7 Best Press Release Distribution Services for Small Businesses
Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.
The best press release distribution services offer both maximum exposure and select targeting of media by location and niche. This ensures your release gets seen by your intended audience and journalists who want to cover what you’ve written. We’ve analyzed dozens of press release services and narrowed the list down to the top seven options based on features, services, and value for the price.
Based on our criteria, here are the best press release distribution services for small businesses:
- EIN Presswire: Best press release service for small businesses overall
- IssueWire: Cheapest press release distribution services
- Newswire: Best press release services for those wanting to hyper-target niche audiences
- eReleases: Great for small businesses wanting to reach U.S.-based journalists and media outlets
- Linking News: Best for brand building through white labeled press releases
- PRWeb (Cision): Top press release distribution services for data-driven marketing teams
- PR Distribution: Best press release wire services for international placements
Best Press Release Distribution Services at a Glance
PR Distribution Service | Starting Cost | Turnaround Time | Key features |
|---|---|---|---|
 | $99.95 | Same day |
|
 | Free | No guarantees |
|
 | $349 | Same day |
|
 | $399 | Next day |
|
 | $159 | 24-48 hours |
|
 | $99 | 24-48 hours |
|
 | $99 | No guarantees |
|
EIN Presswire: Top Press Release Distribution Service Overall
EIN Presswire
What We Like
- Targeting by industry and by location
- Very affordable, especially vs Newswire and eReleases
- Embedded media free on all plans
- Higher word count limits than most competitors, starting at 700
- Press releases available in all languages
- Distribution to U.S. TV and radio available on all plans
- 1 hour editorial process (6 hours for overnight or weekend submissions)
What's Missing
- No proofreading services
- No press release writing services like those offered by eReleases and IssueWire
- Only one embedded image on the cheapest plan (get up to 5 with IssueWire)
Best For
- Any small business looking for a reliable and affordable way to distribute press releases
- Businesses needing a large distribution network to release their updates
- Small businesses targeting international audiences
Cost Overview
- Basic: Send one release for $99.95
- Save money by purchasing 10 releases with Pro+ for $399 ($39.90 each) or 50 with for $999 ($19.98 each)*
*Plans must be used within 365 days
With plans starting at $99.95 for a single press release, and premium plans with set pricing for either 5 or 25 press releases, EIN Presswire is one of the most affordable PR distribution services in the market. Send your news out to a variety of high-quality media channels all over the world, from print and TV to social media, and target distribution by industry or location, all in just a few hours.
Embedding media in your story is free with EIN Presswire. This makes it a great option for those wanting to send a video news release, as video can be embedded in your release at no cost. You are limited to just one image in the Basic plan, so if you want to include multiple images, check out IssueWire instead, as you can include up to five images with any plan, including the free one.
EIN Presswire is also one of the quickest ways to distribute press releases as well. Turnaround of your story is fast, with an average of a one-hour editorial process if you submit your press release during working hours. After two hours of your press release being distributed, you’ll be able to see your report through the dashboard and by email.
Affordability, reach, and quick turnaround makes EIN Presswire our overall best pick, but they don’t offer proofreading or press release writing services. For the most thorough proofing and editing, choose Newswire or Cision (PRWeb), which offer plans with built-in proofreading services. Alternatively, for an all-in-one writing and distribution solution, choose eReleases, which tops our list of the best press release writing services.
EIN Presswire Pricing & Features
Plans & Features | Basic | Pro+ | Corporate |
|---|---|---|---|
Cost | $99.95 | $399 | $999 |
Number of Releases | 1 | 5 | 25 |
Distribution Channels | 1 | 5 | 5 |
Word Count Limit | 700 | 1,000 | 2,500 |
Keyword Anchor Texts | 3 | 3 | 3 |
Embedded Images | 1 | 3 | 5 |
Embedded Videos | 1 | 1 | 1 |
Same-day Distribution | ✓ | ✓ | ✓ |
EIN Presswire, Major News & Network Partner Sites | ✓ | ✓ | ✓ |
U.S. TV/Radio Distribution | ✓ | ✓ | ✓ |
Email Distribution | ✓ | ✓ | ✓ |
Social Media Posts | ✓ | ✓ | ✓ |
EIN Presswire offers plans ranging from $99.95 for a single press release to $399 to distribute 5 press releases or $999 for 25 press releases. No matter which plan you purchase, you have to use it within 365 days (one year).
