The best sites for logo design make it easier for your small business to establish a strong brand presence through logo generators, logo templates, and editing tools, or affordable custom logo design by professionals. To find the best place to turn your small business logo design vision into reality, we identified the top sites for logo design based on factors like value for the money, overall design quality, and ease of use.
- VistaCreate: Best free site for logo design and great for those wanting a free brand kit
- Canva: Top logo design site for those wanting to use easy-to-customize, premade templates
- Placeit: Great option for those needing to create multiple or frequent logo designs
- TailorBrands: Best cheap logo maker for those wanting artificial intelligence (AI) generated assistance with their simple small business logo design
- Designhill: Best site for small businesses wanting various professional design service options
- Looka: Excellent choice for businesses with industry-specific design requirements
- Squarespace Logo: Best free logo maker for those planning to also build a website
- LogoMakr: Great free option for basic icon or text-based logo designs
- Envato Elements: Ideal for those wanting unlimited downloads for millions of logo design templates, icons, and high-quality graphics
- Fiverr: Best for those looking to affordably hire a professional custom logo designer
Best Sites for Logo Design at a Glance
Best sites for logo design
*On an annual billing cycle
**One time fees starting from $5, varies depending on provider
VistaCreate: Best Free Site for Logo Design
VistaCreate is a free graphic software that looks (and feels) similar to a platform you might already be familiar with, called Canva. It has graphic design tools you can use for free, including templates and icons for a variety of marketing materials—including logos. Its user-friendly interface and thousands of free elements (icons, graphics, and shapes) make it one of the best sites for a logo design for do-it-yourself (DIY) designers, even for true beginners.
Customization is easy in the intuitive drag-and-drop interface, which has a variety of font, icon, and color options. With any plan, you can create a branding kit so that your marketing materials remain consistent in support of building a strong brand presence.
Canva: Best Platform for Premade Logo Templates
Canva enables users to build, customize, and select icons, fonts, and styles they want to incorporate into premade logo templates, making logo design easy and fast. For a small business website needing additional graphic design support, Canva also allows you to create social media posts, edit photos and videos, create mockups for things like T-shirts, design web banners, and more.
Placeit: Best for Creating Multiple Logo Designs
Buying designs individually can be expensive if you are doing it regularly. Placeit is a super-affordable site for designing multiple logos, such as a homebuilder designing logos for new home communities regularly. Placeit provides customizable logo templates that can be customized to fit your project’s needs in terms of style, industry, colors, and fonts.
TailorBrands: Best for Simple, Affordable Logos
TailorBrands generates logo designs based on a few questions about your business. In this regard, TailorBrands is one of the most accessible sites for logo design. You can customize your AI-generated logo, but the editing options are slim (i.e., there aren’t too many templates and elements to choose from). Still, it’s an affordable option for design beginners who want to create a simple business logo quickly.
Designhill: Best Site for Logo Designs From Multiple Professionals
Designhill stands out from other sites for logo design. While you can purchase AI-generated logo design files for a fee, like you can with TailorBrands, it is a more expensive service. However, it produces more sophisticated designs. You can also opt to run contests to generate multiple design concepts from professional graphic designers.
This is a great way to get a unique, custom logo, especially if you don’t know what you want. Designhill also offers traditional design processes, including its intelligent logo generator or the ability to work one-on-one with a designer for full control over your logo’s design.
Looka: Best for Industry-specific Logo Designs
Looka is great for businesses that want a logo that reflect specifics such as its industry, niche services, and products, or to target customer personas. It asks questions like what industry your company is in, what symbols you prefer, logo design styles you like, and the colors you want in your small business logo design. The logo generator uses your input to come up with multiple personalized designs to choose from.
Squarespace Logo: Best Logo Design Website for Building Brand Presence Online
Squarespace Logo is Squarespace’s free logo maker. You don’t need a Squarespace plan to be able to use it, and it’s completely free to design and download your logo. Since it’s part of Squarespace’s suite of tools, you can easily see a mockup of your Squarespace site with your logo—great if you’re planning to build a website with Squarespace, one of the best website builders available.
