You’ll probably find a dozen companies claiming to be the “best Facebook Ads agency” on Google. But chances are you’ll need to make a few compromises to find the absolute best one specifically for your small business. That’s the kicker here: finding the right Facebook Ad agency ultimately comes down to your main goal and what you need from your Facebook Ad campaign.
What other guides don’t mention, frustratingly, is that Facebook Ads are multilayered and complex. There are many Facebook Ads formats, from regular image ads to catalog-style Collection Ads, and Facebook Ad objectives (awareness, traffic, engagement, and so on).
All this to say, I’ve compiled my own list of the best Facebook Ads agencies for small businesses specifically, which you’ll find below. I scored and ranked them by their services, pricing, small business expertise, and my personal experience as a digital marketer, and identified their best use cases.
- LYFE Marketing: Overall best Facebook Ads marketing agency
- Straight North: Best for a tailored, full-service Facebook Ads campaign
- WebFX: Best for generating high-quality leads
- Hibu: Best for reaching local Facebook audiences
- Open Moves: Best for building brand awareness through Facebook Display Ads
- Fiverr Pro: Best for one-time Facebook Ad campaigns
- ROI Minds: Best for generating ecommerce sales with end-of-funnel campaigns
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Overview of the best Facebook Ads agencies
Best for | Tailored services | Cost | Minimum ad budget | My expert score | |
|---|---|---|---|---|---|
 | Overall Facebook Ads campaign management | ✕ | From $650 | $500 | 4.70/5 |
 | Tailored, full-service Facebook Ads campaign | ✓ | Custom, from ~$1,000 | None | 4.37/5 |
 | Generating leads | ✕ | From $975 | $1,000 | 4.32/5 |
 | Reaching local audiences | ✓ | Custom, from ~$1,000 | None | 3.88/5 |
 | Building brand awareness | ✓ | Custom, from ~$10,000 | None | 3.87/5 |
 | One-time Facebook Ad campaigns | ✕ | From $100, depending on freelancer | None | 3.51/5 |
 | Generating sales and conversions | ✓ | Custom, from ~$10,000 | None | 3.36/5 |
What does a Facebook Ads agency do?
A Facebook ads agency can set up, monitor, and track your Facebook ad campaigns for you. These agencies can set up your ad campaigns on Meta Business Suite or other proprietary ad platforms, according to the objectives and results you want to reach, like gaining more website visitors, increasing sales to your online store, or leading more people to your inbox.
Facebook Ads can also encourage app installs or just promote brand awareness by boosting images or videos about your business. In most cases, a Facebook Ad agency can also create your ad images, videos, and ad copy, and report on your ad campaign’s results after it’s live.
They’ll cover all the setup, management, and tracking of your campaigns, including installing the Meta Pixel on your website to track how well your ads are converting visitors and following your call to action, whether that’s signing up for your form, downloading an asset, or making a purchase. The best agencies can also make continuous improvements to your ad to make it more effective over time.
LYFE Marketing: Overall best Facebook Ads marketing agency
Pros
- Comprehensive Facebook ad services (conversion tracking, retargeting, etc.)
- Specializes in small business social media
- Monitors your Facebook Ads Monday to Friday and adjusts as needed
- Targets audiences by location, demographic, behavior, interest, and lookalikes
Cons
- Client-reported variability in communication and deliverables
- Only the Custom plan provides tailored services; all others are pre-packaged
- Video ads are only on higher plans
Pricing: From $650 to $2,500 a month, depending on your plan
Services:
- Custom graphics and images
- Advanced ad targeting (and retargeting)
- Bid management and optimization
- Results analysis, reporting
- Social media retargeting
- Landing pages
- Dedicated account representative
- Meta Pixel installation
LYFE Marketing is always my top agency for all things social media marketing, including Facebook Ads management. It offers comprehensive Facebook Ads services, including campaign strategy, geotargeting, and campaign analysis. Social media is LYFE Marketing’s specialty, especially for small businesses, and it has the case studies to prove it.
LYFE Marketing’s experience and expertise in small businesses (as opposed to big corporations) is another reason it’s my number one on this list. It gets your needs as a small biz and is probably already familiar with most of your pain points.
Another thing I like about LYFE Marketing is that it installs conversion tracking pixels on your ads, which track how effective your ads are at getting people to follow your call to action. That’s not something other agencies automatically do.
