Best CRM for Small Business: 8 Best Platforms (March 2023)
This article is part of a larger series on CRM.
Customer relationship management (CRM) software for small business offers low-cost features designed to help a startup, solopreneur, or small operation generate and retain customers. The best CRM for small business provides an easy-to-use solution to manage sales, marketing, and service tasks on one interface. The top options also come with data management features to stay organized and automation tools to help business owners and their teams work efficiently.
We evaluated dozens of CRM products to find the best small business CRM. Based on our evaluation, the top eight CRMs well-suited for small organizations include:
- Best CRM software for small business (overall): HubSpot
- Excellent for direct sales engagement: Freshsales
- Ideal for workflow automation: Zoho CRM
- Solid lead management capabilities: Pipedrive
- Great for project management: Bitrix24
- Best simple contact management features: Really Simple Systems
- Top choice for managing call centers: Close
- Robust customer support CRM: Salesforce Essentials
Best CRM Software for Small Business Compared
Provider | Our CRM Rating | Starting Price* | Key CRM Features | Our Product Review |
---|---|---|---|---|
4.7/5 | Free to $45 per month (up to 2 users) | Email and ad campaigns plus automation, segmentation, and templates | ||
4.69/5 | Free to $15 per user/month | Contact, account, and deal management plus phone, chat, and email communications | ||
4.66/5 | Free to $14 per user, per month | Wide automation capabilities for sales and marketing plus macros | ||
4.55/5 | $14.90 per user, per month | Robust lead management plus scheduler and document management | ||
4.54/5 | Free to $49 per month | Free project management module with unlimited projects and collaboration tools | ||
4.29/5 | Free to $14 per user, per month | Easy-to-use contact and pipeline management | ||
3.61/5 | $25 per user, per month | Telephone integration plus power dialing, sequences, and texting | N/A | |
3.53/5 | $25 per user/month | Case management with knowledge resource storage | ||
*Based on annual billing; monthly billing is also available for slightly higher rates.
Pro tip: Solopreneurs often need a CRM focusing more on omnichannel engagement, marketing automation, and invoicing capabilities rather than collaboration features. Find out which CRM can help your solo-operated business in our guide on the best CRM for freelancers in 2023.
HubSpot CRM: Best CRM for Small Business (Overall)
Pros
- Free plan includes ads, email automation, list segmentation, web analytics, and search engine optimization (SEO) insights
- User-friendly interface with strong ease-of-use ratings when operating features
- Free content management system (CMS), including a blog and landing page designer
- Contact management with contact website tracking and prospects monitoring available for free
Cons
- Paid plans get expensive
- A/B campaign testing features get expensive and require the Professional plan
- Email integrations with Gmail or Outlook for syncing email data isn’t available until Starter plan
When to Use HubSpot CRM
HubSpot CRM is a top pick for the best overall and most simple CRM for small businesses thanks to its highly intuitive interface, strong navigability ratings, and features that require little technical skill to figure out. It has excellent sales capabilities, including contact and deal management, meeting scheduling, and document management features. There’s also built-in payment processing, goal setting and tracking, calling, and sales automation through its automated lead assignment and email follow-up sequences.
In addition to its simplicity and robust sales tools, HubSpot is a candidate for the best CRM for startups. This is primarily because it supports unlimited users on a free-forever plan that includes excellent marketing features. Users can create and deploy mass email campaigns using prebuilt templates and drip automations. Teams can also receive basic search engine optimization (SEO) recommendations, manage a blog, and build free web forms and landing pages. Finally, the free plan includes features for creating contact segments, deploying online ads, and analyzing campaign performance.
When to Use Something Else
Even with HubSpot CRM offering a free and easy-to-use solution that handles sales, marketing, content management, and customer service functions in one platform, there is one issue for small operations looking to scale. Bundled or not, the paid plans get expensive when a personal CRM system isn’t enough and a business enters a growth stage that demands more features, data storage, and user capacity. Zoho CRM and Freshsales are the best free CRM systems with cost-friendly paid plans.
Since our last update:
HubSpot recently released new features that include custom reporting tools, better collaboration with a Slack integration, and improvements to their payment processing platform. Read more about the new HubSpot and Slack integration called, “HubSpot for Slack”.
