Choosing the best small business Facebook advertising agency can be challenging. Facebook is its own ecosystem, and setting up ads on it requires a specific skill and understanding of the platform. A good agency should be able to set up ads that maximize your return, deliver on campaign objectives, and reach the right audience.
We evaluated 12 of the best Facebook advertising agencies for small businesses to help you pick the right one and get results.
- LYFE Marketing: Best small business Facebook advertising agency overall
- Fiverr Pro: Best for affordable per-project Facebook ad services
- Straight North: Best for beginners
- BrandLume: Best for small Facebook ad budgets
- WebFX: Best for lead generation
- Bloom: Best for mobile ads
- OpenMoves: Best for working with Facebook experts
- KlientBoost: Best for creative ad design services
- ROI Minds: Best for ecommerce businesses
- SmartSites: Best for precise audience targeting
- Conversion Perk: Best for end-to-end campaigns for startups
- Ernst Media: Best for tailored services
Best Facebook Advertising Agencies at a Glance
Facebook Advertising Agency | Free Audit | Key Features | Starting Cost of Management Fees |
---|---|---|---|
✕ | Full-service ad campaigns, video ads | $650/month | |
✕ | Inexpensive per-project ad services | Around $100/project (varies per freelancer) | |
✓ | Custom solution, experienced with small businesses | $1,000 or 15% of your ad budget/month | |
✕ | $200 minimum ad budget, combined Facebook and Instagram services | $480/month | |
✕ | An in-house platform for tracking leads and ROI, data-driven strategies | 15% of your ad budget/month | |
✕ | Mobile-first ad campaigns | Custom, from $1,000 | |
✓ | 20-plus years of Facebook ad experience | Custom, from $5,000 | |
✓ | Image and video ad design, custom plans | Custom, from $1,000 | |
✓ | Ecommerce-specific ad campaigns | Custom, from $1,000 | |
✓ | Billions of data points to target audiences | Custom, from $1,000 | |
✓ | Experienced with startups and B2B | Custom, from $1,000 | |
✓ | 100% custom strategies for your business | Custom, from $1,000 | |
LYFE Marketing: Best Small Business Facebook Advertising Agency Overall
LYFE Marketing has long been one of our most recommended agencies for all things social media marketing. This is thanks to its comprehensive portfolio of social media services, including Facebook advertising. The team can create your ad and its copy, target (or retarget) it to the right audience, monitor and optimize it once it’s live, and then report on your campaign results. They can even create landing pages if you need them.
Moreover, you can also add X, LinkedIn, or TikTok ads at additional prices. This makes LYFE Marketing an overall great option if you want multi-channel social media advertising. And if you want organic social media on top of that, you can also get a fully custom social media solution.
LYFE Marketing has years of experience managing Facebook ad campaigns for small businesses.
Based on the minimum ad spend and cost of LYFE Marketing compared to other providers, you can get the maximum return on ad spend (ROAS) by spending $3,000-$3,500 or more per month on ads. The main drawback of LYFE Marketing is its slightly higher costs compared to other Facebook advertising companies—however, it compensates with comprehensive, hands-on social media services.
LYFE Marketing’s clients are generally satisfied, scoring 4.4 out of 5 based on reviews. The company’s case studies also highlight the following results:
- A $24,000 revenue increase from Facebook ads
- 5,340% return on investment (ROI)
- 5,006 product purchases from Facebook ads
- Reduced ad spending thanks to campaign optimization
If you’re looking for comprehensive expertise with advertising on Facebook, LYFE Marketing is our top small business Facebook advertising agency overall. While it has slightly higher costs, you’ll get the expert help you need for your Facebook ads, plus some extra, such as X or LinkedIn. You can also get organic social media marketing, email marketing, and video creation as add-ons.
Fiverr Pro: Best for Affordable Per-project Facebook Ad Services
Fiverr Pro isn’t an ad agency per se, but a marketplace of vetted freelancers for various professional needs, including Facebook advertising, that are often more affordable than a full-service agency. For less than $250, you can hire an experienced freelancer to set up, manage, and optimize your ad campaign.
Or, if you only need individual services like campaign tracking and analytics, they’re also available on the platform. One of Fiverr Pro’s biggest advantages is that all its services are on an individual per-project basis, so you won’t need to worry about long-term contracts. On the flip side, while it’s the most affordable option, you won’t get any custom services for your business, and it’ll take time to find the right freelancers.
