6 Best Press Release Distribution Services for Small Businesses

The best press release distribution services get your news in front of the right people. To ensure the largest amount of coverage, a great press release service should filter media outlets by location and niche so that your release gets seen by journalists who actually want to publish what you’ve written. To help you out, we took a look at dozens of press release services and narrowed it down to the six best based on features, services, and value for the price.

Based on our criteria, here are the best press release distribution services for small businesses:

• EIN Presswire: Best press release distribution services for small businesses overall
• Newswire: Excellent distribution service for targeting niche audiences
• eReleases: Great for small businesses wanting to reach the most U.S.-based journalists and media outlets
• IssueWire: Cheapest press release distribution services
• PRWeb: Top option for data-driven marketing teams
• PR Distribution: Best press release services for international placements

Best Press Release Distribution Services at a Glance

Press release distribution service	Starting price	Targeting	Turnaround Time	Word Count Limit	Key Features
	$99.95	✓	Same day	700	Affordable plans and targeting options Embedded media with all plans Press releases available in all languages
	Visit EIN Presswire
	$299	✓	Same day	500	Multilayer targeting (i.e., by extremely specific location and industry) Plans for both domestic and international targeting Three-tier editorial process ensures quality
	Visit Newswire
	$299	✓	Next day	400	Advanced targeting Syndication to 5,000+ outlets WireWatch™ distribution report with all plans Writing services available
	Visit eReleases
	Free	✓	Within 4 hours	200-700	Embedded video and up to 5 images with all plans Paid plans from $21-$65 Depending on plan, guaranteed placement on up to 300+ outlets Low-cost writing services
	Visit IssueWire
	$99	✓	Within 4 hours	300-800	1200+ websites in the network Comprehensive analytics data Free proofreading with all but the Basic Plan
	Visit PRWeb
	$99	✓	No guarantees	500	International syndication in upper-tier plans Automatically distributed to relevant industry and regional syndication outlets Writing services offered
	Visit PR Distribution

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Press release distribution service	Starting price	Targeting	Turnaround Time	Word Count Limit	Key Features
	$99.95	✓	Same day	700	Affordable plans and targeting options Embedded media with all plans Press releases available in all languages
	Visit EIN Presswire
	$299	✓	Same day	500	Multilayer targeting (i.e., by extremely specific location and industry) Plans for both domestic and international targeting Three-tier editorial process ensures quality
	Visit Newswire
	$299	✓	Next day	400	Advanced targeting Syndication to 5,000+ outlets WireWatch™ distribution report with all plans Writing services available
	Visit eReleases
	Free	✓	Within 4 hours	200-700	Embedded video and up to 5 images with all plans Paid plans from $21-$65 Depending on plan, guaranteed placement on up to 300+ outlets Low-cost writing services
	Visit IssueWire
	$99	✓	Within 4 hours	300-800	1200+ websites in the network Comprehensive analytics data Free proofreading with all but the Basic Plan
	Visit PRWeb
	$99	✓	No guarantees	500	International syndication in upper-tier plans Automatically distributed to relevant industry and regional syndication outlets Writing services offered
	Visit PR Distribution

EIN Presswire: Best Press Release Distribution Service for Small Businesses

EIN Presswire

What We Like

• Targeting by industry and by location
• Very affordable, especially vs Newswire and eReleases
• Plans for multiple press releases
• Embedded media free on all plans
• High word count limits, starting at 700
• Press releases available in all languages

What's Missing

• No proofreading services
• No press release writing services as are offered by eReleases and PR Distribution

Try EIN Presswire

With plans starting at $99.95 for a single press release, and premium plans with set pricing for either 10 or 50 press releases, EIN Presswire is one of the most affordable press release distribution services in the market. Send your news out to a variety of high-quality media channels all over the world, from print and TV to social media, and target distribution by industry or location.

EIN Presswire is our overall best pick, but they don’t offer proofreading or press release writing services. For the most thorough proofing and editing, choose Newswire or Cision, which offers similar pricing to EIN Presswire and proofreading free in all plans except the Basic plan. Alternatively, for an all-in-one writing and distribution solution, choose eReleases, which tops our list of the best press release writing services.

