Shopify is the top name in ecommerce. However, that doesn’t mean it’s the best option for your business. Depending on the size of your business, how much you sell, your monthly budget, and other factors, you may want to consider one of these six best Shopify alternatives.
Top 6 Shopify Alternatives for 2020
(Best overall) Established or growing businesses with high sales volume
WordPress users needing an ecommerce plugin
Midsized online stores wanting flexible design and development tools
Creative professionals needing to showcase a portfolio or blog
Artists needing a simple platform to sell their work
Beginner developers looking to set up a store quickly
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How We Evaluated Shopify Alternatives
When we evaluated the best Shopify competitors, we weighed may aspects of each service. We used each service to create an online storefront to test their ecommerce abilities against Shopify. We considered how easy they are to learn and use, which payment processors are available, how well you can manage your inventory, and your ability to harness data to make better business decisions.
The criteria we used to evaluate the best Shopify alternatives include:
- Price: We considered the price of the initial setup, as well as ongoing monthly costs and payment processing fees
- Ease of use: We evaluated how intuitive each product is to learn and use
- Ecommerce features: We looked at how each Shopify alternative’s tools cater to specific types of businesses and clients
- Payment processing: We compared each service’s payment processing options; the best Shopify competitors offer multiple avenues to accept payment with reasonable fees
- Inventory management: We considered the inventory features included with these services; critical points include organizational, ordering, and tracking tools
- Additional sales channels: We looked at whether you can sell your products on other platforms like Facebook, Instagram, Amazon, and eBay
- Integrations: We shopped around each product’s app store or extension marketplace to see the useful tools you can add on to the service
- Reporting and analytics: We considered the depth and usefulness of the analytical tools found in each product
- User reviews: We read user and professional reviews of the software to see what real-life experiences people have with each service
At the end of our analysis, we chose BigCommerce as our top choice for Shopify alternatives. BigCommerce does everything as well as or better than Shopify does. It has a powerful ecommerce toolset, vast app store, and a long list of integrations. Shopify may be the best ecommerce platform in the business, but BigCommerce’s number two position is by only a small margin.
BigCommerce: Best Overall Shopify Alternative for Small Businesses
BigCommerce is the first most obvious choice when considering an alternative to Shopify. It has almost all the same features, ecommerce tools, and an enormous app marketplace. Anything you can do with Shopify, you can do with BigCommerce. The difference is that BigCommerce is a better fit for larger, higher revenue enterprises.
This Shopify alternative has three basic pricing plans: Standard ($29.95 per month), Plus ($79.95 per month), and Pro ($249.95 per month). Plan prices are based on how much sales revenue you generate per year. This is great because it allows BigCommerce to grow in proportion to your company and its needs.
BigCommerce Pricing Plans
Online Sales per Year
Up to $50,000
Up to $150,000
Up to $400,000*
*+$150 per month for each additional $200,000 in online sales
BigCommerce Payment Processing
BigCommerce has a big advantage over Shopify when it comes to payment processing. BigCommerce allows you to pick from more than 65 integrated payment processing services. So, you can bring your Square, PayPal, Stripe, or whatever account you currently use to BigCommerce at no cost. Shopify charges you extra if you want to bring in your own service.
BigCommerce has an array of basic features that come with every tier of its pricing plans. Things like an online store with the ability to sell unlimited products, unlimited staff accounts, and 24/7 live support among them. However, there are added perks you get when you move up the ladder. When comparing BigCommerce vs Shopify, they are very similar. However, BigCommerce professional plans offer a better value for larger sellers.
BigCommerce Pricing Plans and Features
Unlimited Staff Accounts
Branded Online Store
Abandoned Cart Saver
Product Search Filters
24/7 Live Support
BigCommerce Ecommerce Features
An ecommerce solution as large as BigCommerce has a full array of tools that help you do everything from designing and hosting your store to accepting payments and shipping orders. However, they also have powerful tools to help you drive traffic to your store and convert those visitors into sales. Furthermore, you get top-notch analytical tools to help you make more informed business decisions.
BigCommerce Inventory Management
All of your inventory can be accessed easily through the Products tab on the main window of the interface. It’s easy to sort through your inventory, add new products, update information, and determine what you need to order. When you open a new BigCommerce account, you’ll find a placeholder inventory that you can use as a guide.
