Ecwid is an ecommerce solution that lets you add an online store to an existing website. It provides tools that help you sell online, in person, and on social media. Ecwid offers a free plan that allows for selling up to 10 products and paid tiers starting at $15 per month.
What We Recommend Ecwid For
Ecwid is one of our top picks for best ecommerce platforms, scoring a 4.38 out of 5 on our evaluation. Its free plan also made it to our top picks for best free ecommerce platform because of its free shipping calculator for UPS, USPS, and FedEx. This feature is usually only available on pricey ecommerce plans.
Though Shopify is our top-recommended ecommerce platform, Ecwid is a good value for small sellers with a few products needing a simple solution, or businesses wanting to add shopping cart functionality to an existing site.
We particularly recommend Ecwid for:
- Businesses that already have an existing website: Although Ecwid can be used as a standalone ecommerce platform, it’s best suited and most commonly used as a plugin to add ecommerce functionality to an existing site. Wix, Weebly, and Squarespace users have the added advantage of having native Ecwid integrations. Though it’s not as customizable as other shopping cart plugins like WooCommerce, no code is required to set up Ecwid, making it much easier to use.
- Sellers who have a narrow inventory of products: If you have 10 or fewer products to sell, using Ecwid’s free plan will be more cost-effective than signing up for Shopify’s basic plan (Shopify is our top recommended standalone ecommerce platform), which costs $29/month.
- Hobbyists and those who sell as a side business: Ecwid’s basic plan ($15 per month) lets you sell on Facebook and Instagram and provides you with inventory tracking, marketing tools, and a mobile app. This is less expensive than Shopify’s basic plan ($29 per month), which offers similar features.
When Ecwid Would Not Be a Good Fit
- If you want a full-blown ecommerce website and want to be ready for growth, Shopify is what you need. It is a platform that caters to new businesses but has room for growth and scalability. It also allows you to build a full website from its platform.
- If you run a brick-and-mortar store and would like to add an online component for pickup or local delivery sales, then Square Online is your best option. It lets you build a full website or a simple one-page site for free.
- If you have a high-revenue business or an extensive product catalog, BigCommerce is a better fit. It also offers zero transaction fees and can host an unlimited number of products—physical, digital, or services.
- If selling is not the main focus of your small business site and you just need a small business website, Squarespace is our recommended website builder for a user-friendly, all-in-one solution.
- If you need a fully customized website and online store on your own servers, WooCommerce or PrestaShop is a better option. These are open-sourced platforms primarily geared toward developers.
Looking for something different? Read our guide to the best ecommerce platforms for small businesses to find a service or software that’s right for your business.
|Easy to use||Free plan is limited to 10 products, doesn't provide coupon codes, and lacks inventory tracking|
|No ads shown on free sites||Limited customer support|
|Free USPS, UPS, and FedEx shipping calculator||Limited customization options|
|Works on Wix, Squarespace, Blogger, Tumblr, WordPress, and more||Basic standalone builder is limited to a single page|
|Multilingual store capability||Weak search engine optimization (SEO) features|
Ecwid offers a free plan and three paid plans, which start at $15/month. All Ecwid plans allow you to build your own online store, add it to any website, and then sell on multiple sites simultaneously. The main differences between the plans include the allowed number of products, sales channels, priority support, and integrations. Additionally, your store comes with a mobile-responsive shopping cart and the Apple Pay one-tap checkout feature.
Ecwid Pricing Plans
Numbers of Products
Up to 10
Up to 100
Up to 2,500
Social Media Channel Integration
Access to App Market (extensions)
Advanced SEO Tools
Sell on Amazon and eBay
Abandoned Cart Email Recovery
Square POS Integration
* Lump-sum billing
Ecwid’s Free plan lets you feature 10 products and create your online store or add products to an existing site. Social media sharing buttons can be enabled within the product page, making promotion easier for you. You can add this storefront to as many websites as you like. Compatible platforms include WordPress, Wix, SquareSpace, Blogger, and Tumblr. However, you won’t get access to the two biggest social selling giants: Facebook and Instagram.
