This article is part of a larger series on Real Estate Lead Generation and Marketing.
Getting brand awareness and growing an audience on social media takes significant time, effort, and know-how. The best real estate social media marketing companies provide content creation, advertising, automation, and more expertise to ensure your investment produces high-quality leads and engagement. We researched dozens of platforms to discover the best social media management companies for realtors to help you find the right solution to grow your real estate business.
Based on pricing, the types of services provided, and the social platforms supported, here are the best social media marketing agencies for realtors:
- Constant Contact: Best for targeted social media posting and emailing marketing for realtors to reach a specific audience
- Sprout Social: Ideal social media manager for realtors providing robust social media management and SEO tools
- Fiverr: Great for real estate professionals seeking niche social media marketing specialists
- Coffee & Contracts: Excellent choice for realtors looking for a one-stop shop social media marketing company
- $99 Social: Best for those wanting social media engagement through original daily Facebook posts
- Animoto: Top solution for real estate agents looking to supplement their social media content with engaging videos
- CityBlast: Solid real estate social media marketing company for agents who want locally focused content
- Lyfe Marketing: Best for realtors seeking expert help developing an effective social media marketing strategy
- Roar Solutions: Great combined real estate social media marketing and website management service
Best Real Estate Social Media Marketing Companies at a Glance
Social Media Outlets
$9.99 per month
60-day free trial
Phone and live chat
$99 per user (monthly)
30-day free trial
Phone and email
Pricing varies per service and freelancer—starting at $5
Phone and email
$54 per month
$79 per month
No free trial, 14-day risk-free guarantee
Phone, email, and live chat
Free-forever plan; paid plans start at $16 per month
Use Promo Code: MONTHLY5 for 5% off monthly plans or ANNUAL10 for 10% annual plans
$99 per month
7-day free trial
Phone and email
$500 per month
Phone and online form
$69 per month
Phone, email, and online form
To find out which lead social media marketing company will best suit your real estate needs, take this quick quiz:
Which social media marketing company is right for you?
Constant Contact: Best for Targeted Social Posts & Emailing
*Pricing varies depending on the number of contacts
Constant Contact is an excellent tool for real estate agents who require simple list management, drag-and-drop templates, and time-saving automation. Once you’ve compiled a contacts list, Constant Contact makes audience segmentation effortless. Users can manually create audience segments by categorizing contacts based on their location, tags, and email activity. These lists will assist real estate agents with sending posts that appeal to specific demographics and audiences.
Constant Contact’s user-friendly interface makes it easy for beginners to get started with email, text, and social media marketing. It allows you to post to multiple social media platforms simultaneously, saving you a lot of time. Similarly, Facebook and Instagram ads can be managed directly from the platform.
You can also pay more to have Constant Contact automatically segment your list into four groups:
- Most engaged: The contacts who consistently open your emails and interact with the content, if applicable.
- Somewhat engaged: Contacts who periodically open and read your emails.
- Least engaged: Contacts who hardly ever open or read what you send.
- Everyone else: New subscribers to the list who haven’t received enough emails for Constant Contact to analyze.
Constant Contact Additional Features
- Easy-to-access statistics and metric reports for campaign performance
- Hundreds of customizable templates and layouts
- Automated welcome email feature
- Unlimited email sends
- Built-in survey tool
Constant Contact Reviews
Constant Contact received a consumer rating of 3.02 out of 5 from 123 reviews. Users praised Constant Contact for its user-friendly interface and the straightforward process of creating your first campaign, from creating an account to starting your free trial. Customers also appreciate how simple it is to view campaign performance metrics, such as total contacts, contact growth, and social audience growth.
One main complaint that reviewers expressed is Constant Contact’s pricing structure. While the base plan starts at just $9.99 monthly, prices increase quickly, depending on how many contacts you have. If you grow to 5,000 readers, you’ll be paying $80 monthly for the base plan features. As a result, Constant Contact pricing can get complicated for smaller businesses that successfully grow their email lists. We recommend Animoto if you want a social media manager for real estate agents offering a free-forever plan.
Sprout Social: Best for Robust Social Media Management & SEO Tools
*Choose annual billing for a discounted rate
Sprout Social is a simple social media management tool available as a web and mobile application. It is divided into several tools for managing your inbox, social media schedule, mentions, and analytics. In addition, it supports Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn for core social media. You can also link accounts from Google My Business, Google Analytics, Tripadvisor, and Glassdoor when you connect a profile.