HubSpot CRM Monthly Pricing at a Glance*
- Free: Unlimited users
- Starter CRM Suite**: $45 for two users
- Professional CRM Suite**: $1,600 (up to five users)
- Enterprise CRM Suite**: $5,000 (up to 10 users)
- Free trial: 14 days
*Pricing based on annual billing; monthly billing is also available for a higher cost.
**CRM Suite includes sales, marketing, customer service, content management system (CMS), and operations software. Individual modules can be purchased for lower monthly costs.
HubSpot free email marketing design tool (Source: HubSpot)
HubSpot has one of the best free plans available to help oversee sales, marketing, customer service, and content management activities. Check out our HubSpot CRM review to learn more and see if it’s the best choice for your business.
Freshsales: Best Sales Engagement Features
Pros
- Free for up to 3 users, a built-in phone system, and live chat and chatbot channels
- Scalable, low-priced paid plans
- Product includes contact, account, and deal management
- Robust lead and contact management with activity timelines, profile enrichment, tagging, and contact lifecycle tracking
Cons
- Price, quotes, invoices, and onboarding documents management requires paid add-on
- Workflow automation not available on Free plan
- Artificial intelligence (AI) analytics tools for data deduplication, forecasting, and deal insights get expensive
When to Use Freshsales
Freshsales is a CRM system with everything a business needs to generate leads and sales opportunities, engage contacts, and automate tasks. It is free for up to 3 users, offers cost-friendly paid options, and is applauded by customers for ease of use.
Small teams can manage contact, account, and deal records, set appointments, create tasks, and track contact activity. Freshsales is also heavy in communication capabilities—letting users engage prospects through a built-in phone, direct and mass email, live chat, or chatbots.
Other top Freshsales features include automation and Freddy artificial intelligence (AI) tools. These are useful for smaller sales operations as it allows teams with limited resources to complete more through activity automation and by having an intelligent bot complete tasks for you. For example, the AI can engage prospects as a chatbot, qualify leads through contact scoring, manage data with deduplication, and analyze CRM data for forecasting and deal insights.
When to Use Something Else
One of the biggest downsides of Freshsales is that generating and sending branded company sales documents, such as quotes, contracts, or business proposals, requires an add-on or a subscription to the paid plans. For free sales document management, we recommend HubSpot, which allows basic custom quotes and proposals on the Free plan.
Freshsales Monthly Pricing (per User) at a Glance*
- Growth: free for up to 3 users starting at $15
- Pro: $39
- Enterprise: $69
- Free trial: 21 days
Add-ons
- Configure, Price, Quote: $19 per user, per month for quote document templates, invoicing, and document activity tracking
- Additional Bot Sessions: $75 for 1,000 bot sessions per month for automated customer or lead support
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Freshsales chatbot designer (Source: Freshsales)
Like what you see? Explore all of the features of this CRM platform to determine if it’s the right solution for your business by reading our comprehensive Freshsales review.
Pro tip: Many of our picks for the best CRM software for small business stand out as excellent options in business-to-business (B2B) sales. This is due to the lead management, deal tracking, invoicing, and omnichannel communication capabilities some of these platforms contain. Discover the top products for selling to other businesses in our guide on the best B2B CRM software.
Zoho CRM: Best Workflow Automation Features
Pros
- Free plan and scalable paid plans
- Highly customizable CRM system in terms of modules, tabs, layouts, automations, fields, and reports
- Automation includes lead scoring, scheduled actions, email notifications, data creation and updates, and trigger-based tasks
- Email marketing automation with scheduled mass emails and auto-responses
Cons
- Platform requires lots of technical skill to set up and customize
- Calendar booking and lead scoring not available for free
- Expensive to get Zia AI tool for analysis, performance suggestions, and data enrichment
When to Use Zoho CRM
Zoho CRM is one of the most popular and highly customizable CRM options. The free plan supports three users and offers lead, account, contact, and deal management modules. It has basic reporting, simple workflow automations, and native integrations with other Zoho products. If you upgrade to paid plans, you gain access to modules like inventory management for products, price books, orders, invoices, and quotes. There’s a customer support module for handling customer cases and escalation processes.
