8 Best Facebook Advertising Agencies for Small Businesses in 2022
Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.
This article is part of a larger series on Facebook.
The best Facebook advertising agencies are affordable, Facebook-certified, and offer a free consultation with an actionable audit, report, or analysis. Moreover, they demonstrate how they will maximize your return on ad spend (ROAS), improve Facebook ad performance, and are transparent with results. After reviewing dozens of services, here are the top options to help you find the best Facebook advertising agency for your business.
- KlientBoost: Best Facebook advertising agency for small businesses overall
- ROI Minds: Most affordable Facebook ad management services for ecommerce businesses
- Hibu: Best all-in-one digital marketing solution for Facebook Ads management
- SmartSites: Great choice for businesses needing help with audience identification for Facebook ads
- Conversion Perk: Great choice for startups wanting a free website audit with actionable insights as well as affordable Facebook ad services
- Ernst Media: Best boutique Facebook advertising agency for small businesses
- Lyfe Marketing: Top choice for businesses looking for multichannel paid social ad management
- BrandLume: Best Facebook advertising agency for business owners wanting a low ad spend minimum
Best Facebook Advertising Agencies at a Glance
Facebook Ad Agency | Free Consultation | Free Report | Expert Score out of 5 | Fees Start From (Not Including Ad Cost) |
|---|---|---|---|---|
 | ✔ | ✔ | 4.8 | Custom |
 | ✔ | ✔ | 4.6 | Custom |
 | ✔ | ✔ | 4.4 | $300 per month |
 | ✔ | ✔ | 4.4 | Custom |
 | ✔ | ✔ | 4.1 | Custom* |
 | ✔ | ✖ | 4.1 | Custom |
 | ✔ | ✖ | 4 | $650 per month |
 | ✔ | ✖ | 4 | $480 per month |
*Previously published pricing indicated starting cost of $350 per month
Note: We can’t provide exact pricing for each Facebook advertising agency, but we have verified through third-party data that each provider serves small-budget clients. While many agencies require a minimum ad spend of around $10,000, these agencies offer lower minimums (some as low as $200 per month in ad spend, plus the cost of management fees).
We included agencies we felt confident offer relatively affordable services for small businesses. Then, we ranked the agencies based on factors like known pricing, Facebook certification or partner status, client satisfaction, and more. Let’s take a closer look at the top options so you can find the best Facebook advertising agency to help grow your small business:
KlientBoost: Best Facebook Ad Agency for Small Businesses Overall
| PROS | CONS |
|---|---|
| Get a free marketing report with consultation | Management fees aren’t published |
| Facebook / Meta Partner, Google Partner, and Microsoft Ads Partner | No social media management services outside of paid advertising, unlike Hibu and Lyfe Marketing |
| High customer satisfaction rating of 4.9 out of 5 with over 800 reviews | No option to get the free marketing report without setting up a consultation |
KlientBoost offers individual pay-per-click services for advertising on Facebook, including a one-time Facebook ad audit, account setup, consulting, and ongoing campaign management. For the price of your contact information and a free consultation, they will also provide you with a free marketing report that promises 17 ways you can improve your online marketing.
In addition to Facebook Ads, KlientBoost offers pay-per-click (PPC) management for other channels, including Google Ads, Twitter, LinkedIn, Quora, TikTok, and more. You can also turn your website search engine optimization (SEO) efforts, landing page design, conversion rate optimization, and email marketing over to KlientBoost, making it a comprehensive solution for paid and organic lead generation.
