Storefront Signs – How to Choose the Right Sign For Your Business

A storefront sign gives your store a good first impression and ensures that people can see your business day or night. There are various options in terms of materials, size, and design. Because your signage is one of the first things a potential customer sees, you must choose one that reflects your brand, products, and services.

In addition to the main sign for your storefront, you may want to display sales, special events, or other advertisements in your windows or on the sidewalk. Vistaprint lets you select the perfect style of sign or banner for your needs which you can customize yourself or with help from one of their graphics designers. Click below to check out sign and banner designs.

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9 Types of Storefront Signs

Your storefront sign is one of the first things your potential customers see when they visit your establishment, so it is necessary to choose one that reflects your brand and the kind of services you offer. Business signages can be crafted from different materials like fabric, wood, metal, and glass, and each has its own pros and cons.

Here are 9 common types of business signs:

1. Fabric Storefront Sign

Fabric signs can be colorful and unique, but they require more upkeep and replacement compared to more durable materials. So while they are often viewed as a budget choice, they can actually cost more in the long run. Vinyl, plastic, or nylon banners can range from $3 to $9 per square foot. Expect to pay more for heavy-duty fade-resistant fabric and for hardware and installation.

Fabric signs are great to order off the internet as a 4’ x 6’ sign can be easily shipped. You typically provide your logo, and your finished product arrives in a couple of days. Fabric signs are an extremely popular option because of their versatility, so any type of business can use them. They can be as simple as a banner for food kiosks or built-in into framed lightboxes for larger retail stores. The lightbox makes it easy for customers to read your store name at night.

Example of a fabric sign built into a framed lightbox

2. Plywood Storefront Sign

Plywood signs are affordable and simple, yet elegant. A 4’ x 4’ painted plywood sign can start as low as $50, not including installation fees. The size of the font and type of paint or finish you choose, along with how big your sign is, are all things that will impact cost. Other types of woods, like oak or cherry, but expect to pay a few hundred dollars for these premium materials. These signs are subject to weather damage, and may need to be replaced frequently.

Painted plywood signs are ideal for restaurants who want to give their storefront an old-fashioned feel. It can also work for upscale retailers looking to give their business a bespoke look or boutiques going for a rustic theme.

Example of a hanging wood storefront sign 
Source: Martin Sign Co.

3. Painted Glass Storefront Sign

If you are looking for a low-cost, yet attractive and distinctive option, use your store’s windows as the canvas for your sign. Depending on your design and its complexity, painted glass signs start around $150 if you just want some letters for a name on your door. However, you can get more detailed designs and use high-end, all-weather paints and pay in the thousands of dollars.

A possible drawback could be lack of visibility from the street, as the sun’s glare diminishes the visibility of your design. We often see painted glass on restaurants or cafès, so you might want to test this type of store sign if you own a similar business.

Example of painted glass storefront sign for a pizzeria 
Source: Ok Mitch

4. Punched Metal Signboard/Laser Cut Storefront Sign

Also called laser cut signs, these durable and weather-resistant signs can offer a clean and modern feel or a historic flavor, depending on the design. A two-sided metal sign that is 18” x 24” can start about $75, not including installation. Larger sizes or the addition of color and texture add to the price, but you will typically see costs between $200 to $1500. Depending on the design, punched metal signboards can be used by businesses that want a sleek, modern sign or a retro storefront display.

Example of a punched metal, backlit storefront sign for a tech business.
Source: ShieldCo.

5. Metal Logo and Lettering Storefront Sign

These three-dimensional storefront signs, and any shadows they throw off, add texture and interest. Depending on the size of the letters and the type of metal used, these signs generally start around $200, not including installation or custom design fees. I recommend getting them lighted to attract more attention to your business, especially if you operate at night. You will pay $300 to $500 more, but your customer visibility will increase.

Example of metal logo and lettering storefront sign 
Source: Gus & Ruby

6. Metal Storefront Sign Board

Eye-catching and professional, these signs work well in a variety of locations, but they are more expensive. An average 4’ X 8’ metal storefront can cost around $300 and up, not including installation. Remember that for any material, the design of your artwork will directly impact the price of the sign; a more complex design will cost you more. For example, if you use a metal sign board, with individually cut out lettering, you’re going to pay significantly more than if you just painted the same style lettering directly onto the signboard because there is more custom labor involved. These signs weather well, but you will need to budget for touch-up work every couple of years.

Metal signboard business sign example for a yoga center 
Source: Milwaukee Center

7. Awning Storefront Signs

These offer the option of providing shade for your business, shelter for your customers in bad weather, and attractive signage. Costs for awning signs depend on the size and fabric of the awning, as well as the hardware needed to hang it. However, these signs start at around $500 and go up from there.

According to the American Society of Heating and Air Conditioner Engineers, merchants with awnings may see up to a 25 percent savings in their energy bills. They are also built to last in weather, making them a great long-term choice. Because of their design, you can also put your business name on the front and sides of the awning, increasing visibility.

