This article is part of a larger series on Real Estate Lead Generation and Marketing.
It takes significant time, effort, and know-how to get brand awareness and grow an audience on social media. The best real estate social media marketing companies provide expertise in content creation, advertising, automation, and more to ensure your investment produces leads and engagement. We found the best social media management companies for realtors to help you find the right solution to grow your real estate business.
Based on pricing, the types of services provided, and social platforms supported, here are the eight best social media marketing companies for real estate agents:
- CityBlast: Best real estate social media marketing company for agents who want locally focused content
- Lyfe Marketing: Best for realtors seeking expert help developing an effective social media marketing strategy
- Roar Solutions: Best combined real estate social media marketing and website management service
- $99 Social: Best for those wanting social media engagement through original daily Facebook posts
- Fiverr: Best for real estate professionals seeking niche social media marketing specialists
- Artur’In: Top real estate social media marketing company for the best package bundles
- Animoto: Best solution for real estate agents looking to supplement their social media content with engaging videos
- Hibu: Best choice for agents, teams, and brokerages that want to use social media ads to generate leads and grow revenue
Best Social Media Marketing Companies at a Glance
Social Media Outlets
7-day free trial
Phone and email
$750 per month
Phone and online form
$99 + $199 signup fee
Phone, email, and online form
$99 per month
No free trial, 14-day risk-free guarantee
Phone, email, and live chat
Pricing varies per service and freelancer
All social media platforms
Phone and email
$199 per month
Email and online form
Free forever plan
Free forever plan
Phone, live chat, and online form
Which social media marketing company is right for you?
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CityBlast: Best Real Estate Social Media Marketing Company for Local Content
CityBlast is one of the only real estate social media marketing companies designed for individual agents and teams, and only one of two options to include local content in social media posts. Local content can include articles about events in your area, local news stories, and updates on the real estate market. Although pricing is customized to your needs and posting frequency, CityBlast is generally more affordable than most other companies.
In addition, the setup process is extremely quick and easy and gives you the power to curate content for your audience. This is a great choice for agents who want to appear active on social media without spending a lot of their own time and energy writing content and posting it on social media platforms.
The drawback to using CityBlast is that content is pre-created and is not customized to your business. Most, if not all, of your social media posts will be links to articles or landing pages, which is generally not the most effective social marketing strategy for realtors.
The best results on social media come from writing, publishing, and promoting original content. While it doesn’t necessarily link to another page, such as a blog article on your website, coming up with effective content can easily soak up a great number of working hours. If you’d prefer to invest in a more bespoke real estate social media marketing strategy, Lyfe Marketing’s individual consultations will be a better fit for you.
There are very few online CityBlast reviews from customers, but those available speak positively of the affordable prices and the ease of setup. CityBlast users also say you can get your social media activity going quickly to show social media followers that you are active.
However, less favorable CityBlast reviews state that the content is highly generic and can’t replace a comprehensive social media strategy, including manually writing posts and interacting with followers. For a fully customized strategy and maximized results, look at Lyfe Marketing or hire one of the freelance real estate social media pros on Fiverr.
- Build and optimize Facebook page: $199
- Custom service pricing: Starting around $99 per month
- One-time setup fee: $149
- Free trial: 7 days
Lyfe Marketing: Best for Expert Help for a Comprehensive Social Media Management Strategy
Lyfe Marketing is an award-winning social media management company built for small business owners. Although it is not designed specifically for real estate agents or brokers, you get a dedicated account manager with any plan and up to two hours of consultation per month.
Lyfe Marketing is a great fit for real estate agents who want a comprehensive and highly personal strategy. For instance, your account manager will help you refine and tell your brand story in engaging, original, and customized content that consistently works to build and nurture your audience. In turn, this content produces and engages prospects, helping you become more successful in real estate.
The social media content created is original, customized, and unique to you. Lyfe Marketing also offers social media advertising and website design services to further support your brand-building efforts. However, they are the best real estate social media marketing company on this list for organic growth because of the comprehensive, tailored approach and dedicated, expert account managers.
However, with pricing starting at $750 per month, Lyfe Marketing is not the most affordable option. If this is outside of the range you are comfortable spending on social media management services, $99 Social is likely to have services closer to your price range. Alternatively, social media marketing freelancers on Fiverr can also be hired very affordably for help developing a strategy as well as posting and advertising your real estate services on social media.
Lyfe Marketing Reviews
There is a large number of Lyfe Marketing reviews on various sites, and while the average customer rating is 4.5 out of 5, reviews are mixed. In addition, since Lyfe Marketing serves a wide variety of clientele, there are reviews from business owners in almost every industry. For the most part, customers rate the social media services and company communication highly and say the personalized strategies helped their business.
