With an effective Google Ads (formerly Google AdWords) strategy, the more you invest, the more leads and sales you get in return. Fortunately, there are ways to get a free Google Ads promo code or coupon for ad credits by checking out existing providers, coupon sites, or going to Google directly. Find out how to get a free Google Ads promo code worth hundreds in free ad credits to jump-start your online advertising strategy.
1. Get a Free Google Ads Promo Code From Service Providers
It’s not uncommon for providers to incentivize the purchase of plans and upgrades with a free promo code for Google Ads. For example, some WordPress web hosting companies include Google Ads coupons with hundreds of dollars in free advertising credits.
Not using WordPress? No problem. Top all-in-one small business website builders Squarespace and Wix also come with free Google Ads credits. Here are some of the providers you may be using (or considering) that offer free Google Ads coupons:
- Web hosts: Some of the best web hosting companies offer Google Ads promo codes to its customers:
- Site builders: If you opt for a site builder instead of WordPress, you can still get free ad money with providers like Squarespace and Wix. Each offers different terms:
- Squarespace: Businesses in the U.S. that spend at least $500 in Google Ads get a $500 Google Ads coupon (new Google Ads customers only).
- Wix: Subscribe to any plan above the entry-tier Combo plan to receive $100 of free Google Ads when you spend $50 as well as $100 ad credits for both Bing Ads (Microsoft Ads) and Local Listings.
- Business tools and software: In addition to the above, you might also be using a product or tool that offers customers promotional codes for Google Ads. For example, Divvy is a business card and expense management platform that offers users $150 in Google Ads credits (and many other money-saving extras).
Check with providers you are using or considering to find out whether a free Google Ads promo or coupon is available. In addition to business software, other services may also come with free credits as well as other types of rewards to offset your Google advertising costs. For instance, several leading business credit cards come with perks for businesses advertising on Google Ads.
The Chase Ink Preferred card gives you 3x rewards on the first $150,000 spent on advertising purchases. Likewise, the AMEX Gold card gives 4x rewards for your first $150,000 spent on advertising (if you make that one of the two categories for 4x rewards outlined in its terms and conditions). While these are not ad credits per se, they provide in-kind reimbursement for advertising and other business expenses.
2. Search Coupon Sites for Google Ads Promo Codes & Coupons
Coupon aggregate sites can be a good way to find a Google Ads promo code for free or AdWords matching credits. One of the best is CouponFollow since, unlike other more well-known Google Ads coupon code sites, its results are directly from Google vs third-party companies. If you’re not new to Google Ads, try sites like RetailMeNot and Coupons.com to find promo codes for existing users.
It’s worth periodically rechecking coupon sites for promo codes. This is especially helpful if you’re not a new user and can’t take advantage of new-customer-only sign-up promos from existing accounts. It’s fairly common for Google Ads promo codes to be available on a short-term basis during holidays and special events, so make it a point to check around the holidays.
3. Get Free Credits Directly From Google
Last, but surely not least, you can get free Ads credits from Google. Going directly to the source is one of the best ways to get promo codes and free advertising credits. Not only does Google offer new users free ad credits to help them get started, but it also offers free ads credits periodically to existing users. This includes special programs, such as free credits to nonprofits.
Visit Google Ads directly to check current promo codes and to learn more about its special programs for nonprofit organizations and small and medium-sized businesses (SMBs). Here are a few of the most popular programs from Google Ads for free ad credits:
- New and returning user incentives: If you’re new to Google Ads or haven’t advertised in a while, Google will give you $500 in ad credit after you spend $500 to help you get started. Check your Google Ads account to see if you have any available ad credits and incentives directly from Google. You can also get these codes when setting up your free Google Business Profile (GBP).
- Google Ad Grants for Nonprofits: Google wants to help those on a mission to help others, so it has a grant program for registered nonprofits. Learn more about Google Ad Grants to see if you qualify for up to $10,000 in ad credits and how you can advertise for free on Google.
How to Get More Out of Your Google Ads Spend
If you are just starting with Google Ads, find out how to set up your account in 10 steps and start advertising on Google to grow your business. Ultimately, you want to maximize your ad spend so that it goes further and sees a higher return on ad spend (ROAS).