An example of some freelance Facebook ad managers on Fiverr Pro (Source: Fiverr Pro)
What makes Fiverr Pro freelancers different from regular Fiverr sellers is that Fiverr Pros go through a rigorous application process and are hand-vetted by Fiverr Pro’s team. Each seller also has a rating of at least 4.7 out of 5 from users, so you can guarantee that the services you get are all high-quality.
Fiverr Pro holds a rating of 4.3 out of 5 stars on Capterra. Fiverr Pro freelancers also report the following results:
- 60% decrease in cost per acquisition with Facebook ads
- Achieved 100,000 app downloads with a 4¢ cost per impression
- Boosted sales 100%-200% YoY for over 52 brands
If you’re looking for Facebook advertising services that won’t break the bank, you won’t find a more affordable option than Fiverr Pro. Plus, unlike with a full-scale agency, you have more freedom to choose the exact services you need within your price range. If you don’t mind the extra effort of finding the right freelancer, Fiverr Pro is your best bet for affordable expert Facebook ad services.
Straight North: Best Agency for Beginners
Facebook ads can be tricky to navigate if you’re unfamiliar with them. However, an agency that can help you if you’re completely new is Straight North. Straight North has a long track record with small business advertising, and the team is experienced with handling Facebook ad campaigns from start to finish.
Another thing we like about Straight North is that it crafts a custom solution for your business’s needs instead of general cookie-cutter services, which makes it an excellent option for first-timers. Experts can craft your Facebook ads strategy, set it up and manage it, and then make improvements when necessary.
Straight North can set up full-service Facebook ad campaigns for your business.
Conversely, because Straight North offers custom strategies for your business, there are no a la carte options if you only need a specific service, like landing page optimization. However, if you’re looking for a full-service approach, Straight North is one of the best. There are no clear prices, so you’ll need to contact the team for a quote.
Straight North scores an average of 4.7 out of 5 from previous clients. The company’s case studies highlight the following results:
- 170% increase in leads from paid ads
- Up to 1,706% increase in conversion rate from optimizing ads
- Up to 308% increase in YoY revenue from combining paid ads with SEO
If you’re a complete beginner to digital ads and want a trustworthy FB advertising agency to take care of the entire process, Straight North is the best fit. From researching the best strategy for your business to optimizing your campaigns after they’re live, the team can take care of the entire Facebook ad process.
BrandLume: Best for Small Facebook Ad Budgets
If your Facebook ad budget is low and you’re looking for the best Facebook ads agency to maximize it, BrandLume is your best bet. It offers full-service digital ad services, including ad creation, setup, and targeting for conversion campaigns for both Facebook and Instagram, even with an ad budget of $200 monthly. You can also create custom plans for larger campaigns.
Aside from Facebook and Instagram, BrandLume offers social media advertising for X, Instagram, and LinkedIn, plus PPC management for Google and Bing. Outside of digital marketing, BrandLume also has creative branding services to help develop your brand presence.
BrandLume offers the lowest minimum ad spend on this list.
However, the risk with BrandLume is that the services you get won’t be as custom-made for your business as with a full-service agency like Straight North or LYFE Marketing. While its costs are generally lower, you can’t guarantee that all of its services will be relevant to your campaign goals. But if cost is your main concern, BrandLume is one of the more affordable options.
BrandLume holds an average rating of 5 out of 5. The company highlights the following PPC successes:
- Significant increases (20×) in the number of social followers
- Up to 300% more leads
- 10× more conversions per month
- Average ad placement of 1.5 (i.e., first or second position on pages when displayed in search results)
Overall, BrandLume is the best Facebook advertising agency for small businesses with small monthly ad budgets that still need all-around services. Starting at less than $700 per month in total ($480 management fee plus $200 minimum ad spend), you can have full-scale, highly targeted Facebook advertising services.
WebFX: Best for Lead Generation Campaigns
Facebook advertising can work for many strategies, one of which is for lead generation, aka getting customers to follow your call to action like signing up for your newsletter or event. And if you’re looking for the best Facebook ads agency for generating leads, the best Facebook advertising agency is WebFX.
WebFX has long been one of the most reliable digital marketing agencies for small businesses, but it particularly stands out for its in-house customer relationship management (CRM) platform, MarketingCloudFX, which lets you easily manage all the leads you get from your ad campaigns. The platform can also track your campaign’s ROI and launch landing pages.
