10 Best Real Estate Social Media Marketing Companies in 2023

Constant Contact email campaign metric report

• Statistics and metric reports: Provides easy-to-access statistics and metric reports for campaign performance.
• Templates and layouts: Offers hundreds of professionally designed and customizable templates and layouts.
• Email marketing automation: This feature automatically sends a targeted welcome email, nurtures leads, segments contacts, and expands your reach.
• SMS marketing: Includes a dedicated phone number, simple message editor, detailed reporting, and list growth and opt-in tools.
• Integrations: 300-plus integrations, such as Shopify, Canva, Etsy, and Vimeo.

From 2,400 reviews, consumers rated Constant Contact a 4.3 out of 5. Constant Contact’s user-friendly layout and the simple process for setting up your first campaign—from opening an account to beginning your free trial—were lauded by users. Customers also liked how easy it was to examine analytics related to the success of campaigns and their customizable templates.

However, several users shared that the site was full of bugs that never got fixed despite significantly impacting usability. Another main complaint that reviewers expressed was Constant Contact’s pricing structure. Many customers noted that certain features were expensive and out of their price point. We recommend Animoto if you want a social media manager for real estate agents offering a free-forever plan.

Sprout Social’s social media publishing content calendar tool

• Analytics tools: Speeds up your data collection and distribution so your company can focus on your important key performance indicators (KPIs) and strategy and increase return on investment (ROI).
• Engagement tools: This helps you connect with your customers quickly and efficiently, so you can better address their needs and boost brand loyalty.
• Publishing and scheduling tools: You can import and schedule multiple social posts across different profiles and networks simultaneously. This also saves you time and aids you in planning by queuing up various posts in advance.
• Campaign analysis: This feature quickly captures audience reactions to marketing campaigns and creates concise reports to measure success.

Sprout Social garnered a 4.4 out of 5 rating from 2,414 online reviews. According to many users, Sprout Social’s interface is user-friendly and intuitive. One user loves the analytics and metrics available, saying that it’s so easy to gather data, which helps them inform their strategy and gain a competitive edge.

However, several consumers complained that Sprout Social is expensive. It is more costly than most other platforms on this list, and several of its features, including custom reports and saved replies, come at an extra cost in addition to the base price. If you’re looking for the best social media marketing agency for real estate with a free-forever subscription, we suggest Animoto instead.

User reviews show up on the freelancer’s Fiverr profile/project page

• Fiverr Pro and Fiverr’s Choice: Pro Verified sellers have passed Fiverr’s quality and qualification checks. On the other hand, if a seller is listed as Fiverr’s Choice, it signifies that Fiverr has given them a high rating and approves their level of service.
• Gig Subscriptions: If you need more than one project completed quickly, several freelancers offer service subscriptions.
• Inbox: Fiverr’s inbox works like a chat room, with conversations in separate threads.
• Milestones (for projects over $100): Work with your freelancer to set up milestones if you have a big project, like designing a website. Milestones are marked complete when you accept them, and you must pay for each one separately.
• Revisions: If a project comes back unsatisfactory or there are some parts you want to change, you can request revisions.

Fiverr earned a 3.8 out of 5 customer rating from its 8,830 users, showing highly positive reviews and stating the platform has an excellent online service with many talented and professional designers and freelancers. However, each freelancer’s types, quality, and levels of services differ, and pricing varies greatly. You can utilize each freelancer’s average ratings and client testimonials to narrow your list of possible services.

Nevertheless, finding the right freelancer can be much easier said than done. It takes time to sort through all of the options, and it could require some trial and error to figure out precisely what services you need and which freelancer offers the most significant value. CityBlast or $99 Social are excellent options if you’re searching for the simplest and fastest way to cross social media posting off your to-do list.

Coffee & Contracts customizable templates

• Story templates: Provides unique and fun story templates or posts that help boost engagement and capture leads.
• Done-for-You marketing guides, checklists, and flyers: Coffee & Contracts offers neat and ready-to-go templates. These can be completely customizable using Canva.
• Prewritten email newsletters: Coffee & Contracts provides prewritten templates for email newsletters, including checklists, open house guides, local event calendars, and preferred vendor packets.
• Realtor training resources: Offers users training on how to successfully generate leads using social media, such as making videos, creating Instagram Stories, and how to increase likes and comments.

As of this writing, there are only a few third-party online reviews for Coffee & Contracts, giving it a 5 out of 5-star rating. Real estate professionals rave about the content available through the platform. Users said the Reels, images, videos, and monthly newsletters are excellent and can be adapted to their needs. Also, integration with Canva allows agents to customize their content to match their brand.

Nevertheless, Coffee & Contracts does not support specific social media platforms like Twitter and LinkedIn. With this, explore Sprout Social if you have multiple accounts, including Twitter, YouTube, LinkedIn, and Google My Business.

Sample Facebook and Instagram posts from $99 Social

• Custom video creation: Provides 15-30 seconds of high-quality, engaging videos tailored to your business. Pricing starts at $99 per month.
• Facebook advertising: $99 Social has an experienced Facebook Ads team that will create ads aimed at the goals you want to achieve. Pricing starts at $150.
• Custom SEO blog posts: $99 Social has native English-speaking, professional writers who will create blog posts that are well-written, SEO-optimized, and engaging. Pricing ranges from $69 to $149, depending on words and posting frequency.
• Content specialist: The one who will manage, find, and share content for your social media accounts.

It isn’t easy to find $99 Social reviews online, but the few reviews have a wide range of opinions. Customers appreciate that the service does exactly what it advertises, and they can get daily social media posts for a low price each month.

