7 Best Vanity Phone Number Providers for 2023
Corey McCraw is a staff writer covering VoIP and Unified Communications. Corey has over a decade of experience in marketing, tech writing, and corporate communications and has even penned content for the former First Lady Michelle Obama’s Let’s Move initiative.
Marianne is a staff writer at Fit Small Business who covers business phone services, VoIP, and video conferencing tools.
This article is part of a larger series on VoIP.
The best vanity number provider offers a large inventory of virtual phone numbers and a wealth of advanced phone features. It provides an online phone number picker to help you search through a list of custom phone numbers. Some services have options for local and toll-free vanity numbers. While a standalone number provider is an option, it’s less expensive and more comprehensive with a business cloud phone system.
Based on our evaluation, the best vanity phone number providers are the following:
- RingCentral: Best overall vanity phone number provider with a feature-rich call management system
- Phone.com: Ideal for businesses wanting to mix and match metered and unmetered plans
- GoTo Connect: Great for companies needing multiple phone number options at every plan tier
- eVoice: Suitable for small businesses looking for a budget-friendly vanity phone number provider
- Grasshopper: Good for small teams seeking a basic virtual phone system with no extra charge for vanity numbers
- MightyCall: Excellent for teams wanting to pay a fixed monthly fee for unlimited phone system users
- Avoxi: Best for companies needing a phone system that easily scales into a call center solution
Best Vanity Phone Number Providers at a Glance
Vanity Phone Number Providers | Monthly Starting Price (per User) | Key Features | Other Virtual Number Options | FSB Rating |
|---|---|---|---|---|
 | $30 |
|
| 4.51 out of 5 |
 | $14.99 |
|
| 4.38 out of 5 |
 | $32 |
|
| 4.3 out of 5 |
 | $14 |
|
| 4.05 out of 5 |
 | $31 (not per user) |
|
| 3.82 out of 5 |
 | $20 |
|
| 3.66 out of 5 |
 | $19.99* |
|
| 3.61 out of 5 |
Take our quiz to find out which vanity phone number provider best fits your needs.
Which vanity phone number provider is right for you?
*Avoxi offers a free plan with a limited feature set.
RingCentral: Best Overall Vanity Phone Number Provider
Overall Score:
4.51 / 5
What We Like
- Easily add vanity numbers from your RingCentral account or mobile app
- Large inventory of vanity numbers
- High-volume minute bundles
Where It Falls Behind
- Vanity number activation takes five business days
- Vanity numbers require a setup fee and a monthly recurring charge
- Lacks unlimited SMS
RingCentral Monthly Pricing (per User)*
- Core: $30 for one local/toll-free number, 100 toll-free minutes, unlimited calls, business SMS, visual voicemail, multi-level auto-attendant, 100 video attendees, and team chat
- Advanced: $35 for 1,000 toll-free minutes, call monitoring, call recording, voicemail-to-text, and hotdesking
- Ultra: $45 for 10,000 toll-free minutes, unlimited storage, 200 video attendees, and device alerts
- Free trial: 14 days
*Save up to 30% by paying yearly. Volume discounts for 50-plus users apply.
RingCentral is our overall best vanity phone number provider due to its complete call management functionalities. It has all the benefits of a traditional landline system, from an auto-attendant to advanced call routing. The base plan offers a full suite of phone system admin features, such as multi-level interactive voice response (IVR), answering rules, and shared lines. This allows you to configure your phone system across the entire team, regardless of device or location.
Existing RingCentral users can purchase a vanity number for a $30 setup fee and a small monthly subscription fee of $4.99. Create a custom vanity local or toll-free number, or choose a unique vanity number from RingCentral’s large inventory. Request a new phone number directly from your online account or mobile app.
Comparatively, providers like Grasshopper offer a toll-free vanity number on all plans, which could save you more money than RingCentral. Also, the five-day turnaround can be pretty long, considering Grasshopper only takes as little as 24 hours. Still, neither of these competitors has the overall experience available with RingCentral.