BigCommerce Additional Online Sales Channels
BigCommerce doesn’t lock you into selling your wares on your storefront. You can integrate your store with social networks so that you can sell products on Facebook and Instagram. BigCommerce also allows businesses to sell on other ecommerce platforms, including Amazon, eBay, and Walmart Marketplace.
Add-ons and Integrations
BigCommerce’s App Marketplace gives you virtually limitless integrations. You can download add-ons that do everything from shipping, accounting, and marketing to product sourcing, wholesaling tools, and advanced analytics. If your company has a need, it’s highly likely that you’ll find a solution that integrates nicely with your BigCommerce store.
BigCommerce Reporting and Analytics
The reports and analytics array provided by BigCommerce goes quite deep. The main overview gives you an at-a-glance view of your store’s performance. You can drill down into the specifics of orders, customers, taxes, abandon carts, and much more. All the numbers you need to make decisions can be found here.
What BigCommerce Is Missing
As a Shopify alternative, BigCommerce is missing nothing. You’ll be hard-pressed to find anything Shopify does that BigCommerce doesn’t. The difference is that Shopify does some things simpler to accommodate the uninitiated.
BigCommerce reviews are generally very high. On the review websites we looked at, users generally gave it an average of 4 out of 5-star rating. Common praises include its easy learnability and all-in-one approach to opening an online store. Complaints were sparse but pointed out less-than-helpful tutorials and difficulty customizing templates.
WooCommerce: Best Shopify Alternative for WordPress Bloggers
WooCommerce is a Shopify alternative that’s specifically designed for websites that use WordPress. This plugin works hand-in-glove with WordPress to add an online store to your blog or other website. This is an excellent choice for influencers who want to sell merchandise and bloggers selling products related to the topics they cover.
The WooCommerce plugin itself is free to install on any WordPress website, and it gives you several useful features out of the box. However, it also has an extensive store where you can buy extensions that enhances its utility exponentially. Extensions like shipment tracking, discounts, and subscriptions range from $49 to $24.
WooCommerce Payment Processing
WooCommerce doesn’t have an integrated payment processor, so you have to choose your own. Luckily, all of the popular, and many of the less popular, payment processing systems have free WooCommerce extensions. So, you can bring in your Square, PayPal, Stripe, or Amazon Pay account with ease.
When comparing WooCommerce vs Shopify, the main difference is that WooCommerce is designed as a free WordPress plugin, whereas Shopify is a standalone platform. Given its free-to-install nature, we were impressed by the number of tools included in WooCommerce. Free tools include everything from templates and themes to your online storefront to backend management tools. You also get an assortment of sales reports, automatic tax calculation tools, and geo-location support.
WooCommerce Ecommerce Features
Once installed in your WordPress interface, you can use WooCommerce to build your store and start selling products. Not only do you have the ability to sell unlimited products, but you also have access to built-in blogging tools, affiliate sales integration, shipping controls, and much more. The base plugin WooCommerce tools are useful unto themselves but don’t provide nearly as much utility as those in Shopify or BigCommerce.
WooCommerce Inventory Management
WooCommerce has some very basic inventory management tools, including low stock alerts for sold-out or low-stock products. You can also choose to have an item hidden from your store when it’s out of stock. If you want more robust inventory management features, you’ll need to find a better solution in the extension store.
WooCommerce Additional Online Sales Channels
The base WooCommerce plugin doesn’t allow you to do anything more than sell through your WordPress-based storefront. However, some extensions will enable you to sell on other platforms, including Pinterest, Facebook, Amazon, and eBay. Some are free, but others, such as Google Product Feed, cost anywhere from $80 to $129.
Add-ons and Integrations
WooCommerce wouldn’t be worth considering if it weren’t for its enormous extension store, which is akin to Shopify’s app store. You can find many of the same great services that Shopify users harness for their ecommerce enterprises right in your WordPress website. For example, you’ll find extensions that integrate everything from store management and marketing to payment processing and shipping, enabling you to build a truly dynamic online presence.
WooCommerce Reporting and Analytics
The reports available in WooCommerce are quite basic. You can check sales figures by date, product, and category. Each of these options can drill down into subcategories. For example, you can sort products by top sellers, top earners, and top freebies. These analytics are good for basic reports and tracking. However, BigCommerce offers more detailed insights. WooCommerce users wanting more detailed reports will need to install an extension.
