Facebook ad agencies provide a full suite of advertising services specific to Facebook, including creative development and campaign management. We reviewed dozens of national agencies on criteria such as affordability, campaign setup, campaign management and optimization, reporting, and customer support, arriving at the top six Facebook ad agencies and the best overall.
Top 6 Facebook Ad Agencies 2018
| (Best Overall) Small businesses wanting comprehensive Facebook advertising services with flexible services and competitive pricing. | |
| Small businesses that need a platform to hire a consultant for affordable, one-off Facebook services. | |
| Businesses that want a do it yourself platform as well as dedicated Facebook advertising support. | |
| Visual brands that want a dedicated in-house video studio and design team to create ads. | |
| Small businesses that want ongoing or a la carte ad copywriting and targeting services. | |
| Businesses that want a mobile-focused agency to manage their Facebook advertising. |
How We Evaluated Facebook Ad Agencies for Small Businesses
Most small businesses are not equipped with large budgets or personnel to manage Facebook ad campaigns. Instead, they typically look for an agency to create, manage and optimize Facebook campaigns at a reasonable price point. We aimed to find affordable and comprehensive agencies with a strong portfolio of case studies and superior customer support to serve a wide range of small businesses.
Based on these needs, we used the following criteria to evaluate Facebook ad agencies:
- Cost: We looked for solutions with low minimum spending requirements and low service and agency fees to accommodate businesses with small to medium-sized budgets
- Campaign setup: The agencies we selected all perform research to find the right target audience for your ad; they set up the campaigns for you, set up tracking pixels, and create all the necessary copy and creative.
- Ongoing campaign management and optimization: We made sure that the agencies we selected managed a campaign through its lifetime with regular optimization and testing
- Regular reporting: Our six best Facebook advertising companies give you easy access to your ad performance including impressions, click-through and return-on-investment (ROI) reporting
- Additional services: Facebook advertising is likely just one part of your marketing strategy; we looked for agencies that offer services beyond Facebook marketing to fit into your larger marketing strategy
- Customer support: If you have a question about your ad or need a change made, you should be able to get help quickly; we chose agencies that give you the dedicated support you need
Based on the criteria above, we believe that Hibu is the best overall Facebook ad agency for small businesses. Check out our in-depth breakdown of Hibu below, along with the other five agencies, to see which agency is right for you.
“Before doing any outsourcing, we made sure to get a better sense of what goes into a good Facebook ad campaign. This helped us to ask more relevant questions while speaking to various ad agencies. We also make sure to speak to some of their previous clients, apart from analyzing their case studies.”
— Syed Irfan Ajmal, Growth Marketing Manager at Ridester
Best Overall Facebook Ad Agency for Small Businesses: Hibu
Hibu is a full-service digital marketing agency with a comprehensive Facebook advertising campaign setup, management and optimization and reporting services. One thing that sets Hibu apart is its flexible pricing and services, giving you a full range of options that can be customized to your Facebook needs. Its comprehensive and flexible services make it a great one-size-fits-all solution for businesses that need an agency to scale with it over time.
Hibu Pricing
Hibu offers a flexible pricing structure to accommodate your small business’s Facebook advertising goals, so you’ll only pay for what you need. In addition to your Facebook advertising spend, Hibu’s Facebook advertising services start at $250 per month. With a budget of $500-plus a month, you can extend your campaigns to Instagram and Twitter.
Specific Hibu pricing includes:
- Standard package: Starting at $250 per month; fully managed social media campaigns on Facebook
- Classic package: Starting at $500 per month; extend advertising campaigns to Instagram and drive increased traffic, reach and leads
Hibu Features
With Hibu, you get a dedicated digital specialist who helps you create a social marketing plan. In addition to end-to-end Facebook advertising services, Hibu offers social media marketing, listings management, online review management, website design and development, search marketing, display marketing and search engine optimization (SEO). The features you use will depend on your business goals and budget.
Campaign Setup
Hibu creates Facebook ads to engage your current customers and help you reach new ones. To set up your campaign correctly, Hibu first learns more about your business goals for Facebook advertising, which could be to drive website traffic, generate leads or reach local consumers. Hibu creates multiple ad variations to see what works best and handles ad placement on the Facebook News Feed, on Facebook Messenger and in the Facebook Marketplace.
