Another simple and stylish closing gift for buyers is coasters. They protect furniture from spills and watermarks, making them a smart addition to any new home. Coasters also come in various designs, materials, and styles, allowing you to choose a set that matches the new homeowners’ decor and personal taste.
If you’re looking for promotional coasters, AnyPromo is a great option that can save you money. It offers customized coasters made from natural wood that can be tailored to your branding needs or your client’s preferences. It uses various imprint methods, such as color imprint, laser engraving, and full color, to create a unique and personalized coaster.
10. High-quality Cookware
Price: $48 at Food52
If your client enjoys cooking, cookware can be a fantastic closing gift. Not only do they cater to their interest, but they are also a valuable addition to their new home. Many cookware sets come in stylish designs and colors, adding a decorative touch to the kitchen. By gifting useful and decorative cookware, you are not only providing a daily-use item, but you are also helping them create delicious meals in their new home.
10 Best Real Estate Closing Gifts for Sellers
Giving closing gifts to sellers is not only a great way to show appreciation, but it’s also an effective client retention strategy. By providing a thoughtful and personalized gift, you demonstrate your commitment to their satisfaction, build a healthy referral base, and potentially gain new clients.
Below is our list of closing gift ideas for sellers:
1. Potted Plants
Price: Starts at $37.99 on Bonsai Empire
A potted plant can be an eco-friendly closing gift for sellers. Not only do plants add a touch of natural beauty to a home, but they also provide numerous health benefits, such as improving air quality and reducing stress levels. Suppose your seller is moving to another place. In that case, potted plants are meaningful going-away gifts that convey well wishes and good luck. They are a low-maintenance gift that can be enjoyed for years to come.
When choosing a potted plant to give your client, consider their plant care abilities, plant size, possible allergies, and toxicity. Some good choices include succulents, money plants, and potted herbs.
2. Engraved Pen
Price: Starts at $25 at Dayspring Pens
For a small yet practical closing gift, consider giving an engraved pen. This unique gift can be used repeatedly and kept in a convenient place for everyday use. By providing a long-lasting gift, you can increase your client’s chances of thinking about you and your services every time they use it.
You create a lasting impression that reinforces your brand by engraving your business name or logo on the pen. It’s a simple yet effective way to keep your name top-of-mind with your clients long after the transaction has ended.
VistaPrint also offers engraved pens for a more cost-effective alternative. You can easily design your pen by choosing from an assortment of options to create the perfect pen that meets your needs. The pen is available in three finishes: metallic, matte, and soft touch. You can also add your business name, logo, and contact information to enhance brand recognition.
3. Bottle of Wine
Price: $69.99 on Gourmet Gift Baskets
A bottle of high-quality wine is a classic and sophisticated closing gift that can add a celebratory touch to completing the selling process and moving on. It is a versatile gift that can be enjoyed immediately or saved for a special occasion, such as an anniversary or housewarming party. When selecting a bottle of wine, consider the recipient’s taste and preferences. You may also choose a vintage bottle from a local vineyard or one with a special meaning.
To make the gift even more special, consider including a personalized note, snacks, or wine accessories, such as a corkscrew or wine stopper. This special gesture shows that you have taken the time to customize the gift specifically for them and adds a personal touch that will be appreciated.
Pro tip: Keep in mind when sending any beverage or food gifts that clients may have allergies or sensitivities. Pay attention to their likes, dislikes, and preferences when you spend time with them so you’ll know whether the food and beverages you choose are a good gift for your clients.
4. Box of Chocolates
Price: $52 at Recchiuti
A box of chocolates could be a wonderful house closing gift because it’s a sweet and indulgent treat that everyone can enjoy. Selling a property can be stressful, so receiving a box of chocolates can help lift your client’s spirits and make them feel appreciated. It’s also a classic gift that never goes out of style.
5. French Press
Price: $27.50 at Amazon
A Fresh press is an excellent closing gift for anyone who appreciates good coffee. Its user-friendly design makes it effortless to use, allowing your client to easily brew their favorite blends and roasts. Whether they prefer a bold and rich flavor or a smooth and mellow taste, a Fresh press accommodates a wide range of coffee preferences.
