7 Best Content Marketing Services for Small Businesses

Content marketing is one of the most effective strategies for growing a business. It boosts your website’s ranking in search, earning you more traffic, leads, and sales. And, it establishes you as a leader in your field—all while offering value to your readers. But effective content marketing takes know-how, time, and significant effort, so it’s sometimes best left to the experts. Here are the agencies with the best content marketing services for small businesses.

• Best SEO* Content Marketing Services for Small Businesses: Straight North
• Best Content Marketing Agency for B2B Lead Generation: KlientBoost
• Best Blog Content Creation Services: Skyword
• Best Social Media Content Marketing Plans: $99 Social
• Best Email Marketing Services: Rejoiner
• Cheapest Project-based Content Marketing Services: Fiverr Pro
• Best DIY Content Marketing Platform: HubSpot

Best Content Marketing Services at a Glance

Providers	Pricing	Features	Learn more
	Custom pricing	Search-optimized websites SEO content copywriting and graphic design, like infographics to attract backlinks	Visit Straight NorthorLearn More
	Custom pricing	Content creation and conversion rate optimization Email marketing and PPC ad management	Visit KlientBoostorLearn More
	Custom pricing	High-quality content creation and strategy Marketing copy and creatives	Visit SkywordorLearn More
	From $99 monthly	Full social media strategy, content creation, and execution Budget-friendly starting cost	Visit $99 SocialorLearn More
	Custom pricing	Comprehensive email marketing services Project-based and long-term plans	Visit RejoinerorLearn More
	From $25	Low-cost a la carte services Freelancers for any content marketing service	Visit Fiverr ProorLearn More
	Free plan, and paid plans from $23 per month	Self-service content marketing platform, including an AI copywriter for web content Supports SEO, email marketing, and blogging	Visit HubSpotorLearn More
*SEO is short for search engine optimization, which are tactics for ranking in online search

Straight North: Best SEO Content Marketing Services for Small Businesses

Search engine optimization (SEO) is the cornerstone of content marketing, and one of the best content marketing agencies for it is Straight North. It offers SEO content marketing services for startups and small businesses, local, national, ecommerce, and enterprise levels with strategies geared for long-term success.

These include building a search-friendly website or optimizing your existing pages’ keywords, improving your website’s functionality, generating backlinks, and creating optimized content. It also creates images, videos, and graphics, infographics designed to attract high-quality backlinks, and a wide range of marketing materials, all of which are great for building brand presence with your target audience.

Services Offered

• Web design and development
• SEO keyword planning
• Website content optimization
• Content creation
• Backlinking
• Technical SEO
• SEO analytics tracking
• Graphic design
• Video production
• Pay-per-click (PPC) Google search and remarketing, and Facebook advertising

Straight North is an overall great agency if you’re just starting out with marketing and building a brand. It also offers services for branding, making a small business website, and getting web traffic, leads, and sales with Google and Facebook ads. However, Straight North lacks social media and email marketing at this time—for those services, opt for Fiverr Pro or KlientBoost instead.

Overall, Straight North is still one of the top marketing agencies around, offering comprehensive SEO content marketing services and more for your business. Contact them today via their website for a custom quote and plan.

KlientBoost: Best B2B Content Marketing Agency

KlientBoost has content marketing services that are ideal for business-to-business (B2B) lead generation and sales. In addition to SEO content writing, KlientBoost offers conversion rate optimization (CRO), which is ideal for B2B companies looking to generate leads and sales with online copy. In addition, content campaigns can be coordinated with email marketing and PPC advertising, making for an all-in-one lead generation and nurturing solution.

Content Services Offered

• Conversion rate optimization
• Reverse IP identification (allows you to identify site visitors’ information for potential outreach)
• Ads retargeting
• Topic ideation, copywriting, and editing
• Content promotion and distribution
• SEO (keyword research, on- and off-page optimization, technical SEO)
• Link building and link adjustments
• Graphic design and video production

KlientBoost also has special plans for business-to-business (B2B) and software as a service (SaaS) marketing (for example, brand advertising and LinkedIn lead generation). However, KlientBoost’s services are limited beyond content. Unlike Straight North, it doesn’t offer website building or branding services, so it isn’t the best pick for young companies just starting to build brand presence online.

For B2B content marketing services, there are few more comprehensive or adept than KlientBoost. The team will create a custom strategy to fit your business’ specific needs. Reach out via its website today for a custom quote.

Skyword: Best Content Creation Services

Skyword focuses solely on creating high-quality web copy tailored to your audience, which is what differentiates them from other content marketing firms. The agency has marketing, creative, and editorial teams that all work in harmony to help your business in every stage of the content marketing process, whether you need a video or a full content audit. They can even build an entire content strategy for you from scratch.