KlientBoost is a top-rated Facebook advertising agency, based on aggregate reviews from over 500 customers with a near-perfect score of 4.9 out of 5. It also scored the highest in our comparison, at just over 4.8 out of 5. These scores are reflective of the case studies and results KlientBoost has published relative to customer successes, with case studies’ ad metrics citing:
- Up to 25% decrease in cost per acquisition
- From 90% up to 390% increase in conversions
- Up to 57% decrease in cost per conversion
- Based on over 200 case studies, predicts you’ll see a 63% increase in return on investment (ROI) in your first three months
ROI Minds: Most Affordable for Ecommerce
| PROS | CONS |
|---|---|
| Free audit report with consultation | Facebook ad management fees aren’t published |
| Facebook Partner, Google Ads Partner, Microsoft Ads Partner | No option to get the audit report without a consultation |
| High customer satisfaction 4.9 out of 5 stars for 40+ reviews | Capacity advertised as limited to 5 new ecommerce clients per month |
ROI Minds is a Facebook ad agency offering some of the more affordable PPC management services for ecommerce businesses. It has high customer ratings and scored 4.6 out of 5 against our criteria. In addition, it offers a full ecommerce marketing suite of services, including social media management, SEO, content writing, and graphic design, in addition to ad management services for:
- Google Ads
- Facebook Ads
- Snapchat
- TikTok
- Retargeting
In addition to meeting the requirements to become a verified Facebook Partner, Google Partner, and Microsoft (Bing) Ads Partner, ROI Minds has also earned Inbound Marketing Certification from HubSpot. This is invaluable as optimizing ads for keywords can also help ensure they are displayed correctly and ahead of competitors’ ads.
ROI Minds also provides white label PPC and SEO services. This makes it a good option for marketing agencies needing an outsource solution to offer new client services, handle lower-profile accounts, or cover excess capacity during agency growth. Other agencies that offer white labeling include Conversion Perk and BrandLume.
ROI Minds is also a good fit for those wanting a flat-fee-based cost structure vs a percentage based on increased sales or some other metric. However, the website indicates it only takes on a limited number of new ecommerce clients each month, so there may be a wait to start up with ROI Minds’ services.
Hibu: Best All-in-One Facebook Advertising & Digital Marketing Solution
| PROS | CONS |
|---|---|
| Low-cost paid social ad management fees from $300/month | No LinkedIn or Pinterest advertising services |
| Instagram and Twitter included for budgets over $500 | Pricing for all services is not transparent, unlike Lyfe Marketing and BrandLume |
| Meta Business Partner, Google Premier Partner, Microsoft Advertising Select Partner | |
Hibu is a full-service digital marketing agency with affordable and comprehensive Facebook ad management services. Because of its holistic approach and service capabilities, Hibu is the best Facebook ad agency for those wanting an all-in-one digital marketing solution to reach their business goals, from building a smart website to social media marketing, reputation management, review generation, and much more.
You can get started with Facebook PPC management services and add on other services as your budget allows. This makes it an excellent solution for businesses that need an agency to scale with over time. If you need social media marketing services in conjunction with advertising, Hibu is one of our top recommendations.
In addition, you’ll find several free tools on the Hibu website, including a calculator that estimates your Facebook reach and the ability to instantly generate a digital marketing report—no consultation required. Hibu scored 4.3 out of 5 in our ranking and has a 4.4 average client score based on more than 75 reviews.
In addition to your Facebook advertising spend, management fees start at $250 per month. With a budget of $500 or more a month, you can extend your campaigns to Instagram and Twitter, which is more budget-friendly than comparable services with Lyfe Marketing. Ad management includes campaign setup, ongoing management and ad optimization, and reporting.
Hibu’s additional services are designed to work together holistically to drive traffic to a website and build a brand. Some of the additional services available through Hibu are listings management, online review management, smart website design, local SEO, and search engine marketing (e.g., Google Ads).
SmartSites: Best Ad Agency for Facebook Audience Development
| PROS | CONS |
|---|---|
| Solid case study metrics to demonstrate client ROAS | Pricing isn’t transparent |
| Facebook Marketing Partner, Google Premier Partner, Microsoft Advertising Select Partner | Estimated to be a bit more expensive than some others on this list |
| High customer rating of 4.9 out of 5 in hundreds of reviews | |
SmartSites is a robust solution for paid advertising on Google, Microsoft, and social media platforms including Facebook, Twitter, Reddit, Pinterest, LinkedIn, and Instagram. Plus, like KlientBoost, it offers search engine optimization to increase organic web traffic through higher rankings on Google as well as conversion rate optimization.
