How To Sell on Etsy in 8 Simple Steps (2022)

Are you an artisan, studio artist, designer, or craft supplier interested in learning how to sell on Etsy? If so, then this guide is for you. After creating your account, you must set up your product listings, configure payment methods, and design your shop’s landing page. You’ll also need to understand how Etsy fees work to price your products properly and competitively.

Follow the steps below to learn how to sell on Etsy:

Step 1: Create an Etsy Account

Start by creating an Etsy account by clicking the Sell on Etsy button on the homepage.

Enter your email address and then click Continue. Enter your name and a password, then click Register. Open your Etsy Shop to navigate to the Shop Manager.

Alternatively, you can create an account via single sign-on (SSO) using your Google, Facebook, or Apple account. If you already have an existing Etsy consumer account, then you can log in and click Open Your Etsy Shop to start creating your own store.

Before creating an account, make sure you are located in a country where Etsy Payments is available (which includes all of North America and most of Europe), and read Etsy’s seller and prohibited items policies.

You have the option to create an Etsy account with the following sign-in credentials: your email address, Google account, Facebook account, or Apple ID.

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After registration, click on Open Your Etsy Shop to start setting up your store.

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Select an Etsy Subscription

Etsy offers two subscriptions for sellers, Etsy Standard and Etsy Plus. The Standard plan is free, while the Plus plan costs $10 monthly. The main differences between the two are premium perks such as discounts on certain features and advanced shop customization options.

Etsy doesn’t prioritize paid subscriptions when it comes to how listings appear in search requests—it focuses on what items are the most relevant to buyers. If you would like to boost your store sales or expand your audience reach, then you can upgrade to Etsy Plus. The additional perks included (listing credits and Etsy Ads) can help you reach your target goals.

Etsy allows subscribers to downgrade and upgrade their accounts anytime.

Step 2: Set Up Shop Preferences

Once registered, you will be taken to your dashboard, where you can set your shop preferences. This involves designating basic settings for your store. After filling in the details, click on Save and Continue.

On the Shop Preferences screen, designate your shop’s language, base country and currency, and what best describes you as a seller.

• Shop language: This field refers to the default language you’ll use to describe your items. You cannot change this once you save it, so be careful. After opening your Etsy shop, you can choose to translate your page into other languages.
• Shop country: This refers to the country where your shop is based. If you can’t see your country in the dropdown list, it might not be available right now. You can read the explanation for this recent Etsy development.
• Shop currency: This is the currency you’ll use to price your items. Note that shoppers in other countries will automatically see prices in their local currency. If your bank currency is different from your shop currency, conversion fees (2.5% of the sale amount) will apply.
• Type of seller you are: This is a question that Etsy asks for its own purposes but doesn’t affect your ability to start your Etsy shop.

Step 3: Name Your Etsy Shop

It’s time to give your Etsy shop a name! If you have not thought of this yet, make sure your shop’s name is easy for customers to remember and reflects your brand.

Once you enter your chosen shop name, click on “check availability” to see if it is in use. If it is not, then you can use it.

Your Etsy shop name can be anything you’d like, as long as it does not violate any of Etsy’s guidelines. Your shop name should:

• Be anywhere from four to 20 characters
• Have no spaces or special characters
• Not include profanities or a name already used by another Etsy seller
• Have no trademark infringements

Once you enter a name that is not available, Etsy will suggest other names you can use.

Before you open your Etsy shop, take your time to choose the right business name because after setting up your store, you can only change your shop name once.

Moreover, if you plan to eventually expand your Etsy shop to an ecommerce store and sell on Facebook or Instagram, then do additional research to make sure that you can acquire a business domain name or DBA (doing business as) that matches your shop’s name.

Step 4: Create Product Listings

If you really want to learn how to sell things on Etsy, the secret lies in creating great product listings.

You can sell physical and digital goods on Etsy, but they have separate steps. We outline the process of listing physical items below. For digital items (like printable stationery, stickers, and gift tags), refer to Etsy’s guide on how to add files to a digital listing.

Add Photos & Video

To upload photos, click Add a Photo to add files from your computer. You can add multiple photos at once. You can change the order of your images—click on a photo and drag it to the left or right.

Etsy recommends using at least five photos per item (maximum of ten images) so that customers can see your product from various angles. Image sizes should be at least 1,000 pixels square. Learn about Etsy’s guidelines and best practices for item images.

Want to learn how to take good product photos yourself? Read our DIY guide to high-quality photography.

