The 10 Best Sites for Logo Design (Paid & Free) in 2022
Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.
The best sites for logo design make it easier for your small business to establish a strong brand presence through logo generators, logo templates, and editing tools, or affordable custom logo design by professionals. To find the best place to turn your small business logo design vision into reality, we identified the top sites for logo design based on factors like value for the money, overall design quality, and ease of use.
- VistaCreate: Best free site for logo design and great for those wanting a free brand kit
- Canva: Top logo design site for those wanting to use easy-to-customize, premade templates
- Placeit: Great option for those needing to create multiple or frequent logo designs
- TailorBrands: Best cheap logo maker for those wanting artificial intelligence (AI) generated assistance with their simple small business logo design
- Designhill: Best site for small businesses wanting various professional design service options
- Looka: Excellent choice for businesses with industry-specific design requirements
- Squarespace Logo: Best free logo maker for those planning to also build a website
- LogoMakr: Great free option for basic icon or text-based logo designs
- Envato Elements: Ideal for those wanting unlimited downloads for millions of logo design templates, icons, and high-quality graphics
- Fiverr: Best for those looking to affordably hire a professional custom logo designer
Best Sites for Logo Design at a Glance
Best sites for logo design | Free Version | Starting Cost | Key Features |
|---|---|---|---|
 | ✓ | $10 |
|
 | ✓ | $9.99* |
|
 | ✓ | $7.47* |
|
 | ✕ | $3.99* |
|
 | ✕ | $65** |
|
 | ✕ | $65** |
|
 | ✓ | ✕ |
|
 | ✓ | $299** |
|
 | ✕ | $16.50 |
|
 | ✕ | $5** |
|
*On an annual billing cycle
**One time fees starting from $5, varies depending on provider
VistaCreate: Best Free Site for Logo Design
VistaCreate
What We Like
- Completely free to create and download a logo
- Free brand kit for consistency across all marketing materials
- Thousands of templates, images, and icons in the free version, or over 70 million in the paid one
- Easy interface for editing graphics
What's Missing
- No collaborators in the free plan, unlike Canva
- No option to get professional designs
- Can’t easily add logos to orderable print materials like business cards, even though site is owned by VistaPrint
Best For
- Businesses looking for free logo design tools
- Those wanting consistent branding across different marketing mediums
Pricing
- Free-forever plan with access to 75,000+ templates, over a million graphics, and 10GB of storage
- $10 paid plan allows multicontributor access, over 70,000 million visual design elements and templates, and unlimited storage
VistaCreate is a free graphic software that looks (and feels) similar to a platform you might already be familiar with, called Canva. It has graphic design tools you can use for free, including templates and icons for a variety of marketing materials—including logos. Its user-friendly interface and thousands of free elements (icons, graphics, and shapes) make it one of the best sites for a logo design for do-it-yourself (DIY) designers, even for true beginners.
Customization is easy in the intuitive drag-and-drop interface, which has a variety of font, icon, and color options. With any plan, you can create a branding kit so that your marketing materials remain consistent in support of building a strong brand presence.
Canva: Best Platform for Premade Logo Templates
Canva
What We Like
- Intuitive graphic design and editing tools for multiple formats (e.g., logo, social, website, and so on)
- Thousands of premade templates for fast logo design
- Free version allows for multi-user collaboration
What's Missing
- Designs aren’t exclusive and so might end up similar to other businesses
- Many templates are generic
- Less storage than VistaCreate and paid plan is more expensive month-to-month
Best For
- Those wanting free do-it-yourself (DIY) logo design tools
- Small businesses wanting access to multiple marketing graphic formats
Pricing
- Free-forever version with vast library of templates, images, and 5GB of storage
- Paid plans from $12.99 monthly ($9.99 with annual billing) for team access, full library of assets, and 100GB of storage
Canva enables users to build, customize, and select icons, fonts, and styles they want to incorporate into premade logo templates, making logo design easy and fast. For a small business website needing additional graphic design support, Canva also allows you to create social media posts, edit photos and videos, create mockups for things like T-shirts, design web banners, and more.
Browse through thousands of free logos to customize on Canva
Placeit: Best for Creating Multiple Logo Designs
Placeit
What We Like
- Logo creation in a few clicks
- 16,000+ ready-made logo templates
What's Missing
- Designs look basic compared to those on Designhill
- Designs aren’t as modern as those on Looka
Best For
- Creating multiple logos
- Simple logo creation
- Beginners
Pricing
- $7.47 per month (billed annually)
Buying designs individually can be expensive if you are doing it regularly. Placeit is a super-affordable site for designing multiple logos, such as a homebuilder designing logos for new home communities regularly. Placeit provides customizable logo templates that can be customized to fit your project’s needs in terms of style, industry, colors, and fonts.
