Press release distribution services send your press releases to a network of targeted media outlets interested in publishing articles about the content included in your release. We researched more than 15 press release distribution services to land at the top six—including the best overall—based on cost, word count, formatting, reach, and customer service.
Top 6 Press Release Distribution Services 2019
|Press Release Distribution Service||Best For|
|eReleases||(Best overall) Companies needing the widest potential distribution for a low price|
|Newswire||Teams that need extensive support and guidance via industry-leading customer service|
|PRWeb||Businesses that want a professional review of their press releases before distribution|
|Send2Press||Organizations that want to focus on reaching local and regional media outlets|
|PR Distribution||Businesses with news-worthy press releases looking to gain guaranteed press|
|PR Newswire||Companies targeting both specific regions and specific industries with their press releases|
How We Evaluated Press Release Distribution Services
People rely on press release distribution to amplify their marketing messages and reach. However, small businesses are often limited on resources and don’t have extensive public relations or press release knowledge. That’s why we looked at press release distribution services with strong reputations, exceptional networks, and reasonable prices.
Based on the needs of small businesses, the criteria we used include:
- Cost: Companies offering press release distribution services should be affordable for small to medium-sized businesses.
- Word count: We examined how many words are allowed in a press release, and what additional words would cost. We highlighted services that offered enough words to include all pertinent press release information (approximately 400).
- Media outlets: We looked at the number and reputation of the media outlets each service distributes to, including blogs and news aggregators.
- Multimedia types: We looked at what media could be added to the press release, like images and embedded video, and if these were included in the base price.
- Customer service: We searched for services that offer stellar customer service, so that clients can easily solve problems that arise from press release submission, editing, and final distribution.
Based on the criteria above, our choice for the best press release distribution service is eReleases. They offer the widest, most varied distribution for a competitive price. eReleases can get your story in the hands of qualified journalists both online and offline, and their distribution network includes high-authority companies like The Associated Press, the PR Newswire network, and their own vetted network of websites and journalists.
Best Overall Press Release Distribution Service: eReleases
eReleases is the best overall press release distribution service, offering distribution to over 4,000 reputable news networks, blogs, and outlets for less than $300. It stands out for its distribution press over large and well-known media outlets. Small businesses looking for value can benefit from the wide exposure and pricing that eReleases offers.
eReleases has three pricing plans, ranging from $299 to $499. These prices only include press release distribution. A customer may also select additional services a la carte, like immediate distribution and niche industry targeting, which cost $100 each. eReleases also offers press release writing services for an additional fee.
eReleases Tiered Pricing & Features
|Guaranteed PR Website Posts|
|Embedded Videos Included|
|Permanent Live Link|
At $299, the Buzz Builder plan includes distribution of one press release that contains 400 words or fewer to eReleases subscribers. This includes eReleases’ standard distribution list of 4,200 blogs and news sites (including Google, Yahoo, and Associated Press) and up to 75 sites that are guaranteed to post your press release. Buzz Builder also includes a service called WireWatch, which allows you to track mentions of your press release across the internet.
The Buzz Builder plan is best for businesses that want media exposure but are working on a limited budget and want to test results of their press releases. It’s important that companies choosing the Buzz Builder plan are able to share their news concisely, as the press releases included in this plan are only 400 words long.
eRelease’s Newsmaker package is priced at $399, which includes a 500-word press release and distribution of that release to the 4,200-outlet basic media network, plus 100 PR media sites, including those in the AP News Network (not just the AP News site). Additionally, users can add distribution to two industry-specific lists, curated by eReleases professionals. Finally, the Newsmaker package includes a permanent press release link for easy sharing.
Due to its expanded press release length and more targeted distribution options, Newsmaker is an ideal package for small businesses in niche industries with more nuanced news likely to be covered in industry-specific publications. PR Newswire is another good choice for those looking to get local coverage in niche areas, although it is more expensive at $195 for annual membership, plus $350 per press release.