LogoMakr: Best for Basic Icon-based Logos
LogoMakr is a completely free small business logo design tool with tons of templates and elements to work with. Its designs aren’t the sleekest, but there are a variety of shapes and icons to choose from if you want a modern icon-based logo. Otherwise, you can choose to hire a professional graphic designer from LogoMakr to design or redesign your logo.
Envato: Largest Library of Templates, Icons & Graphics
Envato Elements is a subscription-based platform with a massive database of icons, symbols, and logo templates to choose from. Small teams collaborating on a design can choose the Teams plan that accommodates up to five members ($10.75 per month). Plans include an unlimited download of the platform’s millions of assets, including logo templates and design elements, as well as media you might need for your website, social media, presentations, and much more.
Fiverr: Best for Hiring Professional, Affordable Logo Designers
The freelance platform Fiverr has multiple price points starting from $5, so you can select the best graphic designer to work with based on your budget and design specifications. It’s the best site for logo design to find affordable graphic design artists that specialize in specific styles. You can review provider portfolios and check reviews before hiring someone to design a custom logo for your small business to ensure it stands out.
4 Logo Design Tips
Choosing the right logo is a fundamental part of your business’ branding. Using one of the best site for logo design is only one aspect of coming up with a great logo. If your small business website is in a popular field or niche, creating a unique logo can help you stand out from the competition and increase brand awareness.
Here are four tips to keep in mind when designing or choosing a logo:
1. Have a Design in Mind
If you already have a design in mind, try to draw it and replicate it through a website that designs logos or by hiring a professional. If you don’t have a design, start with your end goal in mind (see the next tip) and use it to create a project brief.
2. Create a Project Brief
A project brief is an overview of what you want to achieve. In the case of your logo, it would include things like the design style you prefer, visual elements that speak to your brand or business (e.g., industry, customers, products, and so on), and specifications like brand colors and use cases.
Once you have a project brief for creating a logo, use a site for logo design like Designhill to host a contest to solicit multiple designs and then select a winner and work with them to complete your logo’s design. Alternatively, you can take your logo project brief to Fiverr and get a custom design for as little as $5.
3. Reflect Your Brand’s Advantages
Logos are visual representations of your brand, so if you can identify your brand’s advantages, they can be incorporated into your design. For example, colors, icons, fonts, and styles all have meanings you can include in a business logo design. Finding your advantages can translate into the business logo design itself.
4. Research Your Market
Researching competitors before designing a logo can help ensure that your logo stands out while still speaking to what people expect in your industry and target market. Alternatively, creating an out-of-the-box design can be even better in helping you build a strong brand presence through the logo’s visual appeal and all of the marketing materials where it’s used.
Frequently Asked Questions (FAQs)
What is the best free logo site?
Two of the best free logo sites are VistaCreate and Canva. They let you create logos easily and have a ton of templates, graphics, and elements to choose from. Both sites have a wealth of modern templates, intuitive interfaces, free graphics and images, and many customization options you can play around with.
What are some of the different types of logos?
Logos are split into two categories: image-based and word-based. Which one you use depends on your business and how you want it to be perceived. If your brand has a unique name, consider using a word-based logo over an image-based one for brand awareness. Alternatively, small businesses in creative industries may want to use an image-based logo. See examples of both types of logos and how they are used in print on our list of business card designs.
What is a bad logo?
Many factors could result in a bad logo, such as low quality, looking amateur or dated, being too generic, or one that seems irrelevant to the brand. Any overly complicated, boring, unprofessional, or irrelevant logo can hurt branding. Even a good logo can look bad when there are image quality and resolution issues, such as when you try to increase the logo size for a non-vector image type, like a JPG image.
The best sites for logo design help you achieve the perfect look for your brand. They range from platforms with DIY logo design tools and free downloads to AI-generated designs, customization choices, and options for working with professionals. If you want a custom design so your brand stands out, Fiverr is a great place to find professional business logo designers within any budget to get the logo you envision.
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