What WooCommerce Is Missing
WooCommerce is built to be a barebones solution that anyone can use and customize as they see fit. So, beyond the included basics we’ve mentioned here, you’ll probably have to go to the extension store to find what you need. However, the WooCommerce extension store has many options, so you will likely find the add-on you need.
WooCommerce reviews are nearly universally positive. It has a 4.9 out of 5-star rating on the WordPress Plugin store. Considering how many people use WordPress, that’s a lot of satisfied customers. Users love its intuitive interface and how it integrates seamlessly into word press. The most often expressed sentiment is “it just works.”
Volusion: Best Shopify Alternative for Midsized Online Stores
Volusion is an ecommerce service that works much like Shopify and BigCommerce. You use their browser-based service to set up an online store easily. It has everything you need to launch your storefront, manage orders, process payments, analyze reports, and more. If you want to switch from Shopify, Volusion is an excellent alternative.
Volusion has four subscription plans available: Personal, Professional, Business, and Prime with monthly costs ranging from $29 to $299. The monthly fee depends on annual sales totals. If your business does more than half a million dollars in sales, Volusion will create a custom quote. There are also discounts available for annual billing.
Volusion Pricing Tiers
Allowed Amount of Online Sales per Year
Volusion Payment Processing
When you set up your Volusion account, you have options to set up payment processing through Volusion Payments, PayPal, or Stripe. If you go with Volusion Payments, you can get a transaction rate as low as 2.15% plus 30 cents. Unlike BigCommerce and Shopify, you can’t bring your own merchant account with you if it’s not PayPal or Stripe.
Volusion has a straightforward yet powerful array of ecommerce tools that are all available from the sidebar of every window of the interface. You can access order status, product inventory, customer lists, and more easily. The simplified store editor makes it easy to fine-tune the look and feel of your storefront. Volusion’s analytics also let you take a deep dive into your data so you can make better-informed business decisions.
Volusion Ecommerce Features
Volusion’s interface is designed to be an all-in-one ecommerce solution, which starts with launching your store as quickly as possible with one of the platform’s customizable themes. Once you’re up and running, you can experiment with the store editor tool to make the ecommerce store look exactly how you want.
Volusion Inventory Management
The Products tab is where you’ll find all of the inventory your store sells. You can add your inventory manually, or you can import an existing product list as a comma-separated values (CSV) file from your computer. It’s a simple way to keep track of the items on display in your store.
Unfortunately, there’s no way to see inventory levels from the products tab itself. You have to drill down to the bottom of a product’s details page to see how many of them you have on hand. Both Shopify and BigCommerce have more robust tools for keeping track of your inventory.
Volusion Additional Online Sales Channels
Unlike Shopify and BigCommerce, Volusion cannot sell on other ecommerce platforms like Amazon and eBay. Nor does it allow you to sell directly on Facebook or Instagram like other online storefront services. The closest it has is a Pinterest app that enables you to sell on that platform only. While there is a Facebook Pixel app, that only allows you to track how well your ads are performing. Businesses looking to sell on marketplaces and social media should consider BigCommerce, Shopify, or WooCommerce with extensions.
Volusion Add-ons and Integrations
Volusion’s app store is dismal when compared to the other Shopify alternatives we evaluated. There are limited apps available, and they’re mostly developed by Volusion. There are some powerful names in there like Privy, Mailchimp, and YotPo, which all provide invaluable tools for your business. However, there’s not enough diversity in this app ecosystem to truly make your business thrive.
Volusion Reporting and Analytics
The Analytics tab gives you an at-a-glance view of your store’s performance, traffic, and outstanding shopping carts. You can also view the data in time increments ranging from 24 hours to 90 days. While this is useful, you can’t dig down very deep into the numbers. Instead, you’ll need to export your orders to get a more granular view of your store’s activity.
What Volusion Is Missing
As a vehicle to launch your online store, there’s not much that Volusion is outright missing. It’s more a matter of what there isn’t enough of. Almost everything we’ve mentioned, from the app store to the analytics and sales channels, is limited when compared to the competition. BigCommerce and WooCommerce have a lot more to offer through apps and third-party extensions.
Despite its flaws, Volusion gets excellent ratings across the web. You’ll be hard-pressed to find a review that is less than 4 out of 5 stars. The service is universally praised for its ease of use and turnkey style online store tools. Criticisms echoed our own feelings of being underpowered compared to the competition.