Ongoing Campaign Management & Optimization
After setting up your Facebook ad, Hibu measures and analyzes performance, focused on your ad’s impressions and click-through rates. It continues to optimize the ad throughout the life of your campaign, tweaking the targeting and/or ad content and split testing, so you’re getting the greatest reach and clicks at the lowest possible cost.
Specific optimization includes:
- Impressions: Hibu’s Facebook ads are optimized to get the widest reach within the parameters of your target market and campaign budget
- Click-through rates: Hibu performs split tests of creative, copy and audience targeting so your ads are driving the most clicks to your website or landing page
Regular Reporting
You’ll have 24/7 access to an online dashboard so you can track your ad’s performance. Hibu also provides a monthly email report with detailed analytics on your ad’s performance, including impressions and click-through rate.
The specific things they report on include:
- Impressions: You’ll see how many people are viewing your advertisements
- Click-through rate: Compare click-through rates for different ads to see which ones are driving the most engagement
Case Studies & Success Stories
To get an idea of Hibu’s ROI, we reviewed its library of its client testimonials. A success story for an auto salon mentioned 527 new leads from a paid social campaign. Another, from a tax accountant, mentioned 2,084 clicks from new leads through a combination of search, display, and social advertising.
Customer Support
Hibu assigns you a dedicated digital specialist that you can contact at any time. Hibu’s service and support teams are available to assist by phone, live chat or message. Its customer support hours are Monday to Friday from 8 a.m. to 11 p.m. Eastern time and Saturday from 8 a.m. to 6 p.m. Eastern time.
Additional Services
In addition to Facebook advertising, Hibu offers:
- Social media marketing: In addition to Facebook advertising, Hibu can create your Facebook Business Page and build a strong, up-to-date Facebook presence
- Listings management: Hibu reviews and manages your business’s information on more than 60 top sites, directories and apps, so you make a positive impression on potential customers online
- Online review management: Hibu encourages your existing customers to post positive reviews to your Facebook, Yelp and Google pages to build a positive online reputation and attract new customers
- Website design and development: Get a custom-built, mobile-friendly website. Hibu creates the site to match your brand and adds fresh content to engage your visitors
- Search marketing: Promote your business on the major search engines — Google, Yahoo! and Bing — with professional ads created by Hibu’s Google-certified analysts
- SEO: Hibu uses on-site, off-site and social SEO to strengthen your online presence and increase website traffic; your website will be SEO-optimized and Hibu creates external content and links to point back to your website
What Hibu Is Missing
Hibu has great social advertising features for Facebook, Instagram and Twitter. However, if you’re interested in exploring social advertising on channels like LinkedIn or Pinterest, Hibu does not work with these channels at this time. If you’re looking for LinkedIn, Pinterest or Snapchat advertising support, MuteSix will be a better fit.
What Users Think About Hibu
Hibu currently has over a four-star rating on major review sites including ConsumerAffairs, Better Business Bureau and Trustpilot. Positive reviews commonly mention Hibu’s superior customer service. For some reviewers, the flexible pricing was a downside because, without fixed pricing tiers, it was challenging to anticipate costs if you’re using multiple Hibu services at once.
Where to Find Hibu
Visit Hibu’s website where you can call or chat for more information on their Facebook advertising and marketing services. You can connect with a Hibu representative for a no-obligation consultation before moving forward with your dedicated marketing specialist.
Best Place to Find a Facebook Consultant at a Low Price: Fiverr
Fiverr is the world’s largest online marketplace for freelance services. While Fiverr isn’t a Facebook advertising agency, we included it on this list because it’s one of the best places to find freelance Facebook advertising experts who can help you set up ads or refine targeting at a low price. Consider using Fiverr if you’re a budget-conscious small business in need of one-off Facebook advertising services and want to work with an individual instead of an agency.
Fiverr Pricing
Fiverr has Facebook advertising gigs for as little as $5, making it perfect for businesses that want a consultant to perform a small task like designing Facebook ads or setting up targeting for ads. Fiverr charges businesses with a processing fee of $1 on transactions costing up to $20 and 5 percent on purchases above $20.
Specific Fiverr pricing includes:
- Cost per gig: Starting at $5 and customized to your specific needs
- Processing fee: Starts at $1 on transactions up to $20 and 5 percent on all purchases above $20
Fiverr Features
Fiverr gives you access to hundreds of freelancers that specialize in Facebook advertising. You can sort by specialty, including design, video ads and copywriting. You’ll also get access to freelancer work samples, buyer feedback on each freelance and direct contact with freelancers to see if a consultant will be a good fit for your business.
