A press kit, also known as a media kit, gives journalists relevant information about your business to help them with their media coverage. Making a press kit is fairly simple—all you need is your business info and high-quality media assets (e.g., logos and product photos), then you’re ready to publish and distribute your press kit….
How To
How to Find Employees on LinkedIn
LinkedIn is a social media website built around its users’ professional networks where individuals can connect with current and former colleagues, join industry groups, and search and apply for jobs with businesses on the platform. As a small business, you can leverage LinkedIn to find employees from its captive pool of candidates. Your first step…
How to Schedule Employees
Deciding how to schedule employees requires you to be in tune with how your company operates, like knowing its busiest days and months and product sales trends. Having insight into your employees’ needs is also important. The best schedules are flexible, don’t underwork or overwork employees, maximize profits, and are published well in advance. Follow…
Beginners’ Guide to Buying a Business in 2024
The process of purchasing an existing business can be quite daunting, especially if it’s your first time. Our guide to buying a business will go over the entire process of acquiring a business—from choosing the right one and evaluating all the necessary information, to financing the purchase and closing the deal. Read on to examine…
How to Switch Payroll Providers in 6 Steps [+ Checklist]
If you need to switch payroll providers, start by evaluating your needs and comparing your current services with those of other providers. You will also need to find a service that fits your budget and can handle a switchover, giving you the ongoing support you need. If you’re ready to change payroll companies, it’s simple—just…
How To Fill Out Form 6198: Instructions & Example
IRS Form 6198 helps you determine how much of your losses are deductible when you’re not at risk of losing a portion of your investment in a business. The most common example of an investment which you are not at risk of losing is a nonrecourse loan to your business that you are not personally…
How to Write a Media Advisory in 5 Steps [+ Free Template]
When I was consulting for small businesses and non-profits full-time, part of my duties included marketing special events. Whether it was a grand opening of a new location or an annual fundraiser, one of the most powerful tools in my arsenal was a media advisory—a one-page announcement used to invite members of the press to…
How to Write a Press Release Boilerplate (+ Template & Examples)
A boilerplate is a one-paragraph company description at the very end of your press release, along with your contact details for more information. To write your press release boilerplate, determine your angle, describe your business, and add a call to action and contact information. Keep reading to learn more about how to write a boilerplate…