Content marketing is a staple in marketing. In fact, it’s one of the most important marketing strategies you can employ for your small business—studies have found that it can even increase customers’ lifetime value by up to 70%.* Plus, it’s also one of the most versatile strategies around. In my experience as a marketer, I…
Listicle
9 Best Sales Certification Courses for a Successful Sales Career
The best sales courses consist of relevant and emerging sales topics with an easy-to-follow layout and structure. These courses should also come from accredited professional associations and well-known software providers. Here are nine of the best sales certification courses to help accelerate your career, improve performance, and enhance the value you offer to your organization:…
5 Small Business Trends to Watch in 2024
The small business landscape is changing faster than ever before. 2024 promises to be marked by shifts in financial strategies, technological adoption, and a heightened awareness of societal needs. Check out five new business trends to anticipate so you can stay ahead in the competitive market—from innovative financing solutions to the growing importance of social…
14 Reasons Not to Hire Someone
Hiring is a tough process, and it becomes even tougher when candidates are all qualified for the job. While there’s no magic trick in finding the right person, there are certainly some red flags you need to look out for when choosing the person for the job. Some of these include not showing up on…
6 New PayPal Features Announced January
PayPal has nearly 400 million consumer accounts and 35 million merchant accounts, making it the largest online payment processor in the world. On January 25th, PayPal announced six new features during a highly advertised “PayPal First Look” video event. The premise was that PayPal would “revolutionize commerce.” These new features primarily involve artificial intelligence (AI),…
18 Valentine’s Day Spending Statistics to Know in 2025
Valentine’s Day is a key date in the retail calendar, presenting unique opportunities to engage with customers, make sales, and gather crucial consumer behavior data. While Valentine’s Day spending declined during the pandemic, it has been on the rise in the years following. Learn how much money is spent on Valentine’s Day, how consumers expect…
10 Biggest Mobile Commerce Trends + Stats
Mobile commerce, or mCommerce, is a defining force in today’s retail industry, driven by rapid technological advancements and changing consumer behaviors. As this sector of ecommerce is quickly growing, retail success hinges on keeping up with dynamic mobile commerce trends. 1. Mobile Ecommerce Market Share Mobile commerce, or mCommerce, is rapidly reshaping the retail landscape….
30+ Useful Microsoft Teams Commands to Boost Productivity
Microsoft Teams commands allow users to perform different tasks efficiently. When you type “/” in the command box (located at the top of the interface), the system instantly presents a drop-down menu of all the shortcuts for different functions: seeing someone’s activity, scheduling meetings, and searching files. Select the command you want, and the system…