A storefront sign gives your store a good first impression and ensures that people can see your business day or night. There are various options in terms of materials, size, and design. Because your signage is one of the first things a potential customer sees, you must choose one that reflects your brand, products, and services.
In this article, you’ll learn about creating a storefront sign that will leave a lasting impression on your potential customers. We’ll also go over how to choose a sign that fits your budget.
One crucial aspect of your sign is your logo. A bad logo can ruin the impact of a storefront sign. To get a great logo, hire a professional designer on Fiverr for as little as $5.
9 Types of Storefront Signs
Your storefront sign is one of the first things your potential customers see when they visit your establishment, so it is necessary to choose one that reflects your brand and the kind of services you offer. Business signages can be crafted from different materials like fabric, wood, metal, and glass, and each have their own pros and cons.
Here are 9 common types of business signs:
1. Fabric Storefront Sign
Fabric signs can be colorful and unique, but they require more upkeep and replacement compared to more durable materials. So while they are often viewed as a budget choice, they can actually cost more in the long run. Vinyl, plastic, or nylon banners can range from $3 to $9 per square foot. Expect to pay more for heavy-duty fade-resistant fabric and for hardware and installation.
Fabric signs are great to order off the internet as a 4’ x 6’ sign can be easily shipped. You typically provide your logo, and your finished product arrives in a couple of days. Fabric signs are an extremely popular option because of their versatility, so any type of business can use them. They can be as simple as a banner for food kiosks or built-in into framed lightboxes for larger retail stores. The lightbox makes it easy for customers to read your store name at night.
2. Plywood Storefront Sign
Plywood signs are affordable and simple, yet elegant. A 4’ x 4’ painted plywood sign can start as low as $50, not including installation fees. The size of the font and type of paint or finish you choose, along with how big your sign is, are all things that will impact cost. Other types of woods, like oak or cherry, but expect to pay a few hundred dollars for these premium materials. These signs are subject to weather damage, and may need to be replaced frequently.
Painted plywood signs are ideal for restaurants who want to give their storefront an old-fashioned feel. It can also work for upscale retailers looking to give their business a bespoke look or boutiques going for a rustic theme.
3. Painted Glass Storefront Sign
If you are looking for a low-cost, yet attractive and distinctive option, use your store’s windows as the canvas for your sign. Depending on your design and its complexity, painted glass signs start around $150 if you just want some letters for a name on your door. However, you can get more detailed designs and use high-end, all-weather paints and pay in the thousands of dollars.
A possible drawback could be lack of visibility from the street, as the sun’s glare diminishes the visibility of your design. We often see painted glass on restaurants or cafès, so you might want to test this type of store sign if you own a similar business.
Did you get access to the Email Series for Retailers yet? You’ll receive professional tips ranging from lowering your credit card processing costs, to stealing Apple’s best store ideas, and how to reduce theft. Get access to the Exclusive Email Series for Retailers below.
4. Punched Metal Signboard/Laser Cut Storefront Sign
Also called laser cut signs, these durable and weather-resistant signs can offer a clean and modern feel or a historic flavor, depending on the design. A two-sided metal sign that is 18” x 24” can start about $75, not including installation. Larger sizes or the addition of color and texture add to the price, but you will typically see costs between $200 to $1500. Depending on design, punched metal sign boards can be used by businesses that want a sleek, modern sign or a retro storefront display.
5. Metal Logo and Lettering Storefront Sign
These three-dimensional storefront signs, and any shadows they throw off, add texture and interest. Depending on the size of the letters and the type of metal used, these signs generally start around $200, not including installation or custom design fees. I recommend getting them lighted to attract more attention to your business, especially if you operate at night. You will pay $300 to $500 more, but your customer visibility will increase.
6. Metal Storefront Sign Board
Eye-catching and professional, these signs work well in a variety of locations, but they are more expensive. An average 4’ X 8’ metal storefront can cost around $300 and up, not including installation. Remember that for any material, the design of your artwork will directly impact the price of the sign; a more complex design will cost you more. For example, if you use a metal sign board, with individually cut out lettering, you’re going to pay significantly more than if you just painted the same style lettering directly onto the signboard because there is more custom labor involved. These signs weather well, but you will need to budget for touch-up work every couple of years.