Furthermore, the user interface of Sprout Social is neat and the quick-access buttons are convenient, reducing the number of clicks required for routine tasks. The Publishing tool also allows you to schedule multiple posts at once and to schedule them for periods when your audience is most active. To simplify scheduling posts on social media platforms, preconfigure specific times of the week. Additionally, its Feedly integration allows you to view your “followed” feeds directly from the app’s interface and share content immediately.
Sprout Social Additional Features
- Publish, schedule, draft, and queue posts
- Content library and social content calendar
- Reports for individual profiles, competitor profiles, specific post types, Twitter keywords, and hashtags
- Proprietary bot builder for chat management
Sprout Social Reviews
Sprout Social garnered a 4.3 out of 5 rating from 1,907 online reviews. According to one user, Sprout Social is user-friendly and straightforward to use. Users appreciate the ability to schedule a post and then duplicate it. Additionally, the “Optimal Time” feature was commended by users, giving them five options for when they could post and rate them from 1 to 5 on the best time of day to engage a larger audience.
However, one user said Sprout Social is expensive and is not a good platform for marketing companies or enterprise tools. The limitation of 10 platforms and the expense of adding more really cut the profits of managing social media campaigns for smaller businesses. We recommend Animoto instead if you seek the best social media management for real estate that offers a free-forever plan. But if you want a social management company that provides pricing that varies per service and freelancer, check out Fiverr.
Fiverr: Best for Niche Social Media Marketing Management Specialists
If using prestructured real estate social media tools or working with a large company doesn’t fit your needs, working with a freelancer will likely be a better fit. Fiverr is a freelance platform that helps you find and connect with real estate social media marketing professionals who offer any individual service you may need.
Fiverr is a perfect alternative because you can find general or specific social media marketing services, such as Instagram engagement, hashtag research, TikTok video editing, LinkedIn lead generation, or Facebook advertising. For this reason, Fiverr is best for those who want unique, custom content and collaboration with a specialist.
Purchase a one-time service like branded, premade graphic templates for social media images or set up a long-term contract with one or multiple social media marketing experts. Some freelancers focus on specific social media platforms or skills, like hashtags or copywriting. In contrast, others can take charge of all the elements of your social media strategy, from planning to designing, writing, and scheduling.
Fiverr Additional Features
- Set your own price and requirements
- Social media service is completely tailored to your preferences
- Post as often as you would like and on any social media channels
- Pick and choose from thousands of freelancers to fit your style
There are thousands of Fiverr reviews on Trustpilot, showing highly positive reviews and stating that the platform works hard to prevent significant problems with the service and has features that help you find the best fit for your needs. However, each freelancer offers different types, quality, and service levels, and pricing varies widely. Each freelancer has average ratings and customer reviews, which you can use to narrow the list of possible services.
If you can find the right freelancer, Fiverr can present the perfect solution. Nevertheless, finding the right freelancer can be much easier said than done. It takes time to sift through the thousands of options available, and it may take trial and error to determine precisely what services you need and which freelancer provides the best quality at the best price. If you are looking for the quickest and most basic way to get social media posting off your to-do list, you’re better off with CityBlast or $99 Social.
Coffee & Contracts: Best One-stop Shop Social Media Marketing Company
*Semi-annual and annual contracts are available
Coffee & Contracts is a one-stop shop for all the tools and resources real estate agents need to thrive online, increase their visibility, and attract new followers-turned-clients. It provides customizable monthly content calendars, various real estate guides, email newsletters, video scripts, and postcards in Canva to support you in creating unique and eye-catching social media marketing content.
Moreover, Coffee & Contracts updates the content calendar monthly with multiple social media post options for every day of the month. It also offers many bonus materials to keep your social accounts fresh and engaging, including 400-plus engaging captions to copy and paste and timeless, clean, and ready-to-go templates and flyers. Real estate agents can benefit greatly from the real estate-specific content available from Coffee & Contracts to attract an active audience and engage with new prospects.
Coffee & Contracts Additional Features
- Done-For-You marketing guides, checklists, and flyers
- Facebook cover photos and Instagram highlight covers
- Listing presentation
- Homebuyer and lender questionnaire
- Expired listing packet
Coffee & Contracts Reviews
As of this writing, there are no third-party online reviews we can find for Coffee & Contracts. According to its website testimonials, users praised how beautiful the ready-to-use templates and the captions are, enabling them to attract potential leads and convert them into clients. Many users said they received numerous compliments from their followers when they used Coffee & Contracts templates for their social media accounts.
Nevertheless, Coffee & Contracts does not support certain social media platforms like Twitter and LinkedIn. With this, explore Sprout Social if you have multiple accounts, including Twitter, YouTube, LinkedIn, and Google My Business.