On the other hand, many users also said the quality of the content is low, especially when compared to custom solutions. Additionally, although $99 Social is best geared to help you generate real estate leads on Facebook, you will only get daily posting to Facebook and one other channel on the daily plan unless you opt for the most expensive plan tier. If you want a more comprehensive selection of social platforms and Instagram for real estate, find a social media marketing freelance pro on Fiverr.

Animoto’s real estate video templates

• Accessibility: Using your preferred browser, you can log in from a Mac or PC. All your videos will be ready for you in their cloud-based video editor.
• Lifetime license: Your videos belong to you with a license that doesn’t expire. Download and post the videos you create online anywhere, anytime.
• Drag and drop: You can upload photos and clips into an easy-to-use template or start with a clean slate.
• Video commenting tool: This feature lets you reply and implement feedback from your video editing workspace.

Animoto has a 4.2 out of 5 customer review rating from its 992 users, with most customers loving its fast and efficient services and easy-to-use interface. Many users also commended the quick response time and excellent customer service of Animoto. Plus, several users noted that work outputs are extremely beautifully designed and made.

The few unhappy Animoto reviews were from customers who stated that the editing features aren’t exceptionally robust. Aside from these, learning how to edit videos on the platform or use one of the general (not real estate-specific) video templates to fit your needs will require time and effort. The best alternative to Animoto would be to hire freelance video editors on Fiverr.

Content topic choices from CityBlast

• Real estate-specific content: Offers 15 real estate content categories, including buyer and seller advice and home and garden projects.
• Dashboard: CityBlast’s dashboard displays likes, shares, and comments for multiple social media platforms.
• IDX listings: This feature automatically integrates IDX listings for an additional fee to capture more leads.
• Marketing services: Offers additional marketing services like real estate lead generation, email marketing, and pay-per-click (PPC) advertising.

CityBlast garnered 3.5 out of 5 stars from Google reviews. Many customers claimed CityBlast was integral in enhancing their social media presence, specifically their Facebook pages. Some users commended the content available from CityBlast, saying that they were well-received by followers and helped bring more exposure to their business.

However, CityBlast’s content is pre-created and is not customized to your business. Most of your social media posts will be links to articles or landing pages, which is generally not the most effective social marketing strategy for realtors. If you’d prefer to invest in a more bespoke real estate social media marketing strategy, Lyfe Marketing’s consultations will be a better fit for you. You can also hire one of Fiverr’s freelance real estate social media pros for a fully customized strategy and maximized results.

Example of Lyfe Marketing’s social media advertising services

• Content calendar: Lyfe Marketing offers a social media content calendar organization, allowing you to schedule and plan your posts.
• Reports and analytics: Provides you with statistics and allows you to see how far you’ve come in your social media marketing campaign in real time.
• Custom posts: Lyfe Marketing curates about 12 to 40 unique custom posts monthly.
• Additional services: Provides additional services like PPC advertising, video animation, and website design services.

Lyfe Marketing received a customer rating of 4.5 out of 5. Since Lyfe Marketing serves a wide variety of clientele, there are reviews from business owners in almost every industry, like healthcare and coaching companies. Most customers loved its well-designed ads, highly rated social media marketing services for real estate agents, and company communication, and said personalized strategies helped their business grow and boost its online presence.

However, several unhappy Lyfe Marketing reviews from entrepreneurs experienced missed deadlines and poor communication. Aside from this, with its pricing starting at $500 per month, Lyfe Marketing is not the most affordable option. If this is outside your budget, $99 Social will likely have services closer to your price range.

Professional real estate designs from Roar Solutions

• Add-ons: Optional add-ons for various features like hand-curated news, landing pages, and chat widget installs are available.
• Preset contents: Roar Solutions provides your site with preloaded content and tools, from buyer and seller information to lead capture forms.
• Webstats and analytics: You can view your monthly website traffic, what pages are visited, and leads to your site. Roar Solutions can also install Google Analytics for more data.
• REMIC Mortgage Agent Discounts: Roar Solutions offers new REMIC graduates $100 off for mortgage website setup services.

There are many Roar Solutions reviews online, and almost every customer gave it 5 out of 5 stars. These happy customers loved how quickly Roar Solutions got its website up and running and how straightforward and thorough its communication methods were.

However, like CityBlast, the content posted to your social media accounts from Roar Solutions will not be unique or customized to your business. Instead, posts will generally be premade articles shared with a caption rather than standout features like unique content or highly engaging real estate memes. For social media management services fully customized to your brand and optimized for effectiveness, check out Lyfe Marketing.

Later.com social media management services

• Visual planner: Allows you to see your profile the way your followers will.
• Media library: An unlimited storage for all your photos and videos. You can also upload your files from your phone or laptop or import them from Dropbox and Google Drive.
• Instagram Stories scheduler: This enables you to visually plan and schedule Instagram Stories from your desktop or the Later mobile app and publish them at the right time.
• Auto-publish: Later.com schedule and automatically post your Instagram images, Carousels, and Reels with no notifications required.

Later.com obtained a high customer review rating of 4.6 out of 5 for its ease of use, quality of support, and features. One user shared that he uses Later for its “Link.in bio” feature, keeping all his links attached to the photos. This feature allows him to go back and click on old links without them disappearing. Furthermore, many users love the platform’s layout as it is clean and pleasing to the eye.

However, users disliked the limitations of the free version and the lack of analytics for LinkedIn. Aside from these, Later.com is not a real estate-specific social media marketing tool. So, if you need a video creation platform that provides real estate-specific templates, check out Animoto.