EIN Presswire Pricing & Features

EIN Presswire offers plans ranging from $99.95 for a single press release to $999 for 50 press releases. The Basic Plan includes one distribution channel, social media targeting, and a 700-word limit. Subsequent plans offer five distribution channels, and up to 2,500 words. All plans offer targeting by industry and location (by state or for an additional fee internationally), plus embedded media.

Standout features include:

• Affordable, especially for multiple press releases
• Same-day distribution
• Analytics reports
• Generous 700-word count for its lowest-priced plan
• Multimedia embedding included for free
• Industry, regional, and international targeting available

Leave your press release in the hands of the experts and get your press release distributed affordably by EIN Presswire.

Visit EIN Presswire

Newswire: Best Service for Targeting Specific Audiences

Newswire

What We Like

• Multilayer targeting by industry and location across 6,000+ outlets
• All plans include editing and analytics reporting
• Press release writing services available for an additional fee
• Expedited publishing services available for a fee of $125

What's Missing

• No press release writing services
• Pricey compared to other press release distribution competitors
• Video and multimedia embedding costs extra

Try Newswire

Starting at $299 per press release, Newswire is among the most well-known press release services. It stands out for allowing you to easily and extensively target press releases domestically (regionally, by state, or nationally), internationally, and by industry. As such, it is best for small businesses needing highly targeted distribution.

Unfortunately, Newswire does not offer copywriting services, unlike eReleases and PR Distribution. It is also more expensive than most of the other providers on our list, including our top pick, EIN Presswire. Plus, embedding video costs extra, unlike with IssueWire.

Newswire Pricing & Features

Newswire pricing includes plans starting at $299 for a single, domestic press release. The most basic Newswire Digital plan offers distribution to 250 daily media outlets, one industry list for targeting, and analytics reporting (multimedia embedding comes with an additional fee).

All plans come with a three-tier editorial process to ensure the quality of your press release. Advanced plans provide distribution to thousands of outlets, state and social media distribution, and additional analytics reports.

Standout features include:

• Three-tier editorial process
• 500-word count limit
• 250 daily media outlets
• Targeting by industry
• Engagement analytics
• Reports of where your press release was published
• Video and multimedia embedding (as an add-on for an additional fee)

Reach the right people in the right places to amplify your press release and gain the media’s attention using Newswire.

Visit Newswire

eReleases: Best for Widest Distribution to U.S.-based Media

eReleases

What We Like

• Targeting by industry
• Massive database of over 1.7 million registered journalists and influencers
• Print, TV, radio, digital distribution to 30,000+ outlets
• Direct-to-journalist email sends available as an add-on or included in Pro plan

What's Missing

• Targeted toward North American journalists and outlets—international targeting is not guaranteed and costs extra
• On the pricier side and embedding media costs extra
• No same-day distribution

Try eReleases

Businesses wanting wide distribution among U.S.-based media outlets and journalists will find eReleases to be the best press release company thanks to its massive database. eReleases has over 1.7 million journalists and social media influencers in its database, and you can rest assured that your press release won’t end up in any spam folder.

eReleases is also a good option when you need a press release writing and distribution solution for reaching niche industries. eReleases’ editors write press releases that target journalists by industry, then distribute them to journalists who signed up specifically to receive these types of press releases.

Like Newswire, eReleases doesn’t have a small business budget-friendly entry-tier plan like EIN Presswire or Cision. However, you can send your release directly to the inboxes of thousands of journalists and editors with a $150 direct-to-journalist add-on in the two lower-tier plans (or included in the upper tier Pro plan). This could be a huge advantage for small businesses trying to land additional media coverage.

eReleases Pricing & Features

eReleases pricing includes plans that range from $299 to $599 per release. All plans offer syndication via thousands of outlets, two attached images, unlimited hyperlinks, and next-day distribution. Depending on the plan, you get distribution for releases between 400 and 600 words, distribution to between 90 and 150-plus sites, and between one and three targeted lists by industry and location.

Standout features include:

• Highly targeted distribution by niche
• Database of over 1.7 million to target (journalists, editors, and social media influencers)
• Minimum 400-word count
• One to three targeting lists by industry and state
• In-depth analytics reporting
• Option to embed for an additional fee
• Next-day distribution

Get your press release in front of the largest U.S. audience using eReleases.