Automation is where Zoho CRM stands out the most. Teams can put sales tasks and marketing campaign deployment on autopilot thanks to the high-level workflow customization Zoho offers. Teams can create workflows with rules, conditions, and actions to automatically send sales emails, update records, create tasks, or assign ownership to tasks or deals if an event occurs. Zoho also has macros tools, which let users complete automation actions through one-click execution rather than trigger-based.
When to Use Something Else
Artificial intelligence (AI) tools give teams automated analytics and insights they wouldn’t have discovered without actively evaluating the data themselves. Additionally, AI can act as additional personnel by using it for task automation or to engage with website visitors as chatbots. Unfortunately, Zoho’s Zia AI tool gets expensive, starting at $40 per user, per month. Pipedrive is the best alternative for AI—including its Sales Assistant tool on the Essentials plan for $14.90 per user, per month.
Zoho CRM Monthly Pricing (per User) at a Glance*
- Free: Up to three users
- Standard: $14
- Professional: $23
- Enterprise: $40
- Ultimate: $52
- Free trial: 15 days
Additional Plans
- Bigin: $7 per user, per month for basic sales pipeline management
- Zoho CRM Plus: $57 per user, per month for added help desk, email and social media marketing, survey, and analytics functions
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Since our last update:
Zoho’s Bigin plan now comes with a new feature called Team Pipelines. This allows teams to manage sales opportunities, client onboarding processes, and implementation stages in one Bigin account to improve collaboration and efficiency. Learn more about the new features on Zoho’s website.
Zoho CRM workflow automation (Source: Zoho CRM)
Learn more about this robust and elaborate CRM platform in our detailed Zoho CRM review.
Pro tip: Zoho CRM can be tricky to set up and customize, particularly for users new to operating business CRM software. Luckily, our guide on how to use Zoho CRM tells you everything you need to know to get started.
Pipedrive: Best Lead Management Features
Pros
- End-to-end lead management capabilities for generating and nurturing leads, storing lead data, enriching profiles, and tracking activity
- AI Sales Assistant tool for performance suggestions and insights available on Essential plan
- Includes Smart Docs tool for fast contact data entry onto sales documents plus e-signature and document tracking
- Offers unique lead management features like a central leads inbox, contacts location on Google Maps, and built-in meeting scheduler
Cons
- No free plan
- Smart Docs and contacts timeline features unavailable until Professional plan
- Expensive automation features for basic workflows
When to Use Pipedrive
Pipedrive is a sales CRM platform that lets users track and collaborate on opportunities through custom pipelines, product catalogs, and deal rotting notifications. Sales teams can streamline productivity in various ways, one being through workflow automation, which puts repetitive tasks like email sends or data updates on autopilot.
Another solution is Smart Docs, which lets users quickly generate quote or proposal documents using contact data already stored. Additionally, there’s the AI Sales Assistant that analyzes a sales operation to uncover ways to improve.
With everything Pipedrive offers, it’s considered the best lead management software. Users get a complete overview of contact data, files, prior communications, and activity history of leads. They can also easily send and receive lead emails and schedule appointments using the built-in meeting and video conferencing scheduler. To top it off, Pipedrive comes with data duplication detection, merge, and a leads inbox that pools all lead information into one place.
When to Use Something Else
As a free plan is an essential attribute for smaller companies, note that Pipedrive does not offer a free-forever option. Luckily, alternatives like Bitrix24, HubSpot, and Freshsales all have free plans for basic sales and marketing features. Each of those free plans supports an unlimited number of users. Check out our picks for the best free CRM systems to find the best solution at no cost.
Pipedrive Monthly Pricing (per User) at a Glance*
- Essential: $14.90
- Advanced: $24.90
- Professional: $49.90
- Enterprise: $99
- Free trial: 14 days
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Pipedrive leads inbox (Source: Pipedrive)
Discover how else Pipedrive can help your business grow in our in-depth Pipedrive review.
Pro tip: Did you know there are other solutions you can use to organize customer data, track opportunities, and collaborate with team members that are easy on your budget and simple to use? Learn more in our guide on the best tools to use as CRM alternatives.
