Press coverage is one of the best ways to market a business. In fact, landing the right press can be instrumental in a business’ success. Of course, getting great press means getting your press release in front of the right people. You could spend countless hours finding the right journalists to pitch, or you could opt for a press release distribution service instead to ensure your pitch doesn’t land in a journalist’s trash—and instead, lands your business press.
With so many press release distribution services available, it can be tough to cut through the noise and find the best service for you. So we did the heavy lifting and we reviewed more than 30 of the top press release distribution services. We narrowed it down to the five best press release distribution services based on features, services, and value for price.
Best Press Release Distribution Services
Professional writing services
Reaching niche audiences
Data-driven marketing teams
Reaching the right people in the right places
Link building with guaranteed placements
Send2Press: Best Value for Writing & Distribution Services
With plans starting at $99 per press release, Send2Press is one of the cheapest press release distribution services on the market. Send your press release out to a variety of high-quality distribution channels, from print and AP National to social media. Those who want a little help crafting their press release can take advantage of its professional writing service that’s available at an industry-low price of just $89.
Pricing as low as $99 including multimedia embedding and up to 800 words
No 24/7 customer service
Industry-low prices for professional press release writing services
Fewer syndication sites than some competitors
Direct-to-editor delivery in all plans to 6,500+ outlets
Send2Press Pricing & Features
Send2Press offers plans ranging from $99 to $199 per distribution. The Standard Online plan includes 200 digital outlets, social media targeting, and an 800-word press release distribution. Subsequent plans offer between 800 and 6,500 outlets (including national and regional print magazines, TV, radio, and AP national or local bureau), and up to a 1,200-word press release distribution. Standard, Regional, and Distribution plans offer targeting by industry and location.
Standout features include:
- Free social media campaigns
- Analytics reports with engagement metrics
- Free proofreading and AP style verification
- Press release writing services available for $199; multiple draft versions to choose from and unlimited editing
- Press release rewriting services for $89 to $199
- Generous 800-word count for its lowest-priced plan
- Multimedia embedding included for free
- Either regional, industry, or social media targeting available; premium plans include all
Leave your press release in the hands of the experts, and get your press release written and distributed by Send2Press.
eReleases: Best for Industry-specific PR Distribution
Businesses in niche areas will find eReleases to be the best press release service as it offers top-rated, industry-targeting options. What’s unique about it is that editors write press releases that target journalists by industry, then distribute it to journalists who subscribe to receiving press releases from them. There you can rest assured that your press release won’t end up in any spam folder. It is best for businesses needing high-quality, highly targeted distribution.
It’s on the expensive side and embedding media costs an extra $150 to $200
All journalists in its contact database have registered to be a part of it, and thus want to receive your press release
Limited word count starting at just 400 words
Print, TV, radio, and digital distribution to 5,000+ outlets
Does not offer same-day distribution
eReleases Pricing & Features
eReleases’ press release distribution plans range from $299 to $599 per distribution. All plans offer over 5,000 syndication outlets, attached images, and next-day distribution. Depending on the plan, you get distribution for releases between 400 and 600 words, distribution to between 90 and over 150 sites, and between one and three targeted lists by industry and location.
Standout features include:
- Highly targeted distribution
- 700,000 journalist and a 1.7 million-contact database to target
- Minimum 400-word count
- Syndication to over 5,000 websites, databases, online services, TV, radio, trade publications, and subscribing journalists
- One to three targeting lists by industry and state
- Analytics reporting (however, data is limited compared to competitors)
- Option to attach two images for an additional fee
- Next-day distribution
- Guaranteed exposure on 90 to over 150 sites
Get your press release in front of the right audience for your specific industry by using eReleases.
PRWeb: Best Distribution Service for Data-driven Teams
PRWeb is a press release distribution service that stands out by offering comprehensive analytics and reporting on where your press releases are published. Reports are offered in real time and by email. This helps prove the impact of your press release and its value to your business. As such, PRWeb is best for businesses on tightly controlled budgets that need to ensure their press release investment helps them meet business goals.
Advanced real-time analytics reporting
Press release writing services are not offered
Competitively priced plans with unlimited word count
No regional targeting
Fast turnaround with its four-hour distribution service (for an additional $99)
Multimedia embedding is not available for entry-level plans
PRWeb Pricing & Features
PRWeb’s small business distribution plans range from $99 to $389. Basic and Standard plans offer permanent placement on PRWeb and search engine optimization (SEO) tagging to reach the right audience. Higher-tiered plans further offer up to two industry lists for targeting, proofreading, and editorial feedback, 1,200-site syndication, and video and image embedding.
Standout features include:
- Unlimited press release word counts
- Placement on PRWeb and PR Newswire industry feeds
- Search engine optimization (SEO) tagging
- Real-time analytics reporting with advanced metrics tracking such as potential audience size, press release views, search visibility, multimedia engagement, click-through rates, traffic sources, and social media shares
- Multimedia attachments
Write your press release without the limitations of a word count and get the most comprehensive performance data for your team by using PRWeb.