The Basic Plan includes one distribution channel, social media targeting, and a 700-word limit. Subsequent plans offer five distribution channels and up to 2,500 words. All plans offer targeting by industry and location (by state or for an additional fee internationally), plus embedded media.
Standout features include:
- Affordable, especially for multiple press releases (as low as $39.96)
- Same-day distribution
- Analytics reports (review performance through placements, views, clicks, and so on)
- Generous 700-word count for its lowest-priced plan
- Multimedia embedding included for free
- Industry, regional, and international targeting available
Leave your press release in the hands of the experts and get your press release distributed affordably by EIN Presswire.
IssueWire: Cheapest Press Release Distribution Services
IssueWire
What We Like
- Option for free press release distribution and hosting
- Paid plans cap out at $65, far below where most services start
- More affordable rates for bulk press releases—up to 200
- Cheap press release writing services are also available: $30 for 700 words
- Guaranteed placements with all paid plans, starting with 145+ in the $21 Tier 1 plan
- Up to four hyperlinks, five embedded images, embedded videos, SEO mass ping, and social media blasts with all plans, even the free one
What's Missing
- Your release will display IssueWire ads on all but two highest tiers
- Free plan users aren’t guaranteed Google indexing or any placements
- No specific targeting options (contact them for a custom solution)
Best For
- Businesses that only need a social media shoutout
- Businesses on an extremely tight budget that want a newswire hosted press release
- Those needing to embed multimedia or multiple images
- Small businesses looking for low-cost press release writing services
Cost Overview
- Free plan: Hosting, scheduled release timing, SEO mass ping, and social media blast
- $21: 145+ sites and email to issurewire.com subscribers
- $42: 225+ sites plus 9,000-16,000 reach
- $45: 195+ sites (ad-free)
- $65: 300+ sites (ad-free) plus 9,000-16,000 reach
IssueWire offers the cheapest press release distribution plans, including one that’s free. However, the free plan and first two paid tiers display ads, and no media placements are included. Small businesses on a budget looking for the most credibility and reach should opt for either the Tier 2 or Tier 2 Pro plan.
Like EIN Presswire, IssueWire customers can publish multiple press releases and save vs single-release distribution pricing. IssueWire distributes to just over 300 outlets and up to 16,000 in reach, unlike the massive reach you can get with eReleases, so it’s not the best choice if maximum exposure is a top priority for you.
IssueWire offers more than just the cheapest press release distribution services on our list. It offers affordable writing services as well, making our list of the best press release writing services, just like eReleases. Prices are clearly indicated on the website, starting from $10 for 200 words optimized and written for your industry.
One thing lacking with IssueWire, though, is the ability to target your release’s distribution by location or industry (though you may contact them for queries on a custom solution). Those wanting to target specific industries or niche audiences should use Newswire or EIN Presswire, while those wanting targeting options and the widest distribution among U.S. media should choose eReleases.
IssueWire Pricing & Features
Plans & Features | Free | Tier 1 | Tier 1 Pro | Tier 2 | Tier 2 Pro |
|---|---|---|---|---|---|
Cost | $0 | $21 | $42 | $45 | $65 |
Placements | ✕ | 145+ | 225+ | 195+ | 300+ |
Reach | ✕ | ✕ | 9,000-16,000 | ✕ | 9,000-16,000 |
Social Posts | ✓ | ✓ | ✓ | ✓ | ✓ |
Google, Yahoo!, Bing & Apple News | ✓ | ✓ | ✓ | ✓ | ✓ |
5 Embedded Images | ✓ | ✓ | ✓ | ✓ | ✓ |
Embedded Videos | ✓ | ✓ | ✓ | ✓ | ✓ |
Release Scheduling | ✓ | ✓ | ✓ | ✓ | ✓ |
Google-indexed | ✕ | ✓ | ✓ | ✓ | ✓ |
Premium News Outlets | ✕ | ✕ | ✕ | ✓ | ✓ |
Ad-free | ✕ | ✕ | ✕ | ✓ | ✓ |
IssueWire pricing includes plans ranging from free to $65 at the highest tier. The free, Tier 1, and Tier 1 Pro plans display ads, so the Tier 2 or Tier 2 Pro plan is better for small businesses when budgets allow.
