How to Sell Canva Templates on Etsy in 2025

Canva makes it ridiculously easy to create stunning, editable designs, while Etsy gives you instant access to millions of buyers looking for digital downloads. Simply create your template in Canva, generate a shareable link, and list it on Etsy with strong keywords and a clean mockup. Buyers download, customize, and use — no shipping or inventory needed.

Whether you’re aiming for passive income or building a full-blown design business, selling Canva templates on Etsy is a low-cost, high-reward way to make money online.

What are Canva templates?

Canva templates are pre-designed layouts that buyers can customize and reuse — think planners, resumes, social media kits, ebooks, and more. They’re popular because they’re editable, beautifully designed, and require no graphic design experience.

Selling Canva templates on Etsy

Etsy makes it easy to turn your Canva designs into digital products people are actively searching for. You create a template once, and it can sell again and again – no extra work, no shipping, no inventory to manage.

With just a Canva account, an Etsy shop, and a few hours of your time, you can launch a low-cost, scalable business. It’s one of the simplest ways for beginners to start earning passive income online.

Is it legal to sell Canva templates on Etsy?

Yes, but you need to follow Canva’s content license agreement carefully.

You can sell templates made with free Canva elements and your original designs. You’re also allowed to create templates using Canva Pro, as long as you’re using elements in a way that complies with their One Design Use License.

You cannot resell Canva’s Pro elements as standalone products or in unedited form. That means no copying and pasting Canva’s built-in templates or graphics and listing them as your own.

To sum it up, you must make the design your own and use Canva assets properly. If in doubt, stick to free elements and add your own original flair.

Why sell on Etsy

Etsy is the go-to platform for digital downloads, with millions of shoppers actively searching for customizable templates every day. In fact, Etsy has 92 million active buyers — that’s a massive audience ready to discover your products. It’s easier to get discovered through Etsy compared to building your own website from scratch, and the platform is designed to support creative entrepreneurs.

Plus, Etsy handles payment processing, gives you tools to manage orders, and has built-in SEO features to help your listings get seen. If you want a low-risk way to launch a digital product business, Etsy is where to start.

Read our full review of selling on Etsy to see if it’s right for you.

Step-by-step guide: How to sell a Canva template on Etsy

Ready to turn your Canva creations into a real income stream? Whether you’re starting from scratch or already have a few designs ready, this step-by-step guide will walk you through everything you need to do—from setting up your Canva account to making your first sale on Etsy.

It’s easier than you think, and you don’t need a huge budget, fancy tools, or a design degree to get started. Let’s break it down.

Step 1: Set up your Canva account

Before you start designing, you’ll need a Canva account, and you’ve got two options: Free or Canva Pro.

The Free plan gives you access to thousands of elements, fonts, and templates. It’s more than enough to get started, especially if you’re just testing the waters or want to keep your startup costs low. But if you’re serious about selling, Canva Pro is worth the additional cost.

Here’s a quick comparison between Canva Free and Canva Pro:

If you’re just dipping your toe in, start with the Free plan. You can upgrade later once you get more confident or want access to premium features. Canva also offers a 30-day free Pro trial, which is a great way to test the advanced tools before committing.

Step 2: Research trending template ideas

Before you start designing, take some time to do some research to find out what’s actually selling on Etsy. This step will help you create products people are already searching for — so you’re not designing in a vacuum.

Start with Etsy search

A quick way to see what’s in demand is by using Etsy’s own search bar. Type “Canva template” followed by words like planner, Instagram, or ebook. As you type, Etsy will suggest popular search terms based on what buyers are actively looking for – that’s valuable insight into what’s trending.

Click into the top listings and take note of the following:

• What types of templates are showing up repeatedly (e.g., social media kits, business planners)
• How they’re styled (color palettes, layout, design elements)
• Pricing (what’s the average price range?)
• Reviews (what are buyers saying?)
• Descriptions (how are sellers presenting the product?)

This gives you a feel for what’s working and helps you spot opportunities to create something similar but with your unique spin.

Use tools for deeper research

Once you’ve explored Etsy search manually, take things a step further with keyword research tools like eRank or Everbee. These platforms are built specifically for Etsy sellers and can give you valuable data to help you create products that people are actively looking for.

Here’s what you can uncover:

• Etsy search volume: See how many people are searching for specific keywords each month so you can prioritize popular topics.
• Estimated monthly sales: Check how many sales top-performing listings are getting so you can spot what’s truly working.
• Competition level: Understand how crowded a niche is so you don’t jump into an oversaturated market.
• Keyword suggestions: Find related or long-tail keywords to use in your titles, tags, and descriptions to increase visibility.

This kind of research helps you make smarter decisions so instead of guessing, you’re designing based on what people actually want and are willing to pay for.

