Google AdWords promo codes are promotional codes that give users free credit to redeem on Google Ads (formerly AdWords). In other words, Google AdWords promo codes are free pay-per-click (PPC) money — usually around $50 to $100. These AdWords coupons give users the opportunity to try AdWords and attract new business without a big initial investment.
A reliable way to find free Adwords promo codes is through Google partners such as Bluehost. Bluehost is a website hosting platform for businesses of all shapes and sizes. Bluehost starts at just $2.75 per month for hosting and new users get a free $100 Adwords promo code, which comes out to a ~$70 net positive in terms of hosting costs and Adwords PPC campaigns.
Here are four ways to get a free AdWords promo code for your business.
1. Get Web Hosting with Bluehost
Bluehost is a leading website hosting service that hosts more than 2 million websites with pricing as low as $2.75 per month. Bluehost offers a free $100 Google ad credit to Bluehost users to drive traffic to your site and to jump-start your marketing. Bluehost is good for new businesses that need hosting services as well as a free $100 AdWords promo code.
AdWords promo code highlights:
- Ad credit: $100
- Who it’s for: All businesses in need of a professional website hosting service
- Eligibility: New Bluehost customers
Get Your Free AdWords Promo Code Here
Starting with Bluehost is easy and a smart choice for any business who wants to ensure the integrity of their site. Click here to get started.
2. Upgrade to a Premium Account on Wix.com
Wix.com is an easy-to-use website builder that gives free advertising vouchers for premium account users. Wix.com offers free sites, but when you upgrade to a premium account — starting at $14 per month — you receive perks like a free domain name and unlimited bandwidth as well as a $300 advertising voucher. This voucher includes a Google AdWords promo code for $75 of free ad credit when you spend $25. Wix.com is a good choice for businesses in need of a new website.
AdWords promo code highlights:
- Ad credit: $75 free after you spend $25 on Google Ads
- Who it’s for: Everyone who needs a professional website
- Eligibility: Any business who registers for a premium Wix.com account
Get Your Free AdWords Promo Code Here
Visit Wix.com to start building your new website or upgrade your existing Wix.com site to a premium account for your free $300 ad voucher, which includes a free $75 coupon for Google Ads when you spend $25. Wix.com is extremely easy to use, and premium accounts cost as little as $14 per month making them a great deal for anyone who needs a professional website without the expense of hiring a web designer. Click here to get started.
3. Find Direct Google Vouchers via CouponFollow
CouponFollow is a free coupon sourcing platform very much like RetailMeNot that serves as a search engine for coupon codes. Unlike other major and more well-known coupon sites like RetailMeNot, CouponFollow’s results are primarily direct from Google rather than various third-party companies. CouponFollow is a good option for those who are new to Google Ads as most Google offers are not applicable for existing AdWords accounts.
AdWords promo code highlights:
- Ad credit: Currently $75
- Who it’s for: New AdWords users
- Eligibility: Valid only on new Adwords accounts
Get Your Free AdWords Promo Code
Visit Google online to check current promo codes and specials. Typically, Google offers promo codes only to new AdWords users, so if you have an existing account, it would likely be better to contact Google directly to request a voucher. Click here to learn more.
4. Request a Voucher via Google
Google is the creator of AdWords — the world’s leading PPC platform. Google AdWords helps businesses advertise their businesses by gaining visibility and website traffic. Business large and small look to AdWords for effective and affordable digital advertising. Google offers incentives to those who have not used AdWords before with free vouchers. This is a good option for existing AdWords users who have exhausting other options like Bluehost and Wix.
AdWords promo code highlights:
- Ad credit: $75, but varies
- Who it’s for: New and existing AdWords users
- Eligibility: Varies by offer
“Promo codes are often sent by email or mail by Google, typically when you create a Google analytics or Google my business account. There are several different variations, but most I’ve seen are $100 free when you spend $50 or $50 off when you spend $100.”
— Cale Loken, CEO, 301 Madison Consulting
“Promo codes are often sent by email or mail by Google, typically when you create a Google analytics or Google my business account. There are several different variations, but most I’ve seen are $100 free when you spend $50 or $50 off when you spend $100.”Get Your Free AdWords Promo Code Here
First, check your notifications from Google as they send promo codes to users from time to time. After exhausting other options, it’s worth contacting Google directly to ask if there are any promo codes that you qualify for.
BONUS TIP: Diversify Your Traffic By Using Microsoft Advertising Too
Many businesses benefit from advertising on Bing, which also offers free coupon codes to new users. Businesses typically use Google for their pay-per-click (PPC) advertising because it’s the most popular search engine, which means there is far more competition for clicks. However, you can advertise the same search terms with Microsoft Advertising for about ⅔ the price and be able to capture traffic that not only searches on Bing, but other sites like Yahoo, NBC, and AOL. When you sign up and spend your first $25 on Microsoft Advertising, you get $100 in Microsoft Advertising credits. Click here to get started.