WebFX offers full-service Facebook ads plus an in-house platform to monitor leads and ROI.
Aside from its CRM platform, WebFX also offers full-service Facebook ad campaign management, including data-driven strategizing, ad design, and campaign analytics. It also offers a flat fee pricing structure ($1,000 or 15% of your monthly ad budget). However, the drawback is that not all its services will be relevant to your campaign needs and objectives.
WebFX holds a 4.9 out of 5-star rating from clients. The company highlights the following results:
- 109% increase in click-through rates from social media ads
- 131% increase in organic leads
- 150% ROI growth year-over-year
Still, WebFX is one of the most experienced digital marketing agencies around with over two decades of experience, and it has services for virtually every digital marketing strategy. If your campaign objective is to generate leads, we think you’ll find good value with WebFX.
Bloom: Best for Mobile Facebook Ads
Bloom boasts a refreshing take on digital marketing and Facebook advertising. For one, the team makes it a point to stay up-to-date on new best practices, industry trends, and mobile updates, therefore making it the best option for crafting mobile-first ad campaigns. The agency is also a certified Meta Partner, and it automatically sets up both Facebook and Instagram ad campaigns.
Bloom is well-noted for its agile, hands-on approach to digital marketing.
Aside from Facebook advertising, Bloom also covers ad management for several social media platforms including Pinterest, X, YouTube, LinkedIn, Twitch, and Reddit. It also offers other marketing services, including email and influencer marketing, SEO, creative branding services, landing page optimization, and even digital out-of-home advertising.
However, because the team crafts a custom strategy for each business, pricing for their services isn’t transparent, so you’ll need to reach out on the website for a proposal. Also, according to reviews, most clients spend upwards of $10,000.
Bloom currently has a 4.9 out of 5-star rating. Testimonials and case studies show that most clients enjoy Bloom’s all-in-one digital marketing services, among Bloom’s other PPC successes:
- 621% increase in ecommerce revenue
- 114% increase in ROAS for Facebook advertising
- 43% increase in revenues from paid media
- Up to 7× more return on ad spend on Facebook and Google
If you’re looking for a dynamic Facebook ads agency that prioritizes mobile users and is sensitive to online trends, Bloom will be a solid choice for your business. However, pricing isn’t available online, so you’ll need to contact the team for a quote.
OpenMoves: Best for Working With Facebook Experts
Working with an ad agency sometimes means a lot of trial and error before figuring out the best strategy for your business. But if you’d prefer a vetted and experienced small business Facebook advertising agency that’s been in the game longer than most, OpenMoves is your best bet. The agency has over 20 years of experience and a team of experienced professionals.
In addition, OpenMoves has a thorough onboarding process that includes a comprehensive audit, strategy, and goal setting. It also offers a free PPC audit, campaign building (or rebuilding), creative (e.g., copy, video, images, and graphics), and real-time reporting.
With over 20 years of experience, OpenMoves is one of the most experienced agencies around.
In all, what makes OpenMoves stand out is its encompassing approach to your social media ads—its experts can help you build a precise and tailored strategy to fulfill your needs. Plus, they’ll monitor your campaign constantly and make adjustments as needed. The only main downside is that organic social media marketing isn’t part of its repertoire, and its lengthy authentication process can mean longer timelines for campaigns and projects.
OpenMoves scores 4.9 out of 5 stars. The company showcases the following results:
- 40% PPC revenue growth
- 312% ecommerce revenue growth YoY
- 20 million Facebook and Instagram users reached
- 3× ROAS for Facebook and Instagram ads
If you want to work with an agency that boasts years of experience with digital ads, OpenMoves is the best agency for you. Its experts have decades of experience and can handle every aspect of your campaign, and they offer a free PPC audit to get started.
KlientBoost: Best for Creative Ad Design Services
If you need a service that prioritizes good Facebook ad design, KlientBoost is the best agency for your needs. It offers packages for Facebook advertising, which include designing your ads according to your specific campaign objectives (i.e., to generate website traffic, conversions, and so on), and then setting up, managing, and optimizing them.
We also like that KlientBoost offers standalone Facebook advertising services, which isn’t common with most other agencies. These include a one-time audit, ongoing campaign management, analytics report, and Facebook ad consulting.
KlientBoost has an in-house creative team to create your Facebook ads for you.