The free plan doesn’t include any guaranteed placements or even indexing for online searches, but all paid plans do. IssueWire also allows more anchor links and embedded images than most other services on all of its plans.
Standout features include:
- Cheapest press release service—starting from free or paid plans from $21
- Guaranteed placement in 145 to 300-plus media outlets, including Google, Yahoo!, Google News, Bing News, and Apple News placements
- Pro plans estimate from 9,000 to 16,000 in reach
- Two highest-tier plans include major news networks and affiliates, as well as finance industry-related networks
- No extra cost to embed YouTube or Vimeo videos
- All plans, including the free one, include a search engine optimization (SEO) audit of your content, making it the best press release service for SEO
- Optimized press release writing services available for an extra, but affordable, fee
Get your news published without a hefty price tag with low-cost press release services from IssueWire.
Newswire: Best Service for Targeting Specific Audiences
Newswire
What We Like
- Multilayer targeting by industry and location across 6,000+ outlets
- All plans include three-tier editing process and analytics reporting
- Press release writing services available for $350
- Expedite publishing for $175
What's Missing
- More expensive than other press release distribution services
- Lower word count than EIN Presswire; going over 500 words costs extra (try PR Distribution for unlimited word counts)
- Video and multimedia embedding costs extra
- Only one featured image (or logo) included; add-ons can be purchased
- Social media posts cost extra whereas IssueWire includes this on all plans
- Only English press releases—for international audiences, try PR Distribution or EIN Presswire
Best For
- Businesses targeting specific audiences by industry and by location (including state and region)
- Those that need high-quality, built-in editing services
Cost Overview
- $349 for one release to hundreds of outlets
- $599 to get your release distributed to thousands of online, local, regional, national, international, and industry outlets
- $699 for hypertargeted distribution in state, local, and digital outlets
- $899 for national hypertargeting of press release distribution
Newswire is among the most well-known press release services and has been named best in customer satisfaction and best in class (science, process, and technology). It stands out for allowing you to easily and extensively hyper-target press releases domestically (regionally, by state, or nationally), internationally, by industry, and even by journalist. As such, it is best for small businesses seeking highly targeted distribution options.
For an additional fee (starting at $350), Newswire offers press release writing services. It also has a three-tier editorial process for all press release distribution plans, which start at $349. Admittedly, Newswire is more expensive than most of the other providers on our list, including our top pick, EIN Presswire. Plus, embedding video costs extra, unlike with IssueWire.
Newswire Pricing & Features
Plans & Features | Digital | Digital Plus | State | National |
|---|---|---|---|---|
Cost | $349 | $599 | $699 | $899 |
Word Count Limit | 500 | 500 | 500 | 500 |
Outlets | 400+ | 2300+ | 3400+ | 4,000+ |
Targeted Trade Lists | 1 | 1 | 2 | 3 |
Same-day Distribution* | ✓ | ✓ | ✓ | ✓ |
AP Newswire | ✓ | ✓ | ✓ | ✓ |
1 Image or Logo | ✓ | ✓ | ✓ | ✓ |
Up to 6 Hyperlinks | ✓ | ✓ | ✓ | ✓ |
*Not guaranteed
Newswire pricing includes plans starting at $349 for a single, domestic press release. The most basic Newswire Digital plan also offers one industry list for targeting and analytics reporting (multimedia embedding comes with an additional fee).
All plans come with a three-tier editorial process to ensure the quality of your press release. Advanced plans provide distribution to thousands of outlets, state and social media distribution, and additional analytics reports.
Standout features include:
- Three-tier editorial process to ensure error-free, high-quality press releases
- 500-word count limit
- Targeting by industry, location, and more
- Engagement analytics
- Reports of where your press release was published
- Video and multimedia embedding (as an add-on for an additional fee)
Reach the right people in the right places to amplify your press release and gain the media attention using Newswire.
eReleases: Widest Press Release Distribution to U.S. Media
eReleases
What We Like
- Targeting by industry
- Massive database of over 1.7 million registered journalists and influencers
- Print, TV, radio, digital distribution to 30,000+ outlets
- Direct-to-journalist email sends as an add-on or included in Pro plan
- Press release writing service offered as an add-on for $349
- Optimization and PR Spamshield included with all plans
What's Missing
- International targeting is not guaranteed and costs extra
- Cheapest plan has a low word count limit of 400 (each additional 100 words costs $150)
- On the pricier side, plus embedding media costs extra
- Same-day distribution has an additional fee
Best For
- Businesses with audiences based in the U.S.
