If you’re interested in selling on Etsy, in addition to reading seller reviews, you’ll also want to take into account the latest Etsy sale stats. This will help you determine if it’s a viable marketplace for you to sell online.
We compiled the following 26 Etsy sales statistics from the marketplace itself and from third-party data to give you a full picture of where it stands.
Etsy Stats: An Overview
1. Etsy has been around for almost 20 years
Etsy was founded in June 2005, just under 20 years ago. Its roots and headquarters are in Brooklyn, New York. However, Etsy operates globally—there are sellers from 234 countries.
2. Etsy is powered by 100% renewable electricity
Etsy has a 100% renewable electricity commitment. Essentially, the company promises that “all the electricity used by the data centers that host Etsy.com, the Sell on Etsy app, and the Etsy app, as well as the electricity that powers Etsy’s global offices and employees working remotely from home in the US” is 100% renewable. This is in an effort to reduce its carbon footprint.
Etsy Stats: Revenue
3. Etsy’s annual revenue is $2.7 billion
In 2023, Etsy earned $2.7 billion in revenue. This is a slight increase from $2.6 billion in revenue the previous year.
4. 74.5% of annual revenue comes from Etsy marketplace
In 2022, just shy of three-quarters of Etsy revenue came through its marketplace segment. The rest? Etsy services.
5. Etsy’s annual gross merchandise sales volume is $13.3 billion
In 2022, Etsy earned a grand total of $13.3 billion in annual gross merchandise sales. This is a combination of $11.8 billion from Etsy.com and $942.5 million from Reverb.com, another faction of the business dedicated to musicians, instruments, and related goods. This was a slight decrease from 2021.
6. Etsy invested $581 million in advertising and marketing in one year
While it’s up to individual sellers to promote their products, Etsy also invests in promoting the platform as a whole. In 2022, it spent about $581 million in advertising and marketing. This was an approximate 4% increase from 2021, during which Etsy invested about $560 into advertising and marketing.
7. 67% of Etsy’s gross merchandise sales are through mobile devices
According to 2022 data, Etsy generated about two-thirds of its sales via mobile commerce. Lots of shoppers on the platform browse the marketplace from their smartphones or tablets. This number has shown significant growth—in 2013, less than one-third of sales came from mobile devices.
Etsy Statistics: User Demographics
8. Etsy has 92 million active buyers
Etsy has a huge audience. In 2022, there were about 92 million active buyers on the platform. This number actually peaked in 2021 when it hit 96.34 million.
9. Etsy has 7.47 million sellers
Per 2022 Etsy statistics, there were about 7.47 million sellers on the platform. This is a slight decrease from 7.5 million active sellers in 2021. Etsy sellers represent 234 countries.
10. Etsy receives just under 400 million visits each quarter
The Etsy.com website gets just shy of 400 million visits each quarter—or 1.6 billion visits each year. That’s a ton of traffic. Among US users, there are about 206.28 million quarterly (825.12 annual) visits.
11. Most Etsy users are on mobile devices
Among US users, just over 58.85% of Etsy shoppers are on a mobile device—compared to about 41.15% on their desktop. This trend follows globally, as most countries have more than half of Etsy users on mobile devices.
12. Most of Etsy’s users are in the US
The US dominates Etsy’s user base, both on the seller and the buyer sides. People in the US downloaded the buyer app 53 million times from January 2015 through April 2023, and the seller app received more than 10 million downloads during that same time period. Coming in second is the UK, with just 9 million downloads of the buyer app for the same time period.
13. The UK has the second-most sellers
While the US makes up the largest number of both sellers and buyers, there’s still a global presence on the marketplace. Sellers outside of the US make up about 38% of all Etsy sellers according to 2020 data. The UK has the largest presence, representing about 30% of international sellers.
Etsy Stats: Fees and Seller Demographics
Before deciding to be an Etsy seller, get acquainted with its seller fees, read Etsy seller reviews, find out the steps in setting up an Etsy shop, and learn how to sell successfully in the Etsy marketplace. Together with the stats below, you will get a big picture view of whether selling on Etsy is the right option for you.
14. Etsy charges a 20¢ seller fee per item
Etsy seller fees apply to merchants. Listing fees are 20 cents per product. When you make a sale, Etsy charges around 6.5% in payment processing fees. There are also options to subscribe to Etsy services like Etsy Plus for $10/month or Etsy Pattern for $15/month.