If you sign up for a free consultation, KlientBoost will also provide you with a free marketing report to outline the services you need. However, unfortunately, KlientBoost isn’t transparent with pricing, so you will need to contact the team for a custom quote.
KlientBoost scores 4.9 out of 5 stars based on user reviews and highlights the following successes:
- 256% traffic increase from PPC ads
- 28% increase ROAS
- A 63% ROI increase in your first three months
KlientBoost is a comprehensive solution for social media ads management, especially if you want an all-in-one platform for ad creation, management, and reporting. Plus, KlientBoost is also one of our best content marketing agencies overall and can craft a plan based on your specific needs.
ROI Minds: Best for Ecommerce Businesses
ROI Minds specializes in growing ecommerce and generating ROI for small businesses. Its Facebook campaign strategies cover everything from growing brand awareness to increasing your conversion rates—covering the entire customer journey. Outside of Facebook, ROI Minds manages (and retargets) ads for Google, Snapchat, and TikTok.
It’s also an all-around marketing agency with services including social media management, SEO, content writing, and graphic design. ROI Minds is a verified partner for Facebook, Google, and Microsoft (Bing) and has even earned an Inbound Marketing Certification from HubSpot. This is invaluable, as optimizing ads for keywords can also help ensure they are displayed correctly and ahead of competitors’ ads.
ROI Minds specializes in ecommerce businesses.
ROI Minds offers a full suite of social media advertising services. However, there aren’t any organic social media strategies, which can be a disadvantage if you need a full-service agency that covers both organic and paid strategies.
ROI Minds also has an average customer rating of 4.8 out of 5 and highlights the following achievements:
- 578% revenue increase
- 6.5× ROAS increase
Overall, ROI Minds is also a good fit if you have an ecommerce business and want your Facebook ads to span the entire customer journey, from brand discovery to lead conversion. However, the agency only takes on a limited number of clients monthly, so there may be a waitlist. Still, we find it a worthy candidate for ecommerce-specific ad services.
SmartSites: Best for Precise Audience Targeting
SmartSites boasts a breadth of expertise and credentials, and it stands out for using over a billion data points in its audience targeting to help your ads make more impact. This makes it the best small business Facebook marketing company for identifying, developing, and targeting a specific audience set with your ads.
Beyond Facebook, SmartSites offers organic social media management, SEO to rank higher on Google, conversion rate optimization, and even a free PPC audit upon consultation. It’s also one of the most acclaimed Facebook marketing companies, with awards from Inc. 5000 and the Better Business Bureau.
SmartSites boasts over a billion data points for precise audience targeting. (Source: SmartSites)
SmartSites offers comprehensive Facebook ad services, but its primary drawback is the lack of pricing transparency, which means you’ll need to contact the team for a consultation and quote. However, this is standard with most agencies.
SmartSites scores 4.9 out of 5 stars based on customer reviews, and some of its case study metrics include the following:
- 874.6% Facebook reach increase
- 100% follower increase on Instagram and Facebook
- 418% ROAS increase
Although SmartSites isn’t fully transparent with pricing, it’s a good bet they can handle your Facebook advertising needs and more—with hundreds of testimonials showing that clients are more than happy with the results. This makes SmartSites a solid choice if you have a clearly defined audience you want to target on Facebook and are willing to pay a little extra.
Conversion Perk: Best End-to-End Ad Campaigns for Startups
Many Facebook ad agencies can be outside most startups’ budgets. But Conversion Perk positions itself as a full PPC management solution that suits the needs and budgets of startups. At affordable prices, startups can get full-scale, end-to-end Facebook ad campaigns from competitor analysis to optimization and post-campaign monitoring.
Conversion Perk offers end-to-end Facebook ad solutions.
Like ROI Minds, Conversion Perk can also offer white-labeled PPC, social media, Google, Bing, and Amazon ads management services, so other agencies can outsource them if they need extra help. Social media ads management includes Facebook, X, LinkedIn, YouTube, Pinterest, and Instagram. It’s also one of the few agencies promoting SEO specialties: local SEO, ecommerce, healthcare, photographers, and Shopify SEO.
However, while it promises to be startup budget-friendly, there are no clear prices listed on Conversion Perk’s website, so you’ll need to reach out to the team for a quote with a free consultation. The consultation also provides a website audit with actionable insights.