Evergreen template ideas

If you’re not sure where to start, focus on evergreen templates. These are products that sell well year-round, no matter the season or trend. They solve ongoing needs for businesses, content creators, event planners, and everyday users, making them a reliable choice for steady sales. Here are some high-demand ideas to consider:

• Digital planners and journals: Daily, weekly, or monthly layouts for organization and goal tracking
• Instagram post and story templates: Ready-made designs for influencers, coaches, and small businesses
• Lead magnets: Ebooks, checklists, and guides that entrepreneurs use to grow their email lists
• Wedding or event templates: Invitations, programs, seating charts, and more for DIY wedding and party planners
• Business tools: Media kits, pricing sheets, service menus, and other must-haves for freelancers and online brands

Step 3: Design your template in Canva

Now for the fun part – creating your template.

Start with a blank canvas or use one of Canva’s free base layouts for inspiration (just don’t copy it outright). If you choose to use a Canva base layout, use it as a starting point, but make sure your final design is original.

Keep your design clean, editable, and user-friendly. Remember, your goal is to create something that’s not only beautiful but easy for your customers to customize, even if they have zero design experience. Think about your buyer: what would make it fast and simple for them to plug in their own content and hit Download?

Tips for designing templates that sell

Creating a template is one thing; creating one that actually sells is another.

These quick tips will help you design with your buyer in mind and make your templates easy to use, edit, and love.

• Use text placeholders and clear section headings. Placeholders will help buyers know what to replace.
• Keep it simple. Avoid over-styling because over-styled designs are harder to customize. Give buyers flexibility.
• Group and align elements. This will help keep everything neat and easy to edit.
• Stick with free fonts and elements. If you have a Pro account, make sure Pro assets are allowed under Canva’s license.
• Design for both desktop and mobile. Many users will access Canva on their phones but some prefer to work on their desktop, so it is essential that your design works on both.
• Stay consistent. If you’re offering multiple pages, like a planner or ebook, keep the layout consistent and visually appealing across all pages.

Once you’re done designing your template, you can set up your shop and begin selling.

Step 4: Open your Etsy shop

Now that your first template is ready to go, it’s time to set up your Etsy shop. This will serve as your storefront and where your products will live and sell.

Here’s how to get started:

1. Go to Etsy.com/sell and click on “Get Started.”
2. Follow the prompts to name your shop and choose your country, currency, and language.
3. Set up shop preferences, including payment options (like Etsy Payments or PayPal).
4. Add your branding: a logo, banner, and shop bio to build trust with buyers.

Here are a few additional tips to make your shop look polished and trustworthy:

• Use a clear, keyword-rich shop title (e.g., “Digital Planners & Canva Templates”).
• Write a short, friendly shop bio that tells shoppers what you offer.
• Turn on Etsy Seller Protection for peace of mind.

Etsy seller fees

Although creating an Etsy account is free, it’s not free to sell. Etsy charges seller fees for every product you list. Here’s what to expect:

• $0.20 listing fee for each item you post
• 6.5% transaction fee on the sale price (including shipping)
• Payment processing fees, which vary by country (typically around 3% + $0.25 in the US)

These fees are automatically deducted from your earnings, so be sure to factor them into your pricing.

Step 5: Prepare the file for Etsy

Once your Canva template is ready, it’s time to package it for your Etsy listing.

You won’t upload the Canva design file directly, and Etsy doesn’t allow you to share template links on their own. Instead, you’ll need to package your template in a PDF guide that contains your template link. This PDF will be delivered by Etsy as a digital download for every purchase.

Getting your Canva template link

Here’s how to get your Canva template link:

1. Open your template in Canva.
2. Click the “Share” button located in the top-right corner of Canva.
3. Select “Template link” under the “More” options.
4. Copy the link (make sure it’s set to “Template Use” so every customer gets their own editable copy).

Preparing your PDF download

This is the file your customers will receive, so keep it simple, helpful, and easy to follow. It should include:

• A welcome message or thank-you note
• Clear instructions on how to open and use the template
• The Canva template link
• Any important reminders (e.g., must use a Canva account, edit in desktop for best experience)

Save this PDF — this is what buyers will automatically download after purchase. With your file packaged and ready, you can now upload it and create a listing that converts.

Step 6: Upload your Canva template to Etsy

Once your template and PDF guide are ready, it’s time to create your Etsy listing. Head to your Etsy dashboard and click “Add a listing.” Fill in the key details. A well-optimized listing is what turns browsers into buyers, so don’t rush this part.

Listing title

Use a clear, keyword-rich title so shoppers (and Etsy’s algorithm) know exactly what you’re offering. Include the type of template and key features like “editable,” “printable,” or “Canva.”

Example: Monthly Budget Planner – Canva Template – Editable Digital Download

Product description

Your description should do more than describe; it should sell your product. Make sure it covers the following:

• What the product is (e.g., a 10-page digital planner)
• What’s included (number of pages, file type, bonus guides, etc.)
• How to use it (Canva account required, instant download, editable link via PDF)
• Who it’s for (students, small biz owners, influencers, etc.)
• Any important usage notes (e.g., not for resale, Canva Pro may be needed for some elements)

Keep it skimmable with bullet points and short paragraphs.

Images & mockups

Images matter. Etsy buyers shop visually, so your product photos need to stand out. Create mockups using Canva or tools like Placeit to show:

• The template on a laptop or phone screen
• Multiple pages if it’s a bundle
• Close-ups of key features (like editable text fields)
• A lifestyle image that reflects the target customer

You get 10 image slots. Use as many as possible to build trust and excitement.