- Those that need press release writing services
- Small businesses that need additional media coverage for an extra fee
Cost Overview
- $399 for a 400-word release
- $499 for a 500-word release
- $699 for a 600-word release
- $300 press release writing
- Additional target lists $150 each
- $150 to send to journalists by email (included in $599 plan)
- $150 to embed more than 2 images
- $200 for YouTube video embedding
- International distribution $150 per country or $1,000 globally
Businesses wanting wide distribution among U.S.-based media outlets and journalists will find eReleases to be the best press release company thanks to its massive database. eReleases has over 1.7 million journalists and social media influencers in its database, and you can rest assured that your press release won’t end up in any spam folder.
eReleases is also a good option when you need a press release writing and distribution solution for reaching niche industries. eReleases’ editors write press releases targeting journalists by industry, then distribute them to journalists who signed up specifically to receive these press releases.
Like Newswire, eReleases doesn’t have a small business budget-friendly entry-tier plan (try EIN Presswire or IssueWire). However, you can send your release directly to the inboxes of thousands of journalists and editors with a $150 direct-to-journalist add-on in the two lower-tier plans (or included in the upper-tier Pro plan). This could be a huge advantage for small businesses trying to land additional media coverage.
eReleases Pricing & Features
Plans & Features | Buzz Builder | Newsmaker | PR PRO |
|---|---|---|---|
Cost | $399 | $499 | $699 |
Word Count Limit | 400 | 500 | 600 |
Industry Target Lists | 1 | 2 | 3 |
Direct-to-Journalist Email Send | $150 | $150 | Included |
100,000+ Journalists | ✓ | ✓ | ✓ |
SEO and 2-tier Editorial Process | ✓ | ✓ | ✓ |
Editorial Desks via PR Newswire | ✓ | ✓ | ✓ |
AP Newswire | ✓ | ✓ | ✓ |
2 Images | ✓ | ✓ | ✓ |
Unlimited Hyperlinks | ✓ | ✓ | ✓ |
Embedded Videos | $200 | $200 | $200 |
eReleases pricing includes plans that range from $399 to $699 per release. All plans offer syndication via thousands of outlets, two attached images, unlimited hyperlinks, and next-day distribution. Depending on the plan, you get distribution for releases between 400 and 600 words, distribution to between 90 and 150-plus sites, and between one and three targeted lists by industry and location.
Standout features include:
- Highly targeted distribution by niche
- Database of over 1.7 million to target (journalists, editors, and social media influencers)
- All plans have optimization built-in
- Minimum 400-word count
- One to three targeting lists by industry and state
- In-depth analytics reporting
- Option to embed for an additional fee
- Press release writing offered for an additional $349
- Next-day distribution
Get your press release in front of the largest U.S. audience using eReleases.
Linking News: Best White Label Press Release Distribution
Linking News
What We Like
- All press releases are white labeled, removing third-party distribution service branding
- White labeling makes your branding more prominent and professional
- Access to a large network (more than 330,000 sites, 900,000 journalists, and 90 million social influencers)
- Cheaper white label press release services than PR Distribution
- Simple and intuitive press release submission editor
What's Missing
- No options for targeting, unlike EIN Presswire and Newswire
- No writing services, unlike IssueWire and eReleases
- Website could do a better job of explaining plans, distribution methodology, and potential reach
Best For
- Startups looking to grow aggressively
- Small businesses wanting to build the strongest online brand presence using press releases
Cost Overview
- $159: 100+ major U.S. news and media sites
- $369: 400+ major and niche U.S. news and media sites
- $669: 500+ news, media, and Yahoo network of sites, including 8 international sites
- $1,680: 600+ sites including 50+ international sites (e.g., United Kingdom, Australia, Canada, Singapore, Germany, India, Hong Kong, Taiwan)
Linking News is the best white label press release distribution company on our list. White labeling removes the distribution company’s branding, in turn making your branding more prominent, and making your business look more professional. It’s a great option for startups seeking funding or aggressive growth as well as any small business looking to build a strong brand through a PR strategy.
