Press releases and public relations (PR) both involve the art and science of building brand awareness and affinity for your small business. They‘re your best chance of gaining media coverage to build brand credibility and keep you in control of your brand’s public narrative. Read on for more than a dozen press release statistics you…
Statistics
20 CCaaS Statistics for Small Business Owners
The latest contact center as a service (CCaaS) statistics show that the market is set to further expand at a compound annual growth rate (CAGR) of 19.1% from 2023 to 2030. As more customers adopt digital solutions to seek services from different industries, businesses accommodate the demand by embracing an omnichannel approach to customer service….
20 Social Media Marketing Statistics to Power Your Strategy
Social media marketing can be a tricky area to navigate—I know, I’ve been there. Many small businesses I’ve encountered are often in a rush to get on social media, viewing it as the young, hip, and dynamic platform to show off their businesses to the world. However, they are confronted by a laundry list of…
16 Critical Contact Center Market Trends
Contact centers manage customer interactions across multiple platforms, including phone, messaging, email, chat, and social media. As the technology rapidly evolves, we anticipate that artificial intelligence (AI), automation, and self-service functionality will dominate contact center market trends. In this article, we’ve compiled the most dominant contact center news and developments so you can better understand…
45 Email Marketing Statistics, Trends & Insights
Today, marketers are seeing a whole new wave of email trends centered on artificial intelligence (AI), interactive elements, and even user-generated content (UGC). From knowing what types of emails to send to using AI in email marketing, these eye-opening email marketing statistics show you how to improve your marketing strategy to keep up with the…
11 Key IVR Statistics to Know
An interactive voice response (IVR) is an automated phone system that uses prerecorded messages and text-to-speech technology—engaging callers without a live agent. Cloud infrastructure has increased the adoption of this technology, and natural language processing (NLP) has expanded how callers interact with computers over the phone. We analyzed the latest IVR statistics to understand its…
Retail Statistics: Trends, Consumer Outlook & Technology
While global retail sales were projected to grow 4.7% to over $30 trillion at the start of the year, the economy has continued to change—now researchers believe that global retail sales will experience growth closer to 3.9% and $29.3 trillion in total sales. Amid the economic changes and persisting retail growth, the retail world is…
37 Shopping Cart Abandonment Statistics to Know
In 2022, shopping cart abandonment statistics show that approximately 70.63% of online shopping carts are abandoned (across the Americas) before purchase due to extra costs, complicated checkouts, and account creation requirements. We’ve gathered a list of 37 shopping cart abandonment statistics along with actionable tips and examples to help you set benchmarks and determine what…