The PR Pro package costs $499 and includes all of the features of the Newsmaker package, but accepts up to 600 words for your press release. In addition to a permanent live link for your press release, the PR Pro package includes basic eReleases distribution plus distribution to three industry-specific lists and posting on 150-plus PR media sites. WireWatch, the press release tracking service, is also included.
eReleases’ PR Pro package is best for companies with significant marketing budgets that depend on regular news coverage in their marketing. It’s also best for those interested in promoting to both industry-specific and general news outlets.
eReleases Customer Service
eReleases offers various ways to reach customer service, which include instant message or chat, email, and phone. They are very responsive and able to answer basic questions in just a few minutes. If your question or issue requires some additional time, they typically deliver a response within one business day.
What eReleases Is Missing
eReleases does not allow the embedding of more than two images or one video in your press release. Also, while eReleases does offer immediate distribution (within one business day), it costs an additional $100. Finally, unlike PRWeb, eReleases does not allow you to schedule a specific time that your press release will be sent; you can only schedule the date.
What Users Think About eReleases
Most reviews of eReleases were positive. One user said that his ordering experience was pleasant and smooth. But, a few users complained that the website was glitchy when filling out the forms needed to start a press release order, or that pop-ups continue to appear on the website when you are placing an order. Read a complete review in our article on eReleases user reviews and pricing.
Where to Find eReleases
You can start using eReleases services by going to eReleases’ PR Distribution page and choosing the package that fits your needs the best. Once you do this, you will be directed to a form that will allow you to create your press release, add any images and quotes, and preview what it will look like once it is sent. Get 33% off your first press release with eReleases.
Best for Industry-leading Customer Service: Newswire
Newswire is a press release distribution service that distributes press releases with the help of PR professionals, starting at $119. It’s known for having the best customer service in the industry and offers services to help businesses create press releases. Newswire is best for businesses that need customized support and guidance offered by a stellar customer service team.
Newswire offers several press release distribution plans. One-time distribution starts at $119 and goes up to $1,199, depending on the size of the distribution list. There is also a monthly subscription option that is based on the number of press releases sent. This option starts at $399 per month and goes up to $1,599 per month.
Newswire Tiered Pricing & Features
|Number of Saved Contacts|
|Number of Alerts|
|Google News Inclusion|
The Professional distribution plan costs $199 per month with monthly billing or $179 per month with annual billing. With this plan, a press release is published on 50-plus credible news and financial sites. In addition, it will be distributed to sites like Google News and other popular outlets. Images, videos, and documents are allowed to be embedded to the press release at no extra cost. It also includes support via live chat, phone, and a help desk.
The Professional plan offers simple and broad media exposure, but no additional targeting for specific industries or geographic location. This makes it best for businesses just starting out with PR that want to increase their media exposure and public visibility, but are working on a limited budget or that want to see what types of outlets respond best before spending more money.
Newswire’s Small Business plan is priced at $349 per month with monthly billing or $314 per month with annual billing. It includes everything in the Premium plan, plus additional distribution through Newswire’s broad network of media sites. This network includes more than 200 sites, such as Yahoo Finance, Yahoo News, BizJournals, major news outlets, and TV networks (ABC, CBS, FOX, and NBC local affiliates).
The Small Business plan offers businesses increased exposure and targeted lists for even wider distribution. These features make it a good fit for organizations looking for a high-level of media visibility and exposure within specific industries, such as those in niche areas.
Newswire’s Enterprise plan costs $749 per month with monthly billing or $674 per month with annual billing. It includes everything in the Small Business plan plus the ability to target outlets in a specific state, save up to 3,000 contacts, and use up to 10 alerts.
The Enterprise plan is best for businesses that are in a competitive field and need to increase their visibility in a specific geographic area, such as franchise brands. Companies that benefit from using this plan will have a significant budget to support their marketing efforts and plan to consistently use media as part of the marketing strategies.
Newswire Customer Service
Customer service is where Newswire sets itself apart. They offer customer support from a chat box that is directly on the website, where customers will receive an almost instant response. They also have phone support and a help desk to submit support tickets during regular business hours; representatives often respond within minutes. If a customer has a question during non-business hours, they can expect to hear back within six to 12 hours.