Yet it’s one of the best ways of measuring how well your ads are performing, which is always a priority in digital advertising. LYFE Marketing also continuously monitors your ads and makes adjustments according to what works best.
My one criticism is that it doesn’t offer tailored services until you select the custom plan, so all other plans (which are less costly) won’t be tailored to your exact needs as a business. But with Lyfe Marketing’s expertise and experience, it’s not something I’m too worried about.
Straight North: Best for a tailored, full-service Facebook Ads campaign
Pros
- Tailors your ad strategy specifically to your business needs
- Full-service campaign management, from account setup to campaign analysis
- Optimizes your ads continuously to maximize ROI
- Flexible — can run multiple ad campaigns and adjust strategies when necessary
Cons
- No dashboard to monitor your campaigns in real time
- Doesn’t assign a dedicated team to your business
Pricing: Custom, from $1,000 a month
Services:
- Campaign strategy
- Ad setup and management
- Audience targeting
- Ad optimization
- Campaign tracking and reporting
- Dedicated account representatives
Lyfe Marketing has the upper hand in overall small business social media experience, but Straight North is the go-to for a fully custom, full-service campaign tailored precisely to your business’s needs.
That’s what makes Straight North remarkable as an agency — it never does a generic, cookie-cutter service. The team thoroughly researches and understands your business and target audience, and then crafts a strategy to meet what you need most.
It’s the best option if you’re just getting started with Facebook Ads and need expert help to identify where your business needs the most help.
Straight North also has over 20 years in the small business marketing space, so its experts are people you can count on. For Facebook Ads, the team will handle every part of the campaign, from setting up your Facebook Ads account and targeting your audiences to tracking, reporting, and improving your campaign. Straight North can also do ad retargeting to recapture previous audiences and bring them back to your business.
One more thing about Straight North is that its services aren’t limited to one particular area. It forms a holistic digital marketing strategy for each business, so it’s also a good choice for building long-term partnerships to grow your business online.
WebFX: Best for generating high-quality leads
Pros
- Precise ad targeting using thousands of audience data points for high-quality leads
- Monitor ad leads in real time with the RevenueCloudFX platform
- Tests ad performance before launching them live
Cons
- Handles multiple clients at once
- Plans are not tailored to your business’s needs
- Shared resources with many other clients
Pricing:
- $975 or 15% of ad spend (whichever is greater) for $1,000 to $30,000 ad budget, plus a $1,975 one-time setup fee
- $4,500 or 12% of ad spend (whichever is greater) for $30,000-plus ad budget, plus a $4,250 one-time setup fee
Services:
- Facebook campaign audit
- Data-driven campaign strategy
- Audience targeting by interest, demographic, and lookalike audiences
- Ad design and copywriting
- Campaign setup, management, and optimization
- Leads and ROI tracking via the RevenueCloudFX platform
- Landing pages
- Meta Pixel installation
WebFX has an almost clinical approach to data and audience targeting, which comes in handy in Facebook Ad campaigns.
Combined with its in-house ROI and lead-tracking platform for clients, RevenueCloudFX, it’s my best Facebook Ad agency for generating leads — specifically, high-quality leads you can turn into customers. With nearly 30 years of experience (it started in 1995), you can also count on its digital marketing experience.
My biggest drawback with WebFX and the reason why I hesitate to rank it number one despite its experience is that it has such a large client base. So your business won’t always get its experts’ full attention. You’ll be sharing resources with dozens of other clients, and even your assigned account manager will be handling a few other clients.
WebFX also offers pre-packaged services, and while they’re extensive, they may not be what your business needs. Still, WebFX is a good, reputable digital marketing agency with lots of experience in digital ads. I’d recommend setting up an initial call via the website (it’s free) and discussing your business’s exact advertising needs.
Hibu: Best for reaching local Facebook audiences
Pros
- Specializes in reaching local audiences via digital ads
- Custom strategy for your business needs
- Full-service Facebook marketing, including setting up and optimizing your Facebook page
Cons
- No clear way of tracking and reporting on your ad campaigns
- Previous clients say the Hibu team can sometimes be difficult to contact
- Ad designs can be generic and not custom to your brand
Pricing: Custom, typically between $1,000 and $10,000 according to former clients
Facebook Ads services:
- Full-service campaign management
- Facebook page setup and optimization
- Local audience ad targeting
- Ad design copy
- Ad retargeting
- Ongoing ad optimization
Hibu is the Facebook Ads agency I’m calling if I specifically want to reach audiences in my local area. Hibu specializes in localized marketing, which also applies to its Facebook Ads.