The trick here is to remember that the cost of this sign is in the installation charge, which will vary but could reach a few thousand dollars. Depending on the design, awning signs can be used by restaurants and cafes to give their store a nostalgic feel or retailers looking to have a distinctive storefront.

Example of an awning sign with graphics on the front and side 
Source: Pike Awning

8. Rock Storefront Signs

Stone and other rock materials serve as excellent choices for signs. They handle weather conditions well over long periods of time. These signs are heavy, permanent, and provide a sleek look for businesses. Stone signs start around $500 and go up to prices reaching $10,000, depending on size and material. Ask for alternatives to stone to save a little extra cash. Sometimes you’ll see upwards of $350 by using composite stone-like materials.

A drawback to rock signs is that they are permanent, and can be costly to relocate if you decide to move your shop. Since rock signs occupy a lot of space, they are ideal for big businesses with real estate to spare, like hotels or large retailers.

Example of a rock sign for a resort 
Source: Design Workshop

9. Glass Tube Light Storefront Sign

Also called neon or LED signs, the visual appeal of this type of sign is second to none. Custom tube sign start in the $1,000 range and increase based on size and design complexity, ending in the $10,000 range. Smaller, “off the shelf,” tube light signs can be found easily.

Upkeep can be expensive so keep this in mind before purchasing. These lights are literally made of glass and can be easily damaged by bad weather and will be expensive to repair. Businesses that operate well into the night, such as bars or clubs, will benefit from glass tube light signs.

Example of a glass tube light storefront sign on a restaurant 
Source: Dave’s Signs

BONUS: Digital Signage

More and more stores, particularly in high foot traffic areas, are using digital signs instead of or in addition to traditional storefront signs. Restaurants can use a digital sign to promote daily specials, or retail stores can display current sales at the touch of a button. Mira Screen Signage provides free hardware and intuitive software that makes it easy to turn any TV into a digital sign for as little as $24/month per screen. Click here to request a demo.

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Choosing the Correct Storefront Sign

If you’re still unsure which type of sign is right for your business, see our recommendations below:

Storefront Sign Costs

Below is a table summarizing the average cost of different types of storefront signs. Following the table, we will look at installation costs and where you can buy these different types of signs.

Small Business Sign Costs

As you can see, there is a wide price range for each type of sign. This is because sign prices will vary based on location, design, size, material and delivery timeframe, and most will come with the added cost of installation.

Installation Costs of Business Signs

The installation cost for a storefront sign will largely depend on the man-hours and type of support structure needed, but on average, expect to shell out $200 to $750. Awning signs are cheap to create, but they come with complex support systems that can cost you upwards of $1000 dollars to put up.

Signs with complex support systems require them to be installed by trained professionals, which add to the overall cost of business signage. Rock and stone signs are made with heavy materials and need even more man-hours to install. Plywood signs, custom metal lettering, and metal signs need to be attached to your storefront, presenting their own unique challenges.

Remember the harder any sign is to display, the more your installation costs will increase. Also, make sure to check your lease agreement to see if you can make structural changes to your storefront without penalties.

Where to Buy Your Storefront Sign

There are two primary places to get custom signs made, and it’s important to understand what to expect from each.

The two primary places to purchase signs are:

1. Local and Regional Sign Shops

Local and regional sign shops offer a lot of individual one on one time during the design and crafting process. Materials used will vary from shop to shop, and you will pay more for expert advice. Expect local shops to take 2 weeks minimum for a complete sign build, so consider this if you are short on time.

Since the quality and expertise of sign shops can vary widely depending on where you are located, you are going to have to do some research on your own. The best way to do that is to drive around and find some stores that have great looking signs, and then ask the owners where they got their sign. You can also check online reviews of specific shops via sites like Yelp.com.

Questions to Ask When Choosing A Sign Shop

It’s important to get several estimates in order to make the best decision for your business. Here are some questions to ask when you contact a sign company:

• Will the sign company apply for any needed construction permits?
• Does the company offer design service?
• What are the cost differences among materials?
• What sizes is the sign available in?
• How does more color add to my cost?
• Does the company offer installation?
• Is there an extra installation fee?
• What maintenance and cleaning is required for the sign?
• Does the company offer maintenance and at what cost?
• Inquire about company’s insurance for installation and if the insurance covers any mishap should the sign fall or hurt someone in any way?
• Does the sign company offer a guarantee or a warranty for the life of the sign?
• What about scheduling? How long will it take to get your sign ready and installed?

2. Online Sign Printing Websites

Websites like Vistaprint and Signomatic offer low cost sign printing. On these websites, you must submit your completed designs in PDF format or the shop’s preferred image formatting. provided on their site. It usually takes 2 to 5 days before you have your sign in hand, so they are ideal if you need a short turnaround.