RingCentral Features
Customize your live dashboard with prebuilt templates and drag-and-drop widgets. (Source: RingCentral)
- RingCentral analytics: Use custom dashboards to track key metrics, monitor agent performance, and analyze call quality. Get real-time insights and explore historical trends with interactive reports.
- Dial-by-name directory: Allow callers to reach your employees’ business line by entering their first or last name. Choose the extensions to include in the company directory with a single click.
- Multi-level auto-attendant: Create sophisticated call flow configurations with connections to voicemail, system extensions, dial-by-name directory, or external phone numbers. Use up to 250 voice menus and sub-menus per account.
Discover what makes RingCentral the most comprehensive and reliable business phone system in our full RingCentral review.
Phone.com: Best for Metered & Unmetered Plans
Overall Score:
4.38 / 5
What We Like
- Volume pricing for vanity numbers
- Mix-and-match plans allow for flexible purchasing
- Custom local and toll-free numbers
Where It Falls Behind
- CRM integration is locked behind advanced tier
- Higher one-time fee and monthly charge for custom numbers
- High setup fee for vanity numbers
Phone.com Monthly Pricing (per User)*
- Basic: $14.99 for one phone number, 500 shared minutes, 10 video attendees, and up to 50 call management features
- Plus: $19.99 for unlimited minutes and SMS, 25 video attendees, and voicemail transcription
- Pro: $29.99 for call analytics, call integration, and customer relationship management (CRM) integration
*Discounts apply for annual billing and volume purchasing.
When it comes to pricing, Phone.com offers companies the flexibility to purchase plans based on the unique needs of every team member. While most phone providers lock users in a single plan, Phone.com lets you combine metered and unmetered plans and upgrade user accounts based on budget and service usage. The base plan includes 500 pooled minutes that can be shared with other users. Minute bundles and unlimited call plans are also available.
Phone.com provides a variety of custom numbers for a one-time fee. Create a vanity number for a local, toll-free, or existing phone line. If the number you pick needs to be requested, it will take seven to 10 business days before activation. The number purchase will be billed into your account immediately. The monthly charge starts at $9.99.
Unfortunately, Phone.com charges a high one-time fee for vanity numbers, ranging from $99 to $2,999 per custom phone number. For a cheaper option, try Avoxi, which lets you set up custom local and toll-free numbers for as little as $4.49. Premium vanity numbers range from $7.99 to $14.49 per month. Request custom pricing from the Avoxi sales team.
Phone.com Features
Host and join Phone.com video meetings through a web browser. (Source: Phone.com)
- Call analytics: Review caller data over time by duration, direction, and time of day. Visual call reports let you break down inbound and outbound calls by number or extension.
- Call handling rules: Forward calls to a single or different destination based on the time or caller ID. Create your own routing rules with auto-attendant, scheduled routing, forwarding, and dial-by-name directory.
- Video conferencing: Enjoy high-quality video meetings from any device and access video features like screen sharing, file sharing, meeting chat, and virtual backgrounds.
Learn why Phone.com is the best phone system for small businesses on a budget in our Phone.com review.
GoTo Connect: Best Provider With Vanity Phone Numbers at Every Tier
Overall Score:
4.3 / 5
What We Like
- All plans have unlimited extensions
- Unlimited calls in 50+ territories
- Discounts apply for more than two users
Where It Falls Behind
- Slightly expensive than other providers on this list
- Base plan limits video attendees to four
- Limited call management features
GoTo Connect Monthly Pricing (per User)*
- Basic: $32 for one local/toll-free number, 40 SMS credits, four video attendees, unlimited extensions, and one custom greeting
- Standard: $43 for 1,000 toll-free minutes, 80 SMS credits, unlimited calls to 50+ countries, real-time analytics, team chat, and unlimited ring groups
*Annual billing is available for Basic and Standard plans. Monthly payment is not available for Premium users.
