After you’ve built your online store, your next goal should be to grow your business so you can increase profits. To grow an ecommerce business, you’ll need to identify your audience, bring traffic to your store, develop a customer retention strategy, build a community, and continuously test the market and your products. Here’s a step-by-step…
How To
Calculating Employee Cost for Businesses: Calculator + Formula
Employee cost includes direct and indirect expenses, thus encompassing the total cost of compensating an employee, including salary, benefits, taxes, and any other related costs. Understanding it is pivotal for small business owners, as it directly affects budgeting, financial planning, and profitability. There are two computations available to get this value: a simplified equation using…
How to Accept Crypto as a Business
Adding cryptocurrency as a payment method has become increasingly popular among small businesses with the availability of affordable, easy-to-use platforms and apps. To start accepting crypto and bitcoin as a business, you need to sign up for a cryptocurrency account (wallet or payment gateway) and integrate it into your online checkout. You can also use…
How to Use Twitter (X) for Customer Service in 5 Ways
Twitter can be used for customer service to directly interact and engage with potential and existing customers via tweets or posts. Over the years, Twitter (now known as “X”) has emerged as one of the most sought-after social media platforms that businesses utilize for customer support, from addressing positive and negative tweets to monitoring customer…
How To Use a HELOC for Business
Small businesses with limited resources can use a home equity line of credit (HELOC) to help financially support their business. A HELOC is a revolving credit facility that provides quick access to funds and can be used to cover short-term expenses. Funds can be drawn on the line and repaid over a period of time….
How to Create a Brand Style Guide (+ Free Template)
When you decide to start a small business, you’ll most likely think at least a little about where you’ll advertise your new venture. What you might not consider is how you’ll convey to graphic designers, advertising copywriters, and website designers how to talk about your brand, the colors you want to use, and the dimensions…
Ways To Customize the QuickBooks Online Dashboard
We’ll walk you through how to customize the QuickBooks Online dashboard and why it’s important to do so. The ways to customize your dashboard include selecting what items to add to the left navigation menu, hiding your financial information, and adding bookmarks for easy access to specific features you often use. If needed, you can…
How To Use the QuickBooks Online Undeposited Funds Account
When you receive cash and check payments from customers, you first place them into the Undeposited Funds account instead of directly depositing them in your actual bank account. When all checks and cash payments are entered and you’re ready to deposit them, you can take them out of the Undeposited Funds account and make a…