However, there are also several unhappy Lyfe Marketing reviews from entrepreneurs who experience missed deadlines and poor communication. If you want to work with a real estate social media marketing company that is specific to the industry and provides a dedicated account manager or digital coach, Artur’In is a great fit.
Lyfe Marketing Pricing
- Social Media Marketing Good Plan: $750 per month for up to 12 posts per month
- Social Media Marketing Better Plan: $850 per month for up to 20 posts per month
- Social Media Marketing Best Plan: $1,150 per month for up to 40 posts per month
- Social Media Advertising Good Plan: $650 per month for $500 to $3,499 monthly ad spending
- Social Media Advertising Better Plan: $850 per month for $3,500 to $6,999 monthly ad spending
- Social Media Advertising Best Plan: $1,150 per month for $7,000 to $9,999 monthly ad spending
Roar Solutions: Best for Combined Social Media & Website Management
Roar Solutions offers digital marketing and lead generation services for real estate and mortgage companies. At only $59 per month for Facebook, Instagram, and Twitter, its organic social media management service add-on is the most affordable on our list.
In addition, Roar Solutions uniquely offers packages to manage your real estate website and social media platforms simultaneously. For example, for $99 per month (plus a one-time $199 setup fee), you get a real estate website, a free email account, a monthly blog post and email newsletter, and two original social media posts per week to Facebook, Twitter, and Instagram.
Because of these offerings, Roar Solutions is a great choice for real estate agents and brokers who want an affordable way to outsource most of their online marketing tasks. It allows you to completely step away from your website and your social media presence while Roar keeps you active online and develops a beautiful, functional, mobile-friendly real estate website. They also provide website hosting and even screen-share support, so you have a reliable website and responsive customer support.
Similar to CityBlast, the content posted to your social media accounts from Roar Solutions will not be unique or customized to your business. Instead, posts are generally going to be premade articles shared with a caption rather than standout features like individual content or highly engaging real estate memes. For social media management services fully customized to your brand and optimized for effectiveness, check out Artur’In or Lyfe Marketing.
Roar Solutions Reviews
There are many Roar Solutions reviews online, and almost every customer gives them 5 out of 5 stars. These happy customers loved how quickly Roar Solutions got their website up and running and how clear and thorough their communication methods are. We were unable to find any negative Roar Solutions reviews.
Roar Solutions Pricing
- Facebook, Instagram, and Twitter posts: $59 per month for two posts per week
- Medium website and social media management combination: $99 per month includes social posting as above and website, hosting, SSL security certificate, themes, two quick changes to web content, one free email account, monthly blog post, weekly industry news, and Google Analytics and Webmaster Tools setup
- Large website and social media management combination: $399 per month to add website optimization for Google search, custom blog posts, and free custom branded reports
- Social account setup: $99
- Real estate website setup: $199
- Quick Tasks: $25 each
- Add-ons: Customize your plan with more than a dozen add-ons, including domain names, landing pages, a chat widget for your website, and blog posting
$99 Social: Best Real Estate Social Media Marketing Company for Daily Facebook Posts
$99 Social offers a simple and affordable way to post real estate content to Facebook every single day. All plans are managed by a professional content specialist and include article links, images, real estate hashtags, and weekly promotion of your business and services. If you want to build a social presence with consistent posts, but lack the time or interest in managing social media yourself, $99 Social is a great solution.
The base daily posting plan costs $99 per month. While it includes daily posts seven days per week, this is a short-form post shared to both Facebook and one other platform, limited to Google My Business, Twitter, Pinterest, or LinkedIn. On all plans, content is handwritten by a social media expert, but custom graphics aren’t included with any plan. There are numerous add-ons available with most plans, enabling you to create a package with the services you want most.
If you don’t need posting every day, you can opt for the Mini Brand Builder plan. At $79 per month, it includes three posts per week to Facebook and Instagram. Alternatively, the Brand Builder plan includes five posts per week to Facebook and Instagram for $129. The Brand Builder plan also includes long-form copy, informational content, and up to 10 searchable hashtags. The two highest-tier plans include Facebook advertising services.
Although $99 Social is best-geared to help you generate real estate leads on Facebook, you will only get daily posting to Facebook and one other channel on the daily plan, unless you opt for the most expensive plan tier. If you want a wider selection of social platforms as well as Instagram for real estate, find a social media marketing freelance pro on Fiverr.
