Angi (formerly known as Angie’s List) is one of the most well-known platforms connecting homeowners with home service professionals. Millions of people use Angi every day to find plumbers, landscapers, electricians, and other home-related services. These customers often have high purchase intent, so Angi is a good opportunity to generate leads if your service-based business. Learning how to join Angie’s List is easy—we’ll go through the process below.
1. Sign Up for an Angi Pro Account (It’s Free!)
The first step to getting started with Angi is to sign up for an Angi Pro account. Angi Pro accounts are specifically for businesses to list their services (the regular Angi account is for homeowners). You can access them by visiting the Angi Pro website below and then clicking on the “Join For Free” button.
On the next screen, you’ll need to fill in details about your business, such as the services you offer, your coverage area, and your name. You’ll also need to include your business name and mobile number, like in the example below. After filling in your details, click on “Next.”
In the following screens, you’ll also need to enter your email and create a password to finish your account signup.
2. Add More Details About Your Business
After setting your password, you’ll need to add more details about your business. This is so the platform has a better understanding of your services and can categorize you and connect you with the right customers more effectively.
You’ll need to answer questions like how long you’ve been in business and your main objectives with Angi. You’ll also need to write a short description about your business and the services you offer, add a profile photo, and select any special characteristics (for example, if you’re minority-owned or offer senior discounts).
After filling in your details, you’ll be able to preview your profile before saving it. After saving your profile, it’ll automatically go live on Angi. In the next screen, click on “Explore my dashboard” to access your Angi dashboard.
Pro Tip: As with any other listing platform, adding as much information as possible strengthens your business profile. It helps you get discovered more quickly and makes you more credible.
When writing your business description, start with the services you offer, add any specific areas of expertise (for example, you specialize in restoring old homes), and specify your location. Keep it short, clear, and to the point (don’t sound like an ad).
3. Explore Your Angi Dashboard
Once you’ve saved your profile, you’re technically already listed on the Angi platform. The next screen you’ll enter is your main dashboard, which is also what you’ll see the next time you log in to Angi. It’s a good idea to get acquainted with your dashboard to learn how you can manage it better.
On your dashboard, you’ll see some metrics about your profile’s recent activity. Specifically, you’ll see your directory views, profile visits, and your new leads. Meanwhile, on the header portion, you’ll see tabs for your leads, reviews, your business profile, and your messages.
Your dashboard is where you’ll manage your Angi listing, view and manage your leads, respond to messages, and more. It’s your main control center.
If you open your Leads tab from the dashboard, you’ll find Angi’s customer relationship management (CRM) platform with all your leads listed once you have them. Clicking on each lead, like in the example above, will show you details like their location, status, and the specific services they require. You’ll also be able to call and message them or request a review once you’ve finished your services.
The “Leads” tab of your dashboard will show all your running leads.
Clicking on the Reviews tab will lead you to the screen where you can collect and manage your business’s reviews. You’ll also see a link you can share with customers to request for reviews. Once your reviews come in, you’ll see them on this same screen organized by their rating.
View, manage, and collect reviews in the “Reviews” tab.
Meanwhile, the “My Business” tab is where you can manage and edit the public information on your business profile. You can edit your description and details, add your business hours if you haven’t yet, and set up your payment methods under “Service details.” You can also add your licenses and insurances under “Licensing & insurance.”
There are a few more options in this section like, your project showcase and deals that can only be accessed via an Angi Premium subscription, which we’ll go over in more detail later. If you’re finished with all your edits, click “Save” before returning to your dashboard.
Edit your Angi profile under the “My Business” tab.
Finally, the last tab on your dashboard’s header is the Messages tab, which is where all your messages will live. It’ll still look bare, like in the example above, when your profile is brand-new. But once you start getting them, you’ll be able to view and respond to your messages in your inbox.
Angi also has a message automation feature that lets you automatically send templated messages for commonly asked questions, much like a chatbot. You can view and manage them under “Automations” beside the “Inbox” tab.
Finally, the Messages tab is where you can view and respond to your messages.