GoTo Connect allows users at any plan tier to use vanity numbers once allocated. This saves you the time and effort of ordering a vanity phone number after your service plan is activated. Additional business phone numbers are available for only $5 per month and can be added to your account anytime. While GoTo Connect lacks international numbers, it offers other virtual numbers, including local and toll-free.
GoTo Connect has strong international calling capabilities. The Standard plan provides unlimited calls to over 50 countries. It also includes 1,000 toll-free minutes that you can use across multiple accounts.
Unlike its competitors, GoTo Connect has a higher monthly per-user fee for its phone system plans. Monthly plans start at $32 per user, whereas providers like eVoice and Phone.com charge less than $15 per user, monthly.
GoTo Connect Features
Manage call flows in a visual drag-and-drop interface. (Source: GoTo Connect)
- Custom greetings: Upload unlimited prerecorded messages for call queues, business voicemail, and automatic directories. Record the custom message and add it to the dial plan editor.
- Visual dial plan editor: Customize your call flow in minutes with simple drag-and-drop elements. Create auto-attendants and set rules and schedules for business hours.
- Advanced contact center: The Premium plan includes a full suite of contact center features, such as an agent dashboard, outbound campaigns, real-time analytics, and call monitoring.
Check out our full GoTo Connect review to learn more about its features, pricing, and customer support.
eVoice: Best for Low-cost Plans
Overall Score:
4.05 / 5
What We Like
- Unlimited extensions
- Live receptionist and phone system bundled plan
- Three-day activation for vanity numbers
Where It Falls Behind
- Old and clunky interface
- Lacks integrations
- Extra fee for text messaging
eVoice Monthly Pricing (per User)*
- Elite: $14 for 30,000 minutes, three local or toll-free numbers, unlimited extensions, online faxing, call forwarding, voicemail, and custom greetings
- Free trial: 14 days
*Discounts are available for annual prepayments and volume pricing.
eVoice outshines all providers in this list when it comes to affordability. Starting at only $14 per user, monthly, you get unlimited domestic calls, an auto-attendant, voicemail, extensions, and a wealth of inbound call management features. In addition, a single plan includes three local or toll-free numbers, which is ideal for businesses needing multiple lines for call tracking campaigns.
eVoice doesn’t have an online vanity number picker that most of its competitors have. Users must fill out a web form to create their desired toll-free vanity number. An eVoice representative will reach out via call to discuss available options. You may also call in to submit your vanity number request.
Despite the affordability, eVoice doesn’t integrate with any third-party business software. Companies wanting to connect their existing business apps with their phone system are better off with RingCentral. With over 300 integrations, there’s a good chance RingCentral works with your current solution.
eVoice Features
Configure your inbound call management through the eVoice web portal. (Source: eVoice)
- Direct dial numbers: Provides callers a quick and personal way to connect to employees they want to reach. This allows them to bypass the main business line, saving them valuable time.
- International forwarding: Set up an eVoice number in the U.S. or Canada to forward inbound calls to your business in another country. This prevents the need to purchase an international phone number.
- Live receptionist: Hire a team of professional phone operators who will answer and forward calls to your staff during weekdays from 8 a.m. to 8 p.m. Eastern Time. They are trained to schedule appointments, make outbound calls, and process orders
Find out why eVoice is the top virtual phone system for businesses looking for a budget-friendly and feature-rich solution in our eVoice review.
Grasshopper: Best Virtual Phone Number Provider
Overall Score:
3.82 / 5
What We Like
- No per-user charge
- Vanity number use is allowed during the free trial
- Each plan includes one free vanity number
Where It Falls Behind
- No integrations
- Lacks international numbers
- No video meetings
Grasshopper Monthly Pricing*
- Solo: $31 for one phone number and three extensions
- Partner: $51 for three phone numbers and six extensions
- Business: $89 for five phone numbers and unlimited extensions
- Free trial: 7 days
All plans include business SMS, voicemail, custom greetings, reporting, and call forwarding.