The free option is great for learning the ins and outs of Ecwid before you commit to paying for it. We like that it’s perpetually free, as opposed to Shopify’s 15-day trial period, because it sometimes takes longer to truly understand what the service can do for you. Plus, it’s a great option for sellers who have a very narrow inventory.
Ecwid’s first-tier paid plan, Venture, allows you to feature 100 physical products and connect your store into other sales channels, such as Facebook, Instagram, and Etsy. You can also sell digital goods—with a 25GB per file limit. Android and iOS apps and store management features (such as discount coupons, gift cards, inventory tracking, and advanced SEO tools) are included. Chat support is also included in this tier.
Simply getting access to Facebook and Instagram selling platforms is worth the $15 per month you’ll pay for the Venture plan. It is a good fit for hobbyists and makers who are in online retail as a side hustle.
The Business tier includes all of the Venture plan’s features, except you can now sell up to 2,500 products and connect to Amazon and eBay. Moreover, advanced store management features (e.g., abandoned cart emails, product filters, wholesale pricing groups, and a multilingual storefront) are added to your dashboard. Support is provided by phone and chat and, for those under annual plans, free customization for up to two hours. If you plan on doing more than just casual, low volume sales, then the Business tier is where you want to be. Simply put, you get the tools necessary to run a high-level online retail operation.
Ecwid’s highest plan, Unlimited, has provision for an unlimited number of products, priority support, and all the features included in the abovementioned plans. Moreover, for those under annual plans, you are entitled to up to 12 hours of free customization. The most notable and useful of these tools is the branded mobile app version of your store, which is an invaluable tool for retaining your best customers and getting new ones. This plan also provides integration with Square POS, unlimited staff accounts, prioritized customer support, and other advanced features.
Similar to BigCommerce, Ecwid does not have built-in payment processing and instead connects with over 40 payment gateways, including PayPal and Stripe. Ecwid does not add on additional transaction fees or markups.
While Shopify integrates with an extensive list of payment providers, it charges a transaction fee unless you use its own native payment processor, Shopify Payments.
Ecwid makes it easy for you to sell products online. If you have an existing website on Squarespace, WordPress, Wix, Weebly, and GoDaddy sites, it is easy to integrate Ecwid without the need for technical know-how.
Follow our guide on how to set up an Ecwid store.
If you are using a website builder like Wix, you can connect your website to your Ecwid store through the Wix App Market with no code needed. You can also manage your Ecwid store—products, orders, and settings—from within your Wix dashboard.
Its Buy Now button feature can be added to any webpage and links directly to your product. It automatically adapts to the website’s colors and style without the need for coding knowledge.
Take a look at some of Ecwid’s most notable features below:
Instant Site Builder
Ecwid was actually made to be an ecommerce widget (hence its name) with the intent to add it to an existing website, but it now also allows you to set up a standalone store called Ecwid Instant Site.
It isn’t a full-blown website compared to Squarespace or Shopify, as it only provides a single page, functioning more like a landing page than a website. Although limiting, it can be an advantage for businesses that need to get an online store up and running right away.
Product limits are enforced on each plan. However, Ecwid does not cap the number of product options or variants you can create, unlike Shopify. You can also enable shopper-facing customizations when ordering, such as attaching images as files. However, inventory tracking for variants is only available on the Business and Unlimited plans.
Point-of-Sale (POS) Integration
Ecwid doesn’t offer a native POS system, but you can integrate Vend, Clover, and Square, among others, if you are on its highest plan. At $99 a month, this option is pricey. If you need an integrated POS and online store system, we recommend choosing one of our recommended multichannel POS systems like Shopify.
