Agatha Aviso

Amazon is the leading online retailer worldwide, and selling on Amazon is a lucrative venture for many independent sellers—either as a standalone business or a supplement to your own online store. We’ve gathered more than 40 Amazon statistics that can help you start your Amazon business or take your existing Amazon store to the next…

After more than a decade working with retail and ecommerce small businesses, I’ve seen which Cyber Monday strategies actually move the needle for smaller brands. Last year, Cyber Monday 2024 hit $13.3 billion in online sales, with 57% coming from mobile. Buy now, pay later (BNPL) also surged to about $991 million in a single…

TikTok is clearly the place to be if you want to sell and market products. It’s the place of all things trending and viral and in this guide, I listed 20 TikTok products to sell across three categories: home and tech, beauty and fashion, and novelty. You can sell these products in your store and…

Amid economic changes and persisting retail growth, the retail world is changing in terms of shopping habits, consumer preferences, technology advancements, and more. Whether you’re a well-established operation or just starting a business, understanding these changes is vital for your success. In this article, we will look at some retail industry statistics to help your…

Since its launch in 2022, Temu has surged to be a leading ecommerce marketplace and the most downloaded app in the US[1]. Known for dirt-cheap prices, free shipping, and free stuff, Temu hasn’t been without controversy. Just months after its US launch, two separate class action lawsuits about data privacy and malware were filed against…

Back-to-school (BTS) season is one of the busiest and most influential periods for retailers — second only to the winter holidays. But in 2025, this crucial sales window is being shaped by economic uncertainty, cautious spending, and an even earlier start. According to the National Retail Federation (NRF), 67% of families had already started their…

To sell on TikTok in the US, open a TikTok Shop or connect your online store, add compliant product listings, tag SKUs in videos and Lives, and manage orders in Seller Center. Shoppers can buy from tagged posts, your Shop tab, Lives, creator posts, ads, and synced store integrations. Plan for category referral fees and…

TikTok is a social and ecommerce powerhouse with about 150 million users in the US.[1] In addition, 37% of TikTok users have bought something from the platform.[2] If you’re looking to cash in on the TikTok ecommerce phenomenon, you can start selling on TikTok without investing in products upfront. The dropshipping business model lets you…

TikTok live shopping lets you demo products, answer questions, and sell in real time — without sending viewers off-app. In 2025, LIVE sits inside TikTok Shop: you can showcase items, pin products, and convert viewers straight from the stream. If you’re eligible to sell, a TikTok Shop setup plus an account that meets LIVE requirements…

Returns management is a supply chain process that addresses unwanted, recently purchased merchandise. It begins with a customer requesting to return an item and ends with the item being returned to inventory, refurbished, recycled, or otherwise disposed of. This article guides you through the process of handling returns, returns management strategies to implement in your…

TikTok Shop charges a category-based referral commission on each qualified US order. As of October 20, 2025, the referral fee ranges from 5% to 6% by category, calculated as: Rate × (Customer payment + Platform discount − Tax). New sellers who make a first sale within 60 days of onboarding get a 3% referral fee…

Livestream shopping, also called live commerce or simply live shopping, is a marketing strategy that retail businesses can use to promote and sell products via live online video, usually through a social media platform. We guide you through what it is, how it works, the types of live shopping events you can do, and tips…