Squarespace: Best Shopify Alternative for Creative Professionals
Squarespace is an easy-to-use website builder with templates for blogs, podcasts, photography portfolios, local businesses, weddings, and more. One of their most popular site categories is online stores. While you won’t get the depth of ecommerce tools offered by Shopify, it’s a good alternative because nearly anyone can learn to use it.
Squarespace has four pricing tiers for websites and online stores: Personal, Business, Basic Commerce, and Advanced Commerce with monthly fees ranging from $12 to $40 and billed annually. The Personal plan does not include ecommerce tools, so you’ll have to get the Business tier at least if you want to sell your wares.
Squarespace Pricing Plans
Price Per Month*
Squarespace Payment Processing
Once you have your Squarespace storefront setup, you can accept payments through Stripe, PayPal Business, and Venmo. These are very new guard payment processors and rather limited when compared to Shopify and BigCommerce, which allow you to bring in nearly any payment processor of your choice.
When comparing Shopify vs Squarespace, the primary difference is that Squarespace is a website builder, rather than a dedicated ecommerce platform. So, content management tools are prioritized over ecommerce. The primary feature of Squarespace is a drag-and-drop website builder, which is used to control the look and features of each page of the site as well as navigation.
Squarespace has many business templates you can customize, including restaurants, local businesses, professional services, and nonprofits. Squarespace is great at walking you step-by-step through the process of publishing a website.
Squarespace is especially popular with creatives like photographers, musicians, bloggers, and podcasters. If you already have a website for your creative endeavors with Squarespace, opening an online store with them is an ideal fit.
Squarespace Ecommerce Features
While the breadth and scope of Squarespace’s ecommerce tools may pale in comparison to BigCommerce, you get all the tools necessary to take orders, check inventory, and track customer data as well as handle shipping, taxes, and accounting. These features cover all the bases you need to open your digital doors. All the ecommerce tools have been grouped in the Commerce tab that’s accessible from the sidebar of every window of your Squarespace Interface, which makes the platform overall very easy to use.
Squarespace Inventory Management
The inventory tab gives you an at-a-glance view of the physical and digital items you have in your store. It draws this information from your product pages. You can select a product to edit and change data points like price, how much you have on hand variants, and more. This is also where you’ll input the product description, metadata, and other back end information that will help your store being found on search engines.
Squarespace Additional Online Sales Channels
Although Squarespace has tools that allow you to advertise on selling social media platforms like Facebook and Instagram, there’s no integration to the selling side of those platforms. Furthermore, there are no integrations with other selling services like Amazon or eBay. Your storefront is what you get with Squarespace.
Squarespace Add-ons and Integrations
Squarespace is essentially a standalone product. You can bring in payment processors like Stripe and PayPal to accept payments. However, outside of that, there isn’t much in the way of third-party integrations. There are, however, three apps you can use in the commerce tab: Printful, ShipBob, and TaxJar. For this reason, Squarespace lacks the healthy, useful app store found in many of its competitors like BigCommerce and WooCommerce.
Squarespace Reporting and Analytics
Squarespace has partnered with Xero for its ecommerce accounting and reporting module. It is somewhat annoying that you have to sign up for a Xero account to view analytics. However, if you use QuickBooks, you can import your sales numbers for free and view data that way.
What Squarespace Is Missing
Aside from a proper app store or market place, Squarespace has all the essential tools you need to launch an ecommerce website. However, because ecommerce is not its primary purpose, all of its ecommerce tools are second rate in that they lack the heft found in ecommerce-centered services like Shopify, BigCommerce, and WooCommerce.
Overall, Squarespace reviews are very positive. People who use Squarespace usually love it. The reviews we looked at were generally ranked 4 out of 5 stars. The interesting thing is that what the lower-ranked reviews cited as problems, the higher-ranked reviews pointed out as a strength―namely, the minimalist interface used to build everything about your website and online store. Some lamented that it didn’t provide enough granular tools while others praised it for being exactly what they needed.
Big Cartel: Best Shopify Alternative for Artisans and Makers
While Squarespace may be a good fit for many creative types, Big Cartel caters its ecommerce platform specifically to artisans and makers. The simple yet functional interface makes learning the ropes easy and, once your shop is set up, Big Cartel makes it easy to manage the business end of your artistic endeavors.