*Annual billing is available.
Signing up for any Grasshopper plan gives you a toll-free vanity number at no extra charge. Once you select a plan, the website will lead you to a number lookup tool to search available vanity numbers. If you’re unsure if Grasshopper is a good fit, the seven-day free trial lets you test your vanity number of choice. The best part is that Grasshopper only takes about five minutes to set up your vanity number.
Grasshopper offers greater cost savings for companies wanting to avoid per-user charges. It allows unlimited users for every plan at a fixed monthly fee. Advanced plans include multiple numbers and extensions, providing teams with more flexibility in call routing options.
Grasshopper’s offerings are limited to virtual phone services. If you’re looking for features to manage your distributed teams, consider RingCentral or GoTo Connect. Both providers have unified communications capabilities, such as video meetings and team chat.
Grasshopper Features
Send automatic text messages to every missed call with Grasshopper’s instant response. (Source: Grasshopper)
- Instant response: Create a standard text message for missed calls from new callers. Add custom details about your company, including website, social media account, and business hours.
- Incoming call control: Customize how and when to receive calls based on business hours, individual extensions, and blocked contacts.
- Simultaneous call handling: Forward callers to the next forwarding number when they reach a line that’s not answering or busy.
Read our Grasshopper review to learn how its call features can help manage your business communications better.
MightyCall: Best Provider With Fixed Pricing for Unlimited Users
Overall Score:
3.66 / 5
What We Like
- Free vanity numbers
- Only charges $10 for international numbers
- Multiple phone number options
Where It Falls Behind
- Very few integrations
- 800 prefixes are only available by contacting customer support
- Slight learning curve
MightyCall Monthly Pricing (per User)*
- Business: $20 for two local or toll-free numbers, call recording, unlimited MMS, performance reports, multi-level IVR, and custom greetings
- Enterprise: $200 for unlimited users and everything in the Business plan
- Free trial: 7 days
*Save up to 25% on annual plans.
Like Grasshopper, MightyCall charges a flat monthly rate for its Enterprise-level plan designed for unlimited users. The difference is MightyCall has a robust feature set, making it ideal for teams that find Grasshopper somewhat lacking in call routing capabilities. With MightyCall, you get features like a multi-level IVR, agent workspace, and call monitoring.
If you’re looking for cheap vanity phone numbers, MightyCall offers them for free and has a quick setup process. If your preferred vanity number is taken, MightyCall will help you find a different variation close to your desired letter combination. You can also port your existing vanity number with no extra charges.
MightyCall’s lack of flexibility could put off some scaling businesses that prefer customized pricing and features. There are only two types of plans, and both share the same feature set. In this case, consider Phone.com, which lets you combine metered and unmetered call plans based on the specific needs of your team members. Monthly pricing starts at only $14.99 per user—a much cheaper alternative to MightyCall.
MightyCall Features
Consultative calling enables employees to call a colleague for assistance while placing a caller on hold. (Source: MightyCall)
- Consultative calling: This lets you put a caller on hold while beginning another call with someone else to clarify information. When the consultative call ends, the original call will connect automatically.
- VIP and block list call routing: Create a special list for VIP numbers to have their own phone tree branch. Meanwhile, a call will immediately end when added to the blocked list.
- Caller ID name (CNAM): Displays your company name on the phone of the person you wish to call instead of your phone number. This feature only works if the call recipient is registered in your MightyCall system.
Get a full breakdown of MightyCall’s current pricing, features, and service offerings in our in-depth MightyCall Review.
Avoxi: Best for Call Center Features
Overall Score:
3.61 / 5
What We Like
- Free plan
- Virtual numbers in 170+ countries
- Virtual numbers include 20+ features at no extra cost
Where It Falls Behind
- Onboarding requires extra fees
- No video conferencing
- Lacks MMS
Avoxi Monthly Pricing (per User)*
- Launch: Free for flexible call forwarding, auto-attendant, call recording, unlimited concurrent calls, and ring groups
- Contact: $19.99 for unlimited local calls, softphone, call queueing, extensions, call monitoring, CRM integrations, and real-time dashboards
- Engaged Enterprise: $39.99 for queue callback, skills-based routing, live monitoring on outbound calls, and unlimited storage for platform analytics and call recordings
*Avoxi offers a free plan with a limited feature set.