Conversion Perk currently holds a rating of 5 out of 5, though there are only 23 user reviews. The company highlights the following results:
- 130% increase in organic traffic
- 200% increase in Facebook followers
- Up to 60% decrease in ad spending
Overall, if you’re looking for a straightforward Facebook ads company with end-to-end solutions and a good track record with startups, Conversion Perk could be your best match. The company offers a free Facebook campaign analysis to get started.
Ernst Media: Best Boutique Agency for Tailored Services
Ernst Media is the best Facebook advertising agency for small businesses that prefer a personalized ad management solution. Since it’s a boutique agency, you can expect more tailored services and account management according to your needs. You’ll work with a dedicated expert whose services include daily bid management of your advertising campaign, monitoring, and a weekly performance report.
Ernst Media is a boutique agency offering more tailored solutions to your needs.
Conversely, because Ernst Media is a boutique agency, its services aren’t as comprehensive as more established ones like LYFE Marketing and Straight North. It specializes only in PPC ads, SEO, and social media management. This means there are few options to scale further with the agency if you need more marketing services—you’ll need to hire a separate agency instead.
Ernst Media has an average rating of 4.9 stars out of 5 and highlights the following successes:
- 4× ROAS increase
- 300-plus increase in email list growth
- 2-3× increase in sales while decreasing ad spend
Ernst Media offers ads on Facebook, Google, and Amazon, marketing on multiple social media platforms, and website SEO services. This provides a holistic approach to social organic and paid marketing that can improve both. If you’re willing to pay a little more for a custom Facebook campaign strategy, Ernst Media can be well worth it.
How We Evaluated the Best Facebook Ad Agencies
With dozens of Facebook advertising agencies available, choosing the best one for your small business can be a mammoth task. For one, the best agency must fit your budget while fulfilling your needs and goals. It should also have a comprehensive understanding and expertise of how to advertise on Facebook to maximize ROAS.
With all these in mind, we set specific criteria to determine the best small business Facebook advertising agencies above.
- Ad management fees: The starting cost of each agency’s management fees should still be within most small business owners’ budget, i.e., less than $1,000.
- Facebook ad account and campaign setup: Each agency should be able to do the basic setup and launch of your Facebook ad campaigns.
- Audience targeting: The success of your Facebook ad campaign will largely hinge on your audience targeting. The agencies above all have audience targeting methods to ensure your ads reach the most relevant people.
- Ongoing campaign management & optimization: Beyond ad campaign setup, the agencies above also offer services to manage your ad and adjust and optimize it when necessary.
- Transparent monthly performance reporting: Reporting includes measuring your ads analytics like views, clicks, and conversions against your objectives and goals.
- Additional services: We ensured each agency had marketing services beyond Facebook advertising. These include organic social media marketing, landing page building, and more.
- Customer support: Adequate customer support is paramount to any good service, including in Facebook ad agencies. We ensured that every agency offered support via phone, email, or instant messaging.
- Customer reviews: Every agency has its best points, but what matters most is customers’ experiences with each platform. All the agencies above have a rating of at least 4 out of 5 stars on a customer review platform.
The criteria above are the base qualifications for choosing the best Facebook advertising agencies for small businesses. However, most also offer several other digital marketing services, like website building, SEO, and organic social media marketing.
Frequently Asked Questions (FAQs)
Most Facebook advertising agencies cost between $700 and $5,000 for a comprehensive Facebook ad campaign. However, prices vary depending on services and your monthly ad budget. Cheaper options like Fiverr Pro let you hire freelancers for individual Facebook advertising services like ad copywriting or management.
Hiring a Facebook ad agency can be worth it if your audience is on Facebook and you want to grow your brand awareness, drive more clicks to your website, or generate more leads or conversions on a campaign, especially within a specific time period. Partnering with a Facebook ad agency gives you expert management to get your campaign on the right track.
A small business Facebook advertising agency can set up and manage your Facebook ad campaigns. This includes researching your competitors, forming the right strategy for your objectives, designing your ad, and setting it up on Facebook. Some agencies also offer campaign tracking, ongoing management, landing page optimization, and campaign analytics and reporting.
Bottom Line
Advertising on Facebook can bring in high returns for your business if done right. The best agencies can help set up your Facebook ads to maximize your return on ad spending and fulfill your marketing goals. For the best overall Facebook advertising agency for small businesses, our top pick is LYFE Marketing. It offers comprehensive services, from ad creation to advanced ad targeting from a team of small business experts.