Big Cartel Pricing
Big Cartel is much less expensive than other Shopify alternatives we evaluated. If you sell five products or less, you can get a free yet very limited Gold plan. Paid plans cost as little as $10 a month if you sell 25 products or fewer. For selling up to 100 products, you’ll pay $20 per month and $30 for up to 300 products.
Big Cartel Pricing Plans
Price per Month
Number of Products
Big Cartel Payment Processing
Like Squarespace, Big Cartel only does payment processing with Stripe, PayPal, and Venmo. Businesses selling on Big Cartel are limited to just two or three choices whereas Shopify and BigCommerce let you pick from nearly any certified payment processor you want.
Big Cartel Features
Big Cartel can have your store up and running in less than an hour. The main window of the interface has four modules: Dashboard, Orders, Products, Discounts, and then an Account section. This makes navigation easy and access to all its tools very quick and simple. The feature set isn’t nearly as robust as Shopify, but you’ll be able to check your stats and orders and manage products and inventory at a glance.
Big Cartel Ecommerce Features
Before you can sell anything, you need to launch your storefront. Like most of the ecommerce platforms in this guide, Big Cartel has dozens of store themes that you can customize to your specific business needs. Big Cartel will walk you through the setup process step by step. All you need to do is bring a company logo and pictures of your products. Once you have your inventory setup and payment processor set, you can start selling pretty much anything.
The following tools come with every paid Big Cartel plan:
- Five images per product
- Free customizable themes
- Tools to sell online and in-person
- Real-time stats
- Use of a custom domain
- Theme code editing
- Google Analytics
- Inventory tracking
- Offer discounts & run promotions
- Bulk editing
- Shipment tracking
Big Cartel Inventory Management
The products tab is where you’ll input what particular items your store sells, their descriptions, price, metadata, and more. You’ll have to input these one-by-one as there’s no way to import product lists from a spreadsheet or other document. However, once you enter all of the product information, it’s easy enough to browse around and see what you’re selling. Unfortunately, there’s no way to track what you have on hand―there’s not even an app for it―so you’ll need to keep that accounting elsewhere.
Big Cartel Additional Online Sales Channels
Big Cartel has an Instagram integration so that you can share products and tag Instagram posts with links to product pages. However, Big Cartel does not have integrations for other online marketplace sales channels like the options available with BigCommerce and WooCommerce.
Big Cartel Add-ons and Integrations
Hidden at the bottom of your account page is a link to the Big Cartel app and integrations page. Here, you’ll find about six categories of apps to add to your store. You can get apps for email marketing like Mailchimp, ShipStation for fulfillment, and pretty much any domain provider to handle your URL. Like other Shopify alternatives, the selection of apps and add-ons for Big Cartel is limited, but the basics are there.
Big Cartel Reporting and Analytics
Big Cartel’s dashboard gives you an at-a-glance view of your store’s performance, product on hand, and how many conversions and orders you’ve had in a given amount of time. This is useful, but not quite as detailed as you’d get in products like Shopify, which provides you with far more options to drill down to understand critical aspects of your business. If you want more comprehensive details about your store’s performance, you also can integrate your Google Analytics account.
What Big Cartel Is Missing
As with other Shopify alternatives, there’s not much in the way of ecommerce tools that Big Cartel leaves out. It simply lacks the depth and scope of granular tools in all categories that Shopify and BigCommerce provide. However, Big Cartel is geared towards very small sellers like markers and artisans, so a lack of granular features is not necessarily a bad thing. Big Cartel’s advantage is that it’s simpler and cheaper.
Big Cartel Reviews
Big Cartel gets mostly positive ratings in online reviews. A garden variety review of the service will rate it between three and four out of five stars. It gets praised for its simplicity and affordability. It’s particularly liked by those who aren’t very web savvy. Criticisms pointed out the limited nature of the platform’s tools and lack of widespread integrations available for services like Shopify and BigCommerce.
Wix: Best Shopify Alternative for Beginners
Wix is the simplest of all the easy website builders out there. Wix enables everyone, regardless of their design prowess, to launch a fully functional website in minutes. It has an online store template that gets you selling within an hour, making it an ideal Shopify alternative for those brand new to web design and ecommerce.
You can start a Wix storefront for free, but you’ll need a paid plan to do any serious business. There are two types of paid services: Website and Business. Website plans can cost as little as $13 per month and up to $39 while Business plans can range from $23 to $500 per month.