Everything in its strategy is targeted to reach local audiences, including placing your ad in front of people in your immediate area and fixing up your Facebook Business Page to make sure it’s ready for visitors, like adding your address, services, and open hours.
Hibu also provides all-around services, although it doesn’t have as extensive a track record as Straight North or LYFE Marketing, which lost it a few points. Hibu also isn’t upfront with the exact services it’ll provide to each business — you’ll need to set up a call with the team first to get an overview of what they can offer and what you can expect.
The latter one is especially important, as previous clients have mentioned Hibu being difficult to contact towards the end of their partnerships. My advice is to set clear expectations with the team in the beginning so that you’re all on the same page.
Open Moves: Best for building brand awareness through Facebook Display Ads
Pros
- Majority of clients rate it five stars
- Creates fully custom expert-designed graphics for your Facebook Ads
- Plenty of experience driving leads from ads
Cons
- Typically serves medium-sized businesses and startups over small local ones
- Not as precise audience data and targeting as WebFX or Straight North
Pricing: Custom, typically between $10,000 and $50,000, according to former clients
Services:
- Advanced ad targeting
- Dedicated account rep
- Custom graphics and images
- Bid management and optimization
- Results analysis, reporting
- Social media retargeting
- Landing pages as needed
Open Movies is one of the highest-rated digital marketing agencies — it even has a five-star rating on Clutch.co and 4.9 stars on G2. So when it comes to a good client track record, Open Moves is one you can trust.
What struck me most about it, though, is the high quality of its ad designs. They’re eye-catching and genuinely custom to each brand, not just a generic template with stock photos.
This is what made it my top choice for building brand awareness through display ads. They make the kind of ads that make you stop scrolling, notice the brand behind the ad, and follow your call to action.
The team also does full campaign management with clear goals set at the beginning of your strategy — although, according to reports from clients, it’s a little on the pricier side, with most projects starting above $10,000. It also typically services more medium-sized businesses, not small local ones. But because of its quality and reliability, I had to place it on this list.
Fiverr Pro: Best for one-time Facebook Ad campaigns
Pros
- No long-term contracts like with agencies
- Much less costly, with projects starting at $100 per freelancer
- Top-rated digital marketing freelancers for just about any Facebook Ads service
Cons
- Need to manually find and manage freelancers yourself
- Not all do top-to-bottom campaign management
- Not as bespoke services as with an agency
Pricing: Typically between $100 and $500 per project, depending on the freelancer
Services:
- Campaign setup
- Ad management and optimization
- Target audience research
- Ads analytical report
- Meta Pixel installation
Fiverr Pro isn’t really a Facebook Ads agency, but it’s still a consistently reliable resource of digital marketing professionals, including Facebook Ads. These freelance professionals are also considerably less costly than hiring a full-service agency (some services start at $100 or $200 per project), but are still individuals with plenty of skill and experience.
They’re a particularly good option if you only need a single ad campaign or a specific service like designing your image ads or creating UGC-style video ads.
Quality-wise, Fiverr Pro is also reliable because all its freelancers are rated 4.7 and up by former clients, compared to the regular Fiverr platform. There’s a bit more legwork involved in that you’ll need to manually search out your freelancer yourself and communicate with them, compared to an agency that assigns an account manager to you.
But if you don’t mind the extra effort, there’s a good chance you’ll find a Facebook Ads professional on Fiverr Pro. Just be sure to check their past work and be clear about the services you need and agree on your timelines to get the best experience.
