PPC (pay-per-click) advertising can be one of your most useful marketing strategies to grow your small business. It can garner many views, engagements, and conversions, even if you’re short on time or budget. So it’s no wonder it’s one of the most-used marketing tactics for businesses big and small. Take for example these PPC statistics:…
Statistics
2025 Mother’s Day Spending Statistics
Mother’s Day is an important date for families and businesses. Retailers and restaurants see considerable upticks in sales each year on this special day. Mother’s Day offers retailers and small businesses an opportunity to connect with their customer base and help families celebrate Mom. This year, the same majority of the population plans to celebrate…
22 PayPal Statistics for 2024
PayPal is one of the most popular financial technology companies that lets users send and receive money. Businesses use PayPal to accept payments, create and send invoices, process payments on their website, and as a point-of-sale (POS) solution. We’ve put together 20 PayPal statistics to help you better understand how it is used by individuals…
Real-time Payments Growth & Adoption: What It Means for SMBs
Real-time payment (RTP) is the process of accelerating the transfer of funds between businesses and individuals from a few days to a matter of minutes. While this is the norm for credit card transactions, bank-to-bank real-time payments have been impossible until recent advancements in payment technology. For small businesses, this means faster payment processing, better…
10 Performance Management Statistics for Small Businesses
The true benefit of performance management is its ability to create a supportive space where employees can improve their skills, leading to better work quality and increased productivity. Although widely used for strategic purposes, performance management does have its flaws—especially if not pulled off correctly. We’ve gathered key performance management statistics to provide a clearer…
The Power of Praise: 2024 Employee Recognition Statistics
Employee recognition has a profound impact on an organization’s culture, employee retention, and overall performance. The following statistics tell us that effective employee recognition not only boosts morale and motivation but also fosters a positive workplace environment, leading to increased productivity, job satisfaction, and a greater sense of loyalty and commitment to the organization. Employee…
19 Employee Burnout Statistics in 2024
Employee burnout has become a major concern for organizations, as it affects every aspect of the workplace, from productivity to retention. Stress plays a significant role in employee burnout, as chronic stressors can overwhelm an individual, leading to burnout over time. Being able to identify and address burnout is essential for the health and success…
Social Media Recruiting Statistics 2024: What Hiring Managers Need to Know
With the popularity of TikTok, LinkedIn, and Facebook, many hiring managers and HR teams have turned to these social media platforms to post jobs and find qualified candidates. This social recruiting trend is expected to grow each year as it offers a strategic approach to attracting and hiring top talents. If you’re unsure whether to…