TailorBrands: Best for Simple, Affordable Logos
TailorBrands
What We Like
- Artificial intelligence (AI) logo builder creates a design for you based on your answers to questions and design preferences
- Instantly have marketing mockups for multiple materials created for you
What's Missing
- No free option, unlike VistaCreate and Canva
- Designs are very simple; VistaCreate offers more complex elements
- Many design ideas generated are geometric, making them feel generic
- Not many customization options
Best For
- Simple line or text-based logos
- Beginners who have no idea where to start with creating a logo
Pricing (billed annually)
- $3.99 per month for one logo
- $6.99 per month for vector files and digital business cards
- $11.99 for 100 business cards, a brand kit, presentation deck, website builder with hosting, and SSL certificate
- $29.99 to add business formation assistance
TailorBrands generates logo designs based on a few questions about your business. In this regard, TailorBrands is one of the most accessible sites for logo design. You can customize your AI-generated logo, but the editing options are slim (i.e., there aren’t too many templates and elements to choose from). Still, it’s an affordable option for design beginners who want to create a simple business logo quickly.
See your logo on a variety of marketing materials
Designhill: Best Site for Logo Designs From Multiple Professionals
DesignHill
What We Like
- Contests give you a variety of professional logo choices
- Packages available for additional logos, business cards, and social media designs
What's Missing
- No option to review portfolios or interview artists, unlike Fiverr
- More expensive than free sites for logo design like VistaCreate or Canva
Best For
- Small businesses wanting to stand out with unique logo design
- Those preferring to outsource design to professionals
- Businesses able to pay a bit more for custom-designed logos
Pricing
- As low as a $65 one-time fee for high resolution and vector files for AI-generated logos
- Starting from $249 for a logo design contest with around 20 submissions
Designhill stands out from other sites for logo design. While you can purchase AI-generated logo design files for a fee, like you can with TailorBrands, it is a more expensive service. However, it produces more sophisticated designs. You can also opt to run contests to generate multiple design concepts from professional graphic designers.
This is a great way to get a unique, custom logo, especially if you don’t know what you want. Designhill also offers traditional design processes, including its intelligent logo generator or the ability to work one-on-one with a designer for full control over your logo’s design.
Get a variety of professionally designed logos and choose your favorite by running a contest on Designhill
Looka: Best for Industry-specific Logo Designs
Looka
What We Like
- Designs catered to your business’ industry, niche, or target audience
- Logos designed for use on multiple types of materials
- Clean, modern designs
What's Missing
- Lacks advanced editing tools offered by Canva and VistaCreate
- Some suggestions might not be relevant to your industry, niche, or audience type
Best For
- Businesses that don’t want to put too much time into drafting a logo
- Making a fast but personalized and modern-looking logo
Pricing
- $65 one-time fee for high-resolution files, unlimited changes, and full ownership
- $96 per year for Brand Kit plan with multimaterial design support
Looka is great for businesses that want a logo that reflect specifics such as its industry, niche services, and products, or to target customer personas. It asks questions like what industry your company is in, what symbols you prefer, logo design styles you like, and the colors you want in your small business logo design. The logo generator uses your input to come up with multiple personalized designs to choose from.
Squarespace Logo: Best Logo Design Website for Building Brand Presence Online
Squarespace Logo
What We Like
- Completely free logo maker—you don’t have to be a Squarespace customer to use it
- Part of the Squarespace suite—easily create an on-brand website to showcase your logo
- Easy and intuitive to use
What's Missing
- Lacks customization options, unlike VistaCreate (e.g., only a handful of icons to choose from)
- Fewer premade templates than Canva and VistaCreate
- Straightforward designs; try Designhill for more intricate logos
Best For
- Those who have or plan to build a website with Squarespace
- Any business on a tight budget looking for a free logo maker
- Quickly creating a simple logo
Pricing
- Completely free to use
- Squarespace website building plans start at $14 per month
Squarespace Logo is Squarespace’s free logo maker. You don’t need a Squarespace plan to be able to use it, and it’s completely free to design and download your logo. Since it’s part of Squarespace’s suite of tools, you can easily see a mockup of your Squarespace site with your logo—great if you’re planning to build a website with Squarespace, one of the best website builders available.
Build a simple logo quickly and easily with Squarespace’s free logo maker
LogoMakr: Best for Basic Icon-based Logos
LogoMakr
What We Like
- Free logo maker
- Logo templates range from clean and basic to vintage and retro
- Intuitive editor
- Professional services available
What's Missing
- Outdated element design vs Squarespace Logo’s elements that look sleeker and more sophisticated
- Many templates are extremely generic
Best For
- Startups, freelancers, and small companies on a budget
- Creating clean, basic logos
Pricing
- Free template-based logo maker
- Purchase professional logo design and redesign packages for $299 and $195, respectively
LogoMakr is a completely free small business logo design tool with tons of templates and elements to work with. Its designs aren’t the sleekest, but there are a variety of shapes and icons to choose from if you want a modern icon-based logo. Otherwise, you can choose to hire a professional graphic designer from LogoMakr to design or redesign your logo.