When you upload a photo to a listing, Etsy has tips on the image placeholders on which types of images to include.

Additionally, you have the option to add variation photos (like colors or sizing) and a listing video to your post.

Buyers love video listings, according to Etsy’s July 2020 analysis of over 5 million buyers that compared the purchasing behavior of those who were shown listing videos to those who were not. Learn how to make videos that sell to upscale your selling strategy.

Choose Your Thumbnail Image

Add Listing Details

The listing details influence how your product listing will be categorized and how it can be found in an Etsy search. Shoppers can get to your listing faster based on the details you add.

Etsy does a great job of providing information about each listing detail you need to fill in for your product. When you get stuck on a field, click on the corresponding help link to know more.

Here are the detail listings you need to add:

• Title: Give your item a title that describes the product in as much detail as possible, considering the 140-character limit.
• About this listing: This field involves three questions in a dropdown. Choose the appropriate answer under who made it, what is it, and when did you make it?.
• Category: Think of this field as a blanket keyword for your product that customers will use to search.

An example of what you see when you enter category keywords in your listing.

• Renewal options: By default, listings automatically renew after four months, and you will be automatically charged the applicable listing fee. We will discuss this further when explaining Etsy fees below. If you’d rather renew expired listings yourself, or alternatively delete them, you can select “manual” here.
• Description: Provide an in-depth description or a bulleted overview of the product. In the description field, you can preview your listing for a Google search result so that you can optimize for ecommerce SEO. Learn how to write product descriptions that sell.
• Tags: Take advantage of all 13 tags available per item. Shoppers find your item by searching for keywords in the search bar—those keywords are what your tags should be.

Tip Box: Keep up with Etsy updates as it regularly rolls outs, removes, and updates listing categories based on feedback and research. Its July 2022 update involved adding new product categories, such as Lighting, Furniture, and Scrub Caps.

Add Your Inventory & Pricing

Set Up Shipping

Include all the necessary shipping details: shipping services you will use, fees, country of origin, processing time, and your item’s weight and size.

You can also let Etsy calculate your shipping prices for you (which it recommends).

If you want Etsy to calculate your shipping costs, then you need to enter your ZIP code and processing time.

If you decide to go with Etsy, then fill in your item’s weight and size when packed. You’ll be able to preview the shipping price that the buyer will see.

To make things easier, you have the option of setting shipping profiles after you have opened your Etsy shop so you can quickly update items with the same shipping costs.

In the News:

Etsy recently released new shipping charges for its shipping carriers: USPS, FedEx, and Canada Post.

Publish or Save Your Listing

Step 5: Set Up Etsy Payments

Once you’ve set up your product listings, the next step would be to set up your Etsy Payment preferences.

You need to specify what type of seller you are for tax purposes.

Etsy requires that eligible sellers (based on their location) use Etsy Payments. It used to offer PayPal as a standalone payment option, but as of May 15, 2019, sellers in eligible countries, including the US, must use Etsy Payments with integrated PayPal. It has a list of currencies supported for Etsy Payments.

Depending on your bank location, you would need to enter your bank details as shown above.

Step 6: Set Up Subscription Billing Options

When you’re starting an Etsy shop, this step will depend on your country.

In certain countries, Etsy will require that you provide a credit card for identity validation and authorization purposes. You’ll also need a card on file so that it can charge you for selling fees (more on that below).

If you are based in the US, you have the option to enroll in auto-billing, and Etsy will automatically charge your credit card on file for the selling fees you incur.

Step 7: Customize Your Shop

It isn’t over yet! Now it’s time to design the front end of your store. Your Etsy shop has its own landing page—similar to a one-page website where customers can view your products, learn more about you (or your company), read your store policies and updates, and find anything they want to know before checking out any of your items.

Click on the Shop Manager icon in your menu navigation bar to be able to edit the design of your shop.

Here are a few sections you can fill out to help establish your Etsy shop’s credibility:

Upload Store Banner & Featured Area for Products

The store banner spans the top of your homepage and is what will stand out when shoppers visit, so ensure your design speaks to your brand. Meanwhile, the featured area is basically your store’s display, and you can use it as an opportunity to showcase your best listings.

You can add a banner or a header picture to the top of your shop, describe your shop in a sentence, add a featured area to highlight product listings, and specify contact details.

Add an About Section

Your About section is the main way an Etsy buyer gets to know you, the person behind the creative works. A well-developed About section should give the customer a window into who you are, not just what you produce.