$99 Social Reviews
It’s difficult to find $99 Social reviews online, but the reviews that are out there have a wide range of opinions. Customers appreciate that the service does exactly what it advertises, and they are able to get daily social media posts for a low price each month. On the other hand, many users also say the quality of the content is low, especially when compared to custom solutions like Lyfe Marketing or Artur’In.
$99 Social Pricing
- Mini Brand Builder: $79 per month for three posts weekly shared to Facebook and Instagram
- Daily Plan: $99 per month for one post shared each day on Facebook plus one other platform
- Brand Builder: $129 per month for five weekly posts for Facebook and Instagram plus long-form copy and searchable hashtags
- Daily Unique: $198 per month for two unique daily posts on two different platforms of your choice among Facebook, Instagram, Google My Business, LinkedIn, Twitter, or Pinterest
- Growth Booster: $297 per month for one daily post created for Facebook plus two networks (Google My Business, LinkedIn, or Twitter), including calls to action and advertising services
- The Works: $397 per month for one daily post to four social media networks and several other services, including short-form, calls to action, five weekly Instagram posts, advertising, and one monthly blog post
Fiverr: Best for Niche Social Media Marketing Management Specialists
If using prestructured real estate social media tools or working with a large company doesn’t fit your needs, working with a freelancer will likely be a better fit. Fiverr is a freelance platform that helps you find and connect with real estate social media marketing professionals who offer any type of individual service you may need.
Fiverr is a great alternative because you can set your own price and find general or extremely specific social media marketing services, such as Instagram engagement, hashtag research, custom graphic designers, TikTok video editing, LinkedIn lead generation, and Facebook advertising. For this reason, Fiverr is best for those who want unique, custom content and collaboration from a specialist.
You can purchase a one-time service like branded, premade graphic templates for social media images, or set up a long-term contract with one or multiple social media marketing experts. Some freelancers focus on certain social media platforms or skills, like hashtags or copywriting, while others can take charge of all the elements of your social media strategy, from planning to designing, writing, and scheduling.
If you are able to find the right freelancer, Fiverr can present the perfect solution. However, finding the right freelancer can be much easier said than done. It takes time to sift through the thousands of options available and may take trial and error to determine exactly what services you need and which freelancer provides the best quality at the best price. If you are looking for the quickest and most basic way to get social media posting off your to-do list, you’re better off with CityBlast or $99 Social.
There are thousands of Fiverr reviews on Trustpilot, but Fiverr is only a platform for finding a real estate social media marketing solution. Each freelancer has their own average ratings and customer reviews, which you can use to narrow the list of potential services.
Keep in mind that each freelancer offers different types, quality, and levels of service, and pricing varies widely. You will want to conduct searches and interviews before choosing which freelancers to work with. However, as a platform, Fiverr reviews are extremely positive, showing that the platform works hard to prevent major problems with the service and has features that help you find the best fit.
Fiverr helps you find and connect with social media managers, so you will set your pricing with each candidate. You can post a job and search for social media marketers with real estate experience, good reviews, and within your price range. Fees start as low as $5 per job or project.
Artur’In: Real Estate Social Media Marketing Company With the Best Packages
Artur’In is a social media and digital marketing company specifically for real estate industry professionals and teams. It bundles multiple tools together, and each package includes options to support your real estate marketing ideas beyond just posting on social media channels.
Artur’In is an ideal fit for those wanting all-in-one packages for social media marketing for realtors. Its lowest-tier plan includes three to four posts per week on three platforms, profile management on five platforms, local content, review building, and even an email newsletter. In terms of pricing and posting frequency, while it doesn’t offer daily posts like $99 Social or Roar Solutions, it doesn’t require the same level of investment as Lyfe Marketing.
However, if the services included in Artur’In’s packages don’t fit your needs, Fiverr is a better choice for creating your own bundle of real estate social media marketing services. You may not need every service that Artur’In provides and instead need something different, like Instagram management. You could choose to work only with contractors on Fiverr, or supplement your Artur’In services with a specialized service.
Although there are only a limited number of Artur’In reviews online, many are from customers who have been working with the company for a long period of time. Almost all customers noted that the customer service is supportive and responsive and that their social media accounts have grown while working with Artur’In.
There is a small number of negative Artur’In reviews from clients who had trouble with billing, but those issues appear to have been resolved by the company. However, if you’d feel more confident with payment protection, Fiverr is your best bet.