Campaign Setup
Fiverr has freelancers who specialize in setting up your Facebook ad. Often, the freelancers will have different priced packages where the cheapest package offers basic audience research and creation of one advertisement. Premium packages offer more sophisticated audience targeting, the setup of a Facebook tracking pixel and creation of additional versions of your ad.
Ongoing Campaign Management & Optimization
The level of ad optimization you receive depends on the freelancer you choose. Freelancers often offer Basic, Standard and Premium services with varying levels of optimization. Compare each package to see how much optimization is available in each. For example, Facebook advertising expert mymarketingpro offers four ad versions for testing and optimization in his Standard package and eight ad versions in his Premium package.
Regular Reporting
Contact freelancers directly to see what their typical reporting process is. Many freelancers are willing to customize their services, so performance reports are often available by request. You can also track ad performance in Facebook Ads Manager, including reach, conversion and spend if you’re an admin on your Facebook Business page.
Case Studies & Success Stories
Before starting a project with your social media specialist, review their ratings and reviews to see if previous clients are reporting positive experiences and results. If you want increased confidence that your freelancer will deliver results, you can choose to work with a Top Rated Seller or Fiverr Pro. Fiverr Pros are hand-vetted by Fiverr by reviewing a freelancer’s professional background, education and previous work or examples of notable projects created for clients outside of Fiverr.
Customer Support
In most cases, your marketing consultant will be your primary point of contact as he or she will be the most familiar Facebook advertising campaign. Fiverr offers customer support through their user forum and via a request from its website available 24/7. If you have any issue with your freelancer, you can submit a request for support on your order from its website.
Additional Services
In addition to Facebook advertising, Fiverr services include:
- Graphics and design: Find a freelancer to design your Facebook ad; many freelancers can provide you multiple image options for testing and can also make ads for Instagram
- Video and animation: Get a short video ad tailored to your business and brand; Fiverr has video producers who specialize in animated, product, and humorous videos
- Copywriting: Find someone to write your ad copy or edit your initial ad; Fiverr has freelancers that specialize in writing copy for Facebook ads
- Digital marketing: Beyond social media marketing, Fiverr has SEO, content marketing, video marketing, email marketing, search and display marketing and influencer marketing specialists available to support your marketing initiatives
What Fiverr Is Missing
As a marketplace, rather than an agency, Fiverr is missing unified client experiences for Facebook advertising strategy, reporting and optimization. Your experience will vary depending on the freelancer you choose to work with and, in general, freelancers support one-off services, rather than ongoing client relationships. If you’re looking for a more comprehensive solution, Hibu will likely be a better option for you.
What Users Think About Fiverr
Fiverr users typically enjoy its easy-to-use interface and search tools that help businesses find a consultant that matches their business needs. Negative experiences came from specific freelancers on the site that did not provide the services promised. Read our full Fiverr review page for more information.
Where to Find Fiverr
Visit Fiverr’s website to find a Facebook advertising expert that works with your budget and timeline. Refine your results by delivery time, price range and services included, and then contact freelancers directly to get started.
Best Facebook Ad Agency with a SaaS Platform: Marketing 360
Marketing 360 is a full-service digital marketing platform that offers end-to-end management of your Facebook advertising through their Social Targeting Ads program. Unlike other Facebook ad agencies, Marketing 360 offers a hybrid software and service solution, so your social advertising, web management, email marketing, short message service (SMS) marketing, customer relationship marketing (CRM) and dedicated support are all managed from a single platform. Choose Marketing 360 if you want an all-in-one software and service solution to manage your Facebook advertising.
Marketing 360 Pricing
Pricing for Marketing 360’s Facebook advertising services is $595 per month. For this price, you get unlimited marketing consultations with your dedicated marketing consultant and access to their in-house creative team, in addition to their full suite of digital marketing services. Your Facebook advertising budget is a separate cost.
