If you’ve ever wondered how much a 30-second commercial costs, the short answer is anywhere between $5 for a small local TV spot and $7 million for a nationwide Super Bowl ad. That’s a remarkable range, because TV advertising costs vary depending on factors like time, platform, audience, length, and location. But if you want…
Ultimate Guide
The Lipstick Effect: Small Luxuries Shaping Economic Trends
Are you familiar with the consumer tendency to indulge in small, affordable luxuries during economic downturns? This trend is called the lipstick effect. For small business owners, understanding this phenomenon can unlock new opportunities for attracting and retaining customers, even when times are tough. This guide will show you how to leverage the lipstick effect…
Leasing or Renting Property to Your Own Business
Leasing or renting property to your own business is an innovative way to create a business deduction while retaining and building real estate equity. When you own the building, you can manage the equity and take advantage of depreciation deductions on your personal tax return. If you lease or rent property to your partnership, S…
What Is Direct Mail Marketing & How It Works (+ Examples)
A direct mail campaign is any printed marketing or advertising material sent to physical mailing addresses. It’s a highly effective, cost-efficient way to reach a list or locale-based audience, and it’s easy to track your return on investment (ROI). In this article, we explore how to run a direct mail marketing campaign and the different…
How to Set Up Square: A Square POS Tutorial
Square is a free point-of-sale (POS) app that uses a credit card reader and your phone or tablet to process payments. It offers an all-purpose POS alongside several industry-specific software and hardware options with advanced features like inventory management, customer directories, and sales reports. Setting up a Square account is quick and easy, even for…
Garage Liability Insurance: Cost, Coverage & Providers
General liability insurance does not provide enough coverage for businesses like auto repair shops, dealerships, tow truck drivers, and service stations—these businesses need garage liability insurance. While garage insurance is similar to general liability, it comes with provisions for third-party bodily injury and property damage from garage operations and vehicles in the business’ care, custody,…
Builder’s Risk Insurance: What It Is, Coverage & Cost
Builder’s risk insurance is a specialized commercial property insurance available as a stand-alone policy or as an endorsement. It covers damage to a building project or a renovation during construction and ends when the project is completed. Policies usually cover named perils like fire, theft, and weather events. Builder’s risk insurance costs will usually run…
The Ultimate Guide to AI in CRM: Types, Benefits, Use Cases & Examples
Artificial intelligence (AI) is used in numerous ways by many different professionals. While next-gen AI systems are, for the most part, still in their infancy stages, they are increasingly making their way into many different industries, fields, and professions—including customer relationship management (CRM). Here, we explore the different uses of AI in CRM, the key…