Bitrix24: Best for Project Management Features
Pros
- Free plan for unlimited users
- Built-in project management tool available for free
- All-in-one business management solutions with modules for sales, marketing, service, client management, HR, ecommerce, and projects
- Product catalog features with quotes, invoices, and the option to one-click convert closed deals to quotes or invoices
Cons
- Poor usability ratings for operating the CRM system
- Workflow and process automation features get expensive
- Appointment scheduling requires paid plans
When to Use Bitrix24
Bitrix24 stands out as more than a CRM system for sales and marketing. It also stands out as a robust solution to overseeing HR, customer support, inventory, client management, and ecommerce activity. The platform offers a free plan for unlimited users, which comes with internal chat functions, document storage, tasks, and unlimited deals and contacts management. Users can also create a product catalog, which makes it easy to track products or services and add them to quotes or invoices.
Small companies that engage in project-based services, such as trade contractors, business consultants, content producers, and software developers, get plenty of value from Bitrix24. On its free plan is a project management module in which you can create, assign, monitor, and collaborate on work projects, all in the CRM tool. It offers numerous views, including Kanban, list, and Gantt charts, and gives users the option to store project templates for recurring workflows.
When to Use Something Else
Likely due to its broad capabilities, Bitrix24 has so many modules that it can become overwhelming and tricky to navigate. Additionally, some of the features are difficult to operate, especially for new users with limited technical skills. Really Simple Systems, Freshsales, and HubSpot are excellent alternatives for sales teams needing an easy-to-use platform.
Bitrix24 Monthly Pricing at a Glance*
- Free: Unlimited users
- Basic: $49 (up to five users)
- Standard: $99 (up to 50 users)
- Professional: $199 (up to 100 users)
- Enterprise: $399 (up to 250 users)
- Free trial: 30 days
*Pricing based on annual billing; monthly and quarterly billing is also available for a higher cost.
Bitrix24 project management Gantt chart (Source: Bitrix24)
Bitrix24 offers comprehensive business management solutions. To learn more about this platform’s full feature set, check out our comprehensive Bitrix24 review.
Pro tip: Does your small business sell products online or in a store? Bitrix24’s ecommerce module and point-of-sales (POS) integrations allow the CRM to serve both brick-and-mortar and online retail businesses—putting it on the map as one of the best retail CRM software solutions.
Really Simple Systems: Best for Simple Contact Management Tools
Pros
- Free option and scalable paid plans
- Highly acclaimed for product simplicity and usability
- Tons of system customization options, most of which are available on the Free plan
- Users can manage records for contacts, prospects, and customers, as well as vendors and suppliers
Cons
- Marketing and customer support features require a paid add-on
- Limited automation capabilities, most of which are not available until Professional plan
- Most integrations require paid plans
Really Simple Systems
As the name suggests, Really Simple Systems is intuitive, particularly when operating the sales tools and customizing the system. Sales functionality includes contact management, which can be tailored for data storage, timelines, and one-page views on leads, customers, and even vendors. There are also solid pipeline management features with forecasting based on deal-closing probabilities. Additionally, users can store product line data, create quotes, and manage tasks from the platform.
Another great aspect of Really Simple Systems is the pricing. Small and startup businesses can access most of the sales features for free, then upgrade to the paid plans and marketing and service desk add-ons as their business grows. The free plan also offers robust system customization for data fields, tables, lists, dashboards, pages, and reports.
When to Use Something Else
Really Simple Systems has two primary issues. One is that marketing and customer support require paid add-ons. The other is how restricted the automation features are—not allowing automation scheduling or conditional logic until the Enterprise plan, and only up to 20 total automations on the Professional plan.
Zoho CRM is an alternative that addresses both of these challenges. It includes case management and marketing campaign features within the CRM and robust automation tools on the Standard plan for $14 per user, per month.
Really Simple Systems Monthly Pricing (per User) at a Glance*
- Free: Up to two users
- Starter: $14
- Professional: $30
- Enterprise: $46
- Free trial: 14 days
Add-ons
- Simple Marketing**: $22 per month
- Advanced Marketing: $46 per month
- Service Desk**: $46 per month
*Pricing based on annual billing; monthly billing is also available for a higher cost.
**Module is included in the Enterprise plan.
Really Simple Systems adding contact for accounts (Source: Really Simple Systems)
Really Simple Systems offers a simple, all-in-one solution for sales, marketing, and support management. Get the full scope of the product in our Really Simple Systems review to see if it’s right for your business.
