Gen X is often forgotten between baby boomers and millennials, but they are a vastly important generation with distinct consumer behaviors and immense buying power. With their annual expenditures averaging over $80,000, Gen Xers comprise a significant market for retailers. In this guide, we will explore Gen X shopping habits, all backed by studies, as…
Ultimate Guide
Rent Concession Guide for Landlords: When to Offer + Pros & Cons
Property management success is driven by continuous tenant retention and attraction. In some cases, you’ll have to make way for rent concessions to retain a percentage of residents. Thus, it is important to understand what a rent concession is. It is a benefit or discount offered to entice and persuade people to sign or renew…
Personalization in Retail: Ultimate Small Business Guide
Personalization is a strategic approach that tailors the shopping experience to individual customer preferences and behaviors. By harnessing data and employing cutting-edge AI technologies, retailers can offer customized product recommendations, personalized content, and targeted promotions. The result? A more engaged customer base, increased sales, and improved brand loyalty. But there are major questions in the…
The Ultimate Guide to Ecommerce Sales Tax
Ecommerce sales tax (also called online sales tax) is a type of consumption tax that online merchants collect from customers and then pass on to the government. It’s calculated as a percentage of each item’s selling price, and it works much like the tax you’d collect from a customer in a traditional retail setting. In…
What Is a Surety Bond & How It Works
A surety bond is a financial coverage guaranteeing the performance of contractual obligations or legal compliance by the party who purchases it. A bond can be requested, legally required, or purchased to show reliability. Surety bonds can serve many purposes, but the ones available are dependent on the project and specific industry. The Hartford is…
Liquor Liability Insurance: Costs & Coverage
Liquor liability insurance provides liability protection for businesses that sell and serve alcohol and helps with claims that come from intoxication. Whether the claim is for damage or injury, the business can be legally liable for providing alcohol to the intoxicated customer. Liquor liability can be expensive, with the cost potentially ranging from $200 to…
Email Marketing for Small Business: Overview, Costs & Benefits
Email marketing isn’t just a buzzword or a passing trend. It’s a tried-and-true strategy known to help brands reach more people effectively, even for small businesses with limited resources. Below you’ll find an overview of email marketing for a small business, including some of the nuances of how campaigns work, where they fit in your…
What Is Public Liability Insurance?
Public liability insurance protects a business if a third party, like a customer, claims they were injured or have property damage because of the insured business. In the U.S., public liability is an older form of liability that most insurance companies no longer offer, having rolled its coverage into the broader commercial general liability (CGL)…