Social commerce is changing the landscape of ecommerce, and TikTok is at the center of it all. TikTok combines entertainment, community, education, and shopping in its platform. For small businesses, TikTok, specifically the platform’s ecommerce solution TikTok Shop, can serve as a beneficial sales or marketing channel. If you are a small business owner, the…
Statistics
26 Employee Training Statistics for 2024
By understanding employee training statistics and how they relate to your company, you set yourself up to grow and properly train your employees. This leads to better engagement, higher productivity, and overall employee retention. Additionally, you can use employee training trends to evaluate employees who are ready to advance into a leadership role. Below are…
50 Small Business Statistics for 2024
2024 promises to be a year of challenge and growth for small businesses. Everyone may be tired of hearing about COVID, but those years changed the nature of business. In 2024, small business owners are still dealing with inflation, supply chain issues, and changes in what employees expect from the workplace. Below are 50 statistics…
Unwrapping Holiday Return Statistics
The holiday season is a bustling and profitable time for retailers. Unfortunately, a surge in holiday sales almost always results in a wave of post-holiday returns. However, this past holiday season, retailers saw a decrease in both return rates and the total value of merchandise returned. There are several factors contributing to this surprising decline:…
12 QuickBooks Statistics You Need To Know in 2024
QuickBooks is the most popular accounting software brand not only in the United States but also worldwide. Intuit, the owner and developer of QuickBooks, marketed it primarily as desktop software in the 1990s—but it eventually ventured into cloud accounting in 2001 through QuickBooks Online, which now earns twice the revenues of its desktop counterpart. Here…
24 Content Marketing Statistics for 2024 (+ Why They Matter)
Content marketing, while hugely popular and effective, can be tricky to master. There are so many factors to consider, like what type of content is most effective for your audience and what topics you need to focus on. Because content marketing is so broad, finding the right content strategy for your small business will take…
16 Critical UCaaS Stats for Small Businesses to Know
Unified communications as a service (UCaaS) integrates apps and services such as call, chat, video, and audio conferencing into one cloud-based platform. Use this technology to efficiently collaborate with remote and geographically distributed teams and communicate with customers through multiple touchpoints. In this article, we’ve compiled a list of 16 UCaaS statistics to share helpful…
Breaking Through: Women in Business Statistics & Advice From Founders
Women entrepreneurs have historically faced challenges starting a business. But women-led businesses have been the main drivers of the post-pandemic small business boom. We’ve collected integral women-in-business statistics and asked some iconic, female small business owners for their advice and insights. If you are a woman in business or are aspiring to be one, these…