How to Redeem Your Google AdWords Coupon Code in 5 Steps
Once you have gotten your Free Google AdWords promo code, you will want to go ahead and start using it. No matter where your promo code is from or the amount that it’s for, you will input the code the same way. Follow the five easy steps below to input your promotional card and to begin using your free ad credit.
Step 1: Confirm Your Eligibility
The first thing you will want to do before getting started is confirming your eligibility to use the AdWords promo code. This will save you time and avoid any confusion.
Payment Method
Users must have already entered a valid payment before entering a promo code. To input your payment method, go to “Billing & Payments” under your account settings tab. Also, make sure that your billing is set to automatic.
Invoicing
Double-check that your account’s invoicing option is set to your preference. Changes to invoicing options after inputting a promo code will render the code invalid. Invoicing settings can be found and updated under “Billing & Payments” under your account settings tab.
Step 2: Sign In to Your Google Ads Account
Make sure you are logged into the Google Ads account that you wish to input the promo code. If you are not already signed into your account, from adwords.google.com, you will be prompted to sign in.
Google Ads sign-in page.
Step 3: Go to Billing & Payments
If you are not automatically in the new interface, click the gear icon in the upper right-hand corner and select “Get more done. Try the faster Google Ads.” Find and click the wrench icon in the upper right-hand corner of the screen. A pop-up box will appear. Find the column farthest to the right titled Setup and click the first option labeled Billing & Payments.
Google Ads Campaigns Page
Google Ads’ open Billing & Payments page.
Step 4: Click Settings & Go to Manage Promotional Codes
In the gray column on the left side of the screen, find and click the fourth option titled Settings. Once on the settings page, scroll to the bottom of the page. There, you will see “Manage promotional codes” in blue text. Click that.
Google Ads Billing & Payments summary page.
Finding the Manage Promotional Codes page on Google Ads.
Step 5: Click + Promotional Code
In the upper right-hand corner of the screen, you will see a red box titled + Promotional Code button. A box to enter your promo code will appear after you click the + Promotional Code button. Enter the code and click save.
Enter promotional code on Google Ads.
Google Ads Add Promotional Code page.
Terms & Conditions
Google’s standard terms typically limit one promotional credit per customer and United States codes are only valid for customers with a U.S. billing address. The promotional credit is nontransferable and may expire in three months. Also, automatic billing may be required to redeem the credit. Terms and conditions may vary by each coupon code.
Why Google Offers Free Promo Codes
Google offers free promotional codes because it gives new users an incentive to try Google AdWords. It also shows Google’s confidence in the PPC advertising model, and specifically their confidence in AdWords. Existing users are given promo codes to illustrate the impact of an increased ad spend better.
Why Use a Free AdWords Promo Code
Free AdWords promo codes are sought after because AdWords customers gain visibility through search leading to new customers for free. New users benefit from the opportunity to test AdWords with minimum initial investment. Promo codes for existing users give them the ability to measure returns at higher ad spends.
— Brenda Ledwith, Consultant at Living Online
“Google Ads (previously AdWords) promotional coupon codes provide a great kick-start small businesses wanting to start online advertising. If you have a professional set up your Google Ads account for you, he or she should be able to create a high-performance campaign that will go much further and hopefully get enough of a return in sales to pay for your next round of advertising.”Frequently Asked Questions (FAQs)
How Can I Use Google to Advertise My Business?
Businesses use Google to advertise their business because it provides an affordable way to gain visibility online and increase sales. It gives you the chance to rank at the top of search results for a specific search term in case you wouldn’t rank organically.
To learn more about how to advertise your small business using Google Ads to boost your business, visit our article How to Advertise on Google and Boost Your Small Business.
How Much Does Google Advertising Cost?
The cost of advertising on Google varies by a number of factors. PPC works like how it sounds — you only pay for the clicks your ad receives and not by the number of times your ad shows. This fee is called your cost-per-click (or CPC). CPCs vary from as little as less than 20 cents to more than $30 per click. For reference, the average CPC is approximately $1.50.
To learn more about how much Google advertising costs and how to estimate your return on investment, visit our article detailing the specifics of How Much Google Advertising Costs.
Does AdWords Require a Lot of Time to Manage?
Every Google AdWords user spends widely varying amounts of time managing their account. Businesses that are restricted on time would benefit from using a PPC advertising service, which professionally builds and/or manage your account on your behalf. Fiverr is a great option for affordable, tasks such as building new accounts or making optimizations.
Where Can I Find a Good PPC Management Company?
There are thousands of PPC management companies all claiming to be the best. Save time and ensure your ad spend is being used wisely by using a professional PPC advertising service. To save you the time of finding a good service to work with, we’ve found the 6 Best PPC Advertising Companies for small businesses.
The Bottom Line
There are a number of ways to find free AdWords promo codes. Find the best promo code for you by starting with our top five ways to find a free AdWords promo code. Remember that each promo code is a different offer with varying amounts of free ad credit and eligibility requirements.
New AdWords users and long-time users benefit from Bluehost services, which provides businesses with must-have professional web solutions on top of perks such as a free $100 AdWords code. Bluehost makes getting started with them and AdWords easy and affordable.
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