Avoxi provides any size business with an excellent range of call center features without paying for full-fledged call center software. Its free-forever version includes custom music, advanced call routing, call recording, call insights, and a virtual attendant. Upgrading to paid tiers provides a variety of tools for agent coaching, advanced analytics, and workflow management. It also integrates with popular CRM apps like HubSpot, Salesforce, Zoho, and Zendesk.
In Avoxi, buying a vanity phone number for business includes over 20 calling features at no extra cost. Unlike most providers, there are no setup fees required. Purchase a vanity number directly from Avoxi’s website or contact their sales team to get help searching for a memorable phone number. If your desired combination of vanity numbers is unavailable, Avoxi will help you find your custom number in less than two days.
Avoxi’s feature inclusion could be a little overwhelming for small businesses needing a straightforward phone system. A better alternative would be Grasshopper, a basic virtual phone system offering toll-free vanity numbers with every plan. Plans only differ on the number of phone numbers and extensions included.
Avoxi Features
Get an instant overview of the customer journey to identify issues on call routing and agent performance. (Source: Avoxi)
- Call journey tracking: Track inbound call flows from when it enters your business line until the call ends. Event details include IVR events, blind transfers, and multiple dispositions.
- Queue callback: Reduce call abandonment by providing callers with an option to get a callback once an agent is available.
- Live analytics dashboard: Get visibility into real-time analytics and historical reports. Combine it with live performance monitoring to coach agents more effectively.
How We Evaluated the Best Vanity Number Provider
We compared dozens of cloud phone solutions offering vanity numbers for business use. From there, we handpicked the top seven providers based on an established set of criteria. These include pricing, general features, advanced features, ease of use, customer support, and expert score.
Learn how we evaluated the best vanity number provider by clicking on the tabs below:
15%
Pricing
25%
General Features
20%
Advanced Features
10%
Ease of Use
10%
Customer Support
20%
Expert Score
15% of Overall Score
Since the cost is typically a determining factor for businesses on a budget, we assessed each provider’s business plans while checking for discounts for annual payments and volume pricing. Providers with free custom numbers got extra points.
25% of Overall Score
In addition to virtual number options, we checked the business-focused calling features and awarded points to those providing an auto-attendant, conference calling, and voicemail transcription. In addition, we looked at the availability of desktop and mobile apps from each provider.
20% of Overall Score
We examined the subscription plans offered by each vanity phone number provider to check which ones come with software integrations and number porting. We also verified the availability of toll-free and international numbers.
10% of Overall Score
We evaluated each provider’s user interface by testing its usability and assessing the technical skill required to set up and operate its software. We explored its web portal, desktop app, and mobile app and considered the firsthand experience of its current users.
10% of Overall Score
We looked at the available support channels, including phone, live chat, and a ticketing system. Additional points are given if all support channels are available 24/7.
20% of Overall Score
We based our expert assessment on our personal use of each software platform to determine ease of use and value for money. We also consulted customer reviews to measure the provider’s popularity.
*Percentages of overall score
Bottom Line
Associating your brand with your company number increases brand recall value for prospects and customers. While it incurs additional costs, buying vanity phone numbers from a business cloud phone system is more cost-effective than getting them from a standalone service. Phone system providers include a host of call management features on top of your vanity number purchase.
Our top pick for the best vanity number provider is RingCentral because of its robust call management system. It also offers unified communications features that enable teams to connect and collaborate on different communication channels. There’s a full list of virtual number options, including local, toll-free, and international numbers. Get started today by signing up for a 14-day free trial.