What Newswire Is Missing
Newswire doesn’t allow for much customization regarding the text within a press release, as it follows the industry standards on the form that you fill in to create a press release. Also, some users wondered if the quality control of press releases should be tighter, with suggestions for making releases more professional.
What Users Think About Newswire
Newswire is a highly regarded press release service. Users frequently comment how its customer service is outstanding, with fast and helpful responses. While the majority of users are happy with the service, negative comments revolved around the design of the site and that it can be difficult for some to navigate, specifically when creating a press release. Read an in-depth review of Newswire on our Newswire reviews page.
Where to Find Newswire
Head on over to Newswire’s website, create a free account, and select the plan that’s right for you. Click the green “Get Started Now” button and you’ll receive 10% off your first press release. Try Newswire today.
Best for Professional Press Release Review & Editing: PRWeb
PRWeb is a press release distribution service that offers press release editing and distribution starting at $99 per press release. The fact that it includes professional editing before distribution is what makes it unique. It’s best for businesses with little to no experience writing press releases and that need the added editorial assistance.
PRWeb offers four different packages that range in price from $99 and go up to $389. The higher-priced plans offer distribution to a greater number of media outlets, websites, and blogs, along with the option to target media outlets in specific industries. All plans include professional editing from PRWeb staff.
PRWeb Tiered Pricing & Features
|Permanent Placement on PRWeb|
|Multimedia Attachments Included|
|Distribution to Journalist Email Lists|
|Quote Call Out|
The Basic plan is PRWeb’s lowest cost plan at $99 per press release. It includes basic features for press release distribution, such as unlimited words, permanent placement on PRWeb, and multimedia attachments. What makes it such a good value is that it also includes professional editing, which can make a big difference in whether or not a business lands press. Press releases are distributed 48 hours after being submitted through PRWeb.
This plan is best for businesses with press releases that are not on a short deadline (e.g., the release of breaking news or a quickly approaching event), given its two-day turnaround time before being distributed. It’s also good for those on a limited budget looking for a low-cost way to easily distribute their press release.
The Standard plan costs $189 per press release. It includes everything from the Basic plan such as professional editing services, unlimited words, and permanent placement on PRWeb, plus the ability to include a callout, or quote, within your press release and additional media exposure over its syndicated network.
Since the Standard plan offers expanded media exposure and distribution but not industry targeting, it is best for businesses that want to increase their public visibility but also need to test the results of their press release efforts before adding distribution. Their content should also be relatively easy to convey in text only, as no images or videos are included in this package.
The Advanced plan costs $289 per press release. It includes everything from the Standard plan, plus the ability to include hyperlinks, distribution to a specific list of industry-curated journalists and bloggers, and a 24-hour turnaround time.
The Advanced plan offers both wider and more targeted distribution then the Standard Plan, which makes it the best fit for companies that would benefit from the exposure from coverage in niche industries. This package is ideal for companies needing quick distribution and want some graphical treatment of their press release to help them stand out.
The Premium plan costs $389 per press release. It includes everything from the Advanced plan plus additional exposure and distribution of your press release to new social media audiences by utilizing Cision-sourced, industry-specific Twitter feeds. It also gives users access to up to two journalist email lists, so your press releases can go directly to the inbox of PRWeb-curated journalists.
PRWeb’s Premium Plan is best for organizations that have large competitors and could benefit from using media coverage as a consistent part of their marketing strategies. Perhaps more importantly, the Premium plan is designed for companies that have time-sensitive news and announcements that need to distribute quickly.
PRWeb Customer Service
PRWeb’s customer service is sometimes hard to reach. If you call, you will spend, on average, around 10 minutes on hold before talking to anyone. Though they have a chat box on their website, each time we attempted to use it, it canceled the chat because no customer service agents were available. Email is the best way to communicate with them and on average, it takes about an hour to get a response via email.