Specific Marketing 360 pricing includes:
- Marketing 360 Base Platform: $395 per month, includes unlimited marketing consultations with your dedicated marketing consultant, access to Marketing 360’s in-house creative team, CRM software, web design services, email and SMS services, local advertising services and access to a reporting dashboard
- Marketing 360 Base Platform + Marketing Fuel: $595 per month, includes everything in the Marketing 360 Base Platform, along with social media advertising on Facebook, Instagram, YouTube, LinkedIn and Pandora Radio; social media management; SEO; pay-per-click; retargeting ads; and reputation management
Marketing 360 Features
A dedicated marketing executive will manage and optimize your Facebook advertising. You can monitor results through the Marketing 360 platform or contact your Marketing Executive for an update. Marketing 360 can extend your advertising campaign to social channels beyond Facebook, including Instagram, YouTube, LinkedIn, and Pandora Radio. For the same base price ($595 per month), you’ll also get access to their full suite of digital marketing services.
Campaign Setup
Marketing 360 researches the demographics of your existing customers to align your Facebook ad targeting with this audience. They have an in-house team of graphic designers, writers and video producers who will develop multiple versions of your ads to test with different audience segments.
Ongoing Campaign Management & Optimization
Once you launch an ad, Marketing 360’s platform uses built-in optimization algorithms to funnel more budget toward top performing Facebook ads and improve underperforming ads. Throughout the duration of your campaign, your dedicated marketing executive will manage and optimize your ads for you.
Specific optimization includes:
- Impressions: Marketing 360 optimizes ads to get the largest reach while only targeting users who fall into your target audience
- Clicks: If one version of your ad is performing with a higher click-through rate, Marketing 360 will redistribute the budget, so this ad reaches a larger audience
Regular Reporting
All Marketing 360 customers will have 24/7 access to the Digital Marketing Analytics section within the Marketing 360 platform. Compare the reach, clicks, and conversions of your Facebook ads and different digital marketing channels to see which campaigns are performing best. Its platform also includes a budget estimator to determine what kind of visits, conversions and revenue you can expect before you even begin a campaign.
The specific things it reports on include:
- Reach: Shows how many members of your target audience are seeing your ads
- Clicks: Demonstrates how many of these people are interested enough in your ad to click on it
- Conversions: Once someone clicks on your ads, Marketing 360 monitors how many people take the next step to make a purchase, set up a call, trial a product, and so on
Case Studies & Success Stories
Marketing 360 has a library of case studies on their site that show a decreased cost-per-visitor and cost-per-conversion from their Facebook advertising services. One case study, from a franchise customer, specifically mentions more than a 35 percent increase in Facebook conversions after working with Marketing 360.
Customer Support
Your dedicated marketing executive will be your primary point of contact. You can call, text or email your marketing executive at any time. You can also contact the Client Services department on Monday through Friday from 9 a.m. to 6 p.m. Eastern time.
Additional Services
In addition to Facebook advertising services, Marketing 360 offers:
- Social media management: In addition to Facebook ads, Marketing 360 offers social media management to post engaging content, monitor social interactions and improve your brand presence
- Website design: Marketing 360 develops mobile-responsive websites designed to match your brand; you can provide the content or have Marketing 360’s writing team develop it for you
- Email marketing: Design, send and automate email campaigns using Marketing 360 email features and templates; you can send promotional emails or informative newsletters
- SMS marketing: Marketing 360’s text-based service allows you to reach customers on a mobile device; promote timely sales or automate sending to contact customers at a specific time
- Local listing ads: Add and update brand listings on 50 of the most popular local sites, directories and apps; the Marketing 360 platform allows you to manage, monitor and update listings as well as run local listing ads
What Marketing 360 Is Missing
As a comprehensive marketing platform, Marketing 360 has many services to offer. If you would prefer to work with an Facebook advertising company that only focuses on Facebook ads, then MuteSix might be a better fit.
What Users Think About Marketing 360
Users who recommend Marketing 360 like that the platform has dedicated marketing executives who help them manage and optimize their marketing campaigns and websites. The largest concern is that the software requires a steep learning curve because there are many features available. Read our full Marketing 360 review page for more information.
Where to Find Marketing 360
Visit the Marketing 360 website to learn more and set up a kickoff call with a marketing executive. Your marketing executive will develop a plan for your Facebook advertising campaigns and help you get you set up on the Marketing 360 platform.
Best Facebook Ad Agency for High-quality Creative: MuteSix
MuteSix is a Facebook advertising agency that offers Facebook advertising, Google AdWords, email marketing, and creative services. Unlike other Facebook ad agencies, MuteSix has a dedicated video studio, along with a full-time graphic design team. Choose MuteSix if you have a visual brand that relies on high-quality ad creative and wants a Facebook ad agency to develop that creative.
