8 Best CRM Software for Hotels

I first looked at overall features we feel are crucial to any CRM software, regardless of its primary purpose. Having a mobile application, for example, lets hospitality teams manage customers and sales activities, all while on the go. Additionally, we looked at the reporting, guest management, range of outside integrations, and customization capabilities of each CRM.

Pricing considered free plan availability and various scalable pricing options businesses could afford as they grow. I also looked at the availability for a subscriber to either pay monthly or save by paying annually. Finally, I examined the costs of specifically using the hotel and hospitality management features.

I examined each CRM in-depth regarding niche CRM capabilities that can add value to hotel and hospitality businesses. For example, features for booking reservations, obtaining guest feedback, and managing customer online reviews are specifically helpful for a hotel, restaurant, or event-hosting venue. Additionally, automated marketing lets businesses personalize campaigns to customers for a better experience and hopefully, a boost in positive online reviews.

Extensive customer support prevents poor user experiences while using the best CRM for the hospitality industry. I wanted to see if the providers offer multiple service channels, including phone, email, and live chat. I also looked at self-service resources like knowledge base guides and community forums and the hours of customer support availability.

In addition to first-hand experience with these hospitality CRMs, I evaluated what actual users say about the products according to online reviews. This allowed me to thoroughly understand how customers feel about the general and niche CRM features and whether they’re worth the cost. It also helped me gauge product usability in terms of navigating the interface, operating the features, and setting up the modules.