Chat software is a great way for companies to interact with customers and prospects online. While it seems difficult, adding chat to a website can take as little as five minutes. Install a small piece of code on your site and you should be able to customize how your chat looks, displays, and interacts with…
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How to Account for Employee Expenses [+Free Expense Report Templates]
Employee expenses on your books are business expenses an employee pays for with their own personal funds or a corporate card and reimbursed later by the employer. The most common expense reimbursements are for airfare, hotel and meals. A written expense policy and a standardized expense report template will save time and help keep employees…
Light Duty Accommodation: Definition & Requirements [+Free Policy]
Light duty accommodation is the practice of allowing an employee to work a job that’s easier for them to do as they’re recovering from an injury or dealing with a medical condition. Light duty work is a type of accommodation regularly offered by employers in compliance with workers’ compensation, disability or pregnancy laws. Disclaimer: Fit…
How to Open a Shopify Drop Shipping Store in 6 Easy Steps
Drop shipping is a business model that lets you curate, market and sell a unique collection of products without any inventory, storage or staff costs. Shopify connects to hundreds of drop shippers via apps that automate every step, making it the quickest, easiest and most economical way to launch an ecommerce business. Below, we’ll show you…
How to Design, Create & Launch Effective Facebook Video Ads
Facebook video ads allow for more creativity than static image ads. Videos can be short, eye-catching ads that are just a few seconds to informational videos lasting up to 45 minutes. Videos are uploaded in Facebook Ads Manager during the campaign creation process. Video ads are a good way to better engage your target audience….
Rental Property Depreciation: Rules, Schedule & Recapture
Rental property depreciation is a process that real estate investors use to deduct the costs associated with purchasing and improving an investment property. Depreciation of rental property happens over the course of the property’s useful life as determined by the IRS’ depreciation method. This is important for investors because rental property depreciation helps maximize tax…
Individual & Solo 401k Rules, Contribution Limits & Deadlines
A Solo 401(k) is a qualified retirement plan allowing business owners and their spouses to shelter up to $56,000-$61,000 of income from taxes each year. Solo 401(k)s are like any other 401(k) except they are lower cost and are an option for business owners with no full-time employees. is an experienced 401(k) provider that allows…
How to Write a Book Press Release in 9 Steps [+ Free Template]
A book press release is a statement that lets the world know about your book. It can be a fantastic tool for marketing your book because it tells readers why they’ll be interested in it, which increases your book sales. A press release is typically sent the same day your book becomes available to purchase….
How to Create Facebook Custom Audiences in 6 Steps
Facebook custom audiences are specific groups of existing Facebook users that advertisers create to retarget ads. Retargeting using a custom audience, comprised of warm leads, increases sales and drives a higher return on ad spend. Businesses advertising on Facebook looking to close sales on warm leads should create custom audiences to retarget ads. Creating a…
How to Write an Event Press Release in 8 Steps [+ Free Template]
An event press release is a statement issued to the media that provides information on a specific event. It includes a compelling headline, event details and key information about your business. You should consider sending a press release a week to 10 days before your event to gain event media coverage and greater event attendance. To…
Roth IRA: Rules, Contribution Limits & Deadlines
A Roth individual retirement account (IRA) is an individual retirement account that allows investors to contribute up to $6,000 per year for retirement. Unlike traditional IRAs, Roth IRAs allow post-tax contributions that then grow tax-free and are withdrawn tax-free during retirement. Roth IRAs are ideal for tax-conscious investors who want to lessen their income tax…
How to Do Mobile Landing Page Optimization in 6 Steps
Mobile landing page optimizations are performed to better convert clicks to conversions from mobile ads. Optimizations serve as testing that allows advertisers to discover what works best, driving more conversions and increasing return on investment. Advertisers displaying ads on mobile devices must create mobile-friendly landing pages and optimize them consistently to increase their conversions further….