At $159, it’s not the cheapest option for publishing a media release, but it’s significantly less expensive than adding white labeling to an equivalent PR Distribution plan. For example, to get placement on major news sites with PR Distribution, you need the Web Plus plan at $199 and white labeling will cost an additional $30.
Linking News is great for white-labeled press releases, but it doesn’t offer much else compared to other providers. For example, it lacks ancillary services for press release writing that you can get with IssueWire affordably or as an add-on with eReleases. Also, there are no targeting options, so if you want to directly target specific audiences, go with Newswire.
Linking News Pricing & Features
Plan & Features | Basic | Standard | Silver | Gold |
|---|---|---|---|---|
Cost per Release | $159 | $369 | $669 | $1680 |
News Sites | 100+ | 400+ | 500+ | 600+ |
U.S. Networks (ABC, NBC, CBS, Fox) | ✓ | ✓ | ✓ | ✓ |
ABC, NBC, FOX & CBS network, as well as MarketWatch | ✕ | ✓ | ✓ | ✓ |
ABC, NBC, FOX & CBS, Associated Press, Yahoo Network, MarketWatch & 8 international sites | ✕ | ✕ | ✓ | ✓ |
ABC, NBC, FOX & CBS, Bloomberg, Benzinga, Street Insider, Associated Press, Yahoo Network, MarketWatch & 50+ international sites | ✕ | ✕ | ✕ | ✓ |
Linking News pricing ranges from $159 to $1680 for white label press release distribution. While this doesn’t offer extensive reach at the most cost-effective price, it could be worth it for companies that need to put their best brand impression forward. Those looking to attract investors and brands looking to quickly build a national brand presence would benefit most.
The main standout feature for Linking News is in its white labeling, which comes with:
- An easy-to-use WYSIWYG (what you see is what you get) online submission editing tool that will be familiar to those who have published blog posts or submitted forms that allow formatting
- 24- to 48-hour turnaround time
- Guaranteed placements
- No publication on Linking News.com’s feed or display of its branding on your release or distribution report
Leverage white labeled press release services to build your brand’s presence and reach thousands of media outlets, journalists, and influencers using Linking News.
PRWeb: Best Distribution Service for Data-driven Teams
PRWeb
What We Like
- Targeting by industry
- Real-time comprehensive analytics
- Extremely affordable, starting at $99 per month (much cheaper than Newswire and eReleases)
- Multimedia attachments included on all plans
- Optimization included on all plans
- Proofreading free with Advanced plan and above
- Direct press release emailing to journalists available
What's Missing
- Basic plan only includes press release publication on PRWeb.com
- Web-only distribution
- No regional targeting options
- No press release writing services
- Embedded media only available on the Advanced and above plans; try IssueWire for free embeds
- Comprehensive reporting not available on the Basic plan
- 48-hour turnaround on its cheaper plans
Best For
- Marketers who use real-time data to make business decisions
- Those that need built-in proofreading and editing services
- Businesses that need an ultra-quick turnaround (4-hour turnaround available for subscription plans or as an add-on)
Cost Overview (per Release)
- $99 Basic distribution with 48-hour turnaround time
- $205 Standard plan to add syndication to 1,200+ sites
- $305 to speed up turnaround to 24 hours and add email distribution and proofreading
- $405 to increase email reach and send to influential bloggers
PRWeb stands out by offering comprehensive analytics and reporting of where your press releases are published. Reports are offered in real time and by email. This helps prove the impact of your announcement and its value to your business. As such, PRWeb is best for data-driven marketers who want to ensure their press release strategy is working to meet business goals.
One thing missing from Cision PRWeb plans is regional targeting, as you will find with EIN Presswire. However, as a bonus, PRWeb also includes editing and proofreading services on all plans except for the Basic plan. Still, it’s not an all-in-one solution for professional press release writing and distribution like eReleases and PR Distribution.
