8 Best White Label CRM Software for 2023

White labeling ActiveCampaign gives consultants and resellers an easy solution to designing and distributing a CRM for their client’s unique requirements. The customization capabilities include rebranding logos, hypertext markup language (HTML) links, and uniform resource locator (URL) links. The platform can also create custom objects and design an email server within the system. Agency partners who design and resell ActiveCampaign can also expect hefty commissions—starting at 20%–which includes recurring business.

As for CRM features, users can create, send, and automate email marketing campaigns for distributing newsletters, sales introductions, and company updates. Additionally, ActiveCampaign comes with lead scoring tools and predictive sending, which sends emails to contacts at what the system considers “an optimal time.” There are also predictive content features, such as automations that identify which content will likely convert specific leads.

ActiveCampaign is the best overall white label CRM platform because it combines solid automation features, marketing capabilities, and ease of use when redesigning the system. It also stands out for its generous commission rates that resellers can earn closing deals and selling ActiveCampaign to others.

ActiveCampaign, unfortunately, caps the total number of users on the highest Enterprise plan at 10 team members. This is not ideal if an agency, consultant, or developer targets larger businesses to sell their white label CRM system. SalesPype is the best white label alternative that allows unlimited users on all plans.

SalesPype offers a white label option for marketing agencies, consultants, and larger businesses needing a customizable CRM option. Resellers can expect a 40% commission on sales of both the white label and the standard CRM product. The robust system customization includes domains, branded desktop applications, branded mobile apps, and the ability to connect email and telephone systems using an application programming interface (API). There’s even the option for agencies to set customizable client pricing plans for their software.

The features and prebuilt tools make SalesPype ideal for financial firms like insurance agencies, mortgage brokers, and real estate agents. First, the geo-farming tool is a powerful feature that lets users search and identify nearby leads to add to the system for outreach. There’s also “smart” automation that can run workflows specific to those specialized financial verticals. For instance, it’ll connect sources like Zapier or Realtor.com to generate leads, then automatically nurture them using industry-specific email templates by the provider.

While an excellent option for many users within specific industries, SalesPype does not have a free plan and gets expensive on all the paid plans. Bitrix24 stands out as the best in terms of value, offering a free plan and relatively low-priced paid plans.

Soffront white labeling lets agencies resell using their own pricing, receive 20% commission on CRM sales, and build out industry-specific solutions for their customers. It has rebranding options where users can add their logo and brand palette to the interface. There are also solutions that allow users to tailor their CRM menu to meet their navigation requirements. Finally, developers can give each CRM its own domain, and add custom data tables, workflows, and forms to the system.

What makes Soffront unique is the all-in-one automation capabilities. Both end users and resellers can create workflow automations for sales, marketing, and customer service, as well as project management. Some of the sales features include automated quote generation, follow-ups, and record management. For marketing, there are campaign designer tools with automation for generating, qualifying, and nurturing leads. Finally, the customer service features include a self-service portal and automated communication.

One of the main issues with Soffront is platform usability. Many users report navigating the interface and customizing the white label CRM components is challenging. ActiveCampaign is the best alternative for users who need the easiest platform to operate, navigate, and customize.

GreenRope, which was recently rebranded to CompleteCRM, truly exhibits its name by being both a comprehensive sales management solution and white label option. Both end users and resellers can design custom login pages, support unlimited users and emails, and create certification courses for your specific CRM. The Essentials and Complete plans extend white labeling options to include custom branding, automations, and even the ability to create e-books, sales resources, and marketing assets for their white label CRM.

As far as CRM features go, CompleteCRM is a sales, marketing, and operations platform built into one system. The standard features include lead and deal management, sales forecasting, custom data fields, a landing page designer, and marketing campaign automation. The operations modules come with built-in features for project and events management, plus tools for handling customer service operations and overseeing employee skills development.

