Agatha Aviso

Facebook still leads the pack as the preferred social commerce platform in the US, with 20.6%1 of online shoppers using it for shopping. Its popularity spans age groups—34%2 of Gen Z use the platform for shopping on Facebook Marketplace, which resonates with their values of sustainability and affordability. It is a clear advantage for retailers…

Setting up an Etsy store is quick and straightforward. The more challenging aspect is standing out against the nine million active sellers in the Etsy marketplace. This article shares more than 30 actionable tips for selling on Etsy, the value behind each, and how to get started. Tips for Getting Started on Etsy While Etsy…

Known as the ecommerce counterpart to Black Friday, 2024’s Cyber Monday saw tremendous success and growth. Below, I share notable Cyber Monday statistics, covering everything from trends to sales numbers and fun facts. But before I delve in, here is a look at some of the key takeaways from 2024’s Cyber Monday numbers. Cyber Monday…

If you’re a growing independent online seller looking to outsource fulfillment or an entrepreneur starting a new small online shop and wanting to outsource from the get-go, this guide about ecommerce and fulfillment is for you. What Is Ecommerce Fulfillment? Ecommerce order fulfillment is the process of processing, managing, and delivering online orders to customers….

Buy online, pick up in-store (BOPIS), also known as click and collect, is a hybrid ecommerce model that allows customers to order an item online and pick it up in person at the store or curbside. It merges the convenience of online shopping and the efficiency of bringing the product home the same day. Let’s…

Livestream shopping, also known as live shopping/live commerce, is a marketing technique in which businesses hold live shopping events online—via Facebook, YouTube, or Instagram—to showcase and sell their products. Viewers can see the products in action, ask questions during the event, and ultimately purchase items in real time. This article will take a look at…

In this review, I pitted Shopify vs Wix—both robust ecommerce platforms with beginner-friendly website builders at cost-effective prices—against each other, based on pricing, site builder features, sales and marketing toolkits, ease of use, and my experience working with the software building the same demo store on each platform. That said, Wix has made big updates…

Comparing Shopify vs Squarespace, Shopify is the better choice for selling online. It is consistently my top-recommended ecommerce platform. If you need a website to showcase your portfolio and plan to sell occasionally or as a side hustle, Squarespace is a better option. Based on my evaluation, I recommend: : Best overall for ecommerce :…

C-store POS systems go beyond standard retail tools, with features like gas pump integration, age verification, and support for food and quick-service orders. To find the best POS systems for convenience stores, I focused on how well each system manages both front-of-store speed and back-office control. I evaluated over a dozen POS systems based on…

Shopify has been my consistent top pick for the best ecommerce platform. Its scalable features, intuitive user interface, and frequent platform updates make it a highly rated and popular software among experts and users alike. Still, there are instances where Shopify’s ecommerce solution might not be the right fit for your business. To determine the…

Learning how to sell on Pinterest is easy—and it’s free. You’ll simply create a business account, claim your website, and install the Pinterest tag by connecting your online store or uploading a catalog. You can then promote your products by enabling Rich Pins (bookmarks of saved content that sync with your website) and creating engaging…

Selling on Instagram is easier than ever with Instagram Shopping, a set of features that lets people buy products on your Instagram posts and videos. It includes shopping tags, in-app checkout (US only), and a storefront to showcase your product collections. To get started, create an Instagram business profile and upload a product catalog or…