Pro tip: Regardless of whether a CRM has a customer support module in the system, CRMs can be tailored to manage cases, inquiries, and service level agreements (SLAs) to resolve customer issues. Check out our guide on how to use a CRM for customer service to learn how sales CRM built-in communication tools and tailored data fields can serve as a customer support solution.
Close: Best for Telephone & Text Engagement
Pros
- Elaborate call features include forwarding, power dialing, predictive dialing, and automated call outreach sequences
- Unique features for call coaching, including listening, whispering, or barging on sales rep calls for training purposes
- Two-way email sync with templates, bulk emails, and sequences
Cons
- Starting pricing is expensive
- Starter and Basic plans only allow up to one manageable sales pipeline
- Limited integration options
When to Use Close
Close is a sales-specialized platform that comes with lead, contact, and opportunity management, as well as task tracking tools. Users can manage all stages of the sales pipeline and incorporate custom activities, which record events or actions specific to their sales process, such as calling a lead or taking a prospect out to lunch. This CRM solution also offers email tools for sending direct or bulk emails. Those campaigns can be automated, scheduled, and tracked for opens and response rates.
Based on its standout features, Close has a specialized use case for small operations. Its calling and short message service (SMS) texting features make it an excellent CRM for call center operations or teams that engage leads through the phone.
Through integration with voice-over-internet-protocol (VoIP) phone provider Twilio, teams can place and receive phone calls, forward them to other reps, and record conversations. It also streamlines activities with sequences that automatically assign call tasks to reps and a power dialer for hands-free dialing down a call list.
When to Use Something Else
Close does not have a free plan, and the paid plans start at a relatively expensive price—not ideal for smaller teams. HubSpot offers the best free CRM option for small businesses looking for a no-risk, no-cost option.
Close Monthly Pricing (per User) at a Glance*
- Starter: $25
- Basic: $59
- Professional: $89
- Business: $129
- Free trial: 14 days
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Close phone dial pad (Source: Close)
Pro tip: In addition to data storage for leads, contacts, and customers, a CRM has a significant role in a sales operation in terms of streamlining processes and keeping reps productive. Learn which CRMs offer the best automation, communication, and document management tools to enhance a team’s efficiency in our guide on the top operational CRM systems.
Salesforce Essentials: Best Customer Support Features
Pros
- Over 2,500 third-party and native integration options plus CRM add-ons
- Powerful mobile CRM app to manage tasks, leads, accounts, and deals on-the-go
- Robust case management and knowledge resource tools to help resolve customer issues and inquiries
Cons
- No free plan and only one paid plan option
- Poor usability ratings in navigating the CRM
- No workflow automation, quotes, contracts, orders, or product and price book features
When to Use Salesforce Essentials
Salesforce Essentials is the CRM plan specifically built for small teams to manage sales and customer support operations—making it cost less per user than the Professional sales or service cloud plans. Because of Salesforce’s stronghold on the CRM market, the platform offers more CRM integrations than any other product on this list.
The Essentials plan comes with account, lead, contact, and opportunity management and features for direct and mass email campaigns. Plus, the robust mobile app has nearly equivalent functionality to the web app.
Where Salesforce Essentials stands out is its customer support management. It has modules for receiving, organizing, assigning, and resolving customer cases to handle complaints or inquiries. Users can store resources, such as articles, guides, or FAQ pages, in the CRM to use when assisting customers. Any business that requires solid service quality for customer retention, such as small insurance agencies, financial advisers, healthcare, or retail businesses, finds plenty of value from the case modules.
When to Use Something Else
Salesforce Essentials is both a CRM product and a particular plan within the Salesforce sales or service clouds. However, it doesn’t offer some of the advanced features that help sales reps streamline their sales operations, such as workflow automation, quote and contract management, or lead scoring, without an add-on or upgrade. Zoho CRM is the best alternative for these kinds of capabilities—all included on the free plan or paid options for no more than $40 per user, per month.
Salesforce Essentials Monthly Pricing (per User) at a Glance*
- Salesforce Essentials: $25
- Free trial: 30 days
Add-ons
- Sales Dialer: $5 for a built-in dialer with click-to-dial and call logging
- CPQ and Billing: $75 for price and quoting tools.
- Social Intelligence: $25 for social media data collection and sharing
- Sales Cloud Einstein: $50 for AI analytics and automaton
- Pardot: $1,250 per month for marketing and lead generation automaton
- Partner Relationship Management: $25 per user or $10 per login, per month for partner oversight features
*Pricing based on annual billing; monthly billing is also available for a higher cost.