- One-time setup fee: $300
- Basic: $199 per month for three to four posts per week on three platforms (Facebook, LinkedIn, and Twitter) plus social media management for five platforms, MLS integration, monthly email newsletter, review builder, local content, branded photo and video content, dashboard and analytics, and a dedicated success manager
- Standard: $299 per month to add professional real estate headshots and a video shot at your office Premium: $399 per month to add Google advertising
- Custom pricing for teams
- Discounted pricing with annual payment
Animoto: Best Real Estate Social Media Video Creation Services
Animoto is a video creation platform that provides real estate templates so you can easily and professionally edit your own videos. According to WordStream, businesses that use video increase their revenue 49% faster than those that don’t. By using Animoto, you can start creating professional real estate marketing videos for free on any device, and paid plans start at only $8 per month.
Since all plans include unlimited video editing and social sharing, Animoto is perfect for real estate agents who are ready to infuse their social media strategy with video. There are close to 200 video templates to start with, but only a small number of them are specific to real estate.
It will require some time and effort to learn how to edit videos on the platform or use one of the general (not real estate-specific) video templates to fit your needs. Alternatively, you can use Fiverr to find a video editor to do the work for you. On the other hand, Artur’In’s upper-tier plans include professional real estate videos shot at your office.
There are more than 150 Animoto reviews online, with the vast majority of customers loving the easy-to-use interface. They also love the wide variety of templates and stock media that help their videos look professionally made.
The small number of unhappy Animoto reviews were from customers who stated that the editing features aren’t especially robust, and that customer service can be slow to respond. The best alternative to Animoto would be to hire freelance video editors on Fiverr.
- Free forever plan: $0 per month for unlimited video creation
- Basic: $8 per month for unbranded videos with unlimited downloads
- Professional: $15 per month to create high-quality 1080p videos customized with your branding and logo, gain access to over 1 million stock images and videos as well as 3,000 music tracks, and dozens of fonts
- Professional Plus: $39 per month to add access for up to three users, a reselling license, 30-minute consultation with a video expert, save settings for up to three brands, and gain access to more than 100 million premium licensed photos and videos from Getty Images
Hibu: Best Company for Real Estate Social Media Advertising
Hibu is a marketing platform with an extremely wide range of services and clientele, most of which revolves around digital advertising. Their social media marketing services include optimizing your social profiles, setting specific outcome goals, and creating Facebook and Instagram lead generation advertisements to get targeted results for your business.
For real estate agents, teams, and brokerages that want to utilize the power of digital advertising, Hibu is a perfect choice. They start by using the full power and depth of Facebook’s targeting and retargeting tools to find your audience. Over time, your ads are continually tested and further optimized in order to even more efficiently generate leads and traffic.
Although Hibu has gotten many incredible results for clients, they don’t offer any organic social media management. That means that you’ll still need to complete the task of consistently posting on your social channels. If you want to outsource the task of posting daily, $99 Social has several plan options to take that off your plate.
In addition, Hibu is not built specifically for real estate professionals, so it will be your responsibility to ensure that your Hibu consultant has a thorough understanding of your business, your needs, and your goals. If you need an organic social media strategy from a professional who knows the real estate field, Artur’In is a much better choice.
More than 100 Hibu reviews on Consumer Affairs have earned it an excellent average rating of 4.5 out of 5. Many of Hibu’s clients report that their personal account manager takes extra care to communicate and understand their business, and in turn, gets them measurable results.
Some negative Hibu reviews cite disappointing results from their ads. Before signing up with Hibu, be sure to ask specific questions about what kind of results you can expect. Fortunately, many other companies offer social media advertising, so check out Lyfe Marketing or Artur’In for similar types of social media marketing services.
Hibu is a digital advertising and marketing firm that provides a custom solution for each client. Therefore, you must schedule a consultation meeting to determine the pricing for your business.
How We Evaluated the Best Real Estate Social Media Marketing Companies
Social media changes on a daily basis, so the best social media marketing companies for realtors must offer a wide range of specific skills and expertise. However, there’s no one-size-fits-all solution when it comes to creating content or your strategy. As a result, we sought out social media management companies that offered a range of pricing options, provided relevant and targeted content or other time-saving services for real estate marketing, and supported the most popular platforms.
Based on the needs of real estate agents and brokers, we used the following criteria in our ranking:
- Social media platforms supported
- Targeted content (local buyer leads and seller leads)
- Supported content categories
- Customizable posting frequency
- Reporting and analytics
- Contract options
Based on extensive research, we identified eight of the best real estate social media marketing companies. Since the needs of real estate professionals are so widely varied, we selected companies that offer an equal variety of services. Whether you need to work with a freelancer, run social media ads, create videos, or share daily content, you can find a solution with one of these platforms.