MuteSix Pricing
In general, MuteSix charges 15 percent of whatever you spend on your Facebook advertising. For that fee, it produces ads, advises on website design, helps target the right audience for your ad, optimizes the ad and regularly reports on performance.
MuteSix Features
MuteSix’s specialty is Facebook advertising with a focus on professional ad creation and targeting. With an in-house video studio and graphic design team, MuteSix helps businesses expand their reach with high-quality creative. In addition to Facebook ads, MuteSix offers ad support for social channels including Instagram, Pinterest, LinkedIn and Snapchat. MuteSix’s other services include Google AdWords and email marketing.
Campaign Setup
MuteSix will create multiple versions of visually appealing ads to test on different target audience segments. Additionally, MuteSix can place a Facebook pixel on your website to track add-to-cart actions, and then later retarget ads to people who start, but do not complete, an order. MuteSix experiments with different ad formats including link, video or carousel ads.
Ongoing Campaign Management & Optimization
Your ROI is dependent on MuteSix continually testing new creative, A/B testing different audience targets and landing pages and optimizing for the Facebook ad score to maximize impressions and keep the cost per conversion low.
Specific optimization includes:
- Unique daily reach: Reach your target audience without overwhelming them with the same ad multiple times a day
- Conversions: MuteSix retargets ads to engaged users who have viewed a product or added to cart without purchasing, so you’re reaching a highly engaged and highly convertible audience
Regular Reporting
You’ll have access to a real-time reporting dashboard. Additionally, you will have a weekly call to go over recent metrics including impressions, clicks, conversions and insights from recent campaign tests.
The specific things they report on include:
- Impressions: Includes how many views and unique views your ad receives
- Clicks: Which ad types are generating the most interest in the form of clicks?
- Conversions: Monitors how many people are taking action like making a purchase, signing up for an email list, or signing up for a trial
Case Studies & Success Stories
MuteSix has more official Facebook case studies than any other agency. Of the three case studies we reviewed, MuteSix’s Facebook advertising resulted in an average five times the return on ad spend and about a 70 percent lower cost per conversion.
Customer Support
You’ll receive a dedicated campaign manager and full campaign team to handle your ad’s creative, targeting and optimization. You have direct access to your campaign team 24/7 and have the flexibility to be as hands-on or hands-off as you’d like with your Facebook ad management. You can also contact MuteSix directly from Monday through Saturday from 7 a.m. to 8 p.m. Pacific time.
Additional Services
In addition to Facebook advertising, MuteSix’s services include:
- Google AdWords: MuteSix’s Google AdWords team works with you to help you show up in relevant online searches; its goal is to increase traffic and sales while decreasing your cost per lead.
- Email marketing: Once you bring in new leads from your Facebook and Google AdWords campaigns, MuteSix helps you nurture leads with email marketing; they’ll handle email copy, template design, triggered emails, and opt-in experiences.
- Video marketing: You’ll have access to an in-house creative team of producers, cinematographers and editors who work with you to create a compelling ad.
What MuteSix Is Missing
MuteSix focuses on Facebook advertising services, along with Google AdWords, and email marketing. If you are looking for an agency with a more comprehensive suite of services, including website design, SEO and search marketing, Hibu will probably be a better option for your business.
What Users Think About MuteSix
MuteSix has a five-star review on Yelp, Google reviews and its Facebook Page. Positive reviews mention that the MuteSix team is knowledgeable, skilled with video production and easy to work with. Some reviews mention increased sales and exposure for its business after working with MuteSix.
Where to Find MuteSix
Visit the MuteSix website to learn more about its Facebook advertising services. From there, you can schedule a free consultation with one of its marketing experts.
Best Facebook Ad Agency for a la carte Services: Voy Media
Voy Media is a Facebook advertising agency that offers a variety of options, whether you’re looking for one-off or ongoing Facebook advertising services. Unlike the other agencies on this list, Voy Media offers one-time services like ad copywriting and targeting. Voy Media is a great option for businesses that want to choose between fully managed or one-off ad copywriting or targeting services.
Voy Media Pricing
Voy Media offers one-off services including Facebook Ad Copywriting for $49.99 and Target Audience Research for $249.99. To outsource your Facebook advertising fully, it charges 10 percent for a $5,000 to $19,999 monthly Facebook ad budget, 15 percent for $20,000 to $49,999 budget or 10 percent for $50,000 to $99,999 budget.
