Email marketing is an essential strategy in any small business’ marketing plan. It’s effective in any stage of the customer journey, from brand awareness to brand loyalty. One of the most important aspects of the email marketing process is measuring its effectiveness, which is done by keeping track of its metrics and analytics. Here, we…
How To
How to Create a Sales Playbook in 9 Steps (+ Examples)
Creating a sales playbook requires you to define its purpose, provide a company and product overview, outline sales processes and goals, and specify your ideal audience. Once created, this simplified sales guide can help reps expedite their training and streamline their day-to-day activity. In this article, we explore sales playbook best practices, components, how to…
How To Create and Manage Projects in QuickBooks Online
Once project tracking is turned on in QuickBooks Online, you can create a new project and track it until it’s completed. You can then assign costs, such as expenses incurred and hourly costs worked by employees, and link invoices to the project. This allows you to monitor how much you spend and earn on that…
6 Steps to Get a New York Real Estate License
To embark on a successful real estate career in New York (NY), you must navigate through a series of steps set by the New York State Department of State (DOS). These include completing a 75-hour prelicensing course, passing the state licensing exam, choosing a sponsoring broker, and adhering to the specific legal and educational requirements…
How to Fill Out Form 943—Instructions & Mailing Addresses
Form 943, the Employer’s Annual Federal Tax Return for Agricultural Employees, is a federal tax form used to report the amount of taxes withheld from an employee’s pay. Agricultural employers that have paid wages subject to FICA taxes or federal income tax withholding to one or more farm workers throughout the year must file Form…
How To Use Classes and Locations in QuickBooks Online
To use classes and locations in QuickBooks Online, you must first enable and set them up properly. Once switched on, you can create new classes and locations—depending on the needs and structure of your business—and then start assigning them to various transactions, including invoices, expenses, and bills. This information then becomes available in various reports,…
7 Steps to an Effective Personal Selling Process
Personal selling involves direct communication via phone, email, or video conference, or in person between a sales rep and a prospect or potential customer. Salespeople must have an in-depth understanding of the personal selling process to handle objections quickly, build strong relationships, and reduce churn—which is when customers discontinue a service or opt not to…
8 Steps to Get a North Carolina Real Estate License
If you’re a North Carolinian who wants to get a real estate license and become a provisional broker, you’ll need to complete 75 hours of prelicensing courses. You must also meet the legal requirements outlined by the North Carolina Real Estate Commission (NCREC), submit a license application, get a background check, and pass the real…