Visit eReleases

IssueWire: Cheapest Press Release Distribution Services

IssueWire

What We Like

• Free press release distribution plan if your budget is $0
• Paid plans cap out at $65, far below where most services start
• Cheap press release writing services are also available; $25 for 700 words
• Guaranteed placements with all paid plans, starting with 145+ in the $21 Tier 1 plan
• Up to 4 hyperlinks, 5 embedded images, SEO mass ping, and social media blasts with all plans, even the free one

What's Missing

• IssueWire ads are displayed on all but the two highest tiers
• Free plan users aren’t guaranteed Google indexing of their piece
• No targeting options

Try IssueWire

IssueWire, which also made our list of the best press release writing services, offers the cheapest press release distribution plans, including one that’s free. However, the free plan and first two paid tiers display ads, so small businesses on a budget looking for the most credibility should opt for either the Tier 2 or Tier 2 Pro plan.

Like EIN Presswire, IssueWire customers can publish multiple press releases and save vs single-release distribution pricing. One thing lacking with IssueWire, though, is the ability to target your release’s distribution by location or industry. Those wanting to target specific industries or niche audiences should use Newswire or EIN Presswire, while those wanting targeting options and the widest distribution among U.S. media should choose eReleases.

IssueWire Pricing & Features

IssueWire pricing includes plans ranging from free to $65 at the highest tier. The free, Tier 1, and Tier 1 Pro plans display ads, so the $45 Tier 2 or $65 Tier 2 Pro plans are better for small businesses when budgets allow. The free plan doesn’t include any guaranteed placements or even indexing for online search, but all paid plans do. IssueWire also allows more anchor links and embedded images than most other services.

Standout features include:

• Cheapest press release services—starting from free or paid plans from $21
• Guaranteed placement in 145 to 300-plus media outlets
• Pro plans estimate from 9,000 to 16,000 in reach
• All paid plans include Google, Yahoo!, Google News, Bing News, and Apple News placements
• Two highest-tier plans include major news networks and affiliates, as well as finance industry-related networks
• No extra cost to embed YouTube or Vimeo videos
• All plans, including the free one, include a search engine optimization (SEO) audit of your content

Get your news published without a hefty price tag with low-cost press release services from IssueWire.

Visit IssueWire

PRWeb: Best Distribution Service for Data-driven Teams

PRWeb

What We Like

• Targeting by industry
• Real-time comprehensive analytics
• Extremely affordable, starting at $99 per month (much cheaper than Newswire and eReleases)
• Proofreading free with all but base plan

What's Missing

• Basic plan only includes press release publication on PRWeb.com
• Web-only distribution
• No regional targeting options
• No press release writing services
• Embedded media only available on the Advanced and above plans

Try PRWeb

PRWeb stands out by offering comprehensive analytics and reporting of where your press releases are published. Reports are offered in real time and by email. This helps prove the impact of your announcement and its value to your business. As such, PRWeb is best for data-driven marketers who want to ensure their press release strategy is working to meet business goals.

One thing missing from Cision PRWeb plans is regional targeting like you will find with EIN Presswire. In addition, it’s not an all-in-one solution for professional press release writing and distribution like eReleases and PR Distribution.

PRWeb Pricing & Features

PRWeb pricing ranges from $99 to $405. Basic and Standard plans offer permanent placement on PRWeb and SEO tagging to help your content reach your desired audience. Higher-tiered plans further offer between one to three industry lists for targeting, proofreading, 1,200-plus site syndication, and video and image embedding.

Standout features include:

• Real-time analytics reporting with advanced metrics tracking, such as potential audience size, press release views, search visibility, multimedia engagement, click-through rates, traffic sources, and social media shares
• Placement on PRWeb and PR Newswire industry feeds (both are Cision companies) –see how PRWeb and PR Newswire differ
• Search engine optimization (SEO) tagging
• Multimedia attachments available on all plans

Get the most comprehensive performance data for your team by using PRWeb.