Specific pricing includes:
- Facebook ad copywriting: $49.99; Voy Media will write your ad copy for you with sales and conversion techniques in mind
- Target audience research: $249.99; Voy Media will conduct research to determine the best audience for your Facebook ad
- Your ad budget, plus 10-20% Voy Media charge: Includes free account setup, full-service Facebook and Instagram ads, Facebook audience network and retargeting, dedicated account manager, creatives and copywriting team, 1-on-1 strategy consultations, return on ad spend tracking and real-time analytics
Voy Media Features
Voy Media offers Facebook advertising, Instagram advertising and retargeting services. In addition to fully managed services, where Voy Media will create, optimize and analyze ad performance fully, Voy Media has a couple of unique one-off services for businesses that want some copywriting and targeting ad support without fully outsourcing their advertising.
Campaign Setup
Your ads will be professionally designed with compelling creative and professional copy. Voy Media can import your email list to target your email contacts on Facebook or develop a “look-alike” audience to target a similar demographic. It’ll also set up a Facebook tracking pixel and create retargeting ads to reach an audience that has already expressed interest in your business.
Ongoing Campaign Management & Optimization
To run effective Facebook ads, Voy Media will optimize your ads on an ongoing basis by testing different headlines, descriptions and images to see what generates the greatest number of clicks and conversions. It’ll also experiment with different audience targeting to find the right segment for low cost per sales and positive ROI. Your budget will be allocated so that your money is fueling the ads with the best performance.
Specific optimization includes:
- Clicks: Ad copy, creative, and targeting are continually tested to so that the ads are resulting in traffic to your website or landing page
- Low cost per sales: Your ads are optimized so that you are getting the greatest number of sales at the lowest possible cost
Regular Reporting
Voy Media offers bi-weekly reporting with anytime access to real-time analytics. Reports focus on ad performance and business impact, including sales and revenue generation. In addition to biweekly reports, Voy Media has weekly calls with clients to review recent ad performance.
The specific things they report on include:
- Ad performance: You’ll receive an overview of the reach and number of clicks your ads receive; you’ll also be able to compare campaign performance to see what’s working best
- Revenue generation: This shows the return on your advertising investment; you can review how much business your ads are bringing in vs. how much you’re spending
Case Studies & Success Stories
On its website, Voy Media has a case study that shows how they improved one business’s cost per acquisition from $50 to $24.45 using targeted Facebook advertising with an impressive 9.5 percent click-through rate. Another case study showed positive ROI with an overall return on ad spend of 6.4 and a retargeting return on ad spend of 11.7.
Customer Support
Voy Media sets you up with a dedicated account manager, who you will have weekly calls with to review recent campaign strategies and results. Additionally, you will have access to your account manager via phone, email or Skype if any issues come up in between calls.
Additional Services
In addition to Facebook advertising services, Voy Media services include:
- Instagram ads: Voy Media will help your business set up image, video or carousel ads on Instagram to reach new audiences and drive traffic to your site
- Retargeting: If someone has visited your site previously, but has not yet made a purchase, Voy Media can plan, construct, manage, and optimize your retargeting campaigns to push prospects towards the sale
What Voy Media Is Missing
Primarily a Facebook advertising agency, Voy Media offers Instagram advertising and retargeting as well as some unique one-off services for Facebook ad copywriting and targeting. However, if you are looking for an agency with a more comprehensive suite of services, including website design, SEO and search marketing, Hibu will probably be a better option for your business.
What Users Think About Voy Media
Voy Media has a five-star rating on Google reviews and a 4.5 rating on Yelp. Positive reviews mentioned strong communication with the Voy Media team, which involved the delivery of regular reports. Multiple reviewers also mentioned business benefits like better ROI, increased click-through rates and lower cost per conversion. One reviewer mentioned an unexpected fee to set up a Facebook tracking pixel.
Where to Find Voy Media
Visit the Voy Media website to learn more. From there, you can fill out their contact form to get in touch with a Voy Media representative.
Best Mobile-focused Facebook Ad Agency: Bamboo
Bamboo is a mobile advertising agency that specializes in Facebook advertising and social media marketing. Unlike other Facebook ad agencies, Bamboo approaches paid social with a mobile-first mentality, targeting and designing ads specifically for the mobile experience. Bamboo’s Facebook ad services are a great option if you know the majority of your social media audience is using a mobile device.
Bamboo Pricing
Bamboo works with businesses that have at least a $30,000 monthly advertising budget. For this budget, Bamboo charges is 11% of your media spend as well as a $5,500 retainer.