What PRWeb Is Missing
PRWeb is a full-service press release creation and distribution platform, but it’s missing the ability to send press releases without having to create an account or wait for the editorial review. This can be frustrating to those who are on a tight deadline and need a very fast turnaround time.
What Users Think About PRWeb
Some users have found PRWeb to be helpful, but many of the reviews complain of long wait times for editorial reviews, not being given notice that their releases were put on hold, or discovering their releases were not sent after paying for the service. Some users have also said that it is difficult to get a refund when deadlines were missed due to editorial delays. You can read more about what users think by visiting our PRWeb reviews page.
Where to Find PRWeb
To learn more about PRWeb and its services, visit their website and go to their “Services” page. Find the plan that best suits your business’ needs and create an account to begin landing media coverage through PRWeb. Get started with PRWeb today.
Best for Reaching Local & State-wide Media Outlets: Send2Press
Send2Press offers both press release writing and distribution services starting at $99 per press release. Its distribution packages stand apart from the others on this list by allowing users to target specific geographical areas, instead of only national or industry-specific news sites. Send2Press is best for geographic-focused organizations that want to reach local media outlets.
Send2Press offers several plans that target local and regional areas, starting at $99 and going up to $199 per press release. The differences between the plans are based on word count limits and the size of the distribution lists.
Send2Press Tiered Pricing & Features
|Posts on Press Release-only News Websites|
Send2Press’ State plan costs $99 to send your press release directly to editors of newspapers, television stations, and radio news networks in the state you choose through email distribution. This plan also includes syndication on 100-plus websites, like Google News and Bing News. This plan includes distribution inside one U.S. state.
Unlike PRWeb and eReleases, if you only want to reach one state with your press release, you can do this with Send2Press on their most inexpensive plan. This makes it ideal for companies with locally focused, geo-centric marketing campaigns, or physical locations in a specific state.
The Industry plan costs $149 per press release. It includes all the features listed in the State plan, but also includes distribution to media in a specific region. The regional boundaries vary but are generally determined by population. This distribution plan includes syndication on 200-plus media outlets like AP News and Apple News.
Since this plan offers wider distribution within a region, it is best for medium-sized businesses that have expanded their reach into multiple states, or for businesses that need to cater their marketing to regional audiences. For example, well-populated areas, like New York and New Jersey, would be their own region, while less-populated areas would contain multiple states like Kansas, Nebraska, and Iowa.
The National plan costs $199 per press release. It includes everything from the Industry plan plus distribution to 6,000 national news sites and a push to the editors at AP News, both locally and nationally. This plan also includes a social media promotion package, valued at $49, which will share your news on top social media platforms like Facebook and Twitter, with three to five hashtags you choose.
The National plan is best for organizations have large marketing and public relations budgets, have the ability to service customers from around the country, and want to promote their company in both industry-specific outlets and general media outlets. The National Plan is often the final upgrade for smaller companies that have grown to include a nationwide customer base.
Send2Press Customer Service
Send2Press offers quality customer service via phone or email. While phone support offers near immediate assistance, there is a lag time of about one day to receive a response for email support, and they do not offer support via live chat. Those looking for a press release service with very high-quality support should try Newswire.
What Send2Press Is Missing
One thing that Send2Press is missing is the ability to simply add more media outlets to your distribution by paying an additional fee. Instead of a quick add-on, you have to go through the entire purchase process again.
What Users Think About Send2Press
Most users are happy with the service and results produced by Send2Press. Some users who have experienced other services, like PR Newswire and PRWeb, claim to have gotten better service and better results with Send2Press. Read more about what users think in our article on Send2Press user reviews.
Where to Find Send2Press
Find Send2Press by going to their press release distribution page and choosing the plan that works best for your needs. After you choose a plan and enter billing details, you will be directed to a webpage where you can start creating your press release. Try Send2Press today.
Best for Guaranteed Press: PR Distribution
PR Distribution is a press release distribution company that offers feature-rich distribution starting at $99 per press release. What sets it apart is that every plan guarantees media placement across at least 35 outlets. It’s best for businesses that have a newsworthy release and want assurance that they’ll get media placement.