Visit PRWeb

PR Distribution: Best for International Syndication

PR Distribution

What We Like

• Multiwire plans include international media and digital outlet syndication
• Targeting by industry
• Competitive prices starting at $99
• Set prices for multiple press releases available
• Unlimited word count limits available
• Writing services offered
• Free video embedding available for all plans

What's Missing

• Multitier editing only available on select plans, unlike Newswire
• No location-based targeting with cheaper plans
• No guarantees on release schedules
• Higher tier plans are fairly expensive

Try PR Distribution

PR Distribution stands out for its multiwire plans that publish your news to a wide range of international outlets starting from $399. All plans include social media distribution and sharing as well as placement on Google, Bing, and Yahoo! sites, just like IssueWire, as well as financial feeds.

PR Distribution is also a good choice for small businesses that want to use press releases to build links, as long as they can afford to pay $799 or more for plans that include placement on high-authority websites like Moz and Ahrefs. This consists of all major search engines as well as ABC, CBS, Fox, and each network’s affiliates. However, only upper tiers include the multilayer editorial process that you get with all Newswire plans.

PR Distribution Pricing & Features

PR Distribution plans range from $99 to $1,999 per distribution. Its entry-level plan includes 25 guaranteed press release placements (including search engines like Google and Bing, as well as TV and radio news outlets). All but the base plan allows for unlimited word count, which is not often found with press release services.

Advanced plans offer 50 to 75 additional placements, a release SEO audit, and a multitiered editorial process, similar to Newswire. You are also able to save by purchasing multirelease packages; save 25% with a six-release package, save 35% when you pay for 12 releases, or max out your savings at 50% by purchasing a 50-release package.

Standout features include:

• Guaranteed placements in a minimum of 25 traditional and digital outlets
• Max word count of 500 for its entry-level plan; unlimited for all other plans
• National, regional, local, and industry targeting
• International placements in upper-tier plans
• Target up to five industries per press release distribution
• Performance reports included
• Attached and embedded multimedia available on all plans
• Packages for businesses that consistently use PR
• Permanent press release hosting on PR Distribution

Submit your press release now and start building links both nationally and internationally by choosing PR Distribution.

Visit PR Distribution

How We Evaluated the Best Press Release Services

The best providers make it possible for small businesses to affordably send out media announcements and employ features that allow them to stand out for a greater chance of coverage. For this reason, we compared prices, services, features, and inclusions to determine which provides the best value for small businesses.

The criteria we used to evaluate the best include:

• Small business-friendly price
• Number of outlets
• Audience targeting capabilities and options
• Minimum and maximum press release word count
• Allowed multimedia inclusions and formats
• Extra services like proofreading, editing, and writing services
• Publishing, tracking, and analytics reporting

Based on our expertise, the service that offers the best affordable yet comprehensive targeting to get your news in front of the right people is EIN Presswire. Starting at $99.95 for a single press release across top search engines, major news sites, U.S. TV and radio, plus worldwide outlets, EIN Presswire makes sure your press release gets to where you want it to go.

Try EIN Presswire today

Frequently Asked Questions (FAQ)

How much does it cost to distribute a press release?

It’s entirely possible to issue a press release for free on your own or by using IssueWire or a free distribution service. However, to get targeting, extensive reach, and guaranteed placements, many businesses opt for premium distribution services. Pricing generally starts around $99 but depending on the features you want, could increase to several hundred dollars.

Which press release distribution is best?

Choosing the best press release company comes down to what your business needs. For example, startups and small businesses may prefer the low-cost starter plan and targeting available from EIN Presswire. Alternatively, those also needing press release writing will be able to get both services from PR Distribution, eReleases, or IssueWire.

However, business-to-business (B2B) companies needing industry marketing may prefer eReleases’ network of industry-specific journalists instead. Or for guaranteed coverage, companies such as PR Distribution are better.

How do I send a press release?

There are a few ways to send a press release, from sending it manually to using a paid service. While it can be great to deploy both strategies, many businesses (large and small) opt for professional distribution because it’s the easiest and fastest way to send a press release, target an audience, and potentially earn additional media coverage—affordably.

You Might Also Like…

• To help you get started, download a free template and get expert advice on how to write a press release that will get picked up.
• Going the do-it-yourself distribution route? Learn how to send a press release in five steps and get tips for distribution.
• Still undecided on which you should go for? See a comparison of PR Newswire and Business Wire now.