PRWeb Pricing & Features
Plans & Features | Basic | Standard | Advanced | Premium |
|---|---|---|---|---|
Cost | $99 | $205 | $305 | $405 |
Hosted, Search-indexed on PRWeb.com | ✓ | ✓ | ✓ | ✓ |
Industry & Regional News Feeds Selected by Staff | ✓ | ✓ | ✓ | ✓ |
Syndicated to Hundreds of Partner Sites | ✕ | ✓ | ✓ | ✓ |
Quote Callout | ✕ | ✓ | ✓ | ✓ |
Journalist Emails | ✕ | ✕ | 1 list | 2 lists |
Embed Images | ✕ | ✕ | ✓ | ✓ |
Hyperlinks | ✕ | ✕ | ✓ | ✓ |
Embed Videos | ✕ | ✕ | ✕ | ✓ |
Twitter Feeds & Blogger Networks | ✕ | ✕ | ✕ | ✓ |
PRWeb pricing ranges from $99 to $405. Basic and Standard plans offer permanent placement on PRWeb and SEO tagging to help your content reach your desired audience. Higher-tiered plans additionally offer between one and three industry lists for targeting, proofreading, 1,200-plus site syndication, and video and image embedding.
Standout features include:
- Real-time analytics reporting with advanced metrics tracking such as potential audience size, press release views, search visibility, multimedia engagement, click-through rates, traffic sources, and social media shares on the Standard plan and above
- Placement on PRWeb and PR Newswire industry feeds (both are Cision companies)
- Search engine optimization (SEO) tagging
- Multimedia attachments available on all plans
- Four-hour press release turnaround as an add-on for Advanced plan users
Get the most comprehensive performance data for your team by using PRWeb.
PR Distribution: Best for International Syndication
PR Distribution
What We Like
- Multi-wire plans include international media and digital outlet syndication
- Targeting by industry
- Competitive prices starting at $99
- Set prices for multiple press releases available
- Unlimited word count limits on all plans
- Writing services offered
- Visual media available for all plans
- Reports available on all plans
What's Missing
- Multitier editing only available on select plans, unlike Newswire
- No location-based targeting with cheaper plans
- No guarantees on release schedules
- Higher-tier plans are fairly expensive
- Analytics only offered on the $799 plan and above—for a data-driven business, try PRWeb
Best For
- Getting your news out internationally, or targeting audiences the world over
- Businesses that need an all-in-one PR solution—from writing and editing to distribution and analytics
Cost Overview
- $99 for Web distribution plan
- $199 for Web Plus with distribution to major news outlets and up to 4 embedded media
- $399 for Web Pro to add editorial services, embed up to 5 visuals, and extend distribution outlets to cable and telecom
- $799 for unlimited visual embeds and international distribution
- $30 for white labeling (remove PR Distribution branding)
- $45 branded press releases (distribution report is white labeled and branded with your logo)
PR Distribution stands out for its multi-wire plans that publish your news to a wide range of international outlets starting from $799. All plans include social media distribution, sharing and placement on Google, Bing, and Yahoo! Sites (just like IssueWire), as well as financial feeds.
Unlike the others on this list, PR Distribution is an all-in-one solution. You can purchase writing services starting at $149, and a multitier editorial process comes bundled with the Web Pro and higher plans. If you purchase both at the same time, you can save up to $50. Plus, there’s no limit to how many words your release can have, which is also unmatched by the providers on this list.
PR Distribution also allows you to spend an extra $30 if you want to white label your press release. What this does is remove PR Distribution branding, so that your audience won’t be aware that you used a third-party distribution service. For another $15 ($45 add-on), your distribution report can be branded with your logo. Combined, this makes for a stronger brand presence when your story is viewed.
PR Distribution is also a good choice for small businesses that want to use press releases to build links, as long as they can afford to pay $399 or more for plans that include placement on high-authority websites like Moz and Ahrefs. This consists of all major search engines as well as ABC, CBS, Fox, and each networks’ affiliates. However, only upper tiers ($399-plus) include the multilayer editorial process you get with all Newswire plans.