15. 71% of sellers view their Etsy shop as a business
Among Etsy sellers, most take themselves seriously as businesses. In fact, 79% say they “consider their Etsy shop as a business.”
16. 82% of Etsy sellers want to increase sales
Sellers are also motivated to grow their Etsy businesses. According to one survey, 82% hope to “increase their sales in the future.”
17. 97% of sellers run their Etsy shop from home
Most Etsy sellers operate their shop from home. In fact, according to 2022 data, 97% manage their businesses this way. It’s a viable opportunity for home-based businesses and side gigs.
18. 82% of Etsy shops are run by just one person
Etsy shops are also flexible options for solopreneurs. Per that same 2022 data set, 82% of Etsy shops are run by a single individual. These sellers tend to wear all the hats in the business.
19. 80% of Etsy sellers identify as women
Women entrepreneurs also dominate the platform when it comes to sellers. About 80% of Etsy sellers identify as women.
Related: 7 Best Small Business Grants for Women in 2024
Etsy Statistics: Popular Etsy Sellers and Product Categories, Shopping Trends
20. CaitlynMinimalist is the top Etsy seller
While there’s opportunity for Etsy sellers of all sizes, some shops soar to the top. According to May 2023 data, CaitlynMinimalist was the top Etsy seller. This particular Etsy shop had the most sales in the previous 30-day period—totaling more than 49,000 purchases from Etsy buyers in a single month.
21. ‘Home & Living’ is the most popular category
Certain categories tend to perform better than others on Etsy. “Home & Living” is the top category in the marketplace. In June 2020, Home & Living accounted for 25% of sales. “Handmade” was a top segment for sellers in the same time period—85% of sellers considered their wares to be in the handmade segment. Other top categories include “Art & Collectibles” and “Jewelry.”
22. There was an 11% YoY increase in searches for “meal prep”
Etsy users also have the option to search specific keywords and phrases to find what they’re looking for more directly than browsing categories, for instance. Searches related to “meal prep” saw an 11% year-over-year (YoY) increase according to 2024 Etsy data. If you sell meal prep-related products on other channels, Etsy could be another outlet to explore.
23. There was an 18% YoY increase in searches for custom dog gifts
Another trending item that’s received a small uptick in search activity is anything related to custom dog gifts. These searches have increased 18% YoY. Etsy is a popular place for customized products, so it’s a great option to offer shoppers.
24. More people are searching for necklaces
Etsy is also a top spot for necklaces. There was a 106% YoY increase in searches for gold charm necklaces, and a 227% YoY increase in searches for custom charm necklaces. Charm necklaces seem to be the trending item, and Etsy is a great channel for tapping into trends.
25. Personalized velvet jewelry boxes received a 4,304% YoY increase in searches
Shoppers are also looking for places to keep their necklaces. Personalized velvet jewelry boxes, another niche and trending item, had a massive 4,304% YoY increase in search activity.
26. There was a 250% YoY increase in searches for kid crafts
Parents are also turning to Etsy for solutions. Searches related to kids’ crafts received a 250% YoY increase.
Frequently Asked Questions (FAQs)
How do I get statistics on Etsy?
You get statistics on Etsy by logging in to your seller account and navigating to your Shop Manager. You can then check out the stats in your Shop Manager dashboard.
What is most commonly sold on Etsy?
The most commonly sold products on Etsy are budget worksheets, tarot and astrological readings, jewelry, small business resources, meal planners, and art.
What demographic uses Etsy the most?
Women in the US use Etsy the most, both on the seller side and the buyer side.
How successful are Etsy sellers?
Etsy sellers can be very successful with the right strategy in place. The top Etsy sellers can generate nearly 50,000 sales in a single month.
Bottom Line
Diversifying revenue streams is the way to go when starting a retail business. It exposes you to more buyers in more places, allowing you to build deep relationships and strong brand awareness.
Etsy is a great sales channel and marketplace if your products fit the niche. It was founded with makers, artists, and crafters in mind. While the platform has since expanded into other product categories and offerings, its roots are still strong. These Etsy sale stats should give you food for thought as you evaluate Etsy as a sales channel for your business.
