8 Best CRM Software for Hotels

Guesty topped our list of the best CRM software for hotels because of its affordability and strong property management features. This platform allows short-term rental or vacation house owners to connect a listing imported from Airbnb, Booking.com, Rentals United, and Agoda. Your vacation rental business can benefit from its broad range of CRM features like reputation management, marketing automation, robust accounting, and direct bookings.

• Multichannel distribution: Across all plans, Guesty allows short-term rental or vacation house owners to integrate their accounts with multiple channels, including Airbnb, Booking.com, and Vrbo. That way, they can manage all listings in one, centralized location, saving them time and effort and focusing more on bringing in more guests.
• Homeowners portal: Guesty offers a separate website that allows homeowners to view their occupancy and earning data. This helps property managers save time, as owners will be able to log in to reserve bookings directly and monitor performance data.
• Revenue management: Short-term rentals like vacation houses require different rates for different rites. With Guesty, you can create custom or dynamic pricing strategies that can be applied across all distribution channels with a single click. Plus, you can offer coupons, promos, and flexible plan rates to increase new bookings and build loyalty among previous guests.

HotelRunner is one of the best CRM software for hotels because it offers a powerful booking engine to manage rates and availability. It also has advanced marketing, analytics, and reporting features, helping hotel sales teams generate more leads, make smarter decisions, and promote more bookings. Hoteliers can use this platform’s artificial intelligence (AI)-powered reputation management capabilities to personalize guest responses to reviews.

Contact the provider to schedule a free demo, sign up for a free trial, or get a custom quote based on your specific business needs.

• Seamless booking engine: Hotels can connect their websites to their HotelRunner inventory and display their rates and room availability in real time. You can integrate payment systems into your hospitality website for reservations with security, speed, and reliability.
• Marketing and analytics: HotelRunner has advanced online marketing, analytics, and reporting features that enhance your hotel’s online performance and increase bookings. It also has AI-powered reputation management capabilities that generate personalized responses to guest reviews within seconds.
• Guest Relationship Management (GRM): Gain an edge over your competitors by staying connected with your guests before, during, and after their stay. Leverage automated emails that are personalized according to their preferred language, schedule, and unique needs.

Revinate, an industry-specific CRM software, is best for luxury hotels looking to provide customized service to their guests. Throughout each marketing campaign, the system will collect data on targeted audiences to help enrich customer profiles, segment customer lists, and ultimately optimize campaigns for more bookings and revenue. You can leverage its AI features to send text messages to guests, manage requests, and upsell.

• AI CRM: Revinate is one of the best hotel CRMs because teams can use its AI feature to text guests and manage routine customer requests. They can also offer personalized upselling based on the customer profile.
• Reputation management: Revinate’s built-in tools and integration options enable a robust reputation management system. This allows a hotel to request and manage online reviews from one interface.
• Omnichannel communication and marketing: Revinate is a data platform and marketing automation tool built into one product. It comes with omnichannel communication options to engage and nurture customers via telephone, text message, email marketing, or through the hotel’s website.

Freshsales has free-forever features suitable for hotel owners who want to test basic features without spending money. This CRM is a customizable, general-use CRM system that can be tailored to meet the needs of a restaurant, small hotel, or event-hosting venue. Though not ideal for operations and facilities management, the platform is great for sales, marketing, and guest service activities.

• Lead and customer management: Freshsales’ free plan offers excellent lead and customer account management features. Its communication features allow you to engage with customers through live chat, email, telephone, and messenger apps, like WhatsApp and Facebook Messenger.
• Customizations: Freshsales’ Pro plan includes custom fields and advanced CRM customizations to tailor it according to your hospitality business needs. You can customize landing pages and the navigation bar. The Enterprise plan also lets you create up to 10 custom modules that are specific to hotel management.
• Workflows and Automation: Hotels and hospitality businesses can leverage Freshsales’ automation features and native integrations (Freshmarketer and Freshservice) to streamline marketing tasks. You can also build personalized customer interactions, sales sequences, and customer responses.

Hapi Guest is the best CRM software for hotels using Salesforce. This CRM centralizes data from PMS and hotel management applications that can be easily connected and used in Salesforce. As it collects data, hotel businesses can create insight-driven marketing campaigns and automate customer service strategies to give guests the best experience based on their history and priorities.

