Hosting effective webinars gives small businesses the opportunity to build credibility, capture leads, and enhance brand awareness. However, the challenge lies in planning and creating strong content to make a good impression. To make this possible, we explore 14 webinar best practices—from crafting a compelling title and adding interactive elements to utilizing digital marketing tools…
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12 Bookkeeper Interview Questions [+Free Assessment Test]
To help you hire the best candidate for this position, we’ve prepared 12 bookkeeper interview questions that will gauge the candidate’s hard and soft skills, work ethic and behavior, and overall capability in doing the job. We also have a free downloadable bookkeeping assessment test to help you assess the applicant’s technical knowledge of accounting…
15 Low-cost Business Ideas With High Profit
Starting a business is one thing, but it’s something else to successfully turn a low-cost venture into a high-profit business. Give yourself an advantage by choosing an industry or business type that has high revenue and growth potential to yield good returns over time. Check out our suggestions for low-cost business ideas with high profit…
9 Reasons You May Be Denied a Business Checking Account
It can be incredibly frustrating for business owners when they try to open a new business checking account and are denied. Banks and financial technology (fintech) companies have several reasons they may deny a business a new bank account. Knowing those reasons before applying for a new business bank account can increase your chances of…
22 Direct Mail Ideas to Market Your Small Business
Digital marketing may be at the forefront for many small businesses today, but there’s still plenty of value in direct mail marketing. Direct mail is an effective and low-cost way to reach customers, foster brand loyalty, and boost customer retention and acquisition. It’s also versatile, as the direct mail ideas below show. Keep reading for…
13 Customer Service Training Ideas & Topics
Customer service training involves the coaching and support a customer service representative receives to improve their handling of customer issues and create excellent customer satisfaction and experiences. Regardless of the product or service you offer, going the extra mile in customer service builds trust, loyalty, and customer retention. To bring out your reps’ full potential…
10 Best Unboxing Experience Ideas + How to Execute Them
Omnichannel shopping has changed the way shoppers research products before deciding on buying. Shopping-related research on social media is increasingly becoming the norm, with the #unboxing hashtag getting millions of views across YouTube, Instagram, and TikTok. It certainly has become a huge marketing opportunity for brands. Delivering the best unboxing experience has not only become…
Top 17 Bookkeeping & Accounting Tips for Small Business Owners
As a small business owner, it’s critical that you’re involved in the financial management of your business. Here are my top accounting and bookkeeping tips to keep the process simple and help you understand how accounting information can increase the success of your business. Keep business and personal finances separate. Base your bookkeeping on bank…