Upload the digital file

Etsy requires digital products to be delivered as files. Upload a PDF instruction guide that includes the Canva template link, plus steps for how to access and edit it. This is the file buyers will receive instantly after purchase.

Step 7: Price your Canva template

Finding the right price point is part art, part strategy. Most Canva templates on Etsy are priced at $5 to $25, depending on:

• Length and complexity (1-page checklist vs 30-page planner)
• Design quality
• Niche or use case (business templates often command more)

If you’re just starting out, go with a lower price ($5 to $10) to attract early sales and build reviews. As your shop grows, you can increase prices or bundle templates for higher-value offers.

Also consider:

• Offering tiered/bundled pricing (e.g., single-page for $9, bundle for $19)
• Giving out coupons for first-time buyers or seasonal promos

Remember not to underprice your work, but stay competitive within your category.

Step 8: Promote your listing

Etsy gives you access to tons of shoppers, but if you really want to build momentum, don’t just hit publish and wait. Get your product in front of people by actively promoting it.

Here are a few simple, proven ways to boost your visibility and drive more sales without needing a huge following:

Boost your Etsy SEO

Optimize your Etsy listing. Use tools like eRank or Everbee to find keywords your audience is searching for. Use the keywords in your title, tags, and descriptions. Read our tips for selling on Etsy successfully.

Share on Pinterest

Pinterest is a hidden gem for digital products and totally free. Pin your mockups and link them directly to your Etsy listing. Use keyword-rich captions and make your pins visually scroll-stopping.

Bonus: Pinterest traffic sticks around way longer than social media posts.

Show up on Instagram, TikTok & Reels

Templates rely heavily on visuals, so show them off! Record a quick scroll-through, editing demo, or before/after transformation. Use trending sounds and hashtags to help potential buyers discover your content.

No need to dance — just show your product in action.

Run Etsy ads (on a budget)

You don’t have to spend big to see results. Start with $1 to $3 per day to test which listings get the most clicks and favorites. Once you spot a winning product, put more behind it and tweak your keywords or mockups as needed.

Drive reviews

After a sale, Etsy will prompt the buyer to leave a review, but a little nudge from you wouldn’t hurt. You can gently remind them in your PDF guide with a line like:

“If you love your new template, I’d really appreciate a quick review. It helps more people discover my shop!”

Free download: Etsy Canva Template Pre-Launch Checklist

It’s easy to forget a step when you’re setting up your first product. This free checklist keeps everything in one place so you can stay organized, focused, and launch with confidence.

Download your checklist now and get one step closer to opening your Etsy shop:

Tips to maximize sales and avoid mistakes

Once your shop is up and running, it’s all about working smarter, not harder. Whether you’re just learning how to sell Canva templates on Etsy or already have a few listings live, these tips will help you boost sales and avoid common pitfalls.

Niche down

Instead of trying to sell to everyone, focus on a specific audience, like coaches, teachers, or brides-to-be. A clear niche makes your templates more targeted and more likely to convert.

Think: Instagram templates for realtors or wedding seating chart Canva templates.

Use high-quality mockups

Strong visuals are the selling point of most digital products. Use mockups to show how your template looks in real life — on a laptop, phone, or printed page. This builds trust and helps buyers visualize the end result.

Offer bundles or upsells

Selling Canva templates on Etsy? Don’t stop at single listings. Create bundles or related product packs to increase your average order value.

Example: A business card template + a media kit = easy upsell

Avoid copyright issues

Make sure you’re only using free elements or properly licensed Canva Pro content in your templates. Never sell Canva’s built-in templates or unmodified Pro elements. When in doubt, read Canva’s Content License Agreement.

Test before publishing

Before you go live, test your Canva link. Make sure it’s set to “Template use” and opens correctly. A broken or wrong link can mean unhappy buyers and lost sales.

Promote with Etsy ads & Pinterest

Once you’ve nailed your listing, drive more traffic with a small Etsy Ads budget ($1–$3/day is plenty to start). Then pin your templates on Pinterest, an ideal platform for digital downloads with long-lasting reach.

Selling Canva templates on Etsy doesn’t require a vast audience or complex setup — just smart design, strategic promotion, and attention to detail. Stick with it, keep learning, and you’ll start seeing results.

Frequently asked questions (FAQs)

Click through the sections below for answers to common questions on selling Canva templates on Etsy.

Can you make money selling Canva templates?

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What types of Canva templates sell best?

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Can I sell templates made with Canva Pro?

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Is it legal to use Canva and sell on Etsy?

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Do I need a business license to sell on Etsy?

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How much money can you make selling Canva templates?

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Is it worth selling Canva templates on Etsy?

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Bottom line

If you’re looking for a low-risk way to make money online, selling Canva templates on Etsy is one of the best places to start. You don’t need inventory, a big budget, or design credentials — just a good eye, some smart research, and a willingness to create products people need. Start with one template, build your shop over time, and let your creativity turn into consistent income.