Agatha Aviso

TikTok live shopping lets you demo products, answer questions, and sell in real time — without sending viewers off-app. In 2025, LIVE sits inside TikTok Shop: you can showcase items, pin products, and convert viewers straight from the stream. If you’re eligible to sell, a TikTok Shop setup plus an account that meets LIVE requirements…

Returns management is a supply chain process that addresses unwanted, recently purchased merchandise. It begins with a customer requesting to return an item and ends with the item being returned to inventory, refurbished, recycled, or otherwise disposed of. This article guides you through the process of handling returns, returns management strategies to implement in your…

TikTok Shop charges a category-based referral commission on each qualified US order. As of October 20, 2025, the referral fee ranges from 5% to 6% by category, calculated as: Rate × (Customer payment + Platform discount − Tax). New sellers who make a first sale within 60 days of onboarding get a 3% referral fee…

Livestream shopping, also called live commerce or simply live shopping, is a marketing strategy that retail businesses can use to promote and sell products via live online video, usually through a social media platform. We guide you through what it is, how it works, the types of live shopping events you can do, and tips…

A 4-4-5 calendar structures the retail fiscal year into quarters made up of two four-week periods and one five-week period. This setup keeps weekly reporting consistent so retailers can track sales, labor, and inventory without the uneven month lengths that occur in a standard calendar. Use the free 4-4-5 retail calendar for 2025 to 2027…

Social shopping has gone mainstream. People are on their phones and scrolling on social media all the time, creating an opportunity for retailers. Social commerce has become easier and more popular—in-app purchases are increasingly common and more brands are shifting focus to their social channels to drive sales. Let the social commerce statistics below help…

Alibaba and AliExpress are both online marketplaces based in China that host third-party sellers. The main difference between Alibaba vs AliExpress is that Alibaba is exclusively intended for business-to-business (B2B) transactions, while AliExpress is open to consumers. AliExpress vs Alibaba Quick Comparison Alibaba vs AliExpress: Video Comparison For new ecommerce businesses, using an all-in-one platform…

Ecommerce key performance indicators (KPIs) are quantitative measurements that help you track progress towards your business goals by providing data based on set conditions. Monitoring these KPIs can help you make strategic and well-informed business decisions. Treat KPIs for ecommerce as markers of your business success. It’s critical to track the right ecommerce KPIs to…

Selling online includes deciding what products to sell, a channel to sell products, and a process for storing goods and shipping orders. This guide explains how to sell online step by step and provides you with ways to promote and improve your chosen sales channel efficiently.   Step 1: Conduct Market Research Selling online begins…

Dropshipping is a retail fulfillment model that lets you sell products online without keeping inventory in stock. Instead of buying products upfront and storing them yourself, you list items in your online store and rely on a third-party supplier to ship orders directly to your customers. The model has grown quickly in recent years, with…

Social commerce refers to the buying and selling of products on social platforms. Product research, discovery, and purchase are done in-app and without ever leaving a social channel. Social commerce removes friction from a customer’s buying experience, creates a more engaging environment, and generates opportunities to increase consumer interest. In this article, we discuss the…

Conversational commerce (also called c-commerce) is when consumers and brands connect through chat or voice assistance with the primary goal of making a purchase. Conversational commerce has gone mainstream thanks to artificial intelligence (AI) technology. The global c-commerce market is forecast to reach $34.41 billion by 2034. In this article, we’ll take a closer look…