7. Awning Storefront Signs
These offer the option of providing shade for your business, shelter for your customers in bad weather, and attractive signage. Costs for awning signs depend on the size and fabric of the awning, as well as the hardware needed to hang it. However, these signs start at around $500 and go up from there.
According to the American Society of Heating and Air Conditioner Engineers, merchants with awnings may see up to a 25 percent savings in their energy bills. They are also built to last in weather, making them a great long term choice. Because of their design, you can also put your business name on the front and sides of the awning, increasing visibility.
The trick here is to remember that the cost of this sign is in the installation charge, which will vary, but could reach a few thousand dollars. Depending on the design, awning signs can be used by restaurants and cafes to give their store a nostalgic feel or retailers looking to have a distinctive storefront.
8. Rock Storefront Signs
Stone and other rock materials serve as excellent choices for signs. They handle weather conditions well over long periods of time. These signs are heavy, permanent, and provide a sleek look for businesses. Stone signs start around $500 and go up to prices reaching $10,000, depending on size and material. Ask for alternatives to stone to save a little extra cash. Sometimes you’ll see upwards of $350 by using composite stone-like materials.
A drawback to rock signs is that they are permanent, and can be costly to relocate if you decide to move your shop. Since rock signs occupy a lot of space, they are ideal for big businesses with real estate to spare, like hotels or large retailers.
9. Glass Tube Light Storefront Sign
Also called neon or LED signs, the visual appeal of this type of sign is second to none. Custom tube sign start in the $1,000 range and increase based on size and design complexity, ending in the $10,000 range. Smaller, “off the shelf,” tube light signs can be found easily.
Upkeep can be expensive so keep this in mind before purchasing. These lights are literally made of glass and can be easily damaged by bad weather and will be expensive to repair. Businesses that operate well into the night, such as bars or clubs, will benefit from glass tube light signs.
Having the perfect sign is great for getting the attention of passersby, but what happens when they look up your business online? Are they seeing information that is accurate, or outdated? Scan your business listings with Yext and you’ll quickly be able to see what information various search engines are showing–and make any necessary corrections across multiple directories. Click here to see how your business appears in search results online:
Choosing the Correct Storefront Sign
If you’re still unsure which type of sign is right for your business, see our recommendations below:
|Type of Storefront Sign||Recommended Businesses|
|Fabric Sign||Because of its versatility, fabric signs can be used by any type of business. A small business with a low budget or in need of mobility can opt for fabric signage.|
|Plywood Sign||Plywood signs can be used by pubs with an old-fashioned feel or upscale retailers for a vintage look.|
|Painted Glass||These storefront signs work best for cafés, restaurant, and tailoring shops who want a retro look on their storefront.|
|Punched Metal Sign||Depending on the design, these signs can give your storefront or retro feel or a sleek, modern appeal.|
|Metal Logo and Lettering||Restaurants and retailers who expect high foot traffic later in the day may benefit from this type of business sign.|
|Metal Sign Board||Shop owners looking to differentiate their storefront from other retailers may opt for a metal sign board.|
|Awning Signs||These signs may fit the look for pizzerias, coffee shops, or restaurants with al fresco dining.|
|Rock Signs||Large establishments who deal with an outdoorsy customer base like a country club, resort or hotel who want a more permanent sign may look into rock signs.|
|Glass Tube Light||Clubs, bars, or other businesses who mainly operate at night will reap the benefits of this type of storefront sign|
Storefront Sign Costs
Below is a table summarizing the average cost of different types of storefront signs. Following the table, we will look at installation costs and where you can buy these different types of signs.
