Trademarking your business name is an essential part of building your business. Trademarking gives you a rock-solid, legal claim to your business name and all its other public-facing elements, such as its logo and tagline. Also, establishing a trademark sets up your business for the long term, especially if you plan on expanding in the…
How To
Menu Pricing Strategies: How to Price Food to Sell
Menu pricing is a key skill that every restaurateur should hone. There is a delicate balance on how to price food on your menu—if your prices are too low, you may not make enough profit; if they’re too high, you can drive customers away and drastically hurt your business. In this article, I lay out…
Rent-to-Own Homes: A Complete Guide for Investors
Going the traditional route of securing a mortgage to buy a new home can pose challenges for want-to-be owners facing financial constraints or reservations about standard bank loans. In such cases, rent-to-own homes are an alternative homeownership option worth exploring. This guide explains how rent-to-own homes works for investors, shedding light on agreements and pertinent…
How to Set Up a Free Square Online Store in 10 Steps
Square Online offers a free ecommerce website for small businesses of all kinds, including retailers, restaurants, cafes, ticketed event hosts, service providers, and more. Anyone can use a Square store to list products for sale, process payments, and deliver orders via traditional shipping methods, curbside pickup, and local delivery. Setting up an online store with…
5 Easy Steps on How to Get a VPN
Setting up a virtual private network (VPN) for your business offers an additional layer of security by hiding your online activities and allowing you to safely access sensitive information. The process is fairly simple: choose the right provider, pay for a VPN plan, download the app, configure your device, and test the VPN service. This…
How to Start an Airbnb Business in 7 Steps
Airbnb has revolutionized the way people travel and invest in real estate. We detail each important step in starting an Airbnb business, from understanding the nuances between traditional and Airbnb investments to financial planning to day-to-day operational management. Whether you’re a seasoned investor or a newcomer looking to start an Airbnb business, we’ll help you…
How to Use Google My Business for Real Estate Agents
Google My Business for real estate agents is a powerful tool to build a strong reputation in your community and generate high-quality leads. This platform is easy to create and optimize and can be instrumental in elevating your online presence and connecting with potential and current clients. I’ll go through how to create a Google…
How to Create a ‘We’re Hiring’ Social Media Post + Examples
Social media has become an essential tool for small businesses looking to tap into a wider talent pool. By announcing job openings on platforms like LinkedIn, Facebook, and TikTok, you can reach not just active job seekers but also passive candidates who may not be actively browsing traditional job boards. This approach allows employers to…