You will pay less for design when using online shops, but there are limitations. For example, online shops may specialize in certain materials like fabric only, so your choices may be limited. The online option is also risky from a rework standpoint, especially if you have no design experience. Since you won’t have a lot of face time with online sign shops, be clear and specific with what you want on your e-mail or phone discussions.

Choosing the best sign shop for your small business will depend on your needs says James Eldridge with Arkansas-based sign shop Best Sign Group:

“If you just need something quick and dirty, then go check out the internet websites. They are cheaper on a one-time basis, and you will get your sign faster. But, if you’re opening a long-term establishment, then visit a sign shop. They are interested in building solid and lasting relationships. And, we will work with you to get the quality look you want within your budget. A lot of times, we can provide the same look and feel of traditional material, but in synthetics to reduce cost.”

How to Create a Design for Your Business Signage

A good, solid design that appeals to your ideal customer and that is consistent with your brand image is important in creating your business sign. You don’t have to be an expert graphic designer to create one, but carefully considering your options can help save you time and money.

Here are options for designing your small business signage:

1. Use What You Have

You don’t need to come up with an entirely new design for your business sign. If you already have a company logo or brand graphics, you can simply walk into a sign shop ready to go. If your logo needs a bit of updating, Tailor Brands makes it easy to create a beautiful logo for just a few dollars. To avoid delivering a generic-looking logo, Tailor Brands walks you through a series of questions so you’ll end up with a design that matches your aesthetic. Click here to get started.

2. Get Online Help

If you’re starting from scratch, you may opt to work with a professional graphic designer. 99designs is a freelance site that lets you run logo design competitions among a pool of high-quality designers. You end up with around 30 designs to choose from starting at just $299.

3. Use Your Local Sign Shop’s Design Services

Your local sign shop will likely have an in-house graphic designer that can help with your artwork. Be sure to ask for samples of designs made in-house and make sure they meet your standards. Keep in mind that you will be charged with additional fees like initial setup and consulting, which can be hundreds of dollars.

According to James at Best Signs, “Come in with a clear image of what you want. It’s even better for the sign shop if you come in with the image you want to use in or for your design. Time is always money and the more time you save any shop the money it saves you.”

Design and Branding Tips For Your Storefront Sign

By now, you should have a good idea of the type of sign you want and where to get it. It’s time to think about design and branding. The purpose of your sign is for customers to quickly identify your establishment and differentiate from nearby shops. Here are a few suggestions to do it:

Brand Consistency

The colors, font, and style of your storefront sign should be consistent with your branding. Take the infamous Golden Arches of McDonald’s as an example. The shape, color, and style of the McDonald’s sign is the same anywhere in the world. This will improve brand recall, so customers will have an easier time finding your location next time. This also helps if you have one or more locations.

Content

In addition to brand consistent imagery, make sure your sign has your business name in a large, easy-to-read font. You can also add a company or marketing tagline to tell the customers what your company is about at a glance. For example, McDonald’s tagline “Over 99 Billion Served” suggests a lot of people trust them, while Papa John’s Pizza’s “Better Ingredients. Better Pizza” differentiates them from typical fast food.

Sign Sizes

It is important for your small business sign to be large and visible for customers to see, but the sign size will depend on the following factors:

1. Cost: the cost of your business sign will largely depend on the size of your storefront sign since more materials and time will be needed to create it.

2. Location: where you will put your sign will also determine it’s size and heft. For example, a large metal sign hanging on your storefront wall may obstruct pathways around your establishment and can be a hazard to shoppers.

3. Zoning Laws: your locale will have its own sets of zoning laws, which can limit the sign size for your small business. We will discuss zoning laws and how to determine them for your area below.

Visibility is key when creating your business signage so determine the logistics, and build the biggest sign you can to make sure it’s visible to customers.

A Few More Things to Consider for your Business Signage

Know Your Local Zoning Regulations

Most localities have requirements governing signs on display, and it is important to meet these requirements before creating your business sign. Your local zoning commission can help you identify which rules apply to your business. You will find requirements related to:

• Width
• Height
• Color
• Font Size
• Materials
• Message Display – some communities restrict message content

Understanding zoning restrictions in advance will help you save time and money up front and also help you avoid potential fines and expensive re-work.

To find out about your zoning laws or where your commission is located, check with your local Chamber of Commerce or do a couple of Google searches. You can Google: Your Zip Code + Signage Zoning Regulations or You City + Signage Zoning Regulations. Here’s an example of local city sign code.

Avoid These Common Mistakes

Here is a list of common mistakes our experts say try to avoid making when picking store signs:

Making mistakes is part of growing your business, but avoiding these common mistakes when picking business signs will reduce the learning curve and save you cash along the way.

Bottom Line on Storefront Signs

A storefront sign is a critical part of any business with a physical location. It helps guide your customers to your establishment and sets the tone for business from the outside. It is one of the first things customers see when they visit your store, so make sure you take time to find the right type of sign, research shops, and set the appropriate budget. Remember to use these ideas to help create a business sign that wows customers into your location every time!