Agatha Aviso

I’ve watched tech reshape retail in real time. Every few years, I hear a new label: omnichannel, hybrid, unified, now total. It’s fair to ask if this is just another term experts throw around, but what I see on the ground is simpler. As tech weaves into every step of shopping, customers expect more. They…

If you sell jewelry, the best jewelry inventory software should track stones and CTW, handle repairs or appraisals when needed, and keep online and in-store stock in sync. For this update, I rescored nine providers against a rubric that weighs jewelry-specific and core inventory features most heavily, followed by ease of use and pricing. Based…

Holiday sales aren’t just about deep discounts anymore. Shoppers are looking for memorable experiences, smooth checkout, and reliable delivery. The good news: even small retailers can stand out with the right mix of holiday marketing ideas that balance creativity and practical execution. In this guide, I’ll walk through proven holiday marketing tips and strategies that…

The holiday season is the biggest sales period of the year, but 2025 is shaping up differently: growth is slowing, shoppers are buying earlier, and tariffs are squeezing margins. In this guide, I’ll walk you through the key retail holiday trends and practical steps to get your business ready. I’ll show you how to prepare…

GoDaddy POS is the payments arm of GoDaddy Commerce, built to unify in-person and online sales in a single platform. It combines dual-screen smart terminals, Tap to Pay on mobile, and tools for catalog management, ecommerce, and invoicing. I was able to demo the system with the GoDaddy team and later test it myself through…

Halloween shopping in 2025 is starting earlier than ever, with many retailers launching “Summerween” displays as early as July. According to the National Retail Federation, spending is expected to reach a record $13.1 billion, with consumers investing heavily in decorations, costumes, and party supplies despite tighter budgets. A recent Goodwill survey shows that 87% of…

Shoppers are moving from short keywords to full questions. Last year, someone might type “best laptop backpack” and click a few links. Today, many people use an AI tool and ask, “I ride the train daily and need a water-resistant 20L backpack that fits a 16-inch laptop under 100 dollars. What should I buy?” That…

Speed has become the new standard in ecommerce, and customers increasingly ask: How does same-day delivery work? Once considered a luxury, it is now an increasing consumer expectation and a growing powerful tool for retailers to boost conversions, reduce cart abandonment, and build loyalty. Same-day delivery requires tightly coordinated logistics — inventory visibility, fast fulfillment,…

Online shopping is now the default way people buy, which makes learning how to start an online store a smart move for any small business. Expanding into ecommerce not only grows your reach beyond a physical storefront but also gives you new sales channels across social media, marketplaces, and direct-to-consumer websites. AI-powered platforms like Shopify,…

Learning how to sell on Faire starts with one simple step: applying as a vendor. Once approved, you’ll have access to one of the largest wholesale marketplaces, where independent brands connect with retailers across the US and worldwide. Faire simplifies wholesale by giving you a digital storefront, built-in tools for promotions, and integrations with platforms…

Ecommerce product recommendations are the online version of in-store upselling. Just like a salesperson might suggest a matching belt when you’re buying jeans, your online store can prompt shoppers with relevant products based on what they’re browsing or buying. These days, ecommerce product recommendations have become more accurate and automated thanks to AI technology and…

Bringing a new product to market takes more than just a good idea. It requires a clear plan, careful testing, and the ability to adapt to challenges like shifting tariffs or supply chain delays. In this guide, I’ll walk you through the whole new product development (NPD) process, from idea to post-launch, with real examples,…