This area also allows you to add the Members, Story, and Manufacturers sections. You can also access the About Your Shop tab from the Your Shop menu.

Think of this section as giving your customers a glimpse of your brand ethos and values.

• Story: You have 5,000 characters to tell customers your business’s origin story. Include information pertaining to why you started your Etsy store and what you love about the creations you make or sell on the site.
• Manufacturers: If you use any outside manufacturers to create your products, you can list them here with explanations on how each provider helps you.
• Members: Add this section link to your user profile on Etsy and any Etsy profiles who work in or are connected to your shop.

You can also provide photos or a video of your studio space or creative process and add links to your store’s social media profiles. This is a great way to let your customers get to know you better.

Set Shop Policies

In this section, you answer any questions your customers may have about your item production, order processing, shipping, and payment processes.

Etsy makes it easy for you to craft shop policies by allowing you to use its templates or its prompts as jumping-off points to write your own.

Add an FAQ section and seller details at the bottom of your shop page.

Step 8: Open Your Shop

Once you click Open Your Shop, your store will be open and you can start receiving orders.

You can access your Etsy shop with the following URLs: https://www.etsy.com/shop/yourshopname and https://yourshopname.etsy.com.

Fees for Selling on Etsy

Similar to other online marketplaces, Etsy charges fees associated with listing and selling products. As mentioned earlier, you’ll need to set up your payment preferences and billing information because these will be directly related to the fees you’ll incur.

With Etsy Payments, these fees will be deducted automatically from your sales funds. If at the end of the month you still owe additional fees, then you’ll be responsible for paying them. If you’re based in the US, Etsy will automatically charge the credit card you have on file. On the other hand, if you’re operating in a country that does not have Etsy Payments yet, then you’ll be responsible for manually paying your monthly bill on the platform.

Etsy charges three main types of seller fees: a listing fee, a transaction fee, and a payment processing fee. You can read more about Etsy’s selling fees and taxes in its fees guide.

How To View Your Etsy Fees & Taxes

You can view your Etsy fees and taxes in your Payment account:

1. Sign into Etsy.com and go to Shop Manager.
2. Go to Finances and then Payment account.
3. You can see fees and taxes owed under Recent activities and Fees & Taxes.

On the Sell on Etsy app, you can pay your statement and manage your Payment account under Finances.

How To Know if Selling on Etsy Is for You

Etsy has some 90 million active buyers. Its 2022 mid-year report states that Etsy recorded 44 million repeat buyers in the prior 12 months, with an average buyer completing purchases at least five times. It also reported an increase of male shoppers (about 35%) last year. Clearly, this audience share is enough motivation for a seller to set up shop.

However, Etsy has limited countries eligible for Etsy Payments. If you live in a country outside of those listed, you should explore Etsy alternatives. Etsy also has clear policies on items that can be sold in its marketplace. It has an extensive list of prohibited items for selling, and you are only allowed to sell handmade products, vintage items, and craft supplies.

• Handmade products are items that are designed and/or created by the seller such as knitted scarves, enamel pins, pottery, and more. Etsy regularly releases marketplace insights for sellers, so it is best to keep yourself updated with the latest product trends.
• Vintage items must be at least 20 years old and can be anything like clothes, electronics, house items, and more.
• Craft supplies are tools, ingredients, or materials that are used to create an item or celebrate an occasion and may be handmade, commercial, or vintage. Party supplies are considered craft supplies on Etsy.

Etsy offers protection for sellers too. Etsy recently announced its Purchase Protection Program starting Aug. 1, 2022. Under the program, qualifying orders up to $250 (or its local currency equivalent), including taxes and shipping, are eligible for protection. In short, Etsy will refund buyers and let you keep your earnings if the item has never been received or was damaged in transit.

Bottom Line

If you’re an artisan, you definitely have a buying audience already shopping on the platform, so learning how to sell on Etsy should be a part of your growth plan. Like any other business, selling on the platform takes time to launch—and success requires continuous effort. But Etsy makes many listing and selling products quite easy, especially compared to maintaining your own website. This leaves you more time to concentrate on your creative works.

It’s after opening an Etsy shop when the real work begins. A great marketing strategy, quality unboxing experience, and consistent stellar customer service will give your shop the potential to receive five-star reviews. They also convey your credibility to potential customers, which will directly result in more sales.

However, remember that the Etsy community was built for creatives and artisans—so, ultimately, excellent products are the biggest draw for new and returning customers.

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