ROI Minds: Best for generating ecommerce sales with end-of-funnel campaigns
Pros
- Experts in using Facebook Ads to drive sales
- Facebook Ads cover the whole buyer’s journey, from brand discovery to sale
- Optimize existing campaigns to increase conversions and sales
Cons
- Not as much Facebook Ads experience as other agencies
- Team members tend to be in different time zones and, therefore, difficult to contact immediately
Pricing: Custom, typically between $10,000 and $50,000, according to former clients
Services:
- Campaign copywriting and ad creatives
- Audience targeting
- Campaign strategy
- Ad setup and management
- Analytics and reporting
- A/B testing
- Ad and website conversion optimization
ROI Minds’ promise is in its name: It specializes in generating ROI for small businesses, especially ecommerce businesses. What’s particularly interesting about it is that its Facebook marketing campaigns cover the entire buyer’s journey, from getting your brand discovered to converting leads.
It’ll also adjust its services according to what your business needs most. But most of all, the team’s expertise is in boosting sales by creating landing pages and running A/B tests on ads to improve conversions.
Unfortunately, however, ROI Minds’ doesn’t have as much experience as the other agencies on this list, which is its primary drawback. It only has four Facebook Ads case studies as of writing. But the team does know how Facebook Ads work and can be particularly helpful for short-term sales campaigns, say if you have a limited-time promotion you want to advertise on Facebook to generate more sales.
It’s also helpful if you have a primarily ecommerce business and want to lead people to your online store.
How I evaluated the best Facebook Ads agencies
No two Facebook advertising agencies are the same, and the ones above are only a small sampling of the dozens available. But I wanted to focus on the best of the best, especially for small businesses. I focused on agencies with small business experience and an understanding of what you need to grow. I also looked at pricing, services, customer support, and my experience as other factors in my scoring.
20% of Overall Score
Facebook ads are only one corner of digital marketing, so they shouldn’t cost a fortune. While each agency has its own costs, my pricing criteria evaluate whether they have transparent plans, month-to-month contracts, a setup fee, a starting ad budget of less than $500, and whether they offer a free consultation to small businesses.
30% of Overall Score
This includes all the basics of Facebook advertising: top-to-bottom campaign management, ad creation (image and video), strategies to increase traffic and leads, location and demographic targeting, and reporting on your campaign results, either through a monitoring dashboard or generated reports.
25% of Overall Score
While any Facebook ad management agency can set up a Facebook ad campaign, the best ones go above and beyond to make them effective. So, I gave extra credit to agencies that have specific expertise and offer services like ad retargeting, ongoing ad optimization, bid management, and conversion tracking.
15% of Overall Score
Facebook ad campaigns aren’t always easy to navigate, especially for beginners, which is why quality customer support is essential for any good marketing agency. I gave higher scores to agencies with longer support hours, more support avenues (phone, email, live chat), and that had an account dashboard for clients to track their campaigns.
10% of Overall Score
Finally, I also researched and evaluated each agency based on my experience doing Facebook advertising. I evaluated their overall service quality, value for money, and ability to customize their services to each business.
Frequently asked questions (FAQs)
A Facebook ad agency is an agency that can set up, launch, and manage your Facebook Ads for you to meet your objectives, whether it’s to generate more website traffic, generate more leads or sales, or build your general brand awareness and get more followers.
It should also be able to strategize a campaign plan to maximize your ads’ ROI without going over budget or wasting ad spend. An agency will also manage every part of your campaign, from setting up your Meta Ads account to reporting on your campaign’s performance.
The biggest benefit of hiring a Facebook ads agency is the expertise it can lend to your business. Facebook ad agencies have experienced digital marketing experts who know their way around a Facebook campaign and can identify the best strategy to reach your digital marketing objectives. It can minimize the trial-and-error process of setting up digital ads.
An ad agency also has professional graphic designers and copywriters who can make sure your ad gets noticed. The other benefit of hiring an agency is that you can work with them long-term and get expert help across several strategies, not just Facebook ads.
Most Facebook advertising agencies cost between $700 and $10,000 for a comprehensive Facebook ad campaign. However, prices vary depending on the specific services you need and your monthly ad budget. Some agencies also require a one-time setup fee with varying fees. A less costly alternative is to hire a freelancer from Fiverr Pro for one-time projects, where Facebook Ad campaigns typically cost between $100 and $500 per project.
Bottom line
Advertising on Facebook can guarantee exposure and engagement for your business. But it can also be confusing, especially for beginners, which is where a good Facebook Ads agency can come in handy. The best one for your business will depend on your specific needs, which is why it’s important to outline what you need most first and what objectives you want to reach. The agencies above are some of the best for small businesses.