Bamboo Features
Their Facebook advertising services involve mobile-first campaign strategy and management, creative production and customized reporting. Ads are initially tested and optimized, then scaled to drive compounding improvements, whether your ad is focused on customer acquisition or retargeting. In addition to Facebook, Bamboo works across channels including Instagram, Twitter, Pinterest, Snapchat and Google.
Campaign Setup
Bamboo creates Facebook ads that are optimized for mobile devices. It develops link, image, video or dynamic advertisements on Facebook. Audience targeting is done through demographic research or Facebook’s audience-building capabilities like Facebook custom audiences and Facebook Lookalikes. It pixels your site to track revenue, new users and ROI.
Ongoing Campaign Management & Optimization
Ongoing optimization means Bamboo quickly tests testing new design concepts or ad formats. It measures the results and then scales up what is working best in terms of business impact. Additionally, Bamboo uses testing tools like Facebook’s Creative Split Testing or Dynamic Creation Optimization to get the best ROI.
Specific optimization includes:
- Revenue: Ads are optimized so you’re engaging an audience that is ready to make a purchase with you
- New users: If you have a mobile application, Bamboo optimizes ads for the greatest number of downloads and new users
- ROI: Your ads will be constantly tweaked to bring in the most sales at the lowest possible cost
Regular Reporting
Bamboo will set up a daily dashboard and schedule weekly hour-long calls to dig into your campaign results. You’ll have visibility into where your investment is being allocated, how your ads are performing — impressions, clicks and conversions — and new insights based on recent testing. You will also retain full ownership of and access to all your ad accounts.
The specific things it reports on include:
- Cost per acquisition: Shows how much it costs to turn a Facebook user into a customer
- Return on ad spend: Shows the ROI of your advertising by comparing how much money you’re bringing in vs. how much you’re spending
Case Studies & Success Stories
Bamboo’s featured case studies show increased conversions in the form of purchases, app downloads or new registrations. By averaging numbers in three case studies, we found Bamboo decreased customer acquisition costs by an average of 54 percent. In terms of ROI, one case study mentioned a two times the return on ad spend while another mentioned 31 percent better return on ad spend on Facebook and Instagram than other marketing channels.
Customer Support
As a Bamboo customer, you’ll have access to an account manager who will manage your end-to-end social advertising efforts. Your full marketing team will include an account director, an account manager and an account analyst, which is meant to function as an extension of your in-house marketing team. Your team is available during normal business hours 9 a.m. to 5 p.m. Pacific time Monday through Friday.
Additional Services
In addition to Facebook advertising services, Bamboo offers additional social advertising services on:
- Instagram: Bamboo develops and manages Instagram advertising campaigns for Instagram image and carousel ads, Instagram video ads and Instagram story ads
- Twitter: Receive customized Twitter ad copy with relevant hashtags, images, videos, and calls to action
- Pinterest: Using Promoted Pins, Bamboo works to engage Pinterest users with mobile-optimized image and video ads
- Snapchat: Using Snapchat Ads Manager, Bamboo custom builds an audience to target with Snapchat videos, GIFs, and filters
- Google: Bamboo helps you display ads across the entire Google network — Google Display Network, Search, YouTube, Google Play Store — to reach a targeted audience
What Bamboo Is Missing
As a mobile-focused social advertising agency, Bamboo specializes in paid social and mobile advertising services. If you are looking for an agency with a more comprehensive suite of services, including website design, SEO and search marketing, Hibu will probably be a better option for your business.
What Users Think About Bamboo
Bamboo has eight customer success stories on their website with quotes that support Bamboo’s impact in helping businesses expand their market and generate good ROI on Facebook and Instagram ads. Customer quotes commonly mention Bamboo’s professionalism, quality ad creative and effective optimization.
Where to Find Bamboo
Visit the Bamboo website to learn more. From there, you can fill out a contact form to get in touch with a Bamboo representative.
The Bottom Line — Facebook Advertising Companies
When you’re looking for a Facebook ad agency, finding the right fit isn’t always easy. Some important considerations include affordability, campaign setup and optimization, customer support and reporting, which is how we narrowed our list down to the six top Facebook advertising companies for small businesses in 2018.
Based on our research, we see Hibu as the best overall option because of its comprehensive features and flexible price model. You can get started by visiting Hibu’s website and calling for a free consultation.
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