Small Business Sign Costs
|Type of Material||Cost of Sign|
|Fabric Signing||$3 to $9 per sq/ft|
|Painted Plywood||$50 to $500|
|Painted Glass||$150 to $1,000’s|
|Punched Metal Signboard||$75 to $1,000’s|
|Metal Logo and Lettering||$200 to $1,000’s|
|Metal Sign Board||$300 to $1,000’s|
|Awning Signs||$500 to 10,000’s|
|Rock/Stone Signs||$350 to 10,000’s|
|Glass Tube Light Signs||$1,000 to $10,000’s|
As you can see, there is a wide price range for each type of sign. This is because sign prices will vary based on location, design, size, material and delivery timeframe, and most will come with the added cost of installation.
Installation Costs of Business Signs
The installation cost for a storefront sign will largely depend on the man hours and type of support structure needed, but on average, expect to shell out $200 to $750. Awning signs are cheap to create, but they come with complex support systems that can cost you upwards of $1000 dollars to put up.
Signs with complex support systems require them to be installed by trained professionals, which add to the overall cost of a business signage. Rock and stone signs are made with heavy materials and need even more man hours to install. Plywood signs, custom metal lettering, and metal signs need to be attached to your storefront, presenting their own unique challenges.
Remember the harder any sign is to display, the more your installation costs will increase. Also, make sure to check your lease agreement to see if you can make structural changes to your storefront without penalties.
Where to Buy Your Storefront Sign
There are two primary places to get custom signs made, and it’s important to understand what to expect from each.
The two primary places to purchase signs are:
1. Local and Regional Sign Shops
Local and regional sign shops offer a lot of individual one on one time during the design and crafting process. Materials used will vary from shop to shop, and you will pay more for the expert advice. Expect local shops to take 2 weeks minimum for a complete sign build, so consider this if you are short on time.
Since the quality and expertise of sign shops can vary widely depending on where you are located, you are going to have to do some research on your own. The best way to do that is to drive around and find some stores that have great looking signs, and then ask the owners where they got their sign. You can also check online reviews of specific shops via sites like Yelp.com.
Questions to Ask When Choosing A Sign Shop
It’s important to get several estimates in order to make the best decision for your business. Here are some questions to ask when you contact a sign company:
- Will the sign company apply for any needed construction permits?
- Does the company offer design service?
- What are the cost differences among materials?
- What sizes is the sign available in?
- How does more color add to my cost?
- Does the company offer installation?
- Is there an extra installation fee?
- What maintenance and cleaning is required for the sign?
- Does the company offer maintenance and at what cost?
- Inquire about company’s insurance for installation and if the insurance covers any mishap should the sign fall or hurt someone in any way?
- Does the sign company offer a guarantee or a warranty for the life of the sign?
- What about scheduling? How long will it take to get your sign ready and installed?
2. Online Sign Printing Websites
Websites like VistaPrint and Signomatic offer low cost sign printing. On these websites, you must submit your completed designs in PDF format or the shop’s preferred image formatting. provided on their site. It usually takes 2 to 5 days before you have your sign in hand, so they are ideal if you need a short turnaround.
You will pay less for design when using online shops, but there are limitations. For example, online shops may specialize in certain materials like fabric only, so you’re choices may be limited. The online option is also risky from a rework standpoint, especially if you have no design experience. Since you won’t have a lot of face time with online sign shops, be clear and specific with what you want on your e-mail or phone discussions.
Choosing the best sign shop for your small business will depend on your needs says James Eldridge with Arkansas-based sign shop Best Sign Group:
“If you just need something quick and dirty, then go check out the internet websites. They are cheaper on a one time basis, and you will get your sign faster. But, if you’re opening a long term establishment, then visit a sign shop. They are interested in building solid and lasting relationships. And, we will work with you to get the quality look you want within your budget. A lot of times, we can provide the same look and feel of traditional material, but in synthetics to reduce cost.”
How to Create a Design for Your Business Signage
A good, solid design that appeals to your ideal customer and that is consistent with your brand image is important in creating your business sign. You don’t have to be an expert graphic designer to create one, but carefully considering your options can help save you time and money.