Salesforce Essentials customer case management (Source: Salesforce)
Want to learn more? Dive into this platform’s rich feature set for a wide range of businesses in our full Salesforce Essentials review.
How We Evaluated the Best CRM Platforms for Small Business
To determine the best CRM for small business, we evaluated product attributes relevant to managing sales, marketing, and service activity for a startup, solo-operated, or micro-sized business operation. Low and scalable pricing, for instance, is essential for a small firm that needs sales tools to grow revenue. Additionally, we looked at CRM features that are especially useful to a smaller operation. Workflow automation, for example, allows teams with limited resources to stay productive, while appointment scheduling is useful for managing sales calls.
We identified HubSpot CRM as the best CRM for small business overall. The platform is not only free for unlimited users, but it also provides small teams with user-friendly features that offer tremendous value to growing sales teams. Reps can manage contact and deal records and engage prospects through email and digital ads, automated campaign sequences, blog posts, and customizable landing pages and forms.
The tabs below offer insight into our evaluation process of the best CRMs for small business:
25% of Overall Score
We looked at overall features crucial to any CRM system, regardless of its primary use case or size of the operation. For instance, the ability to integrate with outside applications allows a business to keep its data synchronized and gain added functionality out of its CRM. We also looked at the CRM’s mobile application for managing sales on the go, reporting and analytics capabilities, and the overall customization the platform allows users to tailor a system to their needs.
20% of Overall Score
As smaller companies are often on a budget, pricing was important criteria we evaluated. Pricing considered free plan availability and various scalable pricing options newer businesses can afford as they grow. We also looked at the availability for a subscriber to either pay monthly or save by paying annually.
20% of Overall Score
We evaluated niche features specifically for helping organizations grow and stay organized. For example, since business owners of a team of a few reps often play a role in the sales side, appointment management features, auto-response capabilities, and live chat communication tools were evaluated as they are considered essential. Additionally, we looked at workflow automation options for an operation to automate repetitive tasks and increase productivity.
20% of Overall Score
Since smaller teams often don’t have internal IT or CRM administrators on staff, help and support features were evaluated. Customer support helps prevent poor user experiences and outcomes users may encounter while using any of these CRM solutions. These criteria were assessed in terms of customer service hours and availability via phone, live chat, and email. We also looked at self-service resources users can access, like tutorials, forums, or training modules.
15% of Overall Score
In addition to firsthand experience with these CRM products, we evaluated what actual users say about each provider and software according to reviews. These criteria consider how customers feel to gain insight into value for the price paid, ease of use when operating and navigating the CRM, and how users feel about the CRM’s features.
Frequently Asked Questions (FAQs)
What is a small business CRM?
A CRM system for small teams refers to a CRM product well-suited for a smaller or solo-operated product because of its features, free and cost-friendly options, and user simplicity. A robust CRM lets teams organize sales data for contacts or deals, collaborate on opportunities, and design and deploy marketing campaigns. It’ll also have tools to engage leads through email, phone, or live chat and manage appointments.
What is the easiest & best CRM for small business?
The “easiest” and “best” CRM will be different based on user needs. For example, we rank HubSpot CRM as the best overall CRM as it is easy to use, offers a free plan for unlimited users, and has modular features for sales, marketing, service, and content management. However, some companies need specific tools based on their operation and require certain criteria when choosing a CRM. If all you need, for example, is basic contact management, Really Simple Systems is the best choice.
What is the cheapest CRM for a small company?
If we look at the cost-friendliness of paid plans, for example, Zoho CRM and Really Simple Systems offer the lowest starting pricing and excellent scalability for businesses that need to grow features, data, and user capacity. However, if you’re looking for the best CRMs in terms of free-plan availability, then HubSpot, Freshsales, and Bitrix24 are best because of their unlimited user capacity.
Bottom Line
Small business CRMs give teams a simple, low-cost solution for managing sales, marketing, and customer support. HubSpot CRM is our top pick overall due to its free-forever plan with intuitive yet powerful features for storing sales data and deploying marketing campaigns. However, other CRMs could be better if you prioritize a specific feature, such as workflow automation, project management, or contact storage.