PR Distribution Pricing
PR Distribution offers several packages, starting at $99 and going up to $299. The main difference in plans is based on the amount of guaranteed media placements a press release receives and the number of outlets it is distributed to.
PR Distribution Tiered Pricing & Features
|Embedded Videos Included|
|Posts on Press Release-only News Websites|
|Social Media Blast|
The Premium plan costs $99 per press release. It offers distribution to national media outlets that include Google and Yahoo News. It doesn’t include top-tier news outlets, but your press release will be sent to over 250 media outlets with the Premium plan and is guaranteed to get a minimum of 35 placements.
The Premium plan gives the user basic media exposure, which makes it the best for businesses that want to increase brand visibility but have a small or limited budget. Given the lack of a word limit, it’s also ideal for businesses that have more complex, involved, or nuanced news to share in their press releases.
The Premium Pro plan costs $129 per press release. It includes all the elements of the Premium plan with the addition of distribution to their premium network of top-tier media outlets, such as ABC and Fox. It also guarantees placement in at least 100 media outlets, giving press releases a good deal of visibility.
The Premium Pro plan offers more distribution than the Premium plan. This makes it a better choice for companies that would benefit from major media and news coverage, such as those with nationwide reach or those that touch on multiple industries.
The Premium Concierge plan includes everything in the Premium Pro plan, plus a social media blast as well as a guarantee to reach Reuters News and Bloomberg Business, and a guarantee of at least 200 media placements. It also includes specific media contacts that are hand-selected by the team at PR Distribution for personal outreach. Unlike eReleases, the team will not just give you the contacts, but will reach out to five targeted journalists for you.
The Premium Concierge package is a good fit for companies that utilize strong and consistent media coverage in their marketing and maintain large marketing and PR budgets. It’s also ideal for those who are interested in having the ability to search for and send their press releases to specific journalists as a way to build direct relationships with various outlets.
PR Distribution Customer Service
PR Distribution allows you to email or call them to get questions answered or issues resolved. They don’t have a chat available on their website, like Newswire or eReleases. They take about three hours to respond to emails, and the hold time for phone calls is between three and five minutes.
What PR Distribution Is Missing
PR Distribution is missing the ability to get support through the chat box on their website, so it takes a bit longer to get questions answered than it does with eReleases or Newswire. It also doesn’t offer editorial guidance like PRWeb. Finally, unlike Send2Press and eReleases, PR Distribution doesn’t offer a press release creation form that helps you correctly format your press release; it is just a text form with free-style formatting.
What Users Think About PR Distribution
PR Distribution is a highly rated press release distribution service. Users frequently comment that they are happy with how user-friendly the platform is and that they get good results with it. Negative reviewers noted that they would like to see more educational documentation and more customization capabilities in the lower-level plans.
Where to Find PR Distribution
Go to PR Distribution online and review its plans to find the one that’s best for your business. Once you select a plan, you will be taken to a form that lets you create your press release and upload your images. After you complete this form, you will be taken to the payment page; submit payment and wait for a confirmation email before your press release will be ready to send. Get started today.
Best for Industry & Geographic Targeting: PR Newswire
PR Newswire is a longstanding press release distribution service with a vast database of contacts. It stands out for its ability to target journalists and outlets by industry, geographic area, or topic. It has an annual membership fee of $195, plus $325 per press release. It’s best for businesses looking to target journalists in specific industries and regions.
PR Newswire Tiered Pricing & Features
|Annual Membership Fee|
|Price per Press Distribution|
|Posts on Press Release-only News Websites|
|Embedded Videos or Images Included|
|Journalist Targeting Options|
State & Local
The State and Local package from PR Newswire offers distribution by industry, geography, or topic area. Unlike Send2Press, PR Newswire allows you to choose a specific city or state, and doesn’t restrict you to regions of the country defined arbitrarily. However, this plan doesn’t offer free images, like Newswire and eReleases do. If you would like to add an image, video, or audio, it will cost an additional $325.
