Blogging is the most central strategy in content marketing. It builds your credibility, establishes you as a subject authority, and helps earn you backlinks, in turn helping your site get discovered. If you’re looking to grow your business’ digital presence, there’s no question that blogging should be one of your main strategies—it’s a simple and…
Buyer's Guide
5 Best Online Bookkeeping Services for Freelancers 2024
The best online bookkeeping services for freelancers prioritize tracking income and expenses for the purpose of filing an annual Schedule C tax return. Ideally, they’re also affordable and provide access to a dedicated bookkeeper or an expert who can assist with questions. Many of the top online bookkeeping firms also offer add-on services, such as…
15 Best PayPal Alternatives for Small Business in 2024
PayPal is a popular name for easy-to-use, cashless payment processing for solopreneurs and small businesses. It offers expansive integrations for accepting payments both in person and online, plus a growing point-of-sale (POS) system (Zettle). However, it’s far from the only option. Although highly popular and easy to use, PayPal may not be suitable for small…
6 Best Free Screen Sharing Software in 2024
Screen sharing is an effective communication tool, transmitting visual content displayed on a person’s screen for more effective collaboration, training, and troubleshooting. A great free screen sharing software is easy to use, affordable, and offers the sharing feature in both desktop and mobile apps. To determine the top free screen sharing apps, we compared different…
9 Best Free Email Marketing Software for Growing Businesses
Email is the channel consumers prefer to receive brand info from, and you don’t need a big budget to take advantage. Today, many platforms offer free email marketing software you can start with that is reliable, feature-rich, and user-friendly, with email sends ranging from 500 to 15,000 a month. After reviewing dozens of providers, here…
5 Best Hotel Accounting Software 2024
The best hotel accounting software includes the ability to monitor income and expenses, produce basic financial reports, and manage revenue. They should also handle multiple properties, room inventory, staffing, and payroll. Software with additional features, such as integrations with a property management system and a powerful booking engine, is also useful. We have identified five…
9 Best Employee Scheduling Software for Small Businesses 2024
The best employee scheduling software is easy to use and affordable, with compliance solutions and an auto-scheduler to help automate the process. In addition to offering an intuitive schedule builder, it should have mobile apps to help managers save time while providing employees with self-service tools for requesting schedule swaps and viewing work shifts online….
7 Best CPaaS Providers of 2024
The best communication platform as a service (CPaaS) providers offer a robust a la carte menu of application programming interfaces (APIs), making adding communication capabilities to business apps accessible. The APIs typically include voice, short messaging service (SMS) and multimedia messaging service (MMS), video, and authentication. However, the best CPaaS providers have other advanced communication…