Envato: Largest Library of Templates, Icons & Graphics
Envato
What We Like
- Graphics and templates for nearly any type of business marketing collateral (logos, presentations, social posts, website elements, etc.)
- Unlimited downloads
- Massive database of symbols, pictures, icons, fonts, styles, and premade templates
- Search by industry, design style, color palettes, editing software, and more
What's Missing
- No editing tools—you’ll need software like Adobe Illustrator or Photoshop to modify templates and designs
- Takes time to sift through all the possible options—not the most ideal for small businesses looking for a simple, fast logo design
Best For
- Businesses with in-house expertise and software for modifying templates
- Businesses needing to design multiple logos, or wanting graphics for more than just logos
Pricing
- $16.50 per month for the Individual plan
- $10.75 per month per user for teams with up to five members
Envato Elements is a subscription-based platform with a massive database of icons, symbols, and logo templates to choose from. Small teams collaborating on a design can choose the Teams plan that accommodates up to five members ($10.75 per month). Plans include an unlimited download of the platform’s millions of assets, including logo templates and design elements, as well as media you might need for your website, social media, presentations, and much more.
Create modern logos for any industry or style with Envato Elements graphics (Source: Envato Elements)
Fiverr: Best for Hiring Professional, Affordable Logo Designers
Fiverr
What We Like
- More control over logo design
- Options for any budget, starting from $5
- Different artists with different styles
What's Missing
- Takes time to sift through all the graphic design artist portfolios
- Most affordable providers might not be the best for your design
- Multiple revisions can cost more, unlike Designhill, where unlimited revisions are included
Best For
- Businesses wanting custom logo design on a budget
- Those that want a specific logo style or want to choose an artist to work with
Pricing
- $5 to $10,000—and a huge range of prices in between—depending on the artist
The freelance platform Fiverr has multiple price points starting from $5, so you can select the best graphic designer to work with based on your budget and design specifications. It’s the best site for logo design to find affordable graphic design artists that specialize in specific styles. You can review provider portfolios and check reviews before hiring someone to design a custom logo for your small business to ensure it stands out.
4 Logo Design Tips
Choosing the right logo is a fundamental part of your business’ branding. Using one of the best site for logo design is only one aspect of coming up with a great logo. If your small business website is in a popular field or niche, creating a unique logo can help you stand out from the competition and increase brand awareness.
Here are four tips to keep in mind when designing or choosing a logo:
1. Have a Design in Mind
If you already have a design in mind, try to draw it and replicate it through a website that designs logos or by hiring a professional. If you don’t have a design, start with your end goal in mind (see the next tip) and use it to create a project brief.
2. Create a Project Brief
A project brief is an overview of what you want to achieve. In the case of your logo, it would include things like the design style you prefer, visual elements that speak to your brand or business (e.g., industry, customers, products, and so on), and specifications like brand colors and use cases.
Once you have a project brief for creating a logo, use a site for logo design like Designhill to host a contest to solicit multiple designs and then select a winner and work with them to complete your logo’s design. Alternatively, you can take your logo project brief to Fiverr and get a custom design for as little as $5.
3. Reflect Your Brand’s Advantages
Logos are visual representations of your brand, so if you can identify your brand’s advantages, they can be incorporated into your design. For example, colors, icons, fonts, and styles all have meanings you can include in a business logo design. Finding your advantages can translate into the business logo design itself.
4. Research Your Market
Researching competitors before designing a logo can help ensure that your logo stands out while still speaking to what people expect in your industry and target market. Alternatively, creating an out-of-the-box design can be even better in helping you build a strong brand presence through the logo’s visual appeal and all of the marketing materials where it’s used.
Frequently Asked Questions (FAQs)
What is the best free logo site?
Two of the best free logo sites are VistaCreate and Canva. They let you create logos easily and have a ton of templates, graphics, and elements to choose from. Both sites have a wealth of modern templates, intuitive interfaces, free graphics and images, and many customization options you can play around with.
What are some of the different types of logos?
Logos are split into two categories: image-based and word-based. Which one you use depends on your business and how you want it to be perceived. If your brand has a unique name, consider using a word-based logo over an image-based one for brand awareness. Alternatively, small businesses in creative industries may want to use an image-based logo. See examples of both types of logos and how they are used in print on our list of business card designs.
What is a bad logo?
Many factors could result in a bad logo, such as low quality, looking amateur or dated, being too generic, or one that seems irrelevant to the brand. Any overly complicated, boring, unprofessional, or irrelevant logo can hurt branding. Even a good logo can look bad when there are image quality and resolution issues, such as when you try to increase the logo size for a non-vector image type, like a JPG image.
Bottom Line
The best sites for logo design help you achieve the perfect look for your brand. They range from platforms with DIY logo design tools and free downloads to AI-generated designs, customization choices, and options for working with professionals. If you want a custom design so your brand stands out, Fiverr is a great place to find professional business logo designers within any budget to get the logo you envision.
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