Multilingual and Multicurrency Capabilities
Ecwid storefront supports 53 languages and can automatically translate based on a site visitor’s IP address (note that it translates default store parts such as the buy button and social media shares, but you need to take care of the product description). There’s no extra app, or cost, needed to enable this, unlike other platforms like Shopify. The native multicurrency feature is not available but can be done with the help of a third-party integration.
This is one of Ecwid’s weaknesses. SEO features include the ability to change page titles and meta descriptions. Ecwid automatically generates URLs for product pages based on the product title. It can get confusing if you want to change product titles to reflect better SEO as this will automatically change the URL and duplicate the page, which is not ideal. Additionally, SEO features aren’t available on the Free plan.
Another area where Ecwid doesn’t perform quite so well when it comes to SEO involves AMP (Accelerated Mobile Pages). Unlike competing products such as BigCommerce and Shopify, you can’t create AMP versions of your products using Ecwid.
Like most competitors, Ecwid offers different shipping options (flat fee, based on weight, free shipping, etc.). However, its advantage is having a built-in integration that allows for real-time shipping rates for UPS, USPS, and FedEx among others—and making it available on all plans.
Ecwid’s app marketplace, App Market, is not as extensive as those of Shopify and BigCommerce. As of this writing, it only offers 100+ integrations compared to Shopify’s more than 4,000.
Ecwid doesn’t have native reporting at all, a clear disadvantage compared to Shopify and other platforms. However, you can install reporting analytics apps like MonkeyData for free. Ecommerce tracking can also be enabled via Google Analytics.
Ecwid provides a store management app (iOS and Android) for paid subscribers through ShopApp. You can also manage your store through the app by updating inventory, managing orders, and receiving notifications. Images, prices, availability, and any changes that you make online automatically sync with the mobile app.
Ecwid Ease of Use
- Intuitive user interface
- Guided prompts in dashboard
- Customer support: live chat, email, and phone
- Priority support for those under Unlimited Plan
- Free customization on higher tiers (paid annually)
- Help center, guides, and videos
Based on experience, signing up for Ecwid’s free plan is easy. The dashboard’s navigation is intuitive, with the pre-launch tips displayed prominently on the homepage upon logging in. It outlines the steps that you need to launch your store.
The downside of being under a free plan is that you are not entitled to customer support and have to rely on its help center. However, its knowledge base is comprehensive—you can find everything from community posts to how-to-guides and videos.
Customer support is offered through 24/7 live chat, 24/5 (weekday) email, and phone. Priority support is also extended to those under the Unlimited plan and free customization of up to two hours and 12 hours is available for those on annual Business and Unlimited plans, respectively.
Top Ecwid Alternatives
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If you’re not sure Ecwid is right for you, see how it compares with our top ecommerce platforms.
What Users Think About Ecwid
Most Ecwid user reviews online rave about how easy it is to use and how its free plan is a game-changer for their business. They said that Ecwid’s free plan is good enough to start selling products online without the hassle of setting up an online store. Most negative feedback, however, centers on frustration that it is not as customizable as they need it to be.
At the time of publication, Ecwid reviews earned the following scores on popular user review sites:
- Capterra: 4.6 out of 5 based on 480 reviews
- G2: 4.8 out of 5 based on 198 reviews
- TrustRadius: 8.2 out of 10 based on 16 reviews
When reading through user reviews, I noticed some of these trends:
Users Don’t Like
Affordable pricing plans; comparatively cheaper than competitors
Free plan is good enough to sell products
Integrations are not as extensive compared to other platforms
Easy to use
Basic paid tier doesn’t have as many inclusions/features compared to Shopify
Ecwid is a surprisingly robust ecommerce platform that can compete with ecommerce giants like Shopify in terms of features. Its plans are affordable and offer some advanced features such as a shipping calculator, multilingual site capabilities, and custom fields in product orders.
In our opinion, Ecwid is a perfect option if you already have an existing website that generates a decent amount of traffic. Ecwid is a better fit for these rather than a standalone online store.
Ecwid offers a free plan. Sign up today with no credit card required.