Permission-based email marketing, otherwise known as opt-in email marketing, is one of the most effective ways to nurture leads and stay connected with your customers. Setting your own permission-based email marketing involves five steps—choosing a platform, importing your contacts, creating and launching the campaign, and then tracking results to gain insights for improving future campaigns….
How To
New Employee Onboarding Best Practices: Steps & Checklist
Onboarding new employees is the process of integrating a new worker into your company culture, ethos, policies, and teams. The goal is to provide the new hire with the tools and information needed to become productive and to help them feel welcome. Prepare your new employee for success by: Confirming new hire data prior to…
12 Common Customer Service Problems & How to Resolve Them
Customer service problems can harm your business, affecting customer satisfaction, trust, and loyalty. Some of the most common issues in customer service are slow response time, rude communication by the support staff, and lack of real-time engagement. Continue reading as we discuss the reasons for these issues, give tips on how to solve customer service…
Social Media Marketing for Small Business: Guide + Template
Using social media to promote your small business allows you to connect and engage with your audience organically. It lets people know your business is accessible and present, which can make all the difference in getting your brand found and chosen over a competitor. To get started, choose the best platforms for your audience, learn…
How to Set Up Shopify Store for Dropshipping in 5 Steps
Dropshipping is a popular low-cost ecommerce model because you don’t have to buy products upfront or keep inventory on hand. In this article, we show how to set up your Shopify store for dropshipping success. Shopify connects to hundreds of dropshippers via apps that automate every step making it the quickest, easiest, and most economical…
How to Write a Product Description [+ Template & Examples]
Product descriptions are key to building customer trust and successfully selling your products. To be effective, product descriptions need to go beyond simply describing the product. They should also inform your customers, convey your brand, and get your store visited by searchers—bringing in sales and boosting other key performance indicators (KPIs). Continue reading for our…
How to Train New Employees in 5 Steps
Knowing how to train employees can make a significant difference in their success with your company. By providing comprehensive and effective training, you are equipping your employees with the tools and skills they need to excel in their roles. A strong training program starts with selecting the appropriate training methods and establishing a schedule. Hire…
How to Set Up Click and Collect for Retail in 5 Steps
Accepting click-and-collect orders is an effective way to boost sales and increase customer satisfaction by making it easier for shoppers to buy. It enhances convenience, enables safer transactions, and requires less labor than traditional retail sales. Click and collect can also be offered as a speedier alternative to standard ecommerce orders, reducing delivery time and…