Social media has become an essential tool for small businesses looking to tap into a wider talent pool. By announcing job openings on platforms like LinkedIn, Facebook, and TikTok, you can reach not just active job seekers but also passive candidates who may not be actively browsing traditional job boards. This approach allows employers to showcase their company culture, values, and employee testimonials in a more engaging and interactive way.
Follow the steps below to create a “We’re Hiring!” social media post.
Step 1: Identify Your Target Audience
Understanding the demographics and the interests of potential candidates helps tailor your hiring message to attract the right talent. Are you looking for a professional who is ready for an advanced career? Facebook or LinkedIn may be the right fit for your job postings. Are you looking for a creative individual, such as a marketing guru or social media specialist? Then Instagram or TikTok may reach the demographic you are looking for.
Using data analytics tools to track engagement and reach can provide valuable insights into who is interacting with your job postings. By analyzing this data, you can refine your messaging and determine which platforms are most effective for reaching your audience.
Click through the tabs below to learn more about each platform and how you can post a “we’re hiring” social media post to reach your intended audience.
Need help hiring your next top talent? Check out our 6 Steps on How to Hire Employees.
Step 2: Create Engaging Copy and Visuals
To make your voice known to potential candidates, it’s important to use concise and impactful language that highlights the unique opportunities and culture within your company. Consider using storytelling techniques to bring the job role to life, showcasing real employee experiences or company accomplishments to provide a genuine insight into what makes your workplace unique.
List Job Openings
Instead of just mentioning that you’re hiring, be sure to include the positions that are open within your company. By doing this, you can filter out those who may not be looking for the positions you have available, and for those who are interested you are providing more insight into what they would be doing. You don’t have to list out the responsibilities of the position in your post—we recommend keeping it short and only listing job titles.
Highlight Company Culture & Benefits
Your social media job post is your opportunity to highlight your unique company culture and the type of benefits you offer to potential hires. However, remember that social media is for short bursts of information and is not the place to go deep into your culture and benefits. Keep it simple, for example:
Include a Call to Action
Don’t make candidates search for how to apply for your open positions. In your social media job post, you should direct them to your careers page, or provide an email for submitting resumes. This should be simple and direct, for example:
Interested candidates should submit resumes to email@example.com.
Step 3: Schedule and Post Your Hiring Social Media Post
Once you have your copy created, it’s time to determine when you want to post your open positions on social media. You may want to go ahead and post it right away, or you can schedule the post for a specific day and time.
According to multiple studies, the best time to post on social media is between 9 a.m. and noon on Mondays, Tuesdays, and Wednesdays. These are the times when you will get the most engagement with your posts.
For best visibility, we recommend posting to multiple social media channels at once. This will ensure you get your job openings in front of multiple audiences. However, don’t over-post the same content on one channel, as this could reduce the authenticity of your message.
Learn more about how to recruit on social media by checking out our in-depth guide to social recruiting.
Social Media Job Posting Examples
Social media is an excellent way to notify potential candidates that you’re hiring. When advertising a job, there are several different methods you can use to get the word out—anything from highlighting your company culture to posting about recruitment events.
Tips for Creative Social Media Posts
A generic post about your open positions may get overlooked by potential candidates. But, if you put some creativity into your posts by adding unique language and visuals, you can capture your branding and make your social media hiring post stand out.
We recommend the following when creating your social media posts:
- Show Your Team: Pictures of people working at your company may help potential candidates feel like part of your team.
- Use Visuals & Multimedia Content: We recommend using photos or videos when creating your social media posts.
- Tailor Your Posts to Your Target Audience: Be sure you are reaching your target audience by tailoring each post to them. Be professional on sites like LinkedIn and a little more fun on social media sites like TikTok.
- Sell Your Company: Tell people why they would want to work for you by highlighting your company culture and benefits.
- Include Salary Transparency: Today’s job candidates want to know upfront how much they will make at your company. Including salary information in your social media posts shows transparency and can help candidates make an informed decision.
- Tell a Story: Don’t just say “We’re hiring.” Create a story that makes people want to work for you.
Learn more about social media marketing and how to effectively promote your small business.
Embracing social media as a recruitment tool can lead to a more diverse pool of applicants and facilitate a more efficient hiring process. The interactive nature of social media allows for increased engagement and provides the opportunity to showcase your company culture, giving potential employees a glimpse into what it’s like to work at your company.