Help your budget go further by excluding negative keywords, using high-quality landing pages that convert, optimizing ads, and using a professional ad management service. Additionally, consider using other paid search platforms like Microsoft Ads (formerly Bing Ads) or paid social, such as Facebook Ads.
Here are other ways to help you improve results and maximize your ROAS:
- Add negative keywords to your negative keywords list: Businesses waste a ton of ad campaign spending on irrelevant keywords. Avoid this by reviewing the keywords included in searches when your ads were displayed, and adding any irrelevant or low-quality keywords to your negative keywords list. This way, your ads won’t be displayed in searches that include these keywords.
- Use quality landing pages: Getting clicks is great, but getting conversions is even better. Don’t waste money on clicks that link to pages that don’t effectively convert. Instead, learn how to create landing pages that convert to increase your return on investment (ROI).
- Optimize ads: To get the highest ROAS, you’ll need to continuously optimize and improve your ads. To do this, you’ll need to track your ad data religiously so you know what works and what doesn’t, and what you need to change. By fine-tuning your campaigns, you can decrease your cost-per-click (CPC), which helps you get more clicks for your budget and a higher return on your campaigns.
- Increase ROI with ad management services: If you’re not a Google Ads expert and don’t have time to learn, outsourcing is a better option. Small business advertising agencies with ad management services such as Hibu and Lyfe Marketing have affordable services for improving your campaigns.
- Try other paid search platforms: Google Ads isn’t the only paid search platform or the cheapest. Consider diversifying and using Microsoft Ads to help your ad spend go further. Like Google Ads, there are ways to get free Microsoft Ads credit—in fact, most web hosts, site builders, and software also offer Microsoft Ads promotional codes for free.
- Try paid social ads: Stretch your advertising budget further by using paid social ads, such as Facebook Ads. Average CPCs tend to be lower than Google Ads, and it gives you the unique opportunity to reach specific audiences using advanced targeting options. Get more information on Facebook advertising costs or weigh the pros and cons of Facebook Ads vs Google Ads.
6 Google Ads Statistics That Show It’s Worth Using
Still wondering if Google Ads is a viable marketing strategy for your business? Numbers don’t lie, and these Google Ads statistics show that it’s a fantastic way to get your business out there in front of prospects in online searches.
Here are six reasons why Google Ads is a great marketing tool for small businesses:
- The Google Display Network, or websites, videos, and apps where your ads can appear, numbers more than 2 million. That’s a huge amount of potential exposure.
- With billions of searches every day, Google is one of the top search engines to market on. Studies show that Google Ads reach around 80% of all internet users.
- The average click-through rate for Google ads on search is 3.17% across all industries.
- Google Ads is popular across devices too; 73% of Google search ad clicks in the U.S. are done on mobile.
- Google Ads, on average, gives a business $8 in revenue for every $1 spent.
- Despite its reach and returns, Google Ads remains an affordable marketing channel—the average cost-per-click (CPC) in Google Ads is between $1 and $2.
Frequently Asked Questions (FAQs)
How can I use Google to advertise my business?
Google Ads provides an affordable way to gain visibility online and increase sales for your business; get the step-by-step instructions on how to advertise on Google. Aside from Google Ads, you can also verify and list your business on Google Business Profile (formerly known as Google My Business). This step is free, and helps boost your business’ visibility to local searchers.
How much should I budget for Google advertising?
The cost of advertising on Google varies, and how much you should budget depends on how much money your business can spare. This is because Google Ads work on pay-per-click (PPC), where you only pay for the clicks your ad receives and not by the number of times your ad shows. This fee is called your cost-per-click (CPC). CPCs vary from as little as less than 20 cents to more than $30 per click. However, the average CPC is just under $3.
Does Google Ads require a lot of time to manage?
The amount of time needed to manage Google Ads varies widely but can be significant, especially for businesses with a lot of keywords. Businesses restricted on time would benefit from using a PPC advertising service like Hibu or Lyfe Marketing to build and manage ads on your behalf. Alternatively, Fiverr is a great option for affordable ads management services by freelance professionals for as low as $5.
There are many ways to find a free Google Ads promo code or coupon for free ad credits. Business services like Bluehost web hosting, all-in-one site builders Squarespace and Wix, and expense management software Divvy all offer free AdWords credits. In addition, you can get in-kind rewards to offset advertising costs through some of the best business credit cards.