Given that the PR Newswire State and Local plan offers targeted distribution for a specific geographic area, it is best for companies whose marketing campaigns are city- or state-specific. For example, a business hosting a local event would benefit from the ability to target a specific location.
Regional & Top Markets
The Regional and Top Markets plan is similar to the State and Local plan, but has a slightly wider distribution; press releases can be sent to up to 13 states per region, instead of just one. Unlike Newswire and PRWeb, this PR Newswire plan does not include images or video options. If you would like to add an image, video, or audio file to your press release, it will cost an additional $325. This plan does offer a permanent link to your press release on PR Newswire’s website.
Due to its regional focus, this plan is best for organizations looking to target by industry and topic area, as well as by geographics. This provides a larger visibility within a certain industry. This might be franchise businesses, or businesses with a consumer base that covers multiple states within a specific industry.
The National plan provides the most comprehensive distribution by sending your press release to over 4,500 websites, newsrooms, and blogs across the U.S. These sites will include Yahoo! News, MarketWatch, and Bloomberg News. This plan also includes a premium report which will let you know what websites have picked up your press release and give you direct links for published articles.
The National package from PR Newswire is best for companies that depend on consistent and national news coverage to drive their marketing results within a specific industry. This plan is best for large nationwide companies such as U.S. franchises and online-based services such as SaaS platforms with big budgets that are available to users regardless of their location.
PR Newswire Customer Service
PR Newswire has good customer service, with phone, online chat, and email support. Hold time on phone calls is usually less than a minute, while chats are answered almost immediately during business hours and within three hours if a user sends a message outside of regular business hours. All communication via email receives a response within 24 hours.
PR Newswire Is Missing
PR Newswire is missing the ability to add at least one image or embed any video into your press release as part of their distribution packages. PR Newswire also doesn’t allow you to send a press release without being a member. What’s more, you must sign up for membership and order press release distribution at separate times, making it more time-consuming and pricier to send a press release with PR Newswire than with Newswire or eReleases.
What Users Think About PR Newswire
Most people who have used PR Newswire don’t like that the platform for creating and sending press releases is difficult to use. Users found that the need to create a profile, sign up for membership, and then sign up to send a press release separately to be tedious. Users also mention that they don’t like that many of the 4,500 sites that press releases are distributed to are small, microsites that don’t offer much exposure. Learn more on our PR Newswire reviews page.
Where to Find PR Newswire
In order to send a press release with PR Newswire, you will need to fill out a form that creates a profile for you. Then, you will need to sign up as a member of PR Newswire. Once you have done that, you can go to their pricing page and choose the press release package that makes the most sense for your goals. Get started today.
Frequently Asked Questions (FAQs)
Do press releases provide SEO value?
Like many things online, this answer isn’t simple. Most of the “newswire” sites, which are sites that only publish press releases on them, publish them with “nofollow links,” which make those links ineffective for SEO. However, press releases still improve brand awareness, generate traffic to your website, can be searchable if published on your website with well-chosen keywords, and can gain shares on social media. They still provide an indirect SEO benefit.
How much does press release distribution cost?
Distributing press releases typically costs anywhere from $49 for a basic press release to over $1,000, depending on what company or service you choose to distribute your release, how long your press release is, and what media outlets you want to get the release. This price does not include actually writing your press release, only distributing to news and media outlets.
What should be included in a press release?
Press releases should include specific content, such as a headline, lead, and body paragraphs; a boilerplate; and contact information. This makes it easy for journalists to quickly gather your press release content and reach out for more information. To learn more, read our article on How to Write a Press Release in 8 Steps + Template.
Bottom Line: Press Release Service
Press release distribution services send out press releases to media outlets and journalists with the goal of securing media coverage. To help businesses find the best ones available, we reviewed dozens of options to land on the six best based on price, word count, formatting, and customer support.
At the top of our list is eReleases, an affordable and well-rounded option for companies that can provide easy access to journalists and websites. Their vetted media network and intuitive interface make it an industry leader and a go-to for many small and medium-sized businesses. Try eReleases by getting 10% off your first press release.