6. Soda Maker
Price: $109.99 at Amazon
A soda maker can be an excellent house closing gift for someone who just sold their property. After all the stress and hard work of selling a property, your client may appreciate a fun and refreshing way to celebrate. A soda maker allows them to create their own custom sodas and sparkling water to enjoy with their friends and family. It’s also a fun yet efficient gift that can help your clients save money and reduce waste by eliminating the need for store-bought soda.
7. Water Bottle
Price: $50 at REI
Water bottles can be an excellent house closing gift, especially for people leading active and healthy lifestyles. A reusable water bottle can be used every day, whether at home, work, or on the go. It’s a sustainable choice that helps reduce waste and promotes eco-consciousness. Additionally, many water bottles come in stylish designs and colors, so you can match them with your client’s preferences.
8. Passport Cover
Price: $52 at Tusk
Some clients sell their property with the intention of traveling or relocating. Thus, a passport cover may be a unique yet handy seller closing gift for them. It helps protect their passport from damage and keeps them organized during their travels. Additionally, passport holders come in various designs and materials, allowing you to customize the gift to suit your client’s preferences.
9. Weighted Blanket
Price: $39.99 at Amazon
For someone who is under stress, which your client may be due to the tedious process of selling a property, a weighted blanket is a fantastic closing gift. This blanket is not your ordinary one, as it is designed to imitate the feeling of being hugged tightly by a loved one, making it a perfect item for comfort and coziness.
10. Gift Basket
Price: Starts at $64.99 at Bokksu
While gift baskets may be the most general type of gift, it is a reliable choice when you want to give a tailored present to your client. They can include a variety of items that cater to their interests and preferences, from gourmet food and wine to bath and spa products, making them a versatile and customizable gift option. However, you can also send gift baskets that are already curated and exude a more sophisticated feel.
Where to Buy Inexpensive Closing Gifts
As a real estate agent, it’s important to show your clients that you appreciate their business and want to thank them for choosing you. One way to do this is by giving them a closing gift. However, you don’t have to break the bank to show your gratitude. Inexpensive gifts can be just as meaningful as expensive ones. Here are some places where you can find affordable closing gifts for your clients.
Online printing services
Wide selection of products and direct shipping
Business cards, print advertising, posters, labels, stickers, invitations, promotional products, websites
Electronics, health and personal care, home decor, kitchenware, tools and home improvement
Apparel, bags, housewares, mugs and drinkware, office accessories, pens, promotional products
Food and beverages, electronics, home decor, health and wellness products, travel and outdoor gear
Varies per product
It’s worth noting that real estate closing gifts can be categorized as a business expense and may be eligible for tax deductions. By using this tax benefit, not only can you thank your client for doing business with you, but it could also be a wise investment for your business.
Frequently Asked Questions (FAQs)
The amount you should spend on a closing gift for a client largely depends on the nature of your business relationship and the type of property sold. A good rule of thumb is to spend around 1% of the property’s sale price on a closing gift. However, you can also adjust the budget based on how much you value the client and the level of service they receive. It’s important to remember that the value of the gift is not necessarily tied to its price tag. A remarkable and personalized gift can be just as meaningful as an expensive one.
Getting a closing gift for a client is a thoughtful way to show appreciation and gratitude for their business. It’s also a way to leave a lasting impression and stay top of mind for any future real estate needs they may have. A well-chosen closing gift can also lead to positive reviews and referrals, which can be valuable for building a strong real estate business.
Closing gifts are typically given to clients at the end of a real estate transaction during the closing process. This is usually when the keys to the property are handed over to the buyer. However, some real estate agents give the gift later, such as during a housewarming party or holiday gathering. Ultimately, the timing of the gift is up to the agent’s discretion and can depend on the transaction’s specific circumstances and the client’s preferences.
A real estate professional’s job extends beyond the transactional aspect of buying and selling properties. They need to foster meaningful relationships with clients to build their business. Real estate closing gifts are a great way to express gratitude and leave a lasting impression on clients after a completed transaction. From candles and plants to smart accessories and snacks, remember that as a real estate agent, your excellent service and good wishes are crucial for a successful real estate transaction and meaningful closing.