Skyword also stands out for its in-house content marketing platform, Skyword360, which streamlines the content marketing process. While the platform is used by the team internally, it’s also available for your own company to use at a price.

Content Services Offered

• Content writing
• Graphic design
• Video and podcast production
• Content ideation
• Content strategy
• Content audit
• Competitive analysis and recommendation
• Talent network of content creators

While Skyword provides excellent content creation services, it does have a few gaps. For one, it doesn’t offer ancillary services, like link building or technical SEO. It also doesn’t offer services for email marketing or conversion rate optimization—all of which you can get with KlientBoost.

If high-quality content is your top priority, Skyword is one of the top content marketing agencies to invest in. Request a meeting with the team today to plan the best content strategy for your business.

$99 Social: Best Social Media Content Marketing Plans

Social media marketing is one of the most prevalent—and essential—strategies for promoting and distributing content in today’s social media-centric world. And, for an effective and affordable social media content agency, $99 Social is one of the best. Starting at $99 a month (their name is an indication), its team can strategize and handle your business’ social media profile of choice.

We also like $99 Social for its transparent and flexible pricing, which makes it a perfect fit for small businesses. You can choose the best plan that fits your needs and budget, then add extras like short-form videos, email, and blogs if you want to expand.

Content Services Offered

• Social media management (including content creation and posting)
• Email marketing
• Blog post writing

However, the drawback is that the agency doesn’t create a tailored solution for your business. If you need custom plans, opt for Straight North or KlientBoost instead. Also, $99 Social’s content marketing is on the basic side—don’t expect advanced content marketing services like conversion rate optimization, link building, or other SEO strategies beyond blog content optimization.

Overall, if your content marketing strategy centers on social media but you plan to expand later on to include email and blogging, $99 Social is one of the best. Try out one of its affordable plans today.

Rejoiner: Best Email Content Marketing Services

Email marketing is one of the most effective strategies for distributing content. However, it can be a lengthy process, from planning to analysis. An agency that can handle all these aspects is Rejoiner. Its team specializes in email marketing and can fully handle your strategy from scratch, starting with building your audience and planning the best strategy, then designing, sending, and optimizing your campaign.

Email Content Services Offered

• Email content, automation, and retention strategy
• Day-to-day management
• Content writing
• Email design
• Testing and optimization
• Results reporting
• Promotion calendar planning

Rejoiner also offers project-based and long-term plans, so you can partner with them for just a single campaign or as a long-term strategy. However, its services don’t go beyond email marketing. It doesn’t offer SEO, content writing, or social media, so it isn’t the best option if you need a full-scale content marketing company. For those, go with KlientBoost or Straight North instead.

Still, if you only need email marketing services to round out your content marketing strategy, the Rejoiner team are undeniable experts. Set up a meeting with them for a full audit of your email marketing needs.

Fiverr Pro: Best Project-based Content Marketing Services

If you need more flexibility and a la carte services than most content marketing agencies allow, Fiverr Pro might be your best option. As it isn’t a marketing agency per se but a freelancer hiring platform, Fiverr Pro has professionals for any content marketing service you need, from basic content writing to advanced website marketing and optimization. Since all services are on a for-hire basis, you won’t be locked into any contracts, and you get full control over all projects.

Content Services Offered

• Content strategy
• Content writing
• Content editing
• Keyword research
• On- and off-page SEO
• Competitor SEO analysis
• Technical SEO
• Voice search optimization
• Local SEO
• Graphic design and video production
• Copywriting
• Email marketing

The biggest downside with Fiverr Pro is that finding the right freelancer to work with takes time, as there are hundreds of options to choose from. Also, you’ll need to manage projects yourself vs agencies that provide account management. Therefore, we don’t recommend Fiverr Pro if you need multiple content marketing services—a bundled plan from an agency might be better and even cheaper.

Overall, if you only need a few specific services and are on a tight budget, Fiverr Pro is a worthy option. For best results, outline your desired outcomes in mind before you start searching for freelancers, and communicate your project needs to your chosen freelancer as clearly as possible.

HubSpot: Best DIY Content Marketing Platform

Partnering with an agency can be costly, so if you want to take the reins yourself (or already have an in-house marketing team), use HubSpot’s marketing tools. Its marketing software includes features for publishing a website with a blog, creating landing pages, email marketing, content strategy planning, and improving your content’s SEO. It even supports content in multiple languages.

Content Marketing Capabilities

• Building a website with HubSpot CMS
• Publishing web pages, blog posts, and conversion-optimized landing pages
• SEO analysis and recommendations (a top SEO website builder)
• Email marketing for content distribution
• PPC ads integration
• Multi-language web pages
• Built-in customer relationship management (HubSpot CRM) for lead tracking and nurturing
• HubSpot Service Hub for customer support and engaging customers for loyalty, upselling, and cross-selling

Keep in mind that HubSpot’s Marketing Hub is a self-managed service, so you’ll have to invest time learning and using the platform. This is streamlined with the app’s artificial intelligence (AI) copywriting and image creation tools, but there aren’t advanced content marketing features like linking adjustments or CRO. If you need these, opt for a full-service agency instead, or hire them separately via Fiverr Pro.