In addition to general paid advertising, it also offers tailored solutions for local PPC and ecommerce. And, like Hibu, it offers web development services too. Get started today by requesting a complimentary audit to see how SmartSites can save your business money by managing your Facebook Ads and other paid advertising.
SmartSites boasts a breadth of expertise and credentials along with over a billion data points and cutting-edge technology. This makes it the best Facebook ad agency for small businesses needing help to identify, develop, and fully target a detailed audience. In addition to high 4.9 out of 5 customer scores, it scored 4.3 out of 5 against our criteria, and backs this up with customer success metrics like:
- From 16% to 25% decreases in cost-per-click (CPC)
- 132% increase in site visitors
- From 27% to 418% increases in return on ad spend
- Revenue-per-click increases up to 633%
It’s a good bet they can handle your Facebook advertising needs and more. SmartSites recent accolades include being named the #1 Marketing Strategy Agency in 2022 by G2, a Top 3 Pay per Company by GoodFirms, and earning 325-plus perfect reviews on Google. It’s also a HubSpot Certified Partner, ensuring your ads will be fully search-friendly to produce the highest ROAS.
Conversion Perk: Best for Startups
| PROS | CONS |
|---|---|
| Free website audit with consultation | Pricing page is no longer on the website |
| Affordable, scalable packages from $350* | No option to get the website audit without signing up for a consultation |
| High customer satisfaction with 5 out of 5 stars ( approximately 20 reviews) | Limited number of reviews |
*Based on previously published package pricing
While many Facebook ad agencies are priced out of the reach for startups, Conversion Perk positions itself as a full PPC management solution for startups as well as small businesses. Like ROI Minds, they are also happy to offer a white labeled solution for PPC management of social media, Google, Bing, and Amazon ads to digital marketing and SEO agencies.
Social media ads management includes Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram. It’s also one of the few agencies promoting SEO specialties: local SEO, ecommerce, healthcare, photographers, and Shopify SEO.
In addition to your free consultation, they will also provide a website audit with actionable insights. The case study successes cited on their website include metrics such as:
- Organic traffic increase of 130%
- 130% increase in lead generation
- 200% increase in signups
- Dramatic increases in the number of Facebook followers (200%-plus increases)
- Up to 60% decreases in ad spending
While the number of reviews is limited, it has a perfect score of 5 out of 5, with customers seeing a 78% in year-over-year growth. Conversion Perk also scored 4.1 out of 5 against our criteria.
Ernst Media: Best Boutique PPC Agency Solution
| PROS | CONS |
|---|---|
| Facebook Partner and Google Ads Partner certifications | No free report or audit to incentivize consultation |
| Boutique agency for those wanting more personalized account management | Facebook ad management fees aren’t published |
| High client satisfaction of 4.9 out of 5 stars (approximately 20 reviews) | Limited services compared to more robust digital marketing solutions with Lyfe Marketing or Hibu |
Ernst Media is the best Facebook advertising agency for those wanting a boutique PPC management solution. As a boutique agency, it doesn’t try to be all things in the digital marketing space. While you won’t find a total solution like you can get with Lyfe Marketing and Hibu, you will get the personalized account management inherent to working with a smaller team.
Ernst Media offers Facebook Ads, Google Ads, Amazon Ads, and Apple Ads management, marketing on multiple social media platforms, and website SEO services. Social media includes Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest, and relative newcomer social channel TikTok. This provides a holistic approach to social organic and paid marketing that can improve the results of both.
You’ll work with a dedicated expert whose PPC work will include daily bid management of your advertising campaign, monitoring, and a weekly performance report. As with ROI Minds, Ernst Media offers a flat fee structure with no setup fees.