PR Distribution Pricing & Features
Plans & Features | Web | Web Plus | Web Pro | Multi-Wire Pro | Multi-Wire Max |
|---|---|---|---|---|---|
Cost | $99 | $199 | $399 | $799 | $1,999 |
Unlimited Word Count Limit | ✓ | ✓ | ✓ | ✓ | ✓ |
Visual Media Inclusions | 1 | 3 | 5 | Unlimited | Unlimited |
Google, Yahoo!, Bing, Google News & Financial Feeds | ✓ | ✓ | ✓ | ✓ | ✓ |
Social Syndication, Comments & Share Buttons | ✓ | ✓ | ✓ | ✓ | ✓ |
Major News Outlets & Partners Syndication | ✕ | ✓ | ✓ | ✓ | ✓ |
Global Syndication & International Yahoo! News | ✕ | ✕ | ✕ | ✓ | ✓ |
Moz & Ahrefs (90+ Domain Authority) | ✕ | ✕ | ✓ | ✓ | ✓ |
International Yahoo! Finance, Apple News, Amazon Alexa, Google Home & Microsoft Cortana | ✕ | ✕ | ✕ | ✕ | ✓ |
PR Distribution plans range from $99 to $1,999. Its entry-level plan includes guaranteed press release placements (including search engines like Google and Bing). All plans allow for unlimited word counts, which is not often found with press release companies.
Advanced plans include many more additional placements on TV outlets and a multitiered editorial process, similar to Newswire. You can also save by purchasing multirelease packages: save 25% with a six-release package, save 35% when you pay for 12 releases, or max out your savings at 50% by purchasing a 24-release package.
Standout features include:
- Guaranteed placements in a minimum of 25 traditional and digital outlets on the Web Pro plan and above
- Unlimited word counts for all plans
- Cheapest way to distribute press releases worldwide
- National, regional, local, and industry targeting; great for local press coverage
- International placements in upper-tier plans
- Performance reports included on all plans (analytics require higher-tier plans)
- Attached and embedded multimedia available on all plans
- Packages for businesses that consistently use PR
- Permanent press release hosting on PR Distribution
Submit your press release now and start building links both nationally and internationally by choosing PR Distribution.
How We Evaluated the Best Press Release Services
The best providers make it possible for small businesses to affordably send out media announcements and employ features that allow them to stand out for a greater chance of coverage. For this reason, we compared prices, services, features, and inclusions to determine which provides the best value for small businesses.
The criteria we used to evaluate the best include:
- Budget-friendly for small businesses and startups
- Number of syndication outlets
- Ability to send to journalists and editorial staff by email
- Audience targeting capabilities and options
- Minimum and maximum press release word count
- Allowed multimedia inclusions and formats
- Extra services like proofreading, editing, and writing services
- Publishing, tracking, and analytics reporting
Based on our expertise, the service that offers the best affordable yet comprehensive targeting to get your news in front of the right people is EIN Presswire. Starting at $99.95 for a single press release across top search engines, major news sites, U.S. TV and radio, plus worldwide outlets, EIN Presswire makes sure your press release gets to where you want it to go.
Frequently Asked Questions (FAQ)
How much does it cost to distribute a press release?
Pricing starts around $99 with leading services like EIN Presswire, but depending on the features you want, it could increase to several hundred dollars. Alternatively, it’s entirely possible to issue a press release for free on your own or by using a free service like PRLog. However, to get targeting, extensive reach, and guaranteed placements, it’s best to opt for premium press release distribution services.
What’s the best way to distribute a press release?
To distribute a press release, first write one yourself or hire a seasoned professional through a press release writing service like eReleases. You can also hire a freelance writer through platforms like Fiverr for as low as $5. Then purchase a plan from a press release distribution service, submit your release, and monitor its engagement. It’s fairly simple to do, but see a breakdown of how to send a press release here.
How can I distribute a press release for free?
There are ways to distribute a press release for free. Check out our list of the best free press release services available—but keep in mind that these services are somewhat limited and may not get your news in front of the right audience. You can also distribute your press release for free by building your own list of journalists and media outlets and submitting your release to them by web forms or email (however they choose to be contacted).
You Might Also Like…
- See what a press release is and what it can do to help you build a strong brand and grow your business.
- Get all the tools and guidance you need—download our free press release template and get tips for writing your first media announcement.
- Unsure if you should write a press release? See some of the different types of press releases there are.