Here are options for designing your small business signage:
1. Use What You Have
You don’t need to come up with an entirely new design for your business sign. If you already have a company logo or brand graphics, you can simply walk into a sign shop ready to go.
2. Get Online Help
If you’re starting from scratch, you may opt to work with a professional graphic designer. For a simple, straightforward design, you can hire a designer on Fiverr at an affordable price. For higher-end professional artwork, you can have designers compete to offer you the best design using 99designs.
3. Use Your Local Sign Shop’s Design Services
Your local sign shop will likely have an in-house graphic designer that can help with your artwork. Be sure to ask for samples of designs made in-house and make sure they meet your standards. Keep in mind that you will be charged with additional fees like initial setup and consulting fees, which can be hundreds of dollars.
According to James at Best Signs, “Come in with a clear image of what you want. It’s even better for the sign shop if you come in with the image you want to use in or for your design. Time is always money and the more time you save any shop the money it saves you.”
Design and Branding Tips For Your Storefront Sign
By now, you should have a good idea of the type of sign you want and where to get it. It’s time to think about design and branding. The purpose of your sign is for customers to quickly identify your establishment and differentiate from nearby shops. Here are a few suggestions to do it:
The colors, font, and style of your storefront sign should be consistent with your branding. Take the infamous Golden Arches of McDonald’s as an example. The shape, color, and style of the McDonald’s sign is the same anywhere in the world. This will improve brand recall, so customers will have an easier time finding your location next time. This also helps if you have one or more locations.
In addition to brand consistent imagery, make sure your sign has your business name in large, easy-to-read font. You can also add a company or marketing tagline to tell the customers what your company is about at a glance. For example, McDonald’s tagline “Over 99 Billion Served” suggests a lot of people trust them, while Papa John’s Pizza’s “Better Ingredients. Better Pizza” differentiates them from typical fast food.
It is important for your small business sign to be large and visible for customers to see, but the sign size will depend on the following factors:
1. Cost: the cost of your business sign will largely depend on the size of your storefront sign since more materials and time will be needed to create it.
2. Location: where you will put your sign will also determine it’s size and heft. For example, a large metal sign hanging on your storefront wall may obstruct pathways around your establishment and can be a hazard to shoppers.
3. Zoning Laws: your locale will have its own sets of zoning laws, which can limit the sign size for your small business. We will discuss zoning laws and how to determine them for your area below.
Visibility is key when creating your business signage so determine the logistics, and build the biggest sign you can to make sure it’s visible to customers.
A Few More Things to Consider for your Business Signage
Know Your Local Zoning Regulations
Most localities have requirements governing signs on display, and it is important to meet these requirements before creating your business sign. Your local zoning commission can help you identify which rules apply to your business. You will find requirements related to:
- Font Size
- Message Display – some communities restrict message content
Understanding zoning restrictions in advance will help you save time and money up front and also help you avoid potential fines and expensive re-work.
To find out about your zoning laws or where your commission is located, check with your local Chamber of Commerce or do a couple of Google searches. You can Google: Your Zip Code + Signage Zoning Regulations or You City + Signage Zoning Regulations. Here’s an example of local city sign code.
Avoid These Common Mistakes
Here is a list of common mistakes our experts say try to avoid making when picking store signs:
|Common Mistakes||Expert Advice|
|Didn’t budget enough money||Over budget. You don't have to spend it all.|
|Didn’t think through brand/image||Consult with artists or professional designers.|
|Design is too complicated||Keep lettering / imagery simple - your logo plus a tagline is really all you need.|
|Inflexible with design||Keep an open mind to other ideas|
Making mistakes is part of growing your business, but avoiding these common mistakes when picking business signs will reduce the learning curve and save you cash along the way.
Bottom Line on Storefront Signs
A storefront sign is a critical part of any business with a physical location. It helps guide your customers to your establishment and sets the tone for business from the outside. It is one of the first things customers see when they visit your store, so make sure you take time to find the right type of sign, research shops, and set the appropriate budget. Remember to use these ideas to help create a business sign that wows customers into your location every time!