Cost: Starting at $5 per room, per year

The Hapi Guest requires a subscription to Salesforce Sales Cloud. It is compatible with Salesforce Sales Cloud, Service Cloud, and Marketing Cloud Engagement. You can download and integrate Hapi Guest from the Salesforce AppExchange marketplace.

• Native Salesforce integration: Since Hapi Guest is a software native to Salesforce, it lets hotels collect, track, and map customer data and then synchronize it into the Salesforce Sales, Marketing, or Service Clouds. Once integrated, teams can use all of the Salesforce features for analytics and to run their marketing campaigns, manage sales activities, and assist hotel guests.
• Personalized customer journeys: One of the main features is that the guest data flows within Hapi Guest. This lets you design customer journeys that consider the channels they use, their transaction history, and their profiles.
• Customization: Hapi Cloud allows you to customize its deployment with Hapi Connect’s flexible configuration settings and component-based architecture.

Hotel CRM dailypoint is the best central data management platform designed for hotels with intelligent data management features like SmartWireless. This CRM hotel tool collects, cleans, and consolidates hotel data in a single Central Guest Profile. The platform also has loyalty and voucher systems for direct referrals and marketing purposes.

There is no available information on dailypoint’s pricing. You may contact the provider to book a demo and get a customized quote.

• Centralized data management: dailypoint is a dedicated cloud-based CRM software for hotels. You can choose from any of its 16 modules, which include data laundry, campaign manager, and loyalty program, to effectively manage core hospitality business operations. Complement these modules with almost 200 best-of-breed tool integrations, like Airangel for secure hotel Wi-Fi and Arvato direct services for custom loyalty programs.
• Advanced customer journey management: Improve every guest’s journey with dailypoint, equipped with marketing automation, reputation management tools, upsell/upgrade rooms, and guest surveys or feedback forms. dailypoint’s voucher system and loyalty program also support cross- and upselling efforts. The SmartWireless features intelligent data management and turns hotel Wi-Fi into a profit center by providing access to online activities.
• Basic Sales Module: dailypoint’s Basic Sales Module can help you optimize hotel revenues through clear account and sales account management and sales opportunity tracking. You can also automate contract and approval processes, as well as synchronize email communications via its Outlook Add-in.

Guestware is a robust CRM for overall hotel operations. Because of its facilities management tools and guest response features, Guestware can be a reliable hotel sales software for managing hotel operations. This CRM empowers hotel service teams to effectively respond to guests by automating guest service requests, housekeeping, work orders, and repeat guest recognition.

• Hotel operations management: Guestware is equipped with a robust set of features for overseeing multiple parts of hotel operations. These include guest and incident management, facilities maintenance, and marketing activities through email marketing, loyal program management, and pre-arrival planning.
• Property Management System (PMS): Because Guestware also acts as a hotel PMS, it’s the best CRM for running hotel operations. For example, there are engineering preventive maintenance features where teams can conduct mobile inspections of the premises and schedule updates to prevent infrastructure problems down the road. Optional interactive voice response (IVR) tools allow guests to request housekeeping or incident response services.
• Loyalty management: GuestWare’s loyalty management module includes a database where you can maintain guest profiles and proactively plan for the arrival of return guests. You can also tabulate each guest’s loyalty points based on their stay history.

innRoad is a PMS solution that can generate detailed reports of your hospitality business’ performance. With innRoad, you can view current performance and operational data (Daily Flash), helping accurately monitor and optimize the hotel’s performance. This CRM for hotels also has upselling features to increase booking revenue. Hotel businesses can use this platform to track occupancy rates and book more guests, with the full support they can get from a CRM provider.

• Hotel performance reporting: innRoad comes with batch reporting capability for various business areas, such as financials, property management, reservation details, and guest compliance. Users can customize, filter, save, and share reports for quick reference. Monitor your hotel’s performance in terms of occupancy rate, revenue, and other top metrics.
• Upselling and room upgrades: Not all CRM software for the hospitality industry has an upsell or upgrade feature. innRoad hotel CRM streamlines your guest reservation with its upsell or upgrade feature, which allows booking more guests based on the results of its robust reporting capabilities. Hence, hotel staff can quickly answer customer inquiries about room availability, schedules, and other booking-related concerns.
• 24/7 customer support: innRoad can help you any time of the day. You can reach customer support through innRoad’s toll-free number, email, or support portal.