You have your marketing strategy down, including both organic and paid channels. You’ve mapped out your content plan and goals for each quarter. The only missing piece is your budget. For any small business, figuring out the right budget for your marketing campaigns is crucial. How much goes into your digital strategies vs offline marketing?…
How To
How to Start an Ecommerce Business on Amazon
Amazon remains an excellent opportunity for ecommerce sellers. It is the most-visited marketplace in the US with more than 310 million active accounts globally. That’s a lot of chances to reach new customers. But, selling on Amazon isn’t as simple as taking photos, writing a description, and posting your listing—it requires strategy. You need to…
How to Do Payroll in Canada in 7 Steps
With mirrored time zones, proximity, shared language, and similar talent pools and business practices, Canada can be a natural extension for a US company’s workforce. However, hiring employees in the country means learning how to do payroll in Canada. While it’s an easier process than in some other countries, you’ll still need to register your…
How to Sell Online in 10 Steps (2024)
Selling online includes deciding what products to sell, a channel to sell products, and a process for storing goods and shipping orders. This guide explains how to sell online step by step and provides you with ways to promote and improve your chosen sales channel efficiently. Step 1: Conduct Market Research Selling online begins…
How To Find Private Money Lenders in 6 Steps
If you’re searching for a private money lender to help financially support a real estate investment, it can be a challenge to find one that offers terms and conditions that apply to your investment needs. You’ll need to be prepared to set aside some time to search for a lender and take actionable steps to…
Lease Termination Letter: What It Is & How to Write One (+Template)
Terminating a lease agreement holds substantial implications for landlords and tenants, entailing legal and personal considerations. Landlords must understand the rights and responsibilities and have an effective lease termination letter to reduce potential conflicts and facilitate a seamless transition between tenant and landlord. I’ve provided a customizable lease termination letter template for download below. Follow…
How to Create a PTO Policy: Small Business Guide [+ Template]
Legally speaking, employers do not need to offer vacation time to their employees. However, having a strong paid time off (PTO) policy is one of the first steps to attracting and retaining quality talent. Your policy should include various time off categories, including sick leave, vacation, and bereavement leave. While some PTO policies combine vacation…
How to Do PPC Advertising in 6 Steps (+ Free Template)
If you’ve ever wondered how to do PPC advertising (pay per click advertising) for your small business—including how to get started and which platforms to run them on—you’re not alone. PPC advertising is a tested-and-proven way to get your brand in front of thousands of audiences and get them to take action. Here, we’ll go…