4. Connect Your Google Reviews
Another step I highly recommend when building your Angi profile is to import your reviews from your Google Business Profile. This is so your Angi listing already has some reviews and you don’t have to start completely from scratch. It’ll make your profile look more credible to prospects.
You can connect to your Google reviews by clicking on the “Add reviews from Google” option from your dashboard. Then, at the bottom of the following screen, click on “Import now” under “Add reviews from Google” and follow the prompts to connect to your Google Business Profile. Your Google Reviews will automatically populate your Angi listing.
5. Upgrade to Angi Premium for More Leads
Learning how to get on Angie’s list is just half the journey. You’ll have your profile all ready and published, but if you really want to know how to get leads on Angie’s List, you’ll need to upgrade to an Angi Premium account.
An Angi Premium account places your profile on top of other listings when customers search for your services. It’ll also give your business a “verified” check and unlock the settings under your “My Business” tab, like showcasing your previous projects and photos. But most of all, it works like your own personal sales agent and actively generates leads you can contact.
The good part is that you can set however much budget you’re comfortable with, starting from $200 per month, and you can select the specific area you want your leads to come from.
To upgrade to an Angi Premium plan, click on the “Upgrade” button on the upper portion of your dashboard and then follow the prompts to set up your Premium account. You’ll set your budget, location, and payment method, and then you can expect an approval email within a week in your inbox. You’ll also be charged month-to-month, so you’re not locked into any long-term contracts.
Once your Angi Premium account is approved, you’re good to go. Your profile will appear on top of search results when people search for your services, and you’ll immediately start receiving leads under your “Leads” tab. With a Premium account, you’ll also get a dedicated support representative and discounts on Angi’s partners, Lowe’s and Hatch.
If you don’t want to set up and manage your Angi profile by yourself, there are experienced freelancers who can do it for you on Fiverr. They’ll set up your profile (including your Angi Premium one) and even manage and contact your leads for you to ensure you have a steady stream of projects.
Angi Alternatives
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Best for restaurants, cafes, and other food establishments | Best for any small businesses wanting to get found on local Google searches | Best for getting accreditation for your small business and increasing brand credibility | Similar to Angi as a listing platform for home repair services, but you only pay for the leads you get—no subscription fee |
Advertising with Angie’s List is one of the best ways for home service businesses to gain new leads, but it isn’t the only one, especially if your business isn’t in that particular niche. Below are some other online listing directories you may want to consider instead that may be a better fit for your business.
All of these platforms, like Angi, allow you to list your business for free. You’ll only pay for additional services like actively generating leads or getting accreditation, as in the BBB’s case.
Frequently Asked Questions (FAQs)
Yes, listing your services on Angie’s List can be worth the free online exposure for your business and may even help generate the occasional lead. However, unless you pay for an Angi Premium account, your profile won’t be prioritized, and prospects won’t see it as often.
To get the best out of Angi, upgrade to an Angi Premium account, which turns the platform into an active lead generation tool for high purchase intent prospects from just $200 a month.
Yes, Angie’s List, now known as Angi, has long been a reliable platform for home service professionals like plumbers, pest controllers, home cleaners, and the like to connect with homeowners looking for their services in a certain area. It’s also become an active source of leads for these businesses, especially through its paid Angi Premium membership, which works by regularly generating new leads for businesses.
To actively get leads from Angie’s List (aka Angi), sign up for an Angi Premium account, which starts at $200 a month. An Angi Premium account turns Angi into your personal lead generation platform, actively sending you prospects that would be a good match for your business. You can then contact these businesses directly. In contrast, sticking to the free account will only get you leads once every few weeks, as your listing won’t be prioritized.
Bottom Line
Angi, formerly Angie’s List, is one of the leading online directories and listing platforms for home services of any kind, from landscaping to pest control. Fortunately, learning how to join Angie’s List is simple. You’ll only need to visit the Angi Pro platform and follow the prompts to sign up for an account and complete your business listing. Then, upgrade to an Angi Premium account to turn it into your personal online lead generation assistant.