$99 Social: Best Real Estate Social Media Marketing Company for Daily Facebook Posts
$99 Social offers a simple and affordable way to post real estate content on Facebook daily. All plans are managed by a professional content specialist and include article links, images, real estate hashtags, and weekly promotions of your business and services. If you want to build a social presence with consistent posts but lack time or interest in managing social media, $99 Social is a great solution.
All plans include daily posts to Facebook and at least one other network of your choice, limited to Google My Business, Twitter, Pinterest, or LinkedIn. In addition, each post is prepared by its content specialists—producing unique content for your audience and niche. With most plans, numerous add-ons are available, enabling you to create a package with the services you want.
If you don’t need to post daily, you can opt for the Premium Mini plan. It includes three weekly posts on Facebook and Instagram. Alternatively, the Premium plan includes five weekly posts to Facebook and Instagram. It includes long-form copy with 500 to 750-plus characters and an informational content, and the same post goes to both networks. The two highest-tier plans include Facebook advertising services.
$99 Social Additional Features
- Facebook advertising available with the upper-level plan
- Content ranges among related articles, images, and videos curated or created by $99 Social
- Unique content specifically created for your business
- Consistent use of hashtags to increase your chances of being found in social searches
$99 Social Reviews
It isn’t easy to find $99 Social reviews online, but the reviews out there have a wide range of opinions. Customers appreciate that the service does exactly what it advertises, and they can get daily social media posts for a low price each month.
On the other hand, many users also say the quality of the content is low, especially when compared to custom solutions. Additionally, although $99 Social is best geared to help you generate real estate leads on Facebook, you will only get daily posting to Facebook and one other channel on the daily plan unless you opt for the most expensive plan tier. If you want a more comprehensive selection of social platforms and Instagram for real estate, find a social media marketing freelance pro on Fiverr.
Animoto: Best Real Estate Social Media Video Creation Services
*Choose annual billing for a discounted rate
Animoto is a video creation platform that provides real estate templates so you can quickly and professionally edit your videos. According to Wordstream, businesses that use video increase their revenue 49% faster than those that don’t. Using Animoto, you can start creating professional real estate marketing videos for free on any device, and paid plans start at only $8 per month (billed annually).
Since all plans include unlimited video editing and social sharing, Animoto is perfect for real estate agents ready to infuse their social media strategy with video. There are nearly 200 video templates to start with, but only a few are specific to real estate. Animoto also provides a social video marketing community on Facebook where you can ask for assistance from its video experts to administer your growth with tips, ideas, inspiration, and feedback on your videos.
Animoto Additional Features
- Includes stock images and videos
- Over 3,000 licensed songs
- Free training and support from professional marketers
- Compatible on all devices
Animoto received a 4.3 out of 5 rating from its more than 160 users, with most customers loving the easy-to-use interface. They also commended the wide variety of templates and stock media that help their videos look professionally made.
The small number of unhappy Animoto reviews were from customers who stated that the editing features aren’t exceptionally robust and that customer service can be slow to respond. Aside from these, learning how to edit videos on the platform or use one of the general (not real estate-specific) video templates to fit your needs will require time and effort. The best alternative to Animoto would be to hire freelance video editors on Fiverr.
If you’re planning on purchasing an Animoto plan, use promo code MONTHLY5 to save 5% on all monthly plans or ANNUAL10 TO SAVE 10% on all annual plans.
CityBlast: Best Real Estate Social Media Marketing Company for Local Content
*Choose annual billing for a discounted rate
CityBlast is a real estate social media marketing company designed for individual agents and teams that include local content in social media posts. Local content contains articles about events in your area, local news stories, and updates on the real estate market. Although pricing is customized to your needs and posting frequency, CityBlast is generally more affordable than most real estate social media management companies.
In addition, the setup process is fast and easy and gives you the power to curate content for your audience. This is an excellent choice for agents who want to appear active on social media without spending much of their time and energy writing content and posting it on social media platforms. However, CityBlast’s content is precreated and is not customized to your business. Most of your social media posts will be links to articles or landing pages, which is generally not the most effective social marketing strategy for realtors.
CityBlast Additional Features
- 15 real estate content categories, including buyer and seller advice and home and garden projects
- Profile optimization options and customization for posting frequency
- Dashboard displays likes, shares, and comments for multiple social media platforms
- Automatically integrate IDX listings for an additional fee
- Offers additional marketing services like real estate lead generation, email marketing, and pay-per-click (PPC) advertising
There are few online CityBlast reviews from customers, but those available speak positively of the affordable prices and the ease of setup. CityBlast users also say you can get your social media activity going quickly to show social media followers that you are active.