While robust in terms of the built-in features and white labeling capabilities, CompleteCRM has a simple product weakness in that custom email and landing page templates are unavailable until the Complete plan for a $10,000 fee. ActiveCampaign is the best alternative to fill that specific gap, with custom email templates available on the Lite plan and landing page templates available starting on the Plus plan.

Bitrix24 gives resellers and end users a low-cost solution to customizing a white label CRM. Developers can design the system with the logo and company name of their choice, as well as apply menu and background designs. In terms of features, Bitrix24 contains a built-in project and task management system and CRM tools for managing leads, deals, quotes, and invoices. There’s also an ecommerce module and contact center that offers teams multi-channel communication with contacts through phone, email, and live chat.

The combination of a free plan option, low-cost paid plans, and solid commission rates makes Bitrix24 the best value. Most customization options, including company name, logo, brand palette, menu design, and background, are available on the Free, Basic, or Standard plan. Additionally, it offers excellent commission potential for resellers that can go as high as 50%.

Though Bitrix24 is cost-friendly, its intuitiveness when designing and white labeling the CRM system is a significant downfall with this CRM. ActiveCampaign and CompleteCRM are two alternatives that do well all around in the ease-of-use category.

OroCRM is both a white label and open source CRM system, meaning that developers can take the platform’s code and alter it to their organization’s unique functionality and data requirements. With that capability, enterprise DevOps teams can essentially design any CRM component they’d like, such as data fields, integrations, automations, and objects, as long as they know how to configure the code correctly.

Because it is open source, OroCRM is particularly useful for larger businesses that plan on being the end users and need particular features and tools for their operation. It offers custom sales modules, such as lead and account management, and marketing modules, like campaign management. Additionally, OroCRM lets business-to-business (B2B) and business-to-consumer (B2C) companies create a tailored ecommerce platform using its code.

White label implies the CRM system can be either rebranded for resale or rebranded and customized for an end-using organization. That said, OroCRM isn’t ideal for consultants, agencies, and CRM resellers as it’s unclear what their partner program entails and whether they pay any sales commissions. ActiveCampaign is the best white label overall CRM, especially for reselling, as it has a structured partnership program with clear commission rates.

Vendasta allows you to create and operate modules for sales pipeline management, proposal generation, and payment processing. There are also custom features for white label marketing automation, task management, and project management. Additionally, you’ll have rebranding options for the platform, plus tailorable data fields, automations, and objects.

This platform is unique because it has features for teams to customize their CRM for end use, resale, and wholesale. In addition to agencies or consultants supporting their business clients with a branded CRM, they can create a generic CRM for other resellers to distribute using the Vendor add-on platform. Some useful advertising tools include social media posting, press releases, ads on the Vendasta website, and a branded case study.

While it offers a free plan, Vendasta starts getting expensive for the paid plans that start at $299 per month. Bitrix24 stands out as the most cost-friendly, white label CRM solution that is free for unlimited users—and starting paid plans at just $46 per month.

End users and resellers of AllClients get access to a cost-friendly, white label CRM with custom logo, branding, templates, and landing pages. There are various options for their partner program, most notably the affiliate program, which pays a 20% commission rate on resales. Agencies can also fully control what they charge their clients to use their developed CRM system.

AllClients is great for organizations needing simple yet practical marketing solutions, and marketing consultants who target businesses that need a complete marketing platform. The system comes with intuitive email marketing tools that make it easy to design, send, and monitor the progress of email campaigns. Capabilities also include automated drip options to send follow-up and nurturing messages hands-free. Finally, AllClients lets users design landing pages, distribute text campaigns, and design web forms for lead submissions.

Regarding the sales-specific features, AllClients is mainly limited to CRM lead and customer data organization that tracks deal progress, tasks, and contact information. Other valuable tools, such as a phone system to place calls and quote generation, are unavailable on the platform. Bitrix24 is the best alternative, with similar pricing and robust sales capabilities.