Merchandising includes all the non-verbal tactics retailers use for presenting and promoting their goods in-store. This includes your store layout, the products you choose to sell, how you arrange them, and even your pricing strategy. Retailers use merchandising in their stores to cultivate their brand image, improve customer experience, and drive sales. Merchandising can make…
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Paid Sick Leave Laws by State
Although there are no federal laws requiring that employers provide paid sick leave, some individual states (as well as cities and counties) have created their own regulations. For instance, employees in Colorado accrue one hour of sick leave for every 30 hours worked (capped at 48 hours in a year), while workers in Washington, D.C.,…
Inventory Carrying Cost: Calculator, Formula & Reduction Tips
Inventory carrying cost, also known as holding cost or carrying cost, is the total amount of expenses a business pays to hold and manage unsold merchandise. This includes direct costs such as warehouse leasing, employee wages, insurance, utilities, and taxes, along with indirect costs like depreciation and shrinkage. As a general rule of thumb, carrying…
What Business Overdraft Protection Is & How It Works
Overdraft protection is a business checking service that allows your bank to transfer funds from a backup account, credit card, or a line of credit to pay for transactions in the event that your main checking account’s balance is insufficient. It protects you from overdraft fees and nonsufficient funds (NSF) fees. In many cases, you…
What Is Voicemail Drop? A Small Business Guide
Ringless voicemail drop (RVM) allows users to leave prerecorded messages without ringing a recipient’s line. This technology enables businesses to send reminders, share information and updates, and collect billables without interrupting their customers’ day. RVM streamlines the process of reaching out to prospects and colleagues while ensuring personalization. In this article, we’ll explore voicemail drop,…
What Is Products-completed Operations Coverage?
Products-completed operations coverage pays for injuries or property damage caused by a business’ products or operations. As a subset of general liability, businesses can either get this coverage through their general liability policy, a business owner’s policy (BOP), or a standalone policy. It is essential for contractors, service providers, and businesses manufacturing, distributing, or selling…
What Is Shop Pay & How Does It Work?
Shop Pay is an accelerated online checkout service by Shopify that lets customers enjoy one-click payments. It securely saves and encrypts customer details such as email, credit card, shipping, and billing information. By allowing faster checkouts, Shop Pay can help reduce shopping cart abandonment. Enabling Shop Pay on your online store is free and takes…
What Makes a Good Press Release: 15 Ways to Stand Out
A good press release engages readers and journalists alike to boost your brand’s visibility and give you positive PR (public relations). From an eye-catching headline, compelling angle, and clear call to action to multimedia and a top-notch distribution strategy, here are more than a dozen key elements of what makes a good press release—including the…