Wix Website Pricing Plans
Price per Month
Entrepreneurs & freelancers
Complete online branding
First priority support
Wix Business & Ecommerce Plans
Price per Month
Accept online payments
Grow your business
Get the full suite
End-to-end business solution
Wix Payment Processing
When you set up your payment method through Wix, you only have three options. The first is Wix built-in credit card payment system. This is a nice integration that doesn’t require a lot of setup, making it very easy to start taking credit card payments. If you use this option, you’ll pay 2.9% plus 30 cents per transaction, which is a fairly standard rate.
You can also accept payments via PayPal, which is critical to any online business. However, the only other option is AliPay, which is primarily for Chinese websites. Wix does not provide as many payment processing options is BigCommerce, but overall offers industry-standard options that are easy to use.
Like Squarespace, Wix is primarily built around its easy-to-use web designer tool. So, while the ecommerce tools are present and powerful, they’re not the main attraction. The good news is that having your store’s design front and center means you’ll have an attractive, professional website.
Wix Ecommerce Features
If you’re starting out and don’t know exactly what you need, you can let the Wix ADI help you pick a template to start with. It’s just a few questions long, and all you have to do is type what kind of store you’re making, and it will serve up some very handsome choices.
These are all completely customizable so that you can fine-tune them in the future. Even better, they have all the necessary store elements already built into them, so there’s no guesswork on your part. All you have to do is bring the products to sell.
Wix Inventory Management
Once you have your store theme picked, you can easily manage inventory through the Store Products tab from the main window of your interface. This brings you to a list of everything that’s listed for sale on your store. You get an at-a-glance view of each product, its price, item number, and whether or not it’s in stock.
When you add a new product, Wix makes it very easy to upload pictures and add descriptions and other metadata your customers need to make their decisions. When you make changes to product pages, they’re updated on your website automatically. So, you don’t have to go through and update each page automatically.
Wix Additional Online Sales Channels
Wix does not support any other online sales channels. So, if you do want to sell elsewhere, you’ll have to make an account and run dual operations. This is one of the biggest disadvantages of going with Wix over Shopify or alternatives like BigCommerce and WooCommerce.
Wix Add-ons and Integrations
One of the things that makes Wix a worthy Shopify competitor is its large app store. It’s not as deep as Shopify’s, but many big names like Privy and ShipStation that develop apps for Shopify are also present here. Whether your store needs a blog, Yelp review section, or an advanced contact form, you’ll find what you need at the app marketplace.
Wix Reporting and Analytics
Wix Store’s reporting features are impressive for a simplified web-building service. You can peruse data about your number of visitors, where they came from, and how many of them made purchases. This is a nice at-a-glance feature to keep tabs on orders, conversion rates, and revenue. You can also get a good idea of what products are doing well and which are underperforming.
Wix also integrates with several big-name analytics and marketing tools, including Google Analytics, Mailchimp, Facebook Catalog, and Yandex Metrica. This allows you to get an even clearer picture of your store’s performance.
What Wix Is Missing
Outside of the ability to integrate your sales channels with services like Facebook and Amazon, Wix isn’t missing much of anything. Like so many other Shopify alternatives, it succeeds at covering the bases well enough to let you get the job done. It’s the limitations inherent to not being a service exclusively devoted to ecommerce like Shopify is.
Wix reviews are generally positive. Wix is highly regarded by most professional critics and users alike, earning ratings of 4 and 5 out of 5 stars during our research period. Reviewers and customers point out how easy Wix is to use, even for those with no experience with web design or ecommerce.
However, we did find a trove of about 500 negative reviews, all of which read like irate customers who had just gotten off the phone with customer service. Accusations about scammy business practices, complaints about poor customer service representatives, and profound dissatisfaction with the website builder were common.
Shopify is the obvious best choice when launching an online storefront, but it’s not the only game in town. When we looked at the main Shopify alternatives, we weighed how much they cost, the depth of their web design and ecommerce tools, inventory management, analytics, and more.
At the end of our analysis, we chose BigCommerce as the best Shopify alternative available. It has all the same great functionality, store builder, built-in ecommerce, inventory, and analytical tools. It also has a fantastic app store that expands its abilities nearly infinitely. The main difference is that BigCommerce is more geared toward large established enterprises rather than small businesses.