It scored 4.1 out of 5 based on our rating system, in part for its certifications as Facebook Ads and Google Ads partners. Ernst Media also has high ratings on review sites and Google, with a 4.9 average client rating. Among its success stories are metrics such as:
- Exponential 4x increase in return on ad spend (ROAS)
- 300-plus increase in email list growth
- 2 to 3x increase in sales while decreasing ad spend
Lyfe Marketing: Best for Multichannel Social Advertising
| PROS | CONS |
|---|---|
| The Facebook Ad management plan includes Instagram ads | Management fees start at $650 per month, more expensive than some others on this list |
| Twitter and LinkedIn Ads are available for an additional $100 per month each | Additional one-time setup fee of $300 |
| Certified Facebook Partner and Google Ads Partner | $500 minimum ad spend is more than some others on this list |
Lyfe Marketing is an award-winning social media management agency that offers high-quality Facebook ad management services. It’s the best overall Facebook advertising agency for businesses for services that bundle Facebook and Instagram advertising. In addition, you can add on additional advertisement management for Twitter and LinkedIn at an additional cost.
While compared to other agencies its $500 minimum ad spend is very low, it’s higher than some others on our list. For example, BrandLume has services for businesses with as low as a $200 per month advertising budget. To get the maximum ROAS, Lyfe Marketing it’s best for those looking to spend $3,000 to $3,500 or more per month on ads.
Facebook Ads management fees start at $650 per month with a minimum ad spend of $500 per month. Additionally, there is an account setup fee of $300 (which is often waived). You can also add package pricing for social media management from $750 per month, Google Ads from $650 per month, and email marketing from $500 per month.
While we appreciate pricing transparency, it’s not the most affordable Facebook ad agency for small businesses, especially those looking to bundle services. If budget is a top concern, we recommend checking out Hibu or BrandLume.
Ad management services include campaign setup, daily ad monitoring, and optimization, advanced targeting, retargeting, custom bidding, and reporting. Uniquely, Lyfe Marketing will also create landing pages for your Facebook and Instagram ads as needed.
Lyfe Marketing’s clients are generally satisfied, with a score of 4.4 out of 5 based on over 75 reviews. It scored 4.0 based on our criteria, and case studies cite performance metrics such as:
- Online sales up 714% due to social media efforts
- Major sales increases from SEO
- Reach 1,000 with every $5 spend on ads
- Optimization of campaigns to reduce wasted ad spend
If you’re looking to harness the power of social through expert-managed Facebook ads, Lyfe Marketing will be a good bet. In addition to Facebook PPC ad expertise, it’s also one of the best digital marketing agencies for small businesses overall. Get the conversation started to see what it can do for your business.
BrandLume: Facebook Ad Agency With the Lowest Ad Spend Minimum
| PROS | CONS |
|---|---|
| Ad spend minimums are as low as $200 | Management fees start at $480, higher than Hibu and Conversion Perk (and likely others) |
| Fully transparent pricing for all services | No free report or other perk to incentivize consultation |
| Facebook Marketing Partner and certified partner for Google, Instagram, LinkedIn, Pinterest, Bing, and Semrush | |
| High client satisfaction—5 out of 5 score with more than 45 reviews | |
If you are looking for a low ad spend minimum, BrandLume is the best Facebook ad agency for your business. Coupled with fully transparent pricing for a multitude of services, it’s ideal for budget-sensitive startups and small businesses that want to get the most bang for their buck. Clients agree, as BrandLume has a perfect 5 out of 5 score from clients, though it didn’t score the highest against our criteria overall.
While your ad budget can be as low as $200 to start, Facebook ad management services start at $480, so it might not be as affordable as Hibu, whose management fees start much lower. Like Hibu, BrandLume offers an all-in-one digital marketing solution and some additional services, such as press release writing and distribution, marketing collateral design, and even domain name registration.
