Audrey Rawnie Rico

Gmail (via Google Workspace) is still my number one business email platform, and the one I’d immediately recommend to any small business or freelancer looking for a professional email address. One of the reasons is its ease of use and convenience. Learning how to create a business email on Gmail is simple. All it takes…

Semrush and Moz are two of the most trusted tools by SEO professionals, including the folks behind the website you’re currently reading. Keyword research, backlinks, and SEO audits are right up our alley, which is why I can say comparing Semrush vs Moz isn’t exactly apples-to-apples. The biggest difference between Moz and Semrush is that…

Whether it’s a simple flyer or a well-designed business card to impress your clients, the best promotional items for small businesses should help build your brand identity, aside from making you more memorable at events. They can even help gain new leads, site visitors, or social media followers, depending on your call to action. I’m…

Anytime I’ve gone out looking for the best social media management company for small businesses, I’ve always zeroed in on the scope of the services they cover and the quality they provide. Having been a social media manager myself, I’m well aware that social media marketing entails a myriad of tasks, from planning and creating…

Owned media is any media that comes straight from your business or that your business owns. Some examples are your website, your Facebook page, and your Instagram page. It’s any type of content that comes directly from your business, as opposed to from external sources like reviews on your Yelp or Facebook page. Those are…

The average newspaper ad cost in 2025 is $680.73 for a one-column-inch black-and-white print ad. However, costs increase for larger ads, like a full-page, full-color ad, and will depend on the publication in which you’re running your ad. A smaller local newspaper will have a far smaller ad cost than, say, the New York Times,…

Here’s a little marketing secret: You can get a 100% free Google Ads promo code. And yes, all of them are legit. The secret is that Google partners — and Google itself — regularly give out Google Ads coupon codes as incentives for customers. And they’re all great ways to get started with Google Ads…

Ever wondered how to get on the news? For the right reasons, of course. Landing press coverage would mean not just tons of new exposure, but also more credibility for your business. Yes, even in the age of all things digital — in fact, even more so. In the era of digital content overload, people…

When you run a small business (or honestly, even a big business), everything counts as branding. Even the little details — in fact, it’s the little details that distinguish a great brand from a regular one — which brings me to business letterheads. As an entrepreneur, nailing your official letterhead is one of those tiny details that…

Good marketing takes good marketing tools. I’ll even say that good marketing tools are essential for the success of your marketing strategy. Every business is unique, so there is no one answer for the “ultimate best” marketing tool for any purpose. But if you were to ask me for the best marketing tools for small…

Before anything else, I should warn you that there is almost no completely free way to get a domain name. For the most part, you’ll only get a domain name as a freebie with paid website or email hosting plans. And even if you do get a 100% free one from a free domain provider…

Semrush has always been my go-to for all things SEO and keyword research. And it recently updated its platform with a brand-new interface that claims to be an all-in-one marketing toolkit, with tools for social media, advertising, and content marketing, along with its signature SEO tools. In this Semrush review, I look at all those…