HubSpot is world-renowned for inbound content marketing, and it’s one of the most well-loved platforms by marketing and sales teams for its top-notch, enterprise-quality tools. If you already have a content marketing strategy planned out and just need the right tools to execute them, there are few better platforms than HubSpot’s Marketing Hub.

How We Decided on the Best Services for Small Businesses

There are countless digital marketing agencies available for businesses, but for this list, we only included the ones that can best grow your business’ content marketing. This meant setting specific standards for agencies we evaluated, such as their features, cost, and more. Here are the criteria we used in evaluating the best content marketing agencies for small businesses.

• Basic content marketing: The primary criteria in evaluating the agencies on this list was if they offered the most essential content marketing services. These include content writing, SEO services (keyword research, link-building, and more), social media, email marketing, and graphic design and video production. All the agencies above included at least some of these services.
• Advanced services: Content marketing can go beyond creating and distributing content. It also includes techniques like conversion rate optimization, improving your domain authority, and others, which can significantly boost your content marketing efforts.
• Ancillary services: While all the companies above have a strong forte in content marketing, many also offer other helpful marketing services; for example, website building, PPC advertising, branding, email and social media for content distribution, and more.
• Cost: Every marketing plan is bound by a budget—especially small businesses. The content marketing companies above have prices that fit into the average marketing budget of most small businesses, whether as bundled plans or as a la carte services.
• Reviews: We also took into account the reviews from each agency’s previous clients from review sites like G2.com, Clutch.co, Trustpilot, and TrustRadius. All the agencies above have an average rating of at least 3.5 out of 5, and many are much higher.
• Firsthand experience: Our team has decades of collective content marketing experience, including owning an agency specializing in SEO content marketing. We evaluated these providers based on the types of services we know small businesses need as well as their ability to offer high-quality services at an affordable cost.

Meet the Experts

	Audrey Rawnie Rico has five years of experience doing content marketing for startups and small businesses. She has worked in various industries, from tech to manufacturing, where she spent most of her time planning content strategies, writing blogs, producing videos, and more.
	Elizabeth Kraus owned and operated her own marketing agency for a decade, specializing in website design and SEO content marketing. She has two decades of experience in content marketing for small businesses in a variety of industries, from restaurants to real estate, salons, business finance, and more.

What Does a Content Marketing Agency Do?

A content marketing agency strategizes and executes content marketing strategies to grow your business’ brand presence. A sub-pillar of marketing, content marketing includes all of the marketing strategies that involve content, such as blogging, social media content, and more.

While the specific strategies vary for each business, here are some of the most common content marketing agency services:

• Content writing: Most content marketing is in text format, so content writing services for various assets, from blogs to social media captions, is foundational for content marketing.
• Blogging: Blogging offers the ability to publish content for prospects at all stages of the buying journey, making it a must for brand awareness and credibility, as well as generating web traffic, leads, and sales.
• SEO services: SEO includes things like keyword optimization for online content, link building, and technical website improvements. Effective SEO makes it easier to rank higher on Google and gain more visibility online.
• Social media marketing: All organic content from brands on social media is classified as content marketing, whether images, video, stories, or more. Social apps are also effective for distributing and promoting your website’s content, and allow you to directly engage your ideal customers online.
• Email marketing: Email marketing distributes content to your audience via email in various stages of the customer journey. Depending on the agency, the process involves planning a strategy, collecting subscribers, then crafting, designing, and sending your email content.
• Graphic design and video production: Many content marketing agencies also offer graphic design and video production to create images for your website, blog articles, and other multimedia needs, such as a video news release.

What to Look for in a Content Marketing Agency (How to Choose)

While many content marketing agencies offer similar services, not all are built the same. Some specialize in certain areas, such as SEO, while others are better attuned to social media marketing. Partnering with a marketing agency is a long-term collaboration, so finding the best possible match for your business is important.

Here are some key factors to keep in mind as you choose a content marketing agency, plus a downloadable checklist further down.

For a more comprehensive guide to help you choose the best digital content marketing agency for your business, download and use our checklist of key considerations below. It has a list of questions you can ask agencies and a checklist of criteria to determine if they’re a good match.

Frequently Asked Questions

Bottom Line

Content marketing is effective for everything from establishing brand awareness to increasing engagement and sales. All the content marketing agencies above can help you with any and all of these objectives. However, based on its welcoming attitude toward startups and small businesses, we recommend Straight North. It offers everything a young brand needs to build brand presence and grow, including a free strategy consultation.