Less favorable CityBlast reviews state that the content is highly generic and can’t replace a comprehensive social media strategy, including manually writing posts and interacting with followers. If you’d prefer to invest in a more bespoke real estate social media marketing strategy, Lyfe Marketing’s consultations will be a better fit for you. You can also hire one of Fiverr’s freelance real estate social media pros for a fully customized strategy and maximized results.
Lyfe Marketing: Best for Expert Help Building a Comprehensive Social Media Management Strategy
Lyfe Marketing is a social media management company built for small business owners, and is a fantastic fit for real estate agents who want a comprehensive and highly personal strategy. You will get a dedicated account manager with any plan and up to two hours of consultation per month. The account manager will help you refine and tell your brand story in engaging, original, and customized content that consistently works to build and nurture your audience, helping you become more successful in real estate.
The social media content created is original, customized, and unique to you. Lyfe Marketing also offers social media advertising and website design services to support your brand-building efforts further. It is the best real estate social media marketing agency for realtors for its comprehensive, tailored approach and dedicated, expert account managers.
Lyfe Marketing Additional Features
- Offers social media content calendar organization
- Includes reporting and analytics
- Curates 12 to 40 unique custom posts per month
- Provides additional services like PPC advertising and website design
Lyfe Marketing Reviews
There are many Lyfe Marketing reviews on various sites, and while the average customer rating is 4.7 out of 5, reviews are mixed. In addition, since Lyfe Marketing serves a wide variety of clientele, there are reviews from business owners in almost every industry. Most customers highly rate social media services and company communication and say personalized strategies helped their business.
However, several unhappy Lyfe Marketing reviews from entrepreneurs experienced missed deadlines and poor communication. Aside from this, with its pricing starting at $500 per month, Lyfe Marketing is not the most affordable option. If this is outside the range you are comfortable spending on social media management services, $99 Social is likely to have services closer to your price range.
Roar Solutions: Best for Combined Social Media & Website Management
*Requires a six-month contract, at a minimum
Roar Solutions offers lead generation and digital marketing for real estate and mortgage companies. At only $59 per month for Facebook, Instagram, and Twitter, its organic social media management service add-on is the most affordable on our list. Additionally, it offers packages to manage your real estate website and social media platforms simultaneously. For a $99 per month plus a $199 one-time setup fee, you’ll get a free email account, a monthly blog post, and two weekly social media posts on Facebook, Instagram, and Twitter.
Because of these offerings, Roar Solutions is an incredible choice for real estate agents and brokers who want an affordable way to outsource most of their online marketing tasks. It allows you to separate your website and your social media presence. At the same time, Roar keeps you active online and develops a beautiful, functional, mobile-friendly real estate website. It also provides website hosting and screen-share support, so you have a reliable website and responsive customer support.
Roar Solutions Additional Features
- Optional add-ons for various features like hand-curated news, landing pages, and chat widget installs
- Customizable posting frequency
- Offers educational and informative articles curated by Roar Solutions from various sources
- Managed Facebook ads available for an additional fee
Roar Solutions Reviews
There are many Roar Solutions reviews online (from 2020), and almost every customer gave them 5 out of 5 stars. These happy customers loved how quickly Roar Solutions got its website up and running and how straightforward and thorough its communication methods were.
However, similar to CityBlast, the content posted to your social media accounts from Roar Solutions will not be unique or customized to your business. Instead, posts will generally be premade articles shared with a caption rather than standout features like unique content or highly engaging real estate memes. For social media management services fully customized to your brand and optimized for effectiveness, check out Lyfe Marketing.
How We Evaluated the Top Social Media Marketing Companies
Social media changes daily, so the best social media marketing companies for realtors must offer a wide range of specific skills and expertise. However, there’s no one-size-fits-all solution for creating content or your strategy. As a result, we sought out social media management companies that offered various pricing options, provided relevant and targeted content or other time-saving services for real estate marketing, and supported the most popular platforms.
Based on the needs of real estate agents and brokers, we used the following criteria in our ranking:
- Social media platforms supported
- Targeted content (local buyer leads and seller leads)
- Supported content categories
- Customizable posting frequency
- Reporting and analytics
- Contract options
We identified the nine best real estate social media marketing companies based on extensive research. Since the needs of real estate professionals are so widely varied, we selected companies that offer an equal variety of services. Whether you need to work with a freelancer, run social media ads, create videos, or share daily content, you can find a solution within one of these real estate social media manager platforms.