For small business owners, payroll decisions directly affect cash flow, compliance risk, and employee retention. With wages, tax rules, and workforce expectations changing rapidly, relying on instinct alone can expose your business to costly mistakes. These statistics will help you understand current payroll trends and benchmarks and what they mean for your business. This will…
Statistics
A Small Business Guide to Social Media Advertising Platforms
Advertising on social media is a great way to get your business in front of new audiences, but it’s important to remember that not all paid social media advertising platforms are the same. I made the rookie mistake years ago of assuming the ads that worked on Facebook would also work on X and Instagram. They…
98 Online Shopping Statistics Retailers Should Know in 2025
Nearly 60% of consumers now prefer to shop online — and that shift shows no sign of slowing down. In 2025, the online shopping landscape is defined by speed, convenience, and technology. Mobile wallets account for half of global ecommerce transactions, voice shopping is projected to hit $81.8 billion, and social platforms like TikTok and…
30 TikTok Shop Statistics to Know in 2025
TikTok is reshaping the future of ecommerce even if its future in the U.S. hangs in the balance. As lawmakers debate whether to ban the app or force a sale to an American company, TikTok remains a powerhouse in the world of social commerce. The all-in-one platform blends entertainment, education, community, and shopping, making it…
Average PTO in the US: What Small Businesses Need to Know
Paid time off, or PTO, has evolved beyond simple vacation time to become a key element of an employee’s benefits package. In today’s job market, offering attractive PTO options is almost as essential as providing comprehensive health insurance. Understanding what is the average PTO in the US is crucial for businesses to attract and retain…
36 Essential Google Search Statistics for 2025
We all know Google—and being in digital marketing, Google’s constant algorithm and feature changes are things I always keep watch of because they carry significant changes for any website looking to get discovered. It’s no secret that Google is the top search engine in the world, and that’s unlikely to change anytime soon. To help…
23 Supply Chain Statistics for 2025: Industry Trends & Turbulence
A supply chain is a network of people, companies, and processes working together to create and deliver products or services to customers. The supply chain landscape is evolving rapidly, driven by market growth, sustainability demands, disruptive forces, and technological advancements. In this article, we cover 23 supply chain statistics, current supply chain and retail trends,…
51 Key Business Insurance Statistics: Industry Premiums, Claims & More
Insurance is a global industry that significantly impacts country economies, businesses, and individual lives. According to the Small Business Administration, there are 33.1 million small businesses in the US. With nearly half a million new small businesses starting every month, insurance is essential for their success. Inflation and natural disasters significantly impact insurance industry losses,…