Newswire: Best for Target Distribution by Location & Industry
Starting at $199 per press release, Newswire is a press release distribution and writing service provider that stands out by allowing you to easily and extensively target your press release by state, region, or national as well as by industry. As such, it is best for businesses needing to reach a specified industry within a set location.
Targeting by industry and location across 2,650+ outlets
No proofreading or editing available in basic plan
All plans include analytics reporting and multimedia embedding
Pricey compared to small business press release distribution competitors
Press release writing services available for an additional fee and a 72-hour turnaround
Newswire Pricing & Features
Newswire offers small business press release distribution plans ranging from $199 to $799 per press release. Their most basic Newswire Digital plan offers distribution to 250 daily media outlets, one industry list for targeting, analytics reporting, and multimedia embedding. Advanced plans offer over 2,650 outlets, state and social media distribution, two-tiered editorial process, and additional analytics reports.
Standout features include:
- 500-word press release distribution
- 250 daily-media outlets
- Targeting by industry
- Engagement analytics
- Reports of where your press release was published
- Multimedia attachments
- Video embedding (available as an add-on)
Reach the right people in the right places to amplify your press release and gain the media attention using Newswire.
PR Distribution: Best for Guaranteed Placements
PR Distribution is a press release writing and distribution provider that stands out with guaranteed placements and by putting your press release in front of some of the biggest names in news for as little as just $99. This includes all major search engines as well as ABC, CBS, Fox, and their affiliates. As such, it is best for small businesses looking for an affordable and sure-fire way to build links and potentially land national press.
Competitive pricing as low as $99
Limited number of outlets compared to competitors
Plans include guaranteed placements
Relatively small maximum word count of 500
Distribution to premium national outlets like Fox, CBS, ABC, and their affiliates
PR Distribution Pricing & Features
PR Distribution plans range from $99 to $1,999 per distribution. Its entry-level press release distribution service includes 25 guaranteed press release placements (including search engines like Google and Bing, as well as TV and radio news outlets). Advanced plans offer 50 to 75 additional placements, a release SEO audit, a multitiered editorial process, and analytics reports you can download.
Standout features include:
- Guaranteed placements in a minimum of 25 traditional and digital outlets
- Maximum word count of 500 for its entry-level plan; unlimited for all other plans
- National, regional, local, and industry targeting
- The option to target up to five industries per press release distribution
- Performance reports included
- Social media distribution
- Attached and embedded multimedia
- Ability to add press release writing services for $99
- Monthly and yearly plans for businesses that consistently use PR
- Permanent press release hosting on PR Distribution
- 24/7 customer support
Submit your press release and start building links by choosing PR Distribution.
How We Evaluated Press Release Services
A great small business press release distribution service should allow small businesses to affordably send a release to an interested audience while employing features that allow them to stand out for a greater chance of coverage. For this reason, we reviewed press release distribution services based on everything from price, services, features, and inclusions to determine which provide the best service and value for small businesses.
The criteria we used to evaluate the best include:
- Small business budget-friendly price
- Number of outlets
- Audience targeting capabilities and options
- Maximum press release word count
- Allowed multimedia inclusions and formats
- Press release proofreading, editing, and writing services
- Press release publishing, tracking, and analytics reporting
If you’re just getting started with press, the best press release distribution service for you that includes affordable press release writing and distribution services is Send2Press. If you don’t need help writing your press release, go with eReleases to ensure your press release reaches the right people, and lands your business in the press.
Frequently Asked Questions (FAQ)
How much does it cost to issue a press release?
It’s entirely possible to issue a press release for free on your own or by using a free press release distribution service. However, many businesses opt for premium distribution services for added—if not guaranteed—exposure. The best press release services cost around $99 to $300 per release, and many offer subscription plans for deep discounts for businesses that consistently use press as part of their marketing strategy.
What are the pros & cons of using a press release distribution service?
Press release distribution services are great for dispersing your press release to sometimes thousands of outlets at a time. Many offer the ability to target your press release by industry and location, helping to ensure you reach your intended audience on a large scale. On the other hand, while it’s time-consuming to hand-pick journalists, it can help you reach highly targeted outlets as well as build a network and build relationships.
How do I send a press release?
There are a few ways to send a press release, from sending it manually to using a press release distribution service. While it can be great to deploy both strategies, many businesses (large and small) opt for a professional press release distribution service because it’s the easiest and fastest way to send a press release and land publicity at very affordable prices of as little as $99.
A press release distribution service offers small businesses a means to disseminate a press release before a targeted audience of bloggers, influencers, journalists, and traditional and digital outlets. We evaluated more than 30 distribution services to help you weed through the options and find the best press release service for you. Since reaching the right journalists is the key to landing the best publicity, we recommend eReleases to the average small business.