Email marketing is a category of its own. It’s not like social media marketing, where you’re competing with hundreds of other brands for your audience’s attention, and it’s not like search engine optimization (SEO) marketing either, where you need to do intensive keyword research and planning to match your audience’s needs and interests. But it’s…
Listicle
Top 16 Recruitment Strategies to Try
Finding and hiring top talent is one of the most important investments a company can make. By developing an effective hiring strategy, businesses can source, attract, and secure the best candidates for open roles. This leads to improved productivity, innovation, and overall performance. Hiring and recruiting strategies refer to the specific plans and processes a…
8 Biggest Supply Chain Issues in 2024 [+ Strategies for SMBs]
For many businesses, the efficient movement of goods from manufacturers to markets is crucial. However, this complex network is susceptible to a range of disruptions with far-reaching consequences. In this article, we explore the biggest supply chain issues that modern businesses face, their impacts across various sectors, and strategies to effectively manage or avoid these…
What to Look for in an Employee: Top 12 Qualities of a New Hire
Knowing what to look for in an employee will help you when making hiring decisions. Consider not just their qualifications on paper, but also their soft skills and emotional intelligence. A candidate with the ability to communicate effectively, collaborate with others, and adapt to new situations can often bring more value to a team than…
Who Needs Professional Liability Insurance?
Business owners who make a living by providing advice or service to others need to consider purchasing professional liability insurance. Due to the specialized knowledge often associated with the service industry, small businesses in this space are exposed to accusations that their advice or mistakes led to a financial loss. Professional liability can protect you…
Onboarding Documents for New Hires
Onboarding documents involve all the paperwork new hires need to be legally employed with your company, while also ensuring their success in taking on their new role. These can be divided into four types: Legal: These are the onboarding forms required by law. Pay and benefits: These ensure your employee is paid on time and…
Third Interview Questions: Questions for Small Businesses
A third interview, also called a third round interview, is an additional interview screening typically done for candidates seriously being considered for the role. It provides a chance to dive deep into a candidate’s skills and cultural fit, answer questions they have, and provide a more comprehensive understanding of the role and the company. Given…
TikTok Ecommerce Strategy Guide
TikTok sales are #trending. Using a variety of these ecommerce strategies can drive sales on the top social platform.
Social is the new search engine and checkout counter, and TikTok is leading the pack. In fact, TikTok Sales are #trending. TikTok is the preferred platform for product discovery, research, and purchases for millennials (the largest generation in the US) and Gen Z-ers (the future that will decide the landscape of online shopping). In this…