In addition to being a Facebook ad agency, BrandLume also offers PPC management for Google, Bing (Microsoft), Instagram, Twitter, and LinkedIn. Among BrandLume’s PPC success stories include metrics like:
- Significant increases in the number of social followers, up to 20x more
- Up to 300% more leads
- 55% increase in sales
- 10x more conversions per month
- Average ad placement of 1.5 (i.e., first or second position on pages when displayed in search results)
Fees start at $480 per month for ad budgets of $250 to $2,000, and jump to $680 per month for budgets from $2,001 to $4,000. This is a bit higher than Lyfe Marketing’s cost of $650 for budgets up to $3,500 and quite a bit higher than Hibu’s $250 starting fee. Services include account setup, geographic and demographic targeting, and custom conversion campaigns for both Facebook and Instagram.
Honorable Mention for Best Facebook Ad Agency
With so many Facebook ad agencies out there, there are many options that didn’t make our list but are still worth mentioning. Most of those considered but excluded either have higher fees or high ad spend minimums that could put them out of the reach of a small business. Here are some of the best Facebook Ad agencies that just missed the cut:
- Thrive: A worthwhile contender with high customer ratings, Thrive just missed the cut for this list as it has a slightly higher starting cost based on our research. We also couldn’t verify its status as a certified Facebook Partner or its ad spend minimums.
- Ignite Visibility: Similar to Thrive, we felt the price point of Ignite Visibility would likely be a bit high for many small businesses. We also couldn’t verify the status for Meta or Microsoft Ad partnerships. It does have a high customer score of 4.8 out of 5 with 104 reviews, so it’s well-worth considering if your budget allows.
- Fiverr Pro: Fiverr Pro wasn’t included as it’s not a Facebook advertising agency per se. However, you can find affordable Facebook ad management services on the platform, including two we found that are Facebook certified: dans1992 starting at $130 for one campaign and tylermehigh starting at $200 for one campaign.
How We Evaluated the Best Facebook Ad Agencies
Most small businesses lack the in-house expertise needed to manage Facebook ad campaigns for maximum ROAS. Many need to partner with an agency to create, manage, and optimize paid advertising at a reasonable price point and with low minimum ad spend requirements. Therefore, we sought out affordable and comprehensive agencies with a strong portfolio of case studies and superior customer support to serve a wide range of small businesses.
We used the following criteria in our ranking:
- Affordable ad management fees
- Comprehensive Facebook ad account and campaign setup
- Advanced targeting and technology to enhance efforts
- Ongoing campaign management and optimization
- Transparent monthly performance reporting
- Additional services (e.g., other forms of social media marketing services)
- Customer support
- Customer reviews
Frequently Asked Questions (FAQs)
How much does Facebook advertising cost?
Facebook ads are an affordable pay-per-click advertising channel where you only pay when your ad is effective and gets clicks. To advertise, you only need to spend at least $1 per day, and it doesn’t require any commitment. The cost-per-click (CPC) will vary, but the average is $1.86. Get the full breakdown of Facebook advertising costs by industry.
What’s the difference between Facebook Ads & Google Ads?
Facebook Ads and Google Ads are both popular PPC online ad platforms. The main difference between the two is ad targeting and user intent. With Google Ads, businesses target campaigns to users who are actively seeking relevant products or services using keywords, whereas with Facebook Ads, ads are targeted by audience, and typically users are not actively searching for the product or service. Learn more about Facebook Ads vs Google Ads.
How much does it cost to work with a Facebook advertising agency?
The cost to work with a Facebook ad agency can range anywhere from a few hundred to many thousands of dollars, in addition to the cost of the ads themselves. Ad management entails complex layers of work in addition to expertise, and often technology to further increase the cost of managing ads. These factors, plus a client’s ad budget and ad competition, all go into the makeup of Facebook advertising agency management fees.
Bottom Line
Based on our criteria, KlientBoost came out on top as the best option for small businesses. The team is highly qualified, clients are highly satisfied, and there’s no risk to learning what KlientBoost can do to improve your paid social media marketing campaigns. Request a consultation and get